Former ESPN Producer Nicole Noren's Exit Fuels Gambling Debate

SportsGrid
3 followers
Oct 15, 2026
You guys know that I am a little bit,
not a little bit, I'm hypersensitive to negative
stories about sports gambling.
An article came out today
in the Columbia Journalism Review.
I was unfamiliar with this publication,
but Nicole Norin is a decorated ESPN, now former
decorated ESPN producer,
who has written or has sat down for an interview, I should say,
with a writer with the headline coming out as,
I'm not going to have blood on my hands.
A question was posed to Nicole about why she resigned
from ESPN. She was a highly decorated
producer for ESPN.
She had been involved with Emmys and Peabody Awards.
She worked for Outside the Lines.
She did some in-depth reporting on gender-based violence and
mental health of college students, and concussions.
She did NFL stories. She was part of a ton of
major work at ESPN. And when she found out that ESPN
was going to get in bed with sports gambling,
was going to get in bed with sports betting companies,
she decided to resign.
Now, this is getting picked up by a lot
of national media types that are saying this is
the exact reason why sports gambling is so dangerous
and why we need more people like
Nicole to share their experiences about the problems.
She was asked, when you shared your
concerns with your bosses at ESPN and other leaders,
did they offer a defense? Her answer
was no. It was almost like putting their heads in the sand.
What bothered me the most was a seeming
disregard for the dangers
and not thinking about the ramifications of ESPN normalizing gambling
for an audience that looks to ESPN as sort of their sports guide.
She said, a few weeks after
my last day, a former coworker sent me a link to ESPN's website.
They had posted an interactive
gambling story, a primer on how to gamble on sports.
The animation are bouncy and bright.
It's pretty much made for kids.
She was asked about her own personal experiences with gambling.
And the question was, what ultimately persuaded you to leave ESPN?
And she told the story,
my grandfather, my father,
and one of my brothers were pretty much destroyed by sports gambling
addiction. I grew up in Ventura, California,
and multiple times we had suddenly had to move
because of extreme financial ups and downs.
I mean, I grew up in a sports book. We didn't go
to museums and typical places kids go to.
We were dragged to Las Vegas in the 80s and hanging out
in the Hilton, that's the Westgate,
and Caesars sports books when kids weren't supposed to be
around there. I remember going to the horse track,
going to the dog track. My brother died 13 years
ago on the sidewalk in downtown Las Vegas.
It's a stark reality, but it illustrates the tragic arc
of being brought there as kids so our dad could gamble at sportsbooks,
to then surviving on the
streets there as a homeless person and dying at 36.
The level of that statement and the amazing
jump that that now is being allowed to be unchecked.
Grab my attention quickly. I'm not
trying to say that you as a human being do not have
a right to walk away from any job that is
not align with your morals or your goals as a professional.
If you are working for a company
that you do not agree with their goals,
you have every right to sit there and say, I'm out. I'm
Now, I bring this story up
because the frustration that comes from this is where are the stories
about alcohol the same way?
Because without alcohol advertising, there is no sports media.
And I'm talking about the broad stroke of it.
I'm talking about all of it.
I'm talking about going back to the merger.
I'm talking about the early ABC, CBS, NBC days, right?
Before we had Fox.
Yes, I'm old, kids.
I'm 49 years old.
I'm talking about the rabbit ear days.
When the NFL was just in a fledgling state,
when the NBA was still flailing around until
Bird and Magic showed up, alcohol advertisements saved sports.
Without advertising alcohol, there is no sports media.
So how many people have died
in America due to alcohol since the 1960s?
How many drunk driving deaths have there
been in America since the 1960s?
I was born in 1977. There wasn't
a seatbelt law across the entire country in the 70s.
We had to put that in place.
We had to get states to do that. We had to mandatory.
My father's generation grew up jumping back
and forth from the front seat to the back seat,
whether dad had a six pack open in the front seat.
I'm not saying that's good. What I'm saying is
there is such selective amounts of criticism coming down
on sports gambling or those trying
to make money on the sports gambling industry
and these stories get propped up and pushed out
by national media types
who hate sports gambling that say look see look what this woman had her
father and her brother her brother could have
been addicted to a multitude of things and him
becoming homeless
and ultimately dying on the streets of downtown Las Vegas
I need to know so much more about
that story before I go okay it's sports gambling's fault
