Why I don't like USA Made Bows

There were three things that bothered me. What if I bought a bow and didn't like it? I didn't like that risk and so from the beginning of Shatterproof we made a commitment to take that risk away by treating people the way we would want to be treated. We've realized that the best way we've ever been treated is with love and the best love we've ever experienced is something we didn't deserve. So we decided it doesn't matter if the customer deserves it or not, we're going to take away that risk. It doesn't matter if they're the one who dry fired, they're the one who broke the string or maybe they just don't even like the product. We're going to take away that risk. The next thing we took care of was the cost. Now there's some things that we can't control when it comes to cost but there are a few things that we can and the primary thing we can control is how good are we at building our product? How good are our jigs? How good are our systems? How good are our people? If we can get really good then we can reduce the cost on our end without making a worse product. In fact, we make an even better product and so we took an entire month just to answer this question. How good can we be at building our product? The final thing we tackled was the lead time. Now you need a long lead time if you're tight on cash and so we made a commitment to grow at the pace of wisdom. You also need a long lead time if you're behind on work and again we made a commitment to grow slow. The final reason you need a long lead time is if it just takes a really long time to build the product and so we took a long time working on the systems so that the product wouldn't take a long time. Now there are three things that I love about our boats. Number one, the cost. Number two, the lead time. And number three, the risk.