Revolt's "Bet on Black" returns for season 6

Fox - 5 Atlanta
12 followers
1 Video View·Oct 21, 2026
Well, what happens when you
give the next generation
of black entrepreneurs
the capital,
the connections, and the mentorship to turn
their big ideas into a big business? Well,
Revolt's Bet on Black is back for season six,
and this time the founders are all HBCU students,
including students from right here in Atlanta, which we love.
So joining us live are Revolt CEO
Natavio Samuels and Bet on Black mentor Ryan Wilson,
co-founder of The Gathering Spot. To
talk about it, guys, it's good to have you here.
It's great to be here. Hi, this looks good. Season
six. Wow. So let's start by talking about what makes
this season different. I mean, you talk
about all the students coming from HBCUs.
Share with us the thought behind that. Yeah, so I'll say
this year is bigger, better, and more impactful than ever before.
Bigger in the sense that we have
Kenya Barris and Marsai Martin,
if you're familiar with them. They were joined up together
with Black-ish Kenya, the creator of Black-ish Marsai,
one of the stars. And so both of them
are executive producers on this year's show.
Kenya makes an appearance. Marsai is an incredible
host. We brought some of the students' favorite mentors
and judges back, like Ryan Wilson. So it's
absolutely bigger. It's better from a storytelling perspective.
The production has been up-leveled
and super excited about the HBCU entrepreneurs
that we're highlighting. And then from an impact
standpoint, this is the largest prize we've ever had.
Half a million dollars. Each one of these,
each one of these young kids entrepreneurs gets
a check with no exchange of equity. So bigger,
better, more impactful than ever before. Oh my gosh.
Okay. Let's back it up just a little bit.
And for those that are like, tell me more about,
about Bet on Black. What's this all about? What
would be like the summary that you'd say about
the show, the quick summary is Bet on Black is a
Black Shark Tank except here every single person gets funded
and they don't have to give up any
equity, that's the difference, that's crazy
so I can imagine if everyone's getting funded, I mean
you probably go through a very rigorous process
to even get the group that we see on TV because
you can't just give money like that to everyone, right? Absolutely
this is about black excellence
at its absolute finest, we find the cream of the crop
and we make sure that they get funded and
their dreams get funded. So you mentioned this guy over here.
Ryan is one of the favorites
year after year, season after season.
What's the experience like for you? And then I want to know
back over here, what you think it is about him that makes him the fave.
It's been amazing. I mean,
I've been a part now for two seasons, season five and season six.
These students are truly building
amazing businesses. So the advice that I've been able
to give really is, I've been in awe more than
anything else watching them go from ideation to execution, you'll see
when you watch the show too
that they go through a series of challenges
and these students are amazing, right? Like just on
their feet coming up with real answers
to really complex, I mean the team throws some pretty hard
scenarios at them, well I can imagine too
that for you, I mean you mentioned you started your
business at 24, like you know a thing
or two about the challenges of what they're wanting to do, so
that's valuable experience for them to get from you, right?
I try to tell them to share. Yeah. I
mean, well, there's never, there's never a day that's,
that's too early to start, right? And
these students are evidence of that.
They're a lot of times still in, in college, right? They're
still in class, but building remarkable businesses.
So I'm really excited about what this signals in
terms of just the talent that exists in our communities,
that when you have the opportunity
to put a spotlight on it, these students shine
right throughout all of the seasons. We've seen
it. What was the biggest,
the most important part of putting real money behind these young
entrepreneurs? Yeah, at Revolt,
we are super passionate about trying to close the wealth
gap that exists in this country.
And if you're going to close the wealth gap, you have to do it
by investing capital into black ownership, right?
And all too often, the problem is black founders
are over-mentored, over-lectured, and underfunded.
And so the key here is making sure that people
get real capital so that they can fund these dreams
and build the wealth that our community
desperately needs. When you put it like that,
though, you know, like that puts into perspective
exactly why you're doing this. Yeah, certainly.
So I want to mention this, too, because I think
this is huge. The fact that Target supported all six seasons.
What do you think that that says and
shows about the future of black entrepreneurship?
Yeah. Do you want to go first? Well, I mean,
it needs to be invested in. Right.
I mean, these are ideas that are real businesses, like I
mentioned. And to have a large company like Target see
that it's important to start early with these
students and small business owners, that is a really,
again, important signal that the company
is sending. And what I'll say from our side is Target,
without question, has had some missteps
with the Black community.
And I think they have to be accountable for those. And as the CEO and
leader of a Black-owned company,
it's not my job to take any bullets for any Fortune 50 company.
But what I can do is speak to the power of our partnership.
And Target has been phenomenal partners for the last six years.
They have been one of Revolt's largest advertisers pre
their DEI announcement.
After their DEI announcement, I would actually argue
that our business has grown with them.
And over the last six years through this show,
we've invested $3 million into black entrepreneurs.
No, again, no equity taken.
And so I think you will be hard pressed to find other advertisers
who are stepping up and investing in the community in that way.
In fact, I would actually say that so many advertisers
out there have actually walked away from black people.
They've walked away from our community.
They've walked away from investing in black media.
They've walked away from, silently walked away,
no press announcements, no controversies, none of that.
So I think it is important for us
as a community to look at Target side by side.
And I think when we do that, what we'll see is there
are a lot of brands who are not catching any flack,
who are doing way, way less for the black
community than Target is today.
Well, now we need folks to watch, right?
We know what this is about.
We know the exciting new parts of Season 6.
How can we watch?
When do these new episodes drop?
They can tune in on Revolt every single Monday, 9 p.m.,
and then you can catch it on YouTube every morning after.
Love it.
Can't wait to cheer these students on.
I'm so impressed with them already, what they've accomplished so far.
Guys, thank you so much for coming in today.
Thank you for having us.
We appreciate it.
New episodes of Bet on Black, powered by Target, air Mondays on Revolt,
also streaming on Revolt.com and their YouTube channel as well.
