In this episode, Tai Lopez sits down with John Lee to unpack why in-person events still create the biggest upside in an AI-eaten world. We cover wealth frequency (intention × action), how to engineer “luck,” the brand paradox of being everywhere yet exclusive, and practical plays for founders, creators, and intrapreneurs.
*What you’ll learn* The simple formula: Intention + Action = Results (how to structure luck) Why in-person is greater than Zoom for high-value collisions and deal-flow The brand paradox: omnipresent content without losing positioning Using AI to productize solutions (and keep the human edge) “Money unlocks life” — aligning mind, body, spirit to stop self-sabotage
*Resources & Mentions* All links, tools, and show notes: https://tailopez.com/johnlee Follow John Lee: Instagram + site on that page.
*CTAs* ► Subscribe for daily strategy: long-form + shorts ► Comment: What’s one in-person room you’ll get into this month? ► Share this with a founder who’s stuck running endless webinars. ► Get Tai’s app: iOS: https://www.tailopez.com/iphoneyt Android: https://www.tailopez.com/androidyt
The more you do, the harder you work,
the luckier you become, opportunities come.
Every time you come to a physical location,
you meet people, it's the energy.
And then you have collective consciousness,
sympathetic resonance.
So then you create resonance, and resonance creates magic.
There's this paradox of, we wanna get big,
we want to get our brand out there, we wanna be known,
but yet, you've gotta be everywhere,
but you've gotta be nowhere.
Money unlocks life.
If you want love in life, money is power.
Welcome to the Tai Lopez Show.
I have John Lee.
John Lee, I did a Lamborghini video with him in 2014,
six months before I launched the Here in My Garage Lambo.
So we're longtime friends.
He was just speaking to 14,000 people
at the Mindvalley event with Gwyneth Paltrow
and Vishen and Joe Dispenza.
We're about to cover,
where's AI gonna go for social media marketing, okay?
Whether you should do Zoom events
or open in-person events, interesting.
And the vibrations of money and wealth
and how to bring money to you without killing yourself.
So, welcome to the show.
Thanks, brother.
Great having you, man, that was awesome.
So John, welcome on the show.
It's been 11 years since we met.
I know, and it's like, hey, bro, come to LA, LA,
and it's just never worked.
Yep.
Right?
Finally the first time.
And you've invited me to your house so many times,
I feel so bad to say no, no, no, but now I'm here.
So you're speaking at Vishen's Mindvalley event,
14,000 people, you, Vishen, Gwyneth Paltrow,
who else, Joe Dispenza?
Yes.
So a lot of health stuff that we're talking about.
Yeah.
What'd you talk on?
Wealth frequency.
Okay.
The vibrations of wealth.
Well, that'll match Mindvalley, that's their vibe.
Yeah, I mean, it sounds, you see,
the thing is, a lot of people think it's like fluffy.
Right.
But actually, when you think about things
that you do, like vibrations,
it's interesting because we were downtown, right?
It's got different vibrations.
When you come to Beverly Hills,
different vibration, different energy.
Yeah.
And so when we can harness that frequency,
you tune it, it amplifies, and then you get more.
Yeah?
Yeah.
So do you, what do you think of the secret?
I think the secret, you can't just sit there
and do something.
Like, I talk about this, you know,
what's the frequency, the wealth frequency formula, right?
It's intention plus action equals manifestation.
Like, you can't just think about something
that's gonna fall on your head.
Right.
But you gotta do something about it, right?
And the more actions you take,
that's why the more you do, the harder you work,
the luckier you become, opportunities come.
Yeah.
I was just reading, one of the best books
I've read in the last year is by John Rockefeller,
the richest man in modern history.
And he wrote 38 letters to his son before he died.
His son, John Jr., inherited the big empire.
And he said that he has a lot about luck.
And he says, you know, essentially
the same thing that you said.
He said, luck is a structure.
The more you structure your life correctly,
the more luck falls in your way.
So he's like, luck is generally the result of pre-planning.
Well, it's also alignment as well, right?
Mind, body, spirit.
So a lot of people say, oh, how do I get rich?
Your mind is, I wanna be rich.
The body is like, oh, I don't wanna do any work.
But the spirit is like, rich people are douchebags.
So there's complete misalignment there.
So you can't get the output you want.
That's why when people try to make money,
they don't make money, because underlying,
there's something that's blocking it,
and it's subconscious.
They're not aware of it.
Yeah, Sigmund Freud called that a complex.
A complex is when you have one drive,
one voice in your head telling you this,
another voice telling you that, and you're not a mind.
I was talking to somebody,
she grew up with a dad who was European,
and a mom who was super religious Polish.
So she has a complex about things like love, marriage, sex,
because the mom's super conservative,
the dad's kind of, Europeans are more open-minded to,
they're not very traditional.
So yeah, people get a complex about money,
and then it's tough to make money.
So let's talk about,
because I got a lot of people following me
that are social media marketers, they're in the grind.
So your basic business model,
how many events, virtual or in-person, do you do per year?
200.
200, and how many of them are virtual?
I would say about 50 of them.
The majority are in-person.
Yes.
So you're doing two, three a week now?
Yeah.
And where are they mostly, UK?
Global, so for example, after this,
we go back to London, then we fly to Austin,
then we go back to Singapore, Malaysia,
then Melbourne, Sydney,
basically, Sydney and Brisbane as well.
So we do a lot of the strategies out there,
but we try and plan it so it's kind of like,
we go there, we do a lot of other stuff like that,
podcasts, media, interviews, masterminds, things like that.
So how do you manage the jet lag?
What's the secret?
Ah, so I see you wearing a Wu.
Yeah, I got a Wu, got a aura ring and all that.
Correct, because this is, it's not,
I got a double.
Me too, so I have that aura ring plus the Apple Watch.
So you take all three readings and you pull a point.
So, and there's a really good app called TimeShifter.
Yeah, yeah, I have that one.
So you combine that as well.
Do you use TimeShifter?
Of course, I literally got a notification basically
as soon as I got on the plane, go to sleep.
Yes.
Right, so jet lag, first of all,
grounding is important as well, right?
Hydration is also very important,
at least two to three liters,
so you lose about a liter for every eight hours
of flight time, right?
So, hydration and also timing your meals,
timing your coffee.
So all of that stuff, it normally takes about two days
to adjust to jet lag and then I'm good.
Okay, yeah.
Yeah, I've learned,
because I live in basically three places.
I live here, Beverly Hills,
then I have farms on the East Coast
near Washington, D.C.
And then I live in Copenhagen, in Europe, Denmark, right?
So I just flew 11 hours.
It's funny, you're talking about hydration.
I'm on a plane for 11 hours and I look around,
I get up to go, I drink enough water.
You gotta, if you don't wanna go to the bathroom
like three times, you ain't drinking enough.
There are people who never get up.
I'm like, what the, what's wrong with you?
You never, it's also, I had a business partner,
an older guy, almost die from,
you know how they say you get like a blood clot
in his leg?
So, I used to think that's not real.
He got that, it was like 10 years ago.
He's like, dude, I almost died.
It was funny, on this plane, Josh, the lady goes,
they go over the intercom.
They're like, is anybody here a doctor?
So I'm like, oh no, this is like an hour
after we took off.
We might have to go back.
Then, I guess they found the doctor.
20 minutes later, like, does anybody speak Mongolian?
And I was thinking, I was thinking,
there's no chance it's the same person.
How many times in human history have there been
a Mongolian medical doctor on a plane?
But yeah, they, when we landed in LA,
they had like paramedics take her off.
I don't know what happened.
LA, you can find a Mongolian.
I don't think in Denmark there's any Mongolian doctors.
So you are away for,
how many days do you sleep in your own bed?
I haven't figured that out yet.
But you think half the year or less?
Probably less, yeah, probably less.
How do you do that with the wife?
What's the secret?
So we travel a lot.
So all the Easter holidays, for example,
in summer we go away for three months
and we stay in Kuala Lumpur in Singapore.
So that's three months there.
But does she come with you on these speaking tours
or not necessarily?
Not all of them, but like the big ones.
And your daughter goes?
Yes.
So you homeschool her?
No, no, she has school, but she's got private school.
So the months, like three months,
they get like for some holiday.
Gotcha, so you just time it.
Yeah, time it.
So what's the economics?
You think, this is a hypothetical question,
if you could be good at only one thing,
virtual Zoom events, making money, monetizing a Zoom
versus monetizing an in-person.
In 2025, 2026, let's just say hypothetically,
you couldn't do both.
Which would you do?
In-person, without a doubt, 100%.
Why?
My calling calls me to do that.
It's interesting because frequency, right?
We understand frequency.
When you create action, opportunities spin off from it.
But you got to set the intention.
I'll give an example.
So I want to make a movie.
So I just put the intention out there, right?
And I wasn't, actually I didn't want to fly
all the way to LA because I was just in Singapore.
So we went London, Rome, Singapore,
and then fly back to London, back to LA.
So that's a long flight.
I'm like, do I really want to do it?
But my brain didn't want to do it.
My calling called me to do it.
So I did it.
And I get to sit down with a guy called Chris.
He owns the entire studio.
He was just filming with Ben Affleck.
He was just, they just shot Top of the Maverick
in the same venue I was speaking in.
Now he wants to talk about business.
But these things happen.
And then I meet somebody who has their own Netflix show
because one of my intentions is to have a Netflix show.
And so I meet someone who just hosted their own,
just out of the blue.
So when you put the intention,
I mean, that would never happen on Zoom.
Gotcha.
So you like the in-person interaction.
I love the in-person because I could like,
even after the event, I had someone like,
normally when you speak at an event,
we have a green room for the speakers
and we don't go outside because you get mobbed.
I mean, you know what it's like.
But I love to go out and speak to the people.
And I would stand there for about six or seven hours
just talking to people.
Why?
I want to know how they're thinking.
I want to know what are their objections.
I want to know what are the blocks.
It's almost like market research for me.
And of course, you know, I get the comment,
oh, you're amazing.
You really inspired me.
I have someone who was following me
from Singapore to Dubai to here.
John, I've listened to all your talks
and I heard, I did what you told me to do
and now I'm making all this money.
Like, that is so incredible to see.
When you do things online,
like you don't know really the impact that you're making.
Like when you're on the ground, it's like,
and also with AI now.
Now we run a lot of our events,
sometimes we do a lot of recasts
or we use a lot of AI.
So we're not really there, but we're there sometimes.
So we have like a human in the loop.
But when we're on the ground,
like one thing that AI will not replace
is in-human interaction.
Like I can look you in the eye,
I can say something and you might not go,
did that land?
It didn't land, okay, let me say it again.
Right.
Until the robots come.
I posted a video yesterday about a guy,
the new company and they're like,
this can be your business partner,
your maid or your girlfriend.
And I was like, oh, that's just what men need now,
an alternative species.
It's gonna be a strange world.
But anyway, go ahead.
Yeah, but the more AI is created, right?
The more valuable human connection becomes.
And so for me, it's like building that infrastructure now.
Now, here's the thing, it's a lot of hard work, right?
And the good thing-
What do you think is the better economics?
Let's say your calling was both.
Financially, if you wanted to make maximum money
and you had to choose one for the next five years,
Zoom events are in-person,
which is still in-person.
Still in-person, why?
Because there's things that you can't measure off it.
For example, my CFO will say to me,
oh, it doesn't make sense we're in an event there
because the venues are too expensive in LA,
it doesn't make sense, right?
On the numbers, it doesn't make sense
because you're paying all this money for the event,
the AVs, the ticket doesn't even cover the front end.
So then how does it make sense?
Because when I meet a guy called Gio,
Gio now he's connected
with all the Marvel Cinematic Universe.
Then my good friend, Jim Quick,
who just happens to show up.
Both friends are now good friends of mine.
I then meet the founder of Comic Con.
Now I'm invested in his company, right?
And so from that, I meet another guy called John Sticks,
who has a massive company called Nucleus.
Now he wants to give me shares into the company
for advisory.
That would never happen online.
So every time you come to a physical location,
you meet people, it's the energy.
And then you have collective consciousness.
When everyone wants the same thing,
incredible things happen.
Sympathetic resonance.
You put two pianos next to each other,
you play the C chord on one piano,
causes the other C chords to vibrate.
So then you create resonance and resonance creates magic.
That's good.
Now, but so let me ask you this then,
on the economic side,
so you've got this,
I call that the wild card factor.
You never know who you're gonna meet at an event.
You can have the next president of the United States there.
You don't know.
Some of the people like Grant Cardone,
he was just at the house here last month,
we were talking.
He has one of his big businesses.
They do,
you paid quite a bit of money to show up.
Alex Hormozy has a similar business model
where people maybe have gone on an online webinar first
and they were sold into a ticket,
let's say for five grand.
They show up at the event.
Everybody there has spent quite a bit of money
and then there's further upgrades.
But do you like that business model
where you put the zoom at the front end
to filter for the events
or do you like the lower ticket?
Because like you said,
an in-person event generally doesn't break even
on the front end,
especially you get big stadiums and stuff.
So do you like that merging, that hybridization of it?
I mean, the hybrid's good,
but the thing is if you give someone a choice,
do you wanna come live or do you wanna come online?
Most people will take the online.
See, it's also a filtering process as well.
Like I have people, they hear me speak
and they change the entire flight system,
like they change all the hotels
just to stay to hear me speak.
I hear, I hear.
So when someone does that,
what does it tell you about them?
It's almost like a filtering process.
You see, the thing is you wanna do something,
you gotta do something completely the opposite
of what people are willing to do,
even though it costs you money.
And yes, you're absolutely right,
there's the wild card factor.
You don't know who you're gonna meet,
but that's why intention's so important.
Intention is I set the intention,
and I know it sounds really fluffy,
but almost every time I set the intention, I get it.
Because it's kind of like when a student
is readying the masterful show.
I'm a huge Bruce Lee fan, right?
So we always talk about be like water, my friend, right?
You gotta do things that are not defined
within a specific structure.
When you have a structure like this,
yes, you can be fluid in between it,
but that is the structure.
My structure is I go there, my intention is this.
Now, a lot of people, if you're doing that model
that you just mentioned, it's great.
I mean, it makes a lot of money.
So what I think about this is, okay,
well, how can you achieve the same effect
without having to do that?
Now, the answer is not this or that,
it's and, this and this, right?
So for example, let's say you speak on a stage
in front of 10,000 people, right?
And let's say it's somebody else's stage.
To fill that event would have cost you
about two or three million, right?
Like front end cost, marketing, venue, everything.
But it's just better to just get on that stage
and then say, give an incredible talk
and then say, hey, if you wanna join me,
then come follow me here.
So then you have 10,000 people,
you might have 2,000 people of those
that go into 10, 200 person events, right?
Your rooms are all filled now.
Your tour's full.
So you can use other people's events.
Right, right, because it's leverage.
Like to fill 20 events with 200 people paid tickets
on a consistent basis is, it can be done.
But there's a lot of effort involved in that.
Me, I just fly there, I speak one talk.
So you have a group of people
you always speak at their events now?
I've got a hundred partners that I just fly around
and then, hey, speak here, dude.
And sometimes it's paid, I get paid to speak,
like showing up.
Sometimes it's, okay, you can speak
but you can offer something.
Sometimes it's, you just speak
and then we're just capturing content from that.
You know what I realized?
Doing a lot of online events, you lose celebrity status.
You know what I realized in our industry
is when you look at all the A-listers in our industry, right?
And all the names you just mentioned.
When you look at the A-list people in our industry
versus the A-list people in the celebrity industry
here in LA, it's a very different dynamic, right?
But in one hand, we have to keep putting our content
out there, be everywhere and be accessible everywhere.
And in the other hand,
when you're on the other end of the spectrum,
you have to be exclusive, right?
So there's this paradox of, we want to get big.
We want to get our brand out there.
We want to be known, but yet you've got to be everywhere
but you've got to be nowhere.
Yeah.
So now it draws this line of this paradox
of how do you manage that?
And it's really navigating that.
So what I realized is during 2020 to 2022,
we run a webinar, two or three webinars every single week.
Yeah.
Made a lot of money.
Problem is, you lost a lot of positioning from doing that.
Gotcha.
Right?
So like, there were no, like, I could definitely feel it,
but you know what I realized?
So for example-
You mean, do you think it's
because you just did it so often people were like,
oh, that's the guy that's always on webinars.
That, but also just people see you on a camera.
Yeah.
It's very different to when someone sees you on camera.
Yeah.
When someone sees you on a stage with 10,000 people.
Oh yeah.
It's very different.
Yeah, yeah.
So the event you and I did in Dubai.
Yep.
Right?
Couple of thousand people in that room.
Yeah.
You're on stage, bang.
Yeah.
As soon as you finish, the energy,
everyone comes up to you, they have conversations.
I want you to do this podcast.
I got this business.
At least I had a guy in Dubai,
I woke up with a maquette of his development.
He walked up to me and he said, can you invest in this?
I'm like, well, you know, we need to talk first.
Yeah.
So, so things like that happen, it's different.
And you know what I realized?
When you put, so I run a lot of ads with Mindvalley.
So that they have a,
I did a quest for them called seven figure creator.
Right?
Okay.
So what we realized is that as that perform,
the ads are 41 minutes long.
Yeah.
And they convert front end ROAS.
Yeah, yeah.
Right?
So what we realized-
I was the first one to do that.
Yeah, yeah.
Right.
That's one of the things I, I, I was like,
hey, if you just put, I remember in Australia for,
I launched a course called 12 foundations and I was,
I was actually, I went to the,
I was open for Arnold Schwarzenegger at the Arnold Classic.
And it was the same thing, a couple thousand people.
And I did, and I just went in the hotel room
and I was just like 45 minutes.
And I posted that thing.
We never found an ad that was short,
that would beat the 45 minute.
You know, I did another one for a,
teaching people how to do affiliate marketing.
Same, that thing had 50, we emailed for,
it had $51 EPCs, $51 earning per click.
To put that in perspective,
the average people are excited when they're at $3.
It was just like, boom.
So a lot of that depends on how passionate
and good the ad is.
So if you have a 45 minute ad that sucks, you know,
so you're the one you do with Mindvalley,
you're talking for 45?
Yes.
So like a presentation style or just you straight talking?
It's actually podcast.
But what they do is, is they have like a,
so we film a lot of front end ads.
Yes.
So for example, we test one, doesn't work.
We put another one in there, doesn't work.
Basically the base stays the same,
but the front one minute changes.
Gotcha.
So we're constantly switching it out.
And now with AI, you'll be able to watch it
depending on age, location, who they are.
You'll dynamically be able to switch it
and edit it in real time.
Are they doing that yet?
The full AI?
It's coming, it's coming.
And also I was just, one of my students was here.
He's built a huge business down in Florida.
And he's like, Ty, I haven't shot an ad in six months.
It's all AI.
And you shoot it once, you train it.
There's things like Haygen, different tools,
you train it once.
Man, if you're not paying attention,
I wouldn't know that wasn't me.
But then they put B-rolls in it,
so you can't really tell.
Exactly, whenever it glitches.
But soon all that glitching,
I have a friend who's built almost a billion dollar company
in AI in the last 18 months, and I was talking to him.
AI, really agentic AI, which is AI agents,
it really only got good, he said, in December.
Five months old.
So, and it's still not quite good enough,
but AI grows.
AI's IQ is 1,000 IQ human.
And in a year, it might be 2,000 IQ.
Well, 18 months, we go from agents to agentic,
to now ASI, which is your super intelligence now.
So now, you're absolutely right.
You'll be able to split test 1,000 tests
simultaneously at the same time.
You heard what Facebook's doing recently?
They basically disrupted the 1.3 trillion agency model.
Basically, you just go to Facebook and say,
what leads do you want?
What customers do you want?
How much do you want to spend?
Connect it to your bank account, and it's done.
All the AI and all the algorithms.
I think there'll still be room for really good ads.
So far, the best copywriters I know in the world
can still massively beat AI.
I can out-copyright AI, but not for long.
In a year or two, it's just like,
and by the way, the whole thing about split testing,
what it'll be able to do,
it won't even have to split test.
It'll just say, pretend you're 1,000 people
watching this ad.
Which version of this would make the most of you buy?
And it'll just, without you spending a dollar
on testing, it'll test for you.
It'll be crazy.
I'm not even sure what'll happen.
That's why I tell people the only thing
that's gonna withstand the age of AI
is really having a personal brand.
Dead on, man, dead on.
Yeah, so a lot of people's business models,
I'm going, you either have to have a mode
around your business, like let's say you own Twitter.
The more, if you own Uber, the more people using Uber,
the harder it is to build a competitor,
because they have so many people driving,
and so many people using it.
So you gotta have moat businesses
that are almost monopolies.
Like, I was just rereading Zero to One, such a good book.
People should reread all, all entrepreneurs
should read that twice, once or twice a year.
But you know, to escape competition velocity,
which is low profit margins.
You're either gonna have to have a business like Uber,
or Tinder, that has a moat around it,
the more people who join the network, effectively.
Number two, you're gonna have to be in the AI game,
on the cutting edge.
By the way, my, one of my friends that has an AI company,
he says, I'm building the AI, in a year,
I project I'll lay off all my computer programmers.
They're building their replacement.
Well, I mean, you've got VibeCoding now.
Just look at, just look at Lovable, or Bolt.
Lovable, Bolt.
Those guys, you can leak some VibeCodes.
Famous.ai, that's, my friend has that one.
Yeah, it's crazy.
But then the third thing that'll survive
is social media brands.
Social media brands, whether they're personal,
you can build faceless ones, too.
Like, AtWealth is a faceless brand that makes eight figures.
But personal brands have a chance.
Until robots are perfect, let's say 10, 20 years.
But that's what's happening, though.
The reason why I say this,
because now we're going to the age of tokenomics, right?
So, brands, like, if you look at people down
in Silicon Valley, the A16s, they're not really,
I mean, yes, they still invest in the companies,
but the equity plays too long.
Takes them seven to 10 years to get the IPO.
Now they're investing in TGEs, token generation events.
And that's why they're starting to invest in creators now.
They'll say, I'll give you $10 million
for 10% of all your earnings.
So now they're creating a brand
because now they have distribution and community.
Yep, Mr. Beast did.
That's when Mr. Beast sold Chamath, I think.
I remember in 2015 telling a guy from San Francisco,
I said, hey, I called him.
I remember where I was.
I was right here in Beverly Hills.
I used to live across the street.
I called him.
I said, man, we should build an investment group
where we just invest in creators.
Because that was a time when I had started to go viral.
And I was like, dude, the whole world would be one,
and he didn't see it.
He's like, no, I think that's a bad idea.
I want to call him up and be like,
remember that call in 2015?
Because essentially human,
the thing about personal brand that people forget
is you got to look at DNA.
Humans are primarily genetically driven, okay?
A lot of smart people don't think we have free will.
Some smart people think we do.
Forget that conversation for a second.
Your height is 80% determined by your genes.
Your IQ is 70 to 80%.
Your eye color is 100%.
So there are certain things
that are just completely dominated by genetics.
And one of them is who we follow.
And humans are built to follow leaders,
celebrities, and influencers.
And it's been that way 2,000 years ago.
You go back and you look at Julius Caesar
leading armies to take over a whole continent.
You see Napoleon Bonaparte in the 1700s
doing the same thing.
And so the influencer game is actually old.
All the religious leaders,
first you had Confucius, then you had Buddha,
then you had Jesus Christ, Muhammad.
These were individual people
that people attached to their belief dogma.
And so a personal brand is really an ancient thing.
The only thing new is you're doing it on social media
or you're doing it on stage.
That's new.
And it's the distribution.
But here's the good thing about the offline stuff.
We record everything.
Right.
So you have a lot of content.
So we got a lot of content.
And you know what we do now?
We just have all our snippets.
We just blast them on multiple different platforms.
So you have one platform.
Now, of course, it's not about how many followers
you've got as distribution.
Yes.
So now you've got all this content,
but you've also got a training model as well.
So you talk about affiliates.
There's now AI.
Basically, AI scraped the entire internet.
There's nothing else to scrape.
Yeah.
So what they're doing now is they need creators
to create content.
I don't know what I think about the privacy
to record everything.
People are recording everything they say.
I'm like, make sure you don't say anything
that you regret.
And that would be uploaded for everybody to see.
Yeah.
So what do you, so kind of in closing here,
what for you, let's take, you know,
I kind of focus on health, love, happiness,
the four pillars of good life.
But a lot of people, I was actually thinking this yesterday.
I wish I was up, I get some of my best ideas
in the middle of the night or in the shower.
And I should have written it down,
but then I'm always like, Ty, don't,
if you're going into deep sleep,
don't write anything down because it wakes me up.
So last night I had this thought,
and I wish I could remember exactly.
Sometimes I'll write it down.
But the basic thought is that money unlocks life
in the modern world.
By the way, that's the name of my new book.
I just got signed by Hay House in Lingwood.
It's called Money Unlocked.
There you go.
See, the downloads are here.
You didn't even know the downloads are here.
See, there are spirits working within this realm
in this room.
Yeah.
Yes.
Well, that's good.
Maybe I'll write a little intro for it.
I would love that.
What I was gonna say,
like basically if you want health in the modern world,
make money.
Because then you can afford higher quality food.
Number one thing that you can afford,
a good trainer,
you can afford the right supplements.
If you want love in life,
money is power.
Meaning you can help people.
Reach out to people that you wouldn't normally fly
to visit somebody you wouldn't normally have met.
Maybe your soulmate is living in Sweden
and you live in Mexico.
If you have money,
it unlocks the power to make that connection.
And happiness,
obviously there's people with money that aren't happy.
But if you know what you're doing,
money can also bring happiness.
Because money, for example,
can reduce your stress.
And the opposite of happiness is being overly stressed.
So going back to this,
so I wanna talk for a second more on the money thing.
For somebody watching, kind of practical.
If somebody goes,
hey, I'm making 100 grand
or I'm making 500 grand with my business
and I need like one or two super practical steps,
what should I launch?
Should I launch an events company?
Should I launch a Zoom?
Should I sell a course?
What do you see?
If you were advising,
let's say you were 18.
You're starting all over.
You take a time machine back
and I'm you when you're 18.
What would you kind of preach to yourself?
So I would say,
don't start your own company.
Become an entrepreneur of somebody else's company.
Let me explain what I mean by that.
What I realized, Tai,
but now when we started this,
people, they're in a job.
They wanna quit their job.
They wanna start their own business.
But I find now that,
especially with Gen Z,
they wanna make a lot of money
but they don't really wanna do a lot of work.
It's not because they're lazy.
It's because they found smarter ways to do it.
DGens can snipe coins and make millions in a day.
You've got people that can just make one click
and have massive distribution,
make a billion in a day.
So I would go back and look at the values
because business, like you say,
is kind of the same as this old age
but there's just new version.
Everyone's on the phone right now.
But in the olden days,
people were reading newspapers.
It's the same thing.
It's just different technology.
And so three things.
One is every business,
the ability to be able to get awareness.
Awareness times attention equals income.
I gotta see you before I buy something from you.
Second thing is the problem that you're solving.
Money is energy
but money transfers from one place to another.
And the only way it transfers is if you solve a problem.
So what problem are you solving?
So look at that problem.
And that's why people in a job right now
are in the perfect position
because they can see all the problems.
The only thing they can't see is the third part,
which is the systemization or artificial intelligence.
So for example, if you're in a company right now,
let's say you work in a job.
You know what the problems are.
You can create an app for it in five minutes
and you can prompt it in a certain way
and you've got all the data points to support it.
Then you just basically take that to the company
and you say, this is what I've created for you.
Do you like it?
No, okay, I'll give it to the competitor.
It's kind of like the guy who used to work for Facebook.
He got fired, he created WhatsApp.
Imagine if you created WhatsApp within Facebook.
So now you can become an entrepreneur.
So what's happening is now the companies are big
and they have all these different departments.
They've got marketing, da, da, da, da.
But now the new wave of companies I'm seeing
is within the group, there are sub-cells
within that company.
So they'll have their own little triads,
like your CEO.
But there's lots of these little ones
within that big company.
So it's run like one big stock,
kind of like Apple.
It's like one big startup.
You're the iPhone team.
You're the MacBook Pro team.
You are the Vision Pro team.
So that's like these lean teams,
like we call them unicorns.
You used to have 1,000 people.
Now you can have less than 10 people in a team
wrapped around with the AI,
but all the AIs are the solution.
So anyone watching this can immediately
come up with a solution.
You're in a construction company, go to AI.
What are the top 10 problems in construction?
Okay, now you've got all these things come up.
Right, then you take that and you put that back
into the AI, like Claude's better for this.
Then you would say, okay, based on these 10 problems,
what app would be suitable to solve this problem
or application?
Right, and what's the main point?
Then you get all of that.
Then you say, basically take that
and turn it into a roadmap, blueprint, and scope,
specifically all step-by-step, easy UI,
and then you copy that, put it into Levebo,
and bang, you've got your app in five minutes.
That's your MVP.
So now you take the MVP,
and if you want to do a roadshow on the back of that,
it's very easy to get finance off of that.
Now you've got something that's valuable,
which you can now put into a company.
So instead of staying with one company,
you want to take your intellect and your know-how
and put it into 1,000 different companies
and just take a piece of every single pie,
because then you're not the operator.
Now you're just the advisor and the strategy for AI.
Yeah, that's why SMMA,
Social Media Marketing Agency system I launched in 2016,
now I have AI SMMA, the new version,
which is kind of what you're saying.
You get a lot of business owners
that don't have the time to figure something out.
You use AI to solve the automation.
They'll gladly pay you.
I paid a guy 12 grand to set up one little thing
for my Instagram story, then two grand a month.
So it's a guy I never met,
and I'm like happily paying him 30,000 a year,
but he could do that with 100 people.
So I've got-
You make three million a year.
I've got three guys in India, right?
They randomly just sent, they take one of my videos,
they turn it into a show.
Yeah.
And they were like, oh, we can do,
and by the way, my team could do this.
Yes.
Right?
But it doesn't make sense
because I want them to focus on the high level stuff.
So I pay each one of them $1,000 a month.
Yep.
Right?
And all they do is take my videos,
put it into video or Opus,
chop it up and then post it.
Yeah.
That's all they do.
Yeah.
Right?
Now they're in India.
So $1,000.
Yeah, yeah.
It's like 10,000 here.
And I'm not their only client.
They've got like 50 clients.
So now it levels the playing field
and anyone can do this.
Yeah.
Global wealth is being distributed.
It's an exciting, it's an exciting world.
It's one of those things where you can,
it's hard to even predict five years from now.
That's what I'll tell you.
It's like, but what will happen?
I predicted, I think Apple,
I don't think your grandkids will know Apple.
I think Apple, Apple's not that innovative anymore.
Look at iMessage.
Yeah.
WhatsApp has 50 million updates and iMessage.
I remember they're finally like,
we put out an update, new emojis.
Oh, wow.
Don't kill yourself with creative idea.
So I think Apple will be gone in the long run.
Social media platforms,
it'll be interesting to know what happens to a Snapchat,
what happens, even a meta.
Your kids won't, TV is gonna disappear.
It's already disappeared.
Steppen.
Steppen is an app.
Basically, you get paid to walk.
So basically, if I walk from here to Rodeo Drive,
I open up the app, I buy some sneakers, digital sneakers,
and it tracks every single step
and I get paid because it's tokenized.
Right.
So here's how social media's solved.
Do you remember the clubhouse days?
So I'm an investor in clubhouse, right?
And so the times when we would go on,
there would be like 45,000 people listening to us, right?
Those times were big.
I remember the room.
They changed the algorithm and broke it.
Yeah, but here's the problem, right?
They had this platform where the creators,
they got paid money to do it,
but they were hiring people
who had never run a room before.
Yes.
So now you've got people that are not running rooms,
don't know how to put people on stage, talk about topics.
And so now all the big creators left.
So where is it evolving to now?
So also look at Netflix.
Netflix will be disrupted.
People don't really like paying for subscriptions anymore.
It already has been disrupted, yeah.
So now it's like, just like Steppen is a move-to-earn model,
you've now got social media,
which will go to a watch-to-earn model.
So I invested in this app, it's called WeAreA,
I invested with Usher and Rio Ferdinand, right?
And basically you get watched,
because normally when you watch ads,
you're like, oh, skip the ad, right?
But this app, when you watch the ads,
you get paid to watch the ad.
So people watch the entire ad.
Even though they don't wanna buy that thing,
they're consuming it.
Now it's awareness.
So when they go out, it creates a lot of sales.
So when you look at how the market's moving,
imagine you as a creator,
I get to watch this podcast and watch your content.
Me, as a viewer, I get paid to watch your podcast.
And you, as the creator,
have a token that's increasing in value.
That's where the game is going.
Yeah, the token game.
I mean, I was actually looking at a video,
one of my top videos ever,
was telling people to buy Bitcoin.
And it was like 2016, 2017.
I remember haters being like,
Ty's getting people in at the top of the market.
I remember them saying,
Ty's leading people to their slaughter.
And I was saying, if you believe in Bitcoin,
you believe it's gonna keep going up.
What do you mean it's the top?
And it was like, I remember ETH was 197,
Bitcoin, when I started talking about it, was 3,500.
So when you're watching,
if you feel cynical, skeptical,
some of the stuff we've talked about,
remember, skeptics lose out because they're always too slow.
By the time their skepticism diminishes, it's too late.
They're too late, a thousand people
who were more optimistic won.
So that's why for everyone watching this,
like, you know, you talk about all this stuff.
Every time I see you put something out there,
you're like the first mover in that space.
And to most people, you sound crazy until you're successful,
then you're the genius, right?
So anyone watching this,
if there's anything that Tai talks about,
like, you've got to pay attention.
I'm telling you, like,
I learned a lot of social media stuff from you, man.
Like, I saw you, the time you were at my house
and we were playing around the Lamborghini, right?
Then I saw the ad here in my garage, like, holy ----.
And at first, I was like, what is he doing?
And then next thing, like, overnight, you've blown by.
So I think someone was asking me, like, when did you start?
So there's this time you and I met when we were at my house.
And then that's when I started to realize
there's something in this.
So I've been inspired with a lot of work that you've done.
So I've learned from you too, man.
Yeah, that's right, I met you before here in my garage.
You had that blue Lambo.
That was before here in my garage.
We had John's Lambo and Milton Keynes.
I remember taking the train out there.
I was like, where's this guy taking me?
That was a good time.
Well, for everybody watching,
where's the best place to follow you and learn more?
Instagram or my website, johnlee.com.
That's another thing.
It took me 27 years to get that URL, johnlee.com.
John Lee with an H, right?
J-O-H-N-L-E.com.
My stepdad was John without an H.
So I just want everybody to know, is John with an H?
Good, good.
All right, so everybody watching,
I'm going to put the show notes here,
links to things that John was talking about,
especially the AI stuff.
So go to tilopes.com slash johnlee, J-O-H-N-L-E-E.
You'll see links to things, books that I talked about,
AI pieces of software.
You can see his speaking event.
You can see my stuff.
So tilopes.com slash johnlee will take you to this blog.