MarketingExperiments Web Clinic (Behind the Scenes)

all right well here we go again it seems like this is number 750 of these it's been a long time years and years and years of research in the lab and we're still going and we're still learning every week when you see and they go to webinar the number of people that are uh logging in and that number keeps increasing and increasing and you're like oh my God these many people as we see our registration numbers go up and we realized that we're going to be impacting uh thousands of marketers as a marketer I look and say what would I spend an hour on and I know that the only hour I would spend would be on something that's really targeted to my needs we're going to go straight to a case study we are talking about banner ads but today we're discussing negative lifs you know lead generation it could be social media you never really quite know what you're going to get and it's also nice that a lot of it's very current and relevant we don't focus on just one specific industry we work with all different types of Partners here at mlab so um you're able to see how our principles are transferred from partner to partner and Industry to Industry so it's one thing to to read something in a book on a Blog do this don't do this this works um but it's another thing to to actually show them you know real test results visuals this is what the page was before this is what we did um and this is the reaction the audience had to the page from 45,000 visits to 79,000 visits and there's almost no no change in the ad except a little form Field Box a color and the position on the page well it's fun it's part of our work we love looking at websites we love optimizing we love talking about what we do here so the ideas that you see in in a marketing experiments web Clinic are not the ideas of just one gu we involve you know all of our research analysts here in the lab we have meetings every week in which we're asking them questions we're getting uh their advice their um experiences is on running tasks what they've discovered by changing many ads and so that they felt like look like and function like forms we've seen dramatic increases in the response we spend a lot of time looking at what is going on in the marketplace uh assessing whether it's successful or not uh and then doing our own testing so and bringing that to uh the webinars um so it's a practical information for marketers to use there is honestly a logistics behind it uh where we review as a team uh the case studies that are applicable to a principle that we want to teach in a webinar and that presentation is reviewed at least like seven times um and not only by one group but but different groups you might not find this with many webinars but our CEO Flint mcglaflin is directly involved with the web clinics he presents on many of them he's involved in the content we have many meetings about the content he's involved in pretty much every step of the process his passion is uh Education and Training and uh he's a marketer at heart but uh he has a deep deep passion to uh train people and that really comes out I think through uh the clinic I need you to tell me how would you fix this particular page what exactly am I registering for says mike too long and too much copy says Avery Avery I recognize you've been on here before Flint usually engages the audience in a pretty unique way he's frequently asking them questions getting feedback from them on web pages pulling the audience we have people behind the scenes that are you know taking in Twitter you know audience questions and and really get people's real time questions answered live optimization is part of our web clinics where the audience submits their own web pages and the group of experts uh write their live optimizes those pages and almost everything about the page violates what we've learned before from 10,000 tests like this yeah you may be surprised to learn that these web clinics are free we're not asking for any money in return you can just go to markting experiment.com and sign up and be notified when the next web Clinic is [Music] available