Free summit for women entrepreneurs

Look, if you've got a friend, a mom, an auntie, a sister, you want to listen to this because if you're a woman and an entrepreneur who wants to explore new ways to grow business, this is a room that you'll want to be in. The Hustle is hosting a summit this weekend with the Detroit Historical Society. So joining me now is Senior Program Manager Tiffany DeZort and Lataria Seen. Did I say that right? Lataria? Yeah. Okay. We have Lataria and we have Tiffany. So, Lataria owns So Modest Studio, and we have a very nice billboard up here, so you'll be able to see it throughout the interview. There you go. We've got a close-up for you, just so you know. Ladies, how are we this afternoon? Wonderful. Thank you for having us. It's great to have you, have your energy in here in this room, so we appreciate it. Lataria, I want to start with you. So, you said you've been an entrepreneur for about seven years? Yes, seven years. How did you get started? I've always had this love and passion for design but there was a moment where I realized just how shifting how transformational fashion can be and I really just wanted to be able to empower women to make things that fit their body fit their style and truly tailor it to every aspect of their identity and so initially we started out as a ready to wear brand and that grew into our studio space and and to date we've had over 1100 students we've been featured in over 160 different publications and international magazines including like CNN Arabia we've um been able to see like one of the things i think is so incredible is like in every space of design in Detroit you see my students like Michigan Fashion Week oh Detroit um month of design same thing i'm going like oh she was my student oh she was you gotta be very proud very proud it's like uh just to be able to touch people and empower them to truly fulfill their vision right so we get some students that are like i want to go into design um and then some are just literally hobbyists looking for interesting interesting thing to do to be able to focus on themselves to be able to say i'm gonna turn off my phone ignore the kids for a couple hours and just like fully be enthralled in that and it's it's something it's so incredibly powerful to be able to fit yourself your identity your style I remember when um it was like a full circle moment for me I was in undergrad like sophomore year and we were on break and so um there was this gym that was having like this little free trial right and we and we went and we were like oh we're gonna do the free membership and so we do a tour and everything and at the end they do like this body measurements right and so he takes the first measurement and i noticed that like the energy was shifting right but i didn't understand why he takes the first measurement he was like oh yeah and i'm like okay cool right he goes to the waist and there was like a sternness and the way he said it and i was like okay this is weird and then he takes my hip measurement i don't remember what my hips were but let's say 54 right he goes 54 and i was like oh this is the part where i'm supposed to break down supposed to be so aware of myself my body and my numbers that i'm like i'll sign anything i'll make this huge financial commitment based on emotion like and and so we we have this space to really decompress all of the pressures in the industry that teaches you you're not good enough you're not pretty enough and it's like let's completely transform the way that we look at fashion it's not about you're not worthy until you have my products it's truly manifesting what's inside and bringing it out. Let people know where they can find you real quick. So we have to, look. Let's see where she's a hustle honoree. You'll see why. Your story is very powerful. Thank you. And I appreciate that. And I hope a lot of women are able to watch this and feel something and they can come see you. Yeah. It's this weekend. Tiffany, it's this weekend? Oh, yes. So Hustle Hers, yes. Yes. So Hustle Hers is a resource summit. It's part of a special project at the Detroit Historical Museum called The Hustle where we honor entrepreneurs of color throughout the city. And Lataria is actually one of our honorees. And as you can see from her story, this is why she's one of the 35 folks we're honoring. But this weekend's summit, Hustle Hers, is really for women entrepreneurs, non-binary entrepreneurs in the city to come out, get resources. There'll be folks like Michigan Women Forward there, Motor City Match. We'll have a Zen Zone. Come get massages. Get coaching. The whole nine. And it's free. So please come. Lataria will actually be one of our coaches. Just a free coaching. There you go. They're giving me the rap here. So, ladies, I do appreciate it. We got to continue this conversation somehow. But I know we are on one of those strict times. So, you heard it there. We're going to have this on our website as well, Fox2Detroit.com. And come out this Thursday or this Saturday from 9 to 3. 9 to 3. There you go. Chris, if you want, I'll come to it. We'll be right back.