HSS Live: Ep. 1 - Matt Hranek Interview

He Spoke Style
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22 Video Views·Dec 3, 2024
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what's up guys i'm brian Sakawa you're
watching he spoke style actually you are
watching he spoke style live we are live
right now we have been planning the show
for over a month so having it finally be
here going out to you right now is
extremely exciting for us in fact
although the show is just starting I'm
kind of feeling like celebrating a
little bit so I'm just going to take a
second and pour myself a glass of
whiskey so tonight I am going to be
drinking
nikka coffee grain whiskey I have been
really into Japanese whiskeys recently
and I want to invite you to do the same
take a moment right now get a glass of
whiskey for yourself and settle in
because we have a wonderful show planned
for you this evening we have some great
contributors to this episode we have an
amazing guest mr. Matt pranic who will
be joining us later in the show and some
other things planned that I know you are
really going to like including the most
important part answering your questions
later in the program and I do invite you
as we continue through the program to
have a conversation over there in the
chat area and to leave any questions you
may have for me for us because as I said
I will be answering them later on in the
show so without further ado let's get
started
so for this segment I reached out to
some of my friends in publishing and
menswear in the watch world and in the
digital space to find out the one thing
that they are super into at the moment I
always think it's cool to know what kind
of interesting things interesting people
are enjoying at the moment our
contributors to this episode are
menswear writer Alex FET kovitch Brock
Maga from the modest man
Fabio Attanasio of the bespoke dudes
Stephen Pohl Verint from ho dinky and
London man-about-town Hamid Raman let's
check it out afternoon he spoke style my
name is Alex Petrovich I'm a men's style
writer based in London and I'm dialing
in for my somewhat disheveled North
London studio to let you know about
something I picked up in Soho the other
day the item in question is a letter
Kate's magazine it's a new Parisian
style magazine that I literally have
just discovered it's sort of doing the
rounds in the menswear scene at the
moment but I think it's absolutely
brilliant and I can't even read French I
picked it up on the recommendation of a
couple of friends and I just love the
art direction in it I think the styling
is great there's a great balance of good
headline great balance of sort of retro
finds there's a lot of vintage in there
there's quite a lot of street wear but
if we look towards the back there's some
cool tailoring coverage - Lorenzo -
Ellie and I just think it's the most
exciting magazine I've picked up for a
while I read a lot of magazines I
contribute to a lot and this feels fresh
it feels new I would recommend following
the magazine on Instagram and trying to
pick it up online if you can I know that
it is being distributed in various
different news agents now in different
countries and I would heartily recommend
it as a cool read what is up you spoke
style Brian thank you so much for having
me on the channel my name is Brock
McGough I run at the modest man and
something that I've really been enjoying
recently is this so it's just a moleskin
notebook and a gold cross pen but it's
what's inside that I want
tell you about I've always found it kind
of hard to stick with like a to-do list
or a Productivity app but for the past
couple months I've been using a system
called at the bullet journal it's kind
of like a to-do list with your daily log
like light journaling built in it's very
customizable very forgiving if you miss
a day the creator of bullet journal
describes it as a mindfulness exercise
disguised as a Productivity system for
me I mostly use it as a to-do list I
check it in the morning I updated
throughout the day and then I check it
again at night to prepare for the next
day I also use it to record any ideas or
thoughts or events that happened that
day the other thing that I like is just
you know having a pen and paper it's
kind of like wearing a mechanical watch
you know it's just this little analog
element and and otherwise a pretty
digital life Brian thank you so much
again for having me I'm Channel happy
New Year to all of you and until next
time stay stylish hi I'm Fabio tan a
co-founder of the bespoke views and
co-founder of TBD eyewear and the thing
I'm really digging at the moment is a
bespoke shirt by davido Napoli and now
I'm gonna show you why okay this is the
shirt by the Vino and it has a fantastic
fit of course but in addition to that it
features an incredible amount of hand
stitches starting from the top we have
the color the shoulder this lean had the
gusset the cuffs and then
the buttonhole the button also the
Canaletto as we say in Italian has been
stitched by hand the button bouche and
even the side seam here incredible isn't
it
hey I'm ho dinky managing editor Stephen
pull Vernon and something I'm really
digging right now is an artist named
Hilma off Clint she's a kind of unknown
Swedish artist from the turn of the 20th
century and she does these amazing
abstract compositions really bright
colors wild shapes and she was working
years before people like Klee and
Kandinsky who are much better known
there's a big exhibition of her
paintings at the Guggenheim right now in
New York it's on through April and I
highly recommend you check it out
there's a wild story I won't get too
into it but she she believed that most
of her paintings were guided by spirits
she had plans to build a temple to hang
all of her paintings in it it's totally
crazy totally wild and the artworks
amazing so I recommend you go check it
out there's a great exhibition catalog
too and hopefully hopefully you'll enjoy
it
hi everyone my name is Amna Drummond and
today I'm going to talk about one of my
favorite and most worn watches of all
time the Rolex GMT master - or more
lovingly called the Rolex Pepsi the
Rolex Pepsi was developed by Rolex in
collaboration with pan out in 1954 to be
a tool watch for pilots to time their
long distance flights what I love about
the TNT master is the fact that it has
two time zones and for a frequent
traveler like myself it allows me to
keep my time at home as well as maintain
the time of the city where I'm traveling
to this current piece comes with the
Jubilee bracelet which again was
developed by [ __ ]
in 1945 the Judy bracelet was set for
Rolexes more dressier pieces however the
current offering they've added it to a
to watch like GMT which makes it also
very special I hope you enjoy listening
to my commentary thank you very much
from mr. Alex fete kovitch a new French
menswear magazine from Brock of the
modest man bullet journaling all the way
from Milano from Fabio Attanasio a
bespoke shirt from the hideki offices in
New York Stephen Pohl burned on an art
exhibition currently at the Guggenheim
and from London or somewhere in the
world I'm in ramen or Shari as his
friends call him pics the new ceramic
bezel GMT master Pepsi with the Jubilee
bracelets so I just want to jump in here
right now and show you guys what I am
really into at the moment and it is this
right here this is a Ronson touch tip
lighter now the way I came upon this and
actually learned what a touch tip
lighter was was doing an internet search
after wandering for a very long time
what the lighter was that Humphrey
Bogart as Sam Spade uses in The Maltese
Falcon we actually have a clip cued up
where you can see exactly what I'm
talking about Lloyd Thursby
I don't know where she met him never
been as close as sisters ought to be we
had perhaps Corinne with it so the later
that Bogart uses there is actually a
different version than this this the one
in The Maltese Falcon has a small clock
in it very collectible very rare and as
a result when you do see one it usually
commands a pretty hefty price tag this
one here that I have is actually called
the streamline it was patented in 1937 I
love this for so many reasons first
obviously is the design it's such a cool
art deco look I also love the brown
tortoise color this thing is very heavy
too you know you hear people say all the
time they don't make things like they
used to and holding this in my hand I
can tell you I really believe that it
has a presence that I don't think you
find a lot these days especially in
something as simple as a lighter so the
way this works is there is this wand
with wick on the end and when it is
inside it is soaking up
fluid and when you push this down it
moves this wheel here which has a Flint
that creates a spark and ignites the
wick which leads me to the best thing
about this which is the act of actually
lighting it so there's the sound that it
makes
there's just the way it feels there's
really nothing like it and I mean it
just looks so cool which is why I am
really into the touch tip later right
now all right moving on to our next
segment now which we are calling
speaking style
so here is where we get to talk to
interesting people in menswear and
watches and just in the broader world of
living a life as a modern gentleman we
could not have a better first guest than
our guest this evening he is the men's
style editor at C n traveller the author
of the book a man and his watch and the
creative director of the new magazine
William Brown he's also a cigar
connoisseur a collector of vintage gold
lighters and a Negroni fiend a true
Modern Renaissance man I'm talking of
course about Matt cranek now full
disclosure this interview was
pre-recorded we had hope to do it live
but you know because this is our first
go at this type of thing we got a little
bit worried about making sure all the
technology was going to work so instead
of possibly failing
I talked to Matt on Friday evening so we
could have absolutely no chance for Hera
tonight nonetheless we had an awesome
conversation and I know you are going to
love it here it is now okay Matt cranek
super busy guy really appreciate you
taking the time for thanks for being
here with us today what's been going on
I feel like I haven't seen you in a very
long time so well there's been lots of
but Negroni drinking thanks for giving
me the excuse to do this before five-ish
absolutely but no there's been so a lot
of exciting stuff I I have been still
promoting the watch book of enemies
watch but I think the most exciting
thing recently is I launched this men's
style magazine called Wayne brown based
on my blog Instagram and farm in upstate
New York and it's kind of been just
overwhelming risk response and I've been
so flattered and humbled by the people
interested in it has been it's been
great because I've been waiting - I've
been waiting for this magazine for
myself for so long that I just decided
to kind of make it and I guess I'm I'm
not alone as far as you know the subject
matter in there in people's interests in
it so that's been a lot of fun it's been
really a bit of a whirlwind so it's nice
to relax sit down talk with you yeah
yeah we're going to get to the magazine
for sure but for
some of our viewers who might not be as
familiar with some of your work can you
give us sort of like a like a quick
synopsis of like how you found yourself
in this position of men style editor 4cn
traveler yeah so I came to New York
photographer I've been in the
photography business for 25 years now I
always was interested in magazines like
that was my passion that's what I'm so
excited about and when I left the
university moved to New York I just got
into it
waist-deep working with photographers
apprentice seeing assisting I just
wanted to be around that world and
pretty much worked with every magazine I
ever could imagine working with
photographically left to work on Esquire
when Esquire launched their television
station had a very short-lived show oh
you were on TV I didn't know that yeah
Esquire TV I was like alternate route
really it was the show that I produced
and was some by some mistake started
that was a lot of fun that was basically
all this kind of residual content that I
had from traveling around the country
photographing and we kind of built it as
almost like a little travel narrative
travel story that when that ended we
were waiting for pick up my wife became
the creative director communist traveler
and my good friend Pilar Guzman became
the editor chief and they were like well
you're not doing anything right now why
don't you cover the next market for us
in the watch market and so some pieces
of the business the magazine were really
important to them and no one was
covering it because they kind of clean
house when they got in there and I
wouldn't it as a lark and I just
realized I liked being on that end of
the creative process and I liked working
with friends who were great
photographers building stories being in
the market and that was five years ago
that we started that and then you know a
lot of great stuff came out of that a
lot of great friendships connected
connection into the men's tutorial world
as well as the hospitality world that I
loved and then the watch world which
basically birth that book right
on a storytelling of just meeting
amazing people in that in that world and
that was all through the kind of
magazine aspect on the other end
not being behind the camera but sort of
on the side lines with it but producing
all the content for traveler in the next
days that's really cool so I know
recently you're at pity from my sort of
like armchair quarterback position here
you know we get to see all the
street-style photos I didn't get to be
there but you were there on the ground
are there like certain trends that you
saw that was too theatrical honest and
classic and true to the person I mean
even if that means that person is
wearing like you know vintage lucky high
Thompson you know track pants like I
just went it when it's forced it just is
just not for me so like can we just like
talk a little bit about like the whole
peacock phenomenon there I did I did a
reaction video to some of the Pitti
street-style and one of the things I
talked about is like there are these
people who like kind of don't belong
there but as a result of all the social
media I blame Instagram in large part
for this you know right people want to
show up they want to get their photo
take and they're looking for their 15
minutes of fame or whatever I mean there
are people like I don't know I think it
likely no loot see you know he's like an
original og kind of peacock but then
there are just there's like a new breed
that I don't know if you want to like
comment on that at all well I think
first of all those og guys that turned
peacock I don't even think they would
even understand it just was that kind of
work they are exactly right and I like
that and that could be a melon day's
taxi driver or that could be a kind of
old suit Oriole guy yeah
all PT but like it has to come from an
honest place where it's transparently
theater and it's just I don't buy it
right so like you know we did a section
in the magazine with Jamie Ferguson
who's one of my favorite street guile
street style photographer yeah
absolutely
photographer its JK Ekman on his friend
I screwed up because I always screwed up
okay yes ma'am Stevie Ferguson and I
love his attention on where he puts his
lens because it's ageless it could be
some older guys some younger guys
something unexpected something that's
something that may feel banal and boring
to you know and or normal like a tweed
jacket underneath the barber but like I
think those guys for me are the real
inspiration in terms of style and those
are the guys that I think I've gleaned a
little bit from like I try to you know
kind of study their style and see how it
reflects to me far more than a guys who
are wearing plaid Implanon plaid would
like waxed mustaches and fedoras and
walking sticks and I mean what the hell
is that all about themselves me I think
it's interesting that you mentioned
Jamie particularly as a photographer
because there's this whole other side to
like the street style thing where
there's streets all photographers and
they're trying to make their mark and I
think the way that you know having a
certain having the photos of people who
look a little wild and perhaps costumey
to try and tell a certain story about a
place that might not be the real story
is also part of it and and people like
Jamie who really like know who the real
dudes are like they're they're they're
producing like a very honest head of
what you know it's almost easy to shoot
the peacock gun it's like you know I
think it's harder they have a discerning
eye and pick out the like cool subtle
styling notes that I that are timeless
cool maybe even a little bit progressive
in modern but yeah I mean they have
their roots in real honest style jamie
is good that i think jamie has great
style himself and i think that's helpful
I think Scott is the same ways for
you know exactly pioneered that point of
view of studying and understanding
what's something that was unusually good
about someone's personal style and those
guys in their heads have to be good
editors right it's just not kind of
grabbing grabbing the obvious
photographed it's sort of like it's sort
of like the photographers that just run
to the house fire okay so I think it's
more difficult to be discerning yeah so
speaking of subtle and nuanced style I
did catch a picture of you and I think
which British GQ and yeah I learned the
turtleneck and you had the shirt collar
popping up through yeah which I really
love and I've seen like you do some
other subtle things like wearing maybe
it's an ascot like underneath a button
button-up shirt or maybe yeah I love
like I love wearing I love the scarves
that drakes make yeah they're slightly
longer than let's say a bandana
mm-hmm and I think this came from from
traveling on airplanes like I always
felt like if my neck was worn then I was
comfortable and I wasn't really into
kind of and I'm still not into kind of
big sloppy scarves like it just doesn't
feel like me I try to pull it off and it
just looks ridiculous so I oh I started
wearing either wool or silk and wool
handkerchiefs like in my shirt and also
I think it looks really kind of dressy
without like wearing a necktie and I
find them to be terribly practical right
so that I think has been I guess a part
of my personal style note that um I
really like and I love it gives me
excuse to go to drinks and get a new one
it was just a violet how practical they
are David's got to bring back his he had
one he did was a couple years ago he
called it the indoor scarf that's one
that I have I think it's like perfect
really yeah yes that's a very like silk
and wool as well which i think is true I
think there first of all silk and that
light will is incredibly practical it
does keep you warm it's easy to pack
it's not bulky under clothing you know
you don't tuck it you don't tuck it in
your shirt and feel like you have like
you're transitioning
right but no I really that's something
that I think listen you get to a certain
point of life where you kind of find
your stride in your uniform and how you
feel comfortable and how you present
yourself in I like that and I I think it
speaks to it speaks to me I'm never
gonna be the guy that with the bandanna
as much as I actually kind of admire
like guys
tickly older guys I like that too yeah
when I put that on I feel like I'm
coming off the set of like Oklahoma now
I can't pull it off it take myself
seriously so that is my pose that off
really well is I think you know Steve
Norrish yeah from Pete Johnson yeah he
does that work great and you know well
is I think all this underscores it but
like all those kind of guys that I don't
know they there are guys that are really
really you know I was up at Ralph Lauren
recently some guy came off the elevator
I don't know but everyone they're so
impeccably styled it I he looked great
and I want to be that guy I have to come
to terms with my own limitations psyche
so let's well before we get to the book
in the magazine let's talk a little bit
about new grones
which I know yes you're kind of a fiend
that's how I would classify that yeah
color that way so so a good glass is key
to it
so what is it about the Negroni you know
I I really love this drink for a couple
reasons first of all I like its Italian
roots I think I love bitters I think
also as one gets older which I'm
definitely getting older I think I
gravitated more towards the bitter
flavor profiles than sweet I think it's
a incredibly beautifully balanced drink
it's one one one proportions it's it
allows very little interpret you know
interpretation and mistake do you
measure
do you measure yours I don't I I ball it
like I didn't think you were measuring
kind of glug glug glug glug glug you
know K alright but I I just think it's a
great you don't listen
I love martinis but it's like and I
proven this at Peachy at this pomelo
event with el acento palazzi from the
juice bar you have two martinis and
you're you can be completely on your ass
like
right like I made a Vesper last night
and that's like three ounces of gin one
ounce of vodka and a little bit of
Lilith yeah I was feeling that one one
drink you know maybe as you get older I
think you have like a minimum I'm
feeling like it's the two drink minimum
for me or maximum well also I like don't
get me wrong
as I get older like I don't need to ease
into the drink like let's just come out
of the gate and get it done
you know what I mean like I don't need
to be sick like I do like that and I
think I temper myself more because of
that but what's great about a Negroni I
was a cleanness to my wife the other day
is like it is actually there's something
about the spirit probably the bitters in
the vermouth that are much more
elevating like it kind of gives you more
energy than kind of like you know like
one Vesper can really get you in a
sloppy mood right right when I think
negro knees traditionally were a Napper
TV and they they open up the appetite
they kind of open up your you know
almost kind of like your spirit for the
night like they're really great and I
let's say I've been more sloppy with
single spirit drinks like martinis or
Vespers than I ever have with the
Grammys I think and also because the
grones
is y based spirit for movement can party
you can transition into dinner with wine
without this kind of mixing element
which you know which can be dangerous
and for me I find it dangerous with
brown spirits like if I have a wine
dinner and then so and I'll be pulls out
a bottle of bourbon like of course I
always do it a night oh wait yeah so
I've got my favorite Jen I love monkey
47 I love I like London kind of dry
sphere I love Plymouth
I like when I'm in the airport Beefeater
if that's at the well there's no
mistaking there yeah that's my own
brownie Jen my forty sevens nice - it's
got a lot of um it's got a lot of bite
to it I found yeah I like kind of
juniper II or basis for word gins I
don't like when they get too tricky and
I mean listen I like Hendrix I like I
will have a
TV in Airport when I know the bartender
doesn't know how to make a martini but
but I would say I'm a london dry-style
gin guy straight up how do you feel
about this Negro nice Bhagwat oh I love
this particularly in the I like it in
the summer I think it's really
refreshing it's kind of like the I don't
know it's like adult soda pop it's like
a better for spritz like I love spritz
by the pool but like at night I it you
know and I also think it's it's lighter
it doesn't it's not as aggressive it's
not as alcoholic um it just makes you
feel happy ma bar Bosco in Milan which
is supposedly the birthplace is funny at
times it's just a wonderful place and
they just like slap it together with
such perfection and I think it's really
I like that a professing Prosecco based
drink probably more in the summer months
once then winter melts ice taking shape
so moving on now to the book man and his
watch when did this come out was about a
year ago we'll put a link to it down in
the description of oh yes so this feels
a world away from me because I had been
working on it for so long how many LD it
I mean we worked on it for almost two
years developing it photographing it
interviews and then design which is kind
of standard for a book but I think the
surprising reality is is that it really
ought has only been on the market a year
and we launched it in November last year
so we're just passed - you're marking it
seems like more and more people are
discovering it and it's resonating and I
again it's it's so humbling to have that
experience happening it you know and
again I think it's because it's pretty
honest
the stories are honest it's not just
talking about expensive things
it's talking about you know emotional
things and the connections that we as
men at least in my experience with this
book men have with these objects and yes
for me reading it it's like it's like
the watches themselves
cool but watches are great in this book
but if it's a casio f7 or if it's Paul
Newman's to each other like and I think
what reinforces the coolness of all that
stuff is is the story like I'm not I
mean you could you could feel this book
with just expensive watches like that's
not what I like about watches I mean
granted there are some expensive watches
I like but I think in general the story
resonates more than anything yeah I
would think like having if I were in
your shoes going through that sort of
like the most fun aspect of doing that
whole project was probably all the
people you got to meet and hearing the
stories from from Mario Andretti to you
know Paul Paul Newman's daughter clay
who had her father's watch to rough
floor and you know there was some dexing
there exactly some epic portals there
and then those mortal stories of you
know people like Adam or or Adam Crowe
notice and you know James lammed in you
know Hamilton Powell from you know all
those guys that we navigate in the watch
world actually have really intimate
personal stories beyond just guys
reporting and selling watches right so
so we've talked a little bit like before
about what was next item are you able to
talk about right now I'm working on
which to me was the next organic stack
which was a man in his car
and again that's driven through a
personal share a personal story of mine
with with a car that I having and that
couple the watch bookstores started that
way with my dad's watch and the stories
are the same I mean the funny thing
about car guys versus watch guys is the
watch guys I can look back my interviews
they needed to be coaxed out a little
bit with the storytelling like maybe
they didn't talk about it as much as
yours intimately as I was asking them to
do car guys right to the point like they
have been thinking about this talking
about this their entire lives and
the specificity of the emotion is just
like in your face immediately and that
was I thought very very interesting
how far is in the process sorry how long
how far along are you in the process of
I luckily I have to finish it up with
all the content by the summer so I've
been kind of clicking away at getting
the Edit correct again like this is a
book that easily can be filled with just
priceless automobiles but for me it's
about what's the story telling what's
gonna be the page-turner
what's gonna be surprising you know for
a little teaser it's like I mean Jay
Leno was the obvious one right yeah
people follow you on Instagram they
would never have seen your with Jay
right yet Jay is like you need to go to
Gerry
but his story was so intimated special
because of the car that he chose right
but then I was like I was so desperate
to get Snoop Dogg in and I hammered away
at it for a long time
and then he allowed me to shoot his soup
deville amazing yes so do you have you
know Steve McQueen's Jaguar that's a the
Petersen Mike so that's the little
teaser in terms of the kind of content
that in terms of the car world its
storytelling I want like I don't want it
just to be about the obvious priceless
Bugatti it needs to be about the story
tell me what really those emotional
connections are I feel like there's like
there's this kind of correlation between
guys that are into watches and guys that
are into cars they seem to like go
together
a piece of that that I feel is like a
little more tangential but still related
in some way is a style and men's word I
mean do you yeah okay there is with very
specific guys overlap right that's not
Caitlyn but it's you know in it's guys
that people who are paying attention to
craft in detail often navigate those
three spaces right sure there are watch
guys out there that have horrible style
don't care about cars and watches but
like the sweet spot are those guys that
are interested in all those things and
you know that that's me that's you
that was my dad like those were very
impressionable people in my life men
that kind of navigated the the world of
like well-crafted things for shoes or
whatever right I think that brings us to
the magazine now well yes it's sort of
like this all-encompassing look at I
don't know the modern gentleman who
cares about there it is yeah who cares
about all things craft and and and
heritage and just kind of like this
all-encompassing thing so I mean people
you work at a magazine but I so I'm sure
you hear you know people are print
publications like the rake and
Revolution so in this current climate I
mean what what possessed you to let me
not first of all my my tenure at
Traveler disintegrated right they they
started taking all the content from the
UK they decided it was easier to
navigate from a more cheap and cheerful
world rather than keep a New York office
and the writing was on the wall that
this thing was going away uh-huh so I
knew that I grew up with print I've been
in the magazine business for 25 years I
couldn't let it die right and also I had
been waiting for a magazine like this
that spoke to the whole version of
myself forever like listen I loved Waco
he's a friend she does a brilliant job
at the rate that is one part of me you
know
boney petit is another part of me garden
and gun is another party like but for me
it was like where's that single and
encompass
seeing you know thing that speaks to the
whole version of myself
and I just decided let's make that right
like and let's have it be about not
celebrities being dressed not models but
guys with real style people with real
stories men from 25 to 65 old-school
restaurants you know allocate bird
clinics in the Alsace like cheap cold
American brewing beer or Canadian beer
or Mexican beer long as it's cheap and
laggards right you know simple solo
meals like that was an analog travel you
know what's great about magazines is
they don't you know to charge them they
they don't take power cords you can
bring them to the pool they they can
take it hit a bar with a drink
and they're still tangible and they're
still readable and they're still you
know they don't die like other pieces of
electronics right so that was really
important to me and also I wanted it to
come out seasonally because I felt like
there but at least the men in my life
that are doing the Northeast they lived
their life seasonally and they dress
when said they were a car they drove
what food a so for me it was kind of
shaking it that way like winter spring
summer and fall it and talk about the
relevance of style and food real-time
not three months daebak's like more most
normal magazines and also it's not
filled with distracting at adjacencies
like i didn't want that to happen
um I mean the reality is yes we're we
are looking into the monitor to see the
monetization of this and advertising
this is is going to be a part of that
but like how do we do it in a clever way
that's not interruptive to the content
in the middle
they also how do we celebrate
photography and the written word without
over design over saturation long-form
you know like let's just digest this
stuff and also keep it every I what I
love about it is it's it's beautiful but
it's not and it's a very high production
value but it's not over produced it
feels it feels approachable it feels
real and
way that a lot of print these days
doesn't feel real to me and I think
that's one of the they're really like
strong elements of it well thank you and
that was very very that was thought out
for a while like I mean I like the idea
that this kind of like rolls up and goes
in your pocket I mean I like we always
felt like eight-by-ten was sort of the
sweet spot sighs yeah
the paper stock you know had to be the
best quality but still it has to still
feel like a magazine it can't be a book
and I don't want it to be a book I don't
want it to be torn the recycler I want
you to hold it but it's not pretending
to be anything else but a magazine and I
think the luxurious part of it comes in
the imagery in words and the simplicity
of the design so I know it's available
at newsstands in New York City but if
some of our viewers don't live in New
York City wanted to pick up where might
they do that okay on my site the William
Brown project there's a list of
purveyors that have the magazine okay be
part of a big part of the distribution
philosophy was like iconic newsstands
and cosmetic scenes in New York are like
the oldest school magazine stamp like I
remember just pressing my face up
against the window when I moved to New
York like that was my world like how do
you know so it was very important for me
that those guys supported the magazine
and they did and they loved it and it's
great so those are the only magazine
quote shops it's in in Brooklyn it's at
community bookstore I had to support my
local and then like Los Angeles it's a
retail like alchemy New York exact
Drake's
I want I wanted guys people to go into
the retail that we love to buy this
thing and hopefully exposed to other
great stuff so you know Lefou in Chicago
has them in New York and then we have
retail in London Paris that you can buy
online for the European people can buy
it online in the States as well yeah
okay we'll put a link to the website
fellas online
and I'm not sure if Drake says yet but
um yeah I know Lefou has them and and
then you know you can buy them through
the site the way Brown project there's a
PayPal Lake and we've set up a whole
clicking shape distribution center in
the kitchen which is very glamorous
I think we've shipped out I don't know
just under 3000 magazines it's like
insane you know we realize okay we know
how to do magazines but we had no idea
about distribution and how overwhelming
that can be so there's a big learning
curve but not sure but it's out there
that's great we'll put a link to that in
the description now before I let you go
I just want to do a quick lightning
round of locations here so here we go
I'll just tick them off favorite
childhood toy GI Joe logo that's the
same are all the most beautiful place
you've ever been I love everything in
Italy even if it's the south of Italy
filled with graffiti walls in Catania
Italy to me is magical Godfather or Star
Wars probably Godfather Evolver or Pet
Sounds pet says mmm interesting channel
or tweed oh yeah alright two more who
inspires you Wow yep
that's a very good question I would say
historically there's a lot of
inspiration from the man that I grew up
with my father my grandfather's but I
would say now it's it's really the men
in my life that I interact with
day-to-day you know editors
photographers tailors taxi drivers
waiters like I really find inspiration
from those guys that are just out there
doing the thing that is the most
passionate version of themselves and
that's slinging steak or you know
tailoring jackets the
those people I find intensely inspiring
more than more than a political or a
political or movie starting like that I
think it's real men doing what they love
it's really inspiring and finally best
advice you've ever received do do your
best like you know stick this this is
not going to be like this is maybe a
broken bit of construction right it's
like do you best be kind to people do
and follow the course of the thing you
love you will ultimately always be
successful because no one can ever side
you know sigh except for Darrell that
passion if you really really really are
focused on it I really believe in that
and surround yourselves with supportive
people and I'm gonna say all that advice
came from this this group of really
supportive people with friends mentors
employers that I just really listen to
and I think you know for me the word
know was always something that I hated
deeply like vocabulary no to tell me no
is that possible it's actually possible
I didn't think I had a teacher I'm a
musician and you know you take auditions
or you do a competition or something and
or stick your neck out to try and
perform somewhere and my teacher would
tell me you know no doesn't mean no it
means not this time maybe not right
right right
like let's respect people's you know
physicality is face and but like you
know know we know what's it like we
don't assume this watch book we set up
the book so the word know would never be
a part of a discussion like it was like
we need to watch the watch is only
available for 10 minutes great can you
do the interview
sure yeah okay you know like I never
wanted to be here now I always wanted
here like yes it's a possibility let's
get this done and I think that translate
everything in my life
like I just won you know even the sexy
my my wife was like this is not really
never okay I will not accept this this
has to be done and I just think you put
your mind to something and with
something that you believe in and care
about and it usually sets course you
know I very rarely do I think that
people that do not passionately pursue
something that they truly love not just
convince themselves they love our family
I'm very very surprised failures but I
think that's a great place to leave it
Matt great thank you so much for
spending time with us today
first like broadcast are you gonna be in
Miami for watches and wonders
unfortunately that always falls in the
spring-break realm of my daughter so I
think I'm gonna be on the road okay but
I'm actually gonna be on the room
promoting the magazine the book so okay
um that's part of the reason why I
missed Sshhh this year probably Basel
but um I'll be back on the water
spritzer well I'll miss you there and
we'll catch up some some time in New
York for it all right thank you thanks
for the excuse for Nick Libya all right
Cheers
okay see it big thanks to Matt for
taking the time to do that Matt as a
friend such a great guy very
down-to-earth which i think is very
apparent definitely recommend following
him on Instagram and checking out the
book as well as the new magazine links
to all those things will be down there
in the description now moving right
along to the watch of the month
alright so the watch I chose to feature
tonight is actually a watch that is not
in my personal collection side note the
watch collection video that you guys
have been asking for for quite a while
now is mostly shot we're going to be
finishing it up tomorrow so it will most
likely be out probably not this week but
the week after that so back to this
watch though it is a watch and a brand
that I have loved for a very long time
this is the Nomos zurich reference 8:01
now I reached out to know most prior to
this broadcast and they were kind enough
to provide this watch so I could
actually show it to you in my hand in
the middle so big thank you to Nomos for
that you know when I was first getting
into watches know most was a brand that
popped up on my radar I loved the
minimalist design I loved the fact that
it was a brand that was sort of under
the radar for non watch guys this watch
here the Zurich is such a great example
of what Nomos does and really
encapsulates all that there is to love
about Nomos it's 40 millimeter as well
actually a thirty nine point eight
millimeter steel case which means that
is going to fit quite well on the
majority of risks out there this
reference the eight zero one does have a
beautiful display case back as you can
see it has an automatic movement the
dial is galvanized white silver plated
the stick plinth our markers are rhodium
plated and faceted same with the hour
and minute hands you can see that there
is a sub dial that has a running seconds
hand and a beautiful Gyo shape and the
strap is a black whirlwind shell
cordovan leather on the wrist this watch
wears very well I have a small wrist and
at 40 millimeters this watch looks
absolutely perfect
the minimalist design as well as the
steel case makes it very versatile this
could easily be a daily wear watch it
looks great casually and it's also very
easy to wear with a suit or a sport coat
so that is the no Mazurek reference 8:01
price point for this is four thousand
four hundred eighty dollars there is a
reference eight zero six which is the
same watch only with a steel case back
and that retails for three hundred
dollars less now in terms of luxury
watches it's a relatively affordable
price point I think from a mechanical
standpoint as well as
design standpoint that dezer ik is an
absolutely fantastic watch all right
final segment we are throwing it back to
you guys for a little viewer Q&A okay so
all during the show tonight we have been
getting your questions and now is the
time I'm going to answer them we're
going to keep a little bit of a time
living on this we we do this week
haven't asked me anything a video coming
up on Thursday that video I think is
like 45 minutes long or something and we
are definitely not going to go that long
right now if we don't get to your
question it's Rob's fault because he has
been vetting all the questions I will do
my best to answer the ones we don't get
to right now in the comments once the
broadcast is finished alright so the
first question we have here is the most
durable watch under $500 not a sport
watch I'm going to have to say default
to a watch that I have my collection
it's the first one you're going to see
in the watch collection video and that
is the Seiko five I have the Seco 5 in
it's a black dial it's even among watch
nerds the Seiko 5 is universally
regarded as one of the best watches out
there period so Seiko 5 you can pick one
up for 50 to 150 dollars on Amazon we'll
put a link down there in the description
after this is over but the Seiko 5
without a doubt all right next question
another watch question thoughts on the
Rolex sky dweller that's a good one the
sky dweller is a very I wish we had a
graphic of that to pull up right now but
the sky dweller is a very distinctive
watch it has the round ring with the
date and it's very very recognizable for
me the sky dweller it I can't remember
the exact size of it right off the top
of my head but for me I think it's a
little bit too large for my wrist I kind
of top out at about a 40 millimeter size
but I do like when I see them because
you do not see them that often there was
one time I was on a plane
back from somewhere and there was a guy
and he had like a completely blinged out
sky dweller and it was like not
something that I would ever wear but
it's like I said it's something you do
not see that often so my thoughts on the
Rolex guide while I'm down with it I
really like it
okay next question winter fragrance
rotation I just did well not just I did
a video not too long ago about my five
favorite winter fragrances so I will
refer you to that video but we can talk
about those right now the ones because
I've sort of like honed in on some of
the fragrances that I'm wearing most
right now for me well right now I'm
wearing Ralph Lauren Polo green which I
had some great comments on in the video
I also am wearing a lot these days
Santa original Santa by creed that's
sort of like an everyday fragrance for
me one fragrance I am really really into
right now that I didn't include in that
video is seer Troodon more tell this is
a fantastic fragrance it's kind of got
like this smoky like kind of like
churchy smoky vibe to it
but also like African bush fire if I had
to touch I try and like you know put it
into some kind of box
yeah seer turn on more tell is one of my
favorites right now I also really like
Tom Ford hombre leather there's a lot of
talk about hombre leather versus Tuscan
leather I personally had never smelled
Tuscan leather but I hear they're the
same but different
some people prefer Tuscan leather I have
no frame of reference so I can't give
you a really accurate opinion there and
let's see there's one more I'm trying to
think of that I'm wearing a lot and it's
escaping me at the moment but one of my
favorite all-time winter fragrances it's
very heavy it's one that was Robin
requested that I wear on our wedding day
and that is black Afghan oh by now
motto it's amazing oh and that made me
actually think of the other one
black Afghan ov- Amato definitely check
that out it has like in a major mazing
seizure seizure as you would say the
other one is by arc East and that's
called non bond again this is very sort
of like oriental smelling very woody
very smoky is really nothing like it and
it's one of my absolute favorites
alright next question is best OTR or
off-the-rack Oh CBD oxford cotton
button-down so that's a tough one you've
kind of stumped me here because my my
all-time favorite OTR Oh CBD is
something that is not available anymore
and that the my favorite one ever it was
won by Brooks Brothers but it was during
their black fleece when they had black
fleece which was a collection that Tom
Brown design so the black fleece Oh CBD
that Brooks Brothers put out was
absolutely amazing I have a couple of
them still unfortunately they're not
doing them anymore
I haven't actually tried the regular
Brooks Brothers Oh CBD but there are
such high quality I could definitely
recommend that but if you can like maybe
go on eBay or something and find like
the old Tom Brown black fleece for
Brooks Brothers no CBDs I would
recommend that because I've never found
anything off the rack that fits quite
like that okay final question here this
is all we're gonna have time for right
now is my favorite fabric for spring
/summer
so - I'm gonna say - I'm not just gonna
say one my favorite there's two favorite
fabrics so one I would definitely say is
a hop sack
hop sack is very breathable it's very
versatile if you're getting a suit in a
hop sack fabric it's something you're
going to be able to wear as separates
and very easily especially if you get a
navy suit the navy blazer will pair very
well with jeans or any other kind of
outfit that you're wearing
in terms of summer fabrics obviously you
need a great linen it's breathable it's
it's something you can wear throughout
the summer and
kind of look put together and dapper and
not be too hot so that's going to wrap
up the Q&A segment here and actually
that is the show for this evening so I
want to thank you all for tuning in to
our very first episode if you have
suggestions of things or guests you'd
like to see in the future episodes you
know leave those down in the comments
also want to give a big thanks to our
contributors Alexeyevich Rock McGough
Stephen Pulver and Fabio Attanasio and
Ahmed Rahman and to mr. Matt Franek for
being our inaugural guest and finally I
need to say that this show would not
have been possible without the extremely
hard work and dedication of the he spoke
style video team we have of course Rob
MacGyver Ian Johnston who edits all of
our videos standing right over there
right now and Trent Hart who is our live
show guru who made all the things happen
when they should have so I just want to
say thank you very much guys I
appreciate it appreciate all that you do
so that is tonight's show as always
thanks for watching and stay tuned
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