Bloomberg to be tenant at proposed South Brunswick data center opposed by neighbors

News 12
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Nov 6, 2026
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Well, an approved data center in South
Brunswick has become the target of
environmental groups and neighbors.
As construction ramps up,
News 12's Tom Krasnowski has
new information now about what
the tenant says it's going to be
used for and what protesters are
hoping to accomplish tonight, Tom.
Kurt environmental groups are hosting
a town hall at Christ Congregation in Princeton
tonight before the DEP public comment period runs out.
This is the site of a proposed 341,000 square foot data center,
and we've learned that Bloomberg is the tenant.
Now, a company spokesperson tells News 12
this is not a hyperscale data center.
That the 12 diesel generators proposed
on the site are for emergency backup purposes,
such as during a storm.
This project was approved in 2025
by the South Brunswick Planning Board.
The mayor in nearby Princeton says the diesel emissions
would negatively impact air quality all over the region.
The DEP is seeking public comment about the air quality.
The agency has previously said the health risk is negligible.
Recent Rutgers-Eagleton polling shows the majority of participants
oppose data centers in their hometowns and statewide New Jersey.
When thousands of residents are angry
because they were never told about this data center
being put here, that is a problem.
And we need our legislators to catch up and pass serious
legislation to not only put a pause
on data center construction until we have the necessary
regulations to protect residents,
but to stand up to the corporate interests like Bloomberg.
Bloomberg has a large campus already,
a nearby Princeton, with 1,800 employees.
The company's spokesperson says
this will bring substantial tax revenue to town.
A DEP public comment period for the air quality portion
of this project, that ends on November 9th.
We'll see where it goes from there,
and we'll bring you more from the meeting tonight.
Here in South Brunswick, Tom Krasnowski, News 12, New Jersey.
