Wildwood businesses, families gear up for Labor Day weekend crowds

Fox - Fox 29
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Sep 4, 2026
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So here's a live look now in Ocean City as some people get a little head start on the Labor Day weekend, getting one last beach trip in before the unofficial end of summer.
Our Dylan Scott live in Wildwood tonight. So Dylan, how's the vibe out there? More importantly, did you get that funnel cake?
Sheba, good evening. I did actually get some curly fries funnel cake after this live shot here, but here on the Wildwood boardwalk, I mean, so much fun today.
I get to step out, give you a live look, and one phrase we've been hearing all day is one more, one more, right? One more ride, one more snack, one more sale, as everyone here is really ready for an awesome Labor Day weekend.
It's the Thursday heading into Labor Day weekend here in Wildwood, and the plans are already on point.
Vanilla saucered with chocolate sprinkles.
I want to go to the beach really bad, and I want to go to the water park and the roller coaster.
The Rivera family says they've looked forward to this trip from Sicklerville all year and a weekend of memories to make.
Fun time with the family together and just spend some money, you know, for the economy.
Amy Tooman drove down from Salem, saying the plan was to beat the serious short traffic expected this weekend, and her three kids were already off to a Wildwood start.
We plan on hitting some games. He wants vanilla custard, the soft serve. That's a definite must.
We already hit the three-pointer basketball shot. He won his basketball over there, and we're just going to mingle and, you know, see if we bump into anybody and just enjoy the atmosphere.
The last big shore stretch of the multi-billion dollar tourism industry has businesses equally excited.
After a slow start to the season, Jenny Campanaro, manager of the store Gemini, says between the country festival, World Cup, and this weekend, everyone is ready to end on a high note.
Expecting a nice crowd coming in, keeping us busy. They're going to, you know, we have a lot of things that are now on sale because it's the end of the season, so we're expecting a good crowd, yeah.
But for most, it's light on the work and heavy on the play this Labor Day.
Taking advantage of everything being in the moment and having fun while we're doing it.
One last shot before the summer ends.
Everyone's so excited, obviously, to be here to enjoy this weekend. Remember, if you want to beat those crowds, find a spot in the sand on the beach.
Those lifeguard shifts begin at 10.30 in the morning here in Wildwood. Jason and Sheba are going to be an awesome weekend.
You can already see vibes are high and they're growing day in and day out now.
Yeah, we got some folks behind you, too, showing off their treats. All right, Dylan, thank you.
