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[Music]
brought to you by the every dooll app
start budgeting for free today my
partner and I here we were talking
earlier in the show and and and we talk
all the time around the office about
this um inflation yeah right and just
there is a natural progression of
inflation over time the FED just a kind
of a quick review here because uh cuz
Jak's got a little something to share
here today so teing you up here because
everybody's heard about the FED Jerome
pal unfortunately has become a name that
everybody knows yeah and and to his
credit uh the FED is attempting
sometimes I agree with them sometimes I
don't but they are always attempting to
keep
inflation uh in that two two and a half%
range or so and when it gets above that
they start paying attention and this is
where we get the monetary policy and you
all are paying attention to the
headlines all the time when you see are
they raising rates are they dropping
rates all this kind of stuff so it's
always an interesting tension between
wages are wages going up uh are they
outpacing the inflation PA inflation
very hard for that to happen over long
ter term so anyway nonetheless what do
you got here you got a little something
for us well I'm just trying to I'm
trying to make heads or Tales of all of
it right because it's like we knew in
2022 that inflation was going bananas
like we felt it the numbers were there
the the data supported what we were
feeling was true but then we started to
see inflation taper off and that's right
we saw wages start to jump ahead but yet
we were still saying oh it's so
expensive out there it's so crazy and so
my thought was like okay what's really
happening because you know you're a guy
that's following employment you're
following those numbers and I'm looking
at this graph here that I saw that
really around March of 2023 a little
earlier wages really did start outpacing
inflation uh at a decent rate and I
thought okay that means that we've got a
little bit more margin back as American
people where is this money going so I
started looking around and you know
obviously we feel it at the grocery
store like that's the main place people
say oh my gosh it's so expensive and
around about the time I was looking at
this I saw that NPR came out with a a
grocery study that basically said they
followed the prices of groceries from
2019 until today they went to Walmart
and they picked um I believe it was a
hundred different items and they said
we're going to track this over the
course of 6 years basically and what
they found is on average
out of those items that they tracked um
21 of the items actually got cheaper uh
27 products got more expensive and the
rest of them basically stayed the same
and when you think about it you're like
okay that's interesting that's not as
much as I would have thought like I'm
thinking everything has gone crazy
everything's exploding and so again I'm
like okay things have started to taper
out what's going on with this money
we're also seeing articles that are
saying like people are spending more on
their credit card than ever before but
at the same time like Investments are
doing better than ever ever before so
the question is is there margin and what
are people doing with it is it true that
wages are actually outpacing inflation
and from your point of view what do you
think about that well no they're not and
they can't it's unsustainable so for
instance if we look if we look from a
macro so so real big picture um you know
wages can't outpace inflation on the
regular because it just get to be too
much like you just so there's this give
and take between wages it kind of kind
of comes up and down it's a bit of a
roller coaster so even if you see it at
a moment you're saying it doesn't
generally last it does not so you don't
want to get into an apples for apples is
what I'm saying the conversation this
idea that well inflation over the last
quarter was this so wages should have
done that it's not how that works you're
looking at the total this is kind of a
complex conversation and I'm trying to
keep it simple keep it simple but you
know you can't you can't force on
companies this idea when you're in an
inflationary period like we we had been
if you go back about two years ago uh
and inflation's really really high you
cannot expect companies to go well
because inflation is up here I got to
raise everybody's wages because that
again that drives more inflation right
because when they raise wages they're
raising their expenses they pass those
exp so you got to be careful as my point
so this this this back and forth and
trying to keep that that's not what you
want what's interesting about this
article as you were talking that I saw
the reason why people
feel and really see it at the grocery
store by the way we saw this talked
about in the media leading up to this
last election that's right you saw it on
MSNBC you saw it on CNN and fox my point
is it didn't matter what side of the
aisle everybody was feeling the pinch on
a lot of consumer goods and this is
what's interesting if you look at 2019
yeah so this is right before the
pandemic remember just kind of a quick
history lesson cuz this is this is crazy
it doesn't seem like it was that long
ago no it doesn't but here we sit almost
5 years we're almost five years to the
day not quite but five years a couple
weeks when the pandemic really begins to
hit the US March yeah that's when it
started going bananas but we now know it
was at the Super Bowl that's right in
Miami you know we we nobody knew all
right so here's the point so if we're
January
2025 if you go to December
2019 us prices cumulatively are up
23% that's where people are feeling it
for instance a 4 pound bag of Domino
Sugar now cost
$446 that's 74% more than 2019 compared
a dozen eggs $44.90 that's 83% more Tide
liquid I could keep going on and on why
these are the Staples so when you're
buying these every week these aren't
your splurges yeah you feel it so that's
interesting so well this is then that's
that's kind I mean it goes back to our
our conversation earlier when we were
talking about the tariffs and new
Administration and that sort of thing if
we were feeling it before and it was
because of other issues you know back
then right now they're saying the prices
are up because of you know all sort it
could be uh utilities and insurances for
businesses to run and so they're passing
that along to the consumer it could be
extreme weather right with crops and so
because of that that prices passing on
to the consumer but then if you add I
don't know other things coming into this
so you're saying basically what you're
saying is no the consumer has every
right to feel this and even if they have
they are it's real yeah so here's what's
happened you can't get all hung up in
inflation cost per month because what
happens is you have large spikes so back
to the quick timeline this will be
helpful for folks we go into the
pandemic Jade starts in let's call it
2020 early 2020 and the whole World
shuts down uhhuh all right so in that
moment you did have multiple let's call
it storms converging for a massive once
in a generation I hope Financial storm
yeah one the scarcity because we had
Supply chains interrupted the whole
world shut down for a while every state
was different every country it was like
what are we doing secondly demand did
increase a couple months in when people
started going okay I'm at home I'm I'm
working from home but I got to have food
remember we saw liquor stores things so
here's what happened this is interesting
so so all of that comes into natural
economic factors which makes demand
higher uh and scarcity and that created
an increase here's what's this article
says and it's absolutely right big I'm
reading from this article big price
increases are rarely followed by equally
big price decreases that's right hisor
well it's like that's what I want to
tell everybody they're not going to it's
not going to go back to what it was
that's the key Point while the inflation
rate has cooled your $4 sugar is here to
stay it's not leaving that's what's
unfortunate well that and that's unless
you get into depression and very serious
recessionary forces that can make those
go down but by and large if we stay in a
somewhat healthy economy Jade these
prices are here to stay yeah I mean it's
like you said it's gone up 25% but over
the last year it's gone up less than 1%
so it's not still climbing at that
ridiculous rate news good news bad news
good news is inflation as we see is
cooled bad news is companies don't just
go well you know what for The Last 5
Years people have been paying $466 for
this sugar and we used to sell it for
only $2 let's go back to that they're
not going to go back and so there comes
in the evil capitalism cries and the rub
between and by the way this is the
tension that exists in America today
absolutely is people go wait a
second you used to charge me this now
you're charging me this this come on
think about it uh so there's the tension
Sam and I went out to dinner and you
know everybody has the menus on the
screen now that you do the QR which I
hate because it makes you get your phone
out at dinner they figured out that was
one of the things that they figured out
this is a lot cheaper for us right and
we ain't going back yeah they're not
going to print menus you know what else
they figured out go to the coffee shop
in my neighborhood sweet little gal
makes me a coffee then turns the screen
and goes would you like a tip I feel
like going no I just want my coffee woo
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