Text or WhatsApp “hug your neck” to +1 (786) 730-8374 and tell Tai about your goals.
In this intense behind-the-scenes Zoom call, Tai Lopez drops the truth bomb most people don’t want to hear: life is a performance. Whether you're trying to close a sale, land a date, or build a billion-dollar empire—no one cares what you did last month. It's what you're doing today that counts.
Tai compares human behavior to nature’s rules—birds show their feathers, performers win, and entitlement gets you extinct. He breaks down the mindset difference between high-performers and excuse-makers, shares war stories from the business trenches, and reveals the full wealth formula he's spent 24 years refining.
This is a call-out to everyone coasting on yesterday’s success: consistency, discipline, and performance are the only way forward.
Inside the rant: The brutal math of reproduction, revenue, and respect Why daily consistency beats one-hit wonders (ask Disney…or LeBron) The 13-factor wealth formula (IQ → Cunning) you should tattoo on your brain—if not your arm Flash-card humility: how a $50 M-a-year entrepreneur schooled himself overnight High-agency living in an unfair world—and how to land on the right side of that unfairness
If you’re allergic to tough love, scroll on. But if you want the straight playbook for leveling up your money, mindset, and market value, hit play and take notes.
👉 Want to scale your brand or business with AI and social media? Text or WhatsApp “hug your neck” to +1 (786) 730-8374 and tell Tai about your goals.
Anybody who thinks life is not a
performance is a naive idealistic future
is extinction human. You will be
extinct. People, oh, I I don't want to
perform, pie. That's not genuine. Well,
then you will go extinct. I don't make
the rules, man. You think you get a
woman by being your true self on the
first date? What does a bird do? What
did mother nature, God, what do birds
do? They perform. They show off their
feathers. every species. Who here is
religious and believes in God who
created things? Raise your hand. Who
here or put it? Who here believes in
atheism and evolution? Just put
evolution or God or whatever. Okay.
Either one, nature or God made the
rules. You perform to stay non-extinct.
For those of you who think, well, I want
someone who loves me for me. Yeah, in
the long run, but not in the short run.
Man, you better perform on the first
date or the girl you love will go with
another guy and you will weep and become
a incel and be on Reddit for the
rest of your life whining about women.
Sell people, you better perform like an
actor. You're Brad Pitt. When you come
on this call, I either lose respect for
you on my daily all hand or I gain
respect. I'm gaining respect today for
Anton. And by the way, you have to
perform a new every day. Brad Pitt does
a good movie in 2014. Fury, that great
tank movie. Guess what happens if he
does a horrible movie in 2025? Nobody
watches it. Disney released a movie that
got the lowest IMDb rating ever. 1.5.
They lost $300 million. They didn't
perform. Nobody watched Snow White.
Nobody wants social justice. They want a
damn kid story. So somebody forgot at
Disney that the rule is no one respects
Disney forever. You put out a good
movie, they respect you. You perform
your duty. LeBron James, he lost the
first round in the playoffs. Haters pop
out of nowhere. People lose respect. Oh,
you lost in the first round. Welcome to
the world. He's been That dude's been
winning for 20 years and people lose
respect. You think I'm going to respect
you cuz oh yeah, last month I was good
at sales. Perform daily. You will have a
few people in your life. You don't have
to perform for your dog because dogs
have low IQ. So they accept you for who
you are. That's why people like dogs. I
have four dogs between my farms and
Okay. But the real life is a daily
performance and money multiply it by 10.
Perform. Zuckerberg performed inside. He
did company meetings. Elon Musk to grow
Tesla used to do a daily 900 p.m. sales
call. 9:00 p.m. you had to join every
sales leader at every when they used to
have dealerships. Every Tesla
dealership. And trust me, it was a what
do they call it? A monkey and uh show.
What is the name of that? Dog and pony
show. I don't like people who are overly
idealistic. It's annoying. you're just
going to go extinct. That's like the
bird, the peacock, who shows up to the
female peacock and he goes, I'm not
going to perform. Well, then she's going
to mate with the other one that did
perform and he's and you will go
extinct. Did you know that 40% of men of
your ancestors gave birth to all the
children, 60% of men in the Y chromosome
studies, now we can do this at the DNA
level, have gone extinct. You and I and
every person on this call, on my daily
office call, you are the product of only
40% of men. You go back a hundred
generations, for every hundred men, 60
of them fail to reproduce. Now women is
about 90% of women reproduce. Men have
to extra perform. I don't make the
rules, but I observe them and I catalog
them and I put them in my 67 zest. And
if you're a whiny batch, you just have
to go extinct and don't be around me.
I'm not looking for that. I'm looking
for people who go, "Well, the peacock
male has to perform for the female
peacock. I'm an atheist, so that's the
natural order of evolution over a
million years. Or I'm a religious. I
believe God created this. God makes no
mistakes. So God wants the guinea foul,
the peacock male to perform for the
female. Who's bigger? Evolution, God or
me? Me. I will humble myself and follow
the rules. The rules have nothing to do
with what's woke and what's there's big
difference there between men and women.
Don't matter what woke people say. Okay?
Men and women are equal, but not in
upper body strength, for example. Men
are about double the strength. I didn't
make the rules. You can have a woke
world that just get stupid. People have
been having different incomes forever.
10,000 years ago in the jungles of or
the savas of Africa, there was a
tribesman who might be one of your
great-grandfathers who was really good
at hunting and he got the first
preference for the woman who was the
healthiest in the tribe. He got first.
He got first. That's how it goes. That
man was a better hunter. He performed
for the tribe visibly. He didn't say
inwardly, "I'm a good person." He added
value to the group. Group adding value.
That's another word for performance.
Snow White movie did not add value to
the world. So, the world said, "Fuck
you. You're going to lose $300 million.
We don't care if your name's Disney. We
got no love for you, Disney, unless you
perform." So, I just want y'all to know
because I'm not seeing enough
performance. What's going on? I know why
your mom and dad said they love you for
you, but I'm not your mom. and I'm not
your dad and I don't love you for you.
And by the way, if I stopped paying
every one of you, you all would leave.
So this is called a what? An exchange of
value. If I said I'll never pay any of
you again, this call will disappear. So
you don't love me for me and I don't
love you for you. And entitlement is one
of the seven sub facets or types of a
narcissism. And I specifically have
found entitled people in general make
the least amount of money. And so I got
to remove them like an Ebola infection
from this company. All of life is a
competition including this zone. But
tomorrow what we do I want to I'm just
going to remove people that I don't
think are performing on the Zoom. It's a
show. By the way, cool thing about
working for me in one year you'll be a
good public speaker because when I put
you on the spot perform on I'm doing a
dog and pony show right now. I'm not
proud. I don't have to come on this
call. I can run the company without ever
joining the calls. Okay? But I stay
humble that I need to keep my hand in
the business for maximum performance. So
I'm not proud. I'm not sensitive. I got
to deal with different sales people
whining. It's like whatever. It bounces
off me. Okay. I just like I call Queen
Elizabeth it. Queen Elizabeth is just
ignore people till they go get become
mature. That's what Queen Elizabeth the
first used to do in the 15 1600s. I call
it Queen Elizabeth. So, I'm not that
sensitive, right? And stubborn, I'll
change on a dime. If you can prove your
point mathematic, but it has to be math.
You can't prove your point with words. I
don't not in money making. I don't
particularly. Some of you try to cook.
You go, Ty, you're stubborn. That's I'm
like, cuz you're using words and words
aren't the language of wealth. So, use
numbers. Hey, Ty, this funnel that you
thought would be the winner. EPC rorowaz
is two. This new funnel that I did
totally different than you, free
rorowaz. Dude, I'm a businessman. I'll
be like, "Fuck my idea. Do your idea."
By the way, I'm begging. If any of you
can replace me, I'll be your biggest
fan. I've been at at the grind since
2001. You I found someone better than
me. I will have no pride. I will go to
every big conference. I will showcase. I
finally found somebody way better than
me. Way better. This guy's the best.
This is the best. Please, I'm waiting.
Anton, become better than me. I'm
waiting, brother. There's no pride here.
I have pride in other things. Not in
being the best businessman is a stupid
thing. There's always someone better.
Oh, even Elon Musk worth 450 billion.
How much you think Putin's worth? One
trillion. Easy. He controls a nation and
has an army. So Elon Musk, he says, "I'm
not rich. I don't control legions. You
got to control a legion, an army, a
company, a battalion." So he has 20 Elon
Musk has 20 men with guns that protect
him. He says Putin has 2 million
standing army. So Putin's the richest
man. So I don't even compete on that.
I'm just like, if any of you are better
than me at business, I want to be your
friend. Okay? But you're going to have
to perform. I'm not going to look deep
into your heart and go, you know what,
James Norton, deep down, I did some
quiet time. We did a hugging session. We
went to a tree meditation. We spoke. Now
there's women teaching alien languages.
We spoke Dothraki. We did 7 ounces of
Iawasa. We I looked deep into his soul
and I believe even though James Norton
isn't showing he could be the leader of
this company, I saw it deep within his
soul and I'm going to cultivate it. I'm
going to drop everything I do because
James Norton mother loves him and dad
loves him and so I should be like his
mom and just be like, I love you for
you, son. If you murder everybody, I'll
still come visit you in prison. That's
never going to happen. You ain't You
guys ain't doing it for me. I'm not
doing it for you. Okay. So, I'm not
looking for that vibe. I'm looking for I
will prove and demonstrate that even
though yesterday I was good, I can
maintain it with consistency. It's the
consistent who win, not the one trick
ponies. Now, remember all the bands that
have one good song? No, you can't
remember them. And nobody remembers the
one hit wonder. If you look at Drake,
you look at JCole, you look at Taylor
Swift, these people. Prince the singer
was told by his music label, "We can't
publish. You have a hundred good songs a
year. Stop it. There's not a market." He
was so prolific. Okay. Um, so Prince was
the ultimate performer. You know, it
could do a hundred songs a year. Grammy
award-winning songs. What I'm looking
for from you all is a daily performance
that you're moving up the belts. You're
going from blue belt, everybody starts,
white belts, we don't hire. You're
consistently showing me day in day out
this my this dude is consistent. He's
going you're going the blue, you going
the purple, you're going to brown,
you're going to black. By the way, if
you go above black, you be my business
partner. All life's a performance. So
perform. Do not say that. Well, I did
good last year. It is not out. Just
think about marriage or dating or love.
If you're awesome to your girlfriend or
boyfriend for one year and then you
become a for the second year,
guess which one they hold you
accountable for? Your face.
They go, "You know, when I first dated
this guy, he was awesome. Then he become
a dick, so I left him. He got to keep
performing. He had to keep performing."
I saw a couple, a husband and wife. Um,
and they said, they asked the husband
how they were married like 80 years. And
he's like, I got to put in effort every
day. Even though I've been married to my
wife, I got to keep doing little things
every week that keeps her feeling the
love. He can't go, well, for 40 years
I've been good to you, and now I'm going
to neglect you. No, no, no. And no.
Okay. I want to blow out a water and
have all the people quit who are
entitled and want me to love them for
them before they've proven themselves. I
specifically don't like those people. By
the way, if you're one of those people,
I hope you end up on a desert island
with all those people so you all can
exploit each other and have horrific
lives away from me. I was once on a
desert island for a wedding and there
was like all these crypto people and
crypto people are some of the worst
people ever to walk the earth. There's
some great crypto people. I know the
great ones, but it also attracts some of
the worst humans. And I was on that
island for 3 days. This is uh what
island was BVI or British Virgin Island
for a wedding. And I was like, I think I
should quickly leave tonight and call in
a nuclear strike. If it hits this
island, it'll take out the top 1,000
worst people I've ever met off the
planet, ganpool. But I don't have a
legion. If I was Donald Trump, I'd be
like, "Ah, call it an air strike." I did
their personality quizzes because the
person who was throwing the event is a
is a follower of mine. They sent the
personality quiz. I've never seen a
group have 80% high like pure
psychopaths, pure narcissists. Like I'm
talking dark triad scores of 100 100. If
you ever meet somebody like that, I'm
tell I'm going tell you a little story.
Then we're going to go on the forwards.
I had a party. I used to do my
personality test. I have like 500 people
and I'd be like, "Everybody quick take
this life compass personality." So this
is in Beverly Hills and there was a girl
I knew that was there and she had
brought her roommate. Okay, this is a
funny story. Just tells you about the
dark triad traits. I go, "Hey, uh, can
you all take the personality quiz?" So
they all take it. So she was there and
she was with her friend and I was like,
"Let me see yours." This was after they
took it. So I l I looked at the girl I
knew. She had normal sports. I looked at
her roommate. 100 100 in dark triad.
Okay. When you do and I So I kind of
pulled the girl away. I knew and I was
like, "You got to run. This girl's This
is the worst scores on earth. She's like
in the 1 millionth of 1 percentile of
exploitative person." And the girl goes,
"No, no, no. She's fine. I've been a
roommate. I was like, how long? She's
like, a month. I was like, that's lot
long enough. So, listen to this. An hour
later, the girl I know comes in crying
going, "You got to help me out." I go,
"What's wrong?" During the party, she
said, "My roommate asked if she could
get something out of my car and have the
keys." She said, "Oh, I left my purse in
the car." She left and stole my car
during the party. And she says, "I have
a tracker on it, and I can see she's
driving all around." I followed up with
that girl. It took her four weeks to get
her car back. So, dark triad people high
in narcissism. They're entitled
everything. That girl, by the way, a
girl turned out to be a porn star. Porn
stars sometimes and strippers get crazy
scores. I just want y'all to know. In
Dark, I had Only Fans, all that
That's I've seen some of the not all.
I've known some strippers that got
healthy scores, but it's like one out of
73. But anyway, their girl is a porn
star. the the one that stole the car.
And you know, she had BPD, borderline
personality disorder, which is the
female version of psychopathy, being a
psychopath. Women are usually not
psychopaths. Men are psychopaths, but
women are BPD. So impulsive. When you
have BPD, you do like just randomly
steal your roommate's car for 30 days
and then bring it back like nothing
happened. She was entitled. Literally,
that kind of girl's like, "You know
what? I just needed a car. You don't use
your car that much. You can Uber. I'm
going to just take your car." That's
that's entitlement. Entitlement is Tai.
Last month I was good. You gave me
$10,000. You spent $10,000 on me to
generate leads. And last month I brought
back 60,000 to you, but this month you
gave me $10,000 of leads and I wasn't
feeling. I was like in a, you know, in a
funking life. And so you I brought you
back $5,000 worth of leads. I mean, of
cash collected. Well, okay. What? Dog
and Pony Show is for all of us forever.
And I I I had a talk with somebody in my
family. That's it. Dodge and pony show
till you die. If you don't like it, I
have an answer for you. Take it up with
God or take it up with your atheistic
evolutionary uh perspective on the world
and be like, "Evolution's stupid and I
would have created a better Earth."
Great. I'mma live in the world we live
in. Watch this. If you lose an
inspiration in your life, I will inspire
you. I'm not a guy who loses
inspiration. Some people have that
weakness. I don't. I have other
weaknesses, but I've been able to stay
pretty self-motivated for 24 years. I
don't I'm not like that. A lot of guys,
you know, if you I don't need to do this
like Wolf of Wall Street. It's okay if
you do. If you're a more sensitive guy
than me and on Mondays you tend to feel
a little depressed and Tuesday you lose
a little inc you can't self- encourage.
Watch this video. Watch Jim Ran. Watch
Tony Robbins. Watch the Titans. Watch
Warren Buffett interviews. It's all free
on YouTube. When I started, YouTube
didn't exist. I wish I would have been a
billionaire already. If I had the tools
you all had starting out, be a
trillionaire. Maybe not trillionaire,
but it's all there, man. They call this
high agency world. Agency is another
word for a person who doesn't
procrastinate. Now, all the money is
going to go to the high agency humans.
You watch. It's crazy what's about to
happen right now. 10 men have more money
than the bottom four and a half billion.
And people say it's unfair. It is
unfair. That's what I've been trying to
tell people. I have kids. My first
lesson to my kids, life's not fair. Get
on the right side of the unfairness.
That's my whole lesson. I can't make the
world fair. And you can't either. You
can't. Hopefully, we can eliminate gross
injustice. Gross injustice is like, you
know, a poor poor person getting run
over by a rich dude who's drunk and the
rich guy doesn't get punched. That's
gross injustice. I'm against gross
injustice, but the structural injustice
of the world where the top 10 men have
more money than the bottom four billion.
It's not ideal if you're the four
billion. It's great if you're the 10
guys. So, it all depend. There's three
sides of the truth. Your opinion, my
opinion, and the truth. So, to the poor
person, it sucks that Elon Musk has
more. To Elon Musk, it's great because
he says he's going to put us in space.
So, if there's an asteroid, he'll save
civilization. he'll save consciousness.
So his point of view was like, well, if
you give all the money to people who
don't know what to do with it, they once
said if you took all the money in the
world, 100 trillion GDP, you evenly
dispersed it everywhere. Every human got
an equal dollar amount about 10 years,
all the money would have flowed back
into the same place it is now. Warren
Buffett have 300 billion in cash because
the world's not fair. And so it rewards
high agency people. Low procrastination,
high self-discipline, high organization,
high energy. I'm a high energy guy. My
always says, "I've never seen somebody
so energetic." Okay? I'm a high energy
dude. You need Who saw my tweet? I gave
you the formula for wealth. I'll end
with this. If you're not following on
Twitter, why are you wanting to work for
my personal brand? Follow every platform
I'm on. It's just common sense. If I
went to work for Elon Musk, uh, Mark
Zuckerberg personal brand, I would be
like, I'm going to follow you on
Facebook, Instagram, YouTube,
everywhere. I like this formula. I
actually did it with a mentor of mine
who's a true genius out of
Manhattan. He's like a second generation
money maker. And I we were arguing all
night in a front friendly way as to what
the true formula. Here's the formula.
IQ, that means you got to be smart plus
high energy plus self-discipline plus
perfectionism. Not always being
perfectionist, but at the right time
being a perfectionist. Plus organized.
You work off lists, cast lists. Plus
high risk takingaking. You ain't going
to get high. You got to be wealthy being
a I promise you. Plus diligence.
That means you rarely give up even if
you fail the first seven times. Plus
focus. You're not scatterbrained ADHD.
Plus, you're motivated by money. Not
everybody's motivated by money. My
mentor Joel Salatin doesn't want to be a
billionaire. He's motivated by his form.
Plus luck. All wealthy people had luck.
Plus wisdom, wise decision-making. Fire
that person, hire that person, promote
that person, go in business with that
person, watch out for that roommate,
porn star who's going to steal my car.
Wise decisions plus cunning. Jesus
Christ even said, "Be as innocent as a
dove, but wise as a serpent." A
serpent's cunning. Every dude at the top
of the forless pulled off some. Now,
some people call that dishonest. There's
a difference between dishonest and
cunning. You could be dishonest and
cunning or you could be honest and
cunning. Cunning is the final. And if
you add all those together, you get
crazy wealth. So for those of you on
this call, it's one of my top performing
traits. For those of you who would like
to have crazy wealth, to me, crazy
wealth is starts at 1 to 10 million net
worth and can go as high as you want
from there. Memorize this. I see so many
stupid tattoos. Put this whole formula
along. If you're going to get a sleeve,
might as well get a sleeve that helps
you. People put skulls and like I'm
like what are you a Like what are
you doing? Curse. Let me put curses all
over my body. What could possibly go
wrong if I curse myself? No, Ty. It's
cool. You don't understand, man. Like
isn't it cool? Like I got like
tough guy tattoo. Dad, trust me, the
toughest out there. Fedora
Melanenko, the UFC pride fighter. No
tattoos. This dude I remember I know I d
I dated the sister of one of the UFC
champions Minotauro Nggera and Juliana
and I I got to know Minotaur. He won UFC
I forget which one and he won pride and
I said who hits the hardest? He said
Fedor a milliono. Fedor is a little bit
fat. He has no defined biceps. So but
he's a machine. Those of you who put
this machine into place you get that
tattoo. IQ, high energy,
self-discipline, perfectionism,
organization, high risk-taking,
diligent, focused, money motivated,
luck, wisdom, cunning. One day, one of
my students started with me as a
teenager. He's worth three billion
dollars now. I talked today with one of
my private clients. He put in his bank
account, he's at 61 million cash in his
personal account. Five years ago, he was
an employee making 9,000 a month. I got
the testimonials of the
who get rich. I'm telling the new
generate, not old money, new money. This
I've never, by the way, this has taken
me 20 years to figure out. Oh, you're
welcome. It's free on Twitter. Now, your
job is high agency.
Well, Why don't I write that down?
Why haven't I memorized it? Actually,
one last story. This is a great one. My
friend who's now making about a million
dollars a day gross, doing about 365
million with his supplemented education
business, and his net is probably about
180 million. He lives in Puerto Rico, so
it's basically all taxfree. He putting
over 100 million in his bank account.
And he's been a money machine for about
I've known him since ' 08, so 17 years.
Back then he was making 50 million a
year net. Anyway, he came one time.
We're going to start a company. We
played basketball. And I asked him, I
said, "Hey, question for you. Should we
form an LLC, an S Corp, or a CC Corp?"
And we were playing and he prided
himself on being a good entrepreneur.
And he was so embarrassed. He goes, "I
don't know the difference." So anyway, I
was like, "Oh, well, let me explain."
Anyway, a month later, he flew back to
LA. He lives in New Jersey back then. He
moved to Puerto Rico. When guys moved to
Puerto Rico and made money, he flew, he
came back to California. We're playing
basketball again. I used to play every
day. And I started talking like, "Dude,
we need we're doing this joint venture.
What structure should we do?" All of a
sudden, he knew everything. He
was like, "Well, an escorp, if we was a
pastor, we could have an LLC taxed as a
partner." And I was like, "Wait, last
month you were a This month you
know more than me." And he goes, I said,
'What's your secret? He said, 'L flashc
cards. So he was making 50 million a
year and he was humble enough. He said,
'I was so embarrassed that I didn't know
what I was talking about that I bought
textbooks on the flight home. I went to
Amazon, delivered these to my New Jersey
door, so it's there. I don't like
looking That's healthy pride. He's like,
I don't like looking stupid. Flashcards,
he says, I put them by my I brush my
teeth twice a day. I put them next there
and every time I'm brushing my teeth,
you should hopefully all brush for a
couple minutes. He's like, I just go
through them. And he's like, I know
everything. Now, I've given you all the
formula. I will ask y'all tomorrow, hold
up your flash cards. Whoever does is my
kind of people. And I did one exception.
At the time, he was making 50 million
profit. If you're making 50 million
profit, you can go tie. Your buddy
needed flashc cards. I did a hundred.
So, anybody here? I just wondering who
here. Anybody close? Anton, you close?
Tony Rios, you close. You close to my
buddy. You close to 50 million net in
your bank account because he was humble
enough to have flash cards. So you
close, Tony Rios, where the flash cards.
You should have a flash card. Sales
people, every objection. Pepe, you
should have a flash card of everything
related to building funnels. James
Norton, you should be studying how to
fulfill. There's buy the for dummies
books. I just bought five massive I've
bought the sales books about building a
huge phone sales team. just bought the
book by the guy who built Salesforce,
$150 billion company. He's like, "Here's
how I did it." I'm listening to the
audio book. Proof. So, you all don't
even have to believe me. You don't have
to have faith. It's called Predictable
Revenue. You can see right there, I'm on
track six. Okay, sales guys, hold up
your book. Some of you don't have
anything. You're too cocky. You're going
to be poor. Or you be like my buddy.
When I found a good idea, I flash card
it embedded into my subconscious. The
all wealth in the modern world is
created by wealth. Not I mean by mine,
not by brawn. I'm a machine. Anton. Uh
Jeremy, I know you got the 39 triggers
flash cards. You showed me those last
year. Like do you do flash cards once a
year? That's a crazy low pace. I could
guess how much money is in your bank
account. You got that slow pace,
brother. Show me a new stack a day. P
Pablo Escobar had to buy $3,000 worth of
rubber bands a month because he was
keeping 4 billion in cash. Who here is
buying $3,000 worth of flash cards a
year? That dude's going to be rich. That
woman's going to be rich. Show me your
attention to detail in your training.
I'll count. And those of you who going
to do one set of flash cards once cuz
you got inspired by this. I know what
your bank account's going to look like
December 31st. Pain. But some of you,
you will hug my neck. You will. So,
let's go. I will see you. I'm going to
leave this. I've got to go on this other
global asset. Right. For those of you
watching, if this is on YouTube, if you
want to scale your company and your
personal brand with AI and with social
media acceleration, text the number
below. I te check the number. IM message
me, WhatsApp me, or SMS. Say this video.
Who knows what the video should be
titled? Hug your neck. So, text me the
word the phrase hug your neck or
WhatsApp me or iMessage. and put and put
a sentence about your life.