The 'Premium Wine' Scam, Explained

Ever wonder why a $100 bottle of wine tastes so much "better" than a
$10 one — even when they come from the same vineyard? Or why you
always end up ordering the second-cheapest wine on the menu without
realising it's the worst bottle in the building?

In this video I'm pulling apart every dirty trick the bar and
restaurant industry uses to overcharge you on drinks — from the
house wine markup, to the decoy cocktails parked at the top of the
menu, to the reason the Macallan 12 on the steakhouse list never
shows a dollar sign.

We're talking wine lists, whisky pours, craft cocktail pricing, and
the silent rules that decide what you order before you even sit down.
If you drink at bars, eat at restaurants, or buy bottles for dinner
parties — this is the one video that'll save you hundreds of dollars
a year and stop you ever getting played by a drinks menu again.


🥃 What's the most overpriced drink you've ever ordered? Drop it in
the comments — naming and shaming encouraged.
#champagne #champagnetasting #champagebrand