Die Wahrheit hinter meiner Marke - Damit hätte ich niemals gerechnet! | COOK & TALK

Hi and welcome to a new video of mine. Today again a cook and talk. A few months ago, I think, I called this format to life and I celebrated it so much. This combination of talking and cooking something delicious at the same time. That's why it's here again today. And there is really a lot to tell. You may have already read it in the title. Today it's about the topic of brand founding my own brand. What it all brought with it. Also questions about the cookbook, about the products, about the future. So I asked myself a lot of cool, interesting questions on Instagram and we're going to do that today. And at the same time, as I said, something delicious is being cooked. And of course it has to be in line with the video. A recipe from my cookbook, of course. But I wanted everyone to be able to cook with me. Not just those who have already gotten the cookbook. That's why I chose the recipe that you can also find at Confitly, at the cookbook, in the product gallery. That's this lentil bowl. It's not an October recipe, it's a June or July, I think it's a June recipe. That's why there are no radishes now, but it doesn't matter. I just wanted everyone to be able to cook together and then somehow no one has to feel excluded. But you can still take a look at Confitly, at the cookbook. As I said, you can find the recipe listed there again. And maybe you'll get the cookbook. Then you have a lot of new, other cool recipes from me. But well, let's get started right away. I have so much to tell anyway, that we don't want to waste any time. As I said, lentil bowl with a little vegetables, a really delicious dressing dip. And I'm back in the kitchen with my sister, by the way. Exactly, she's just perfect for it. I'm already noticing the first problem. I didn't bring a scale. I have no idea where my sister has the scale. So let's be lucky. I don't need 50 grams of lentils. But it doesn't really matter. I have a little more today. So now I'm going to wash the lentils right away. So the lentils are washed. Then we need vegetable broth. I'm really looking forward to talking to you again. So much has happened. I'll start right away. So to everyone who is now thinking, Hey, what's going on? Cookbook, own brand. Did I miss something? Yes, you missed something. Before... Wow, how long has it been? On September 18th it was time. I announced what my secret project was. And as I said, that's my own brand. So I founded my own brand, Confitly, and just launched the first products. And that's a cookbook and a few cooking utensils like dishes, towels, a bag, a meal planner. Exactly, we can use that right away. And of course you had a lot of questions about that. How do you get started? How can you start a brand? So I would say we'll start with these questions. Also what it costs, how you can imagine it. And then more specifically, what I plan to do in the future and so on. So what you can look forward to. How did you come up with the idea of designing Confitly and bringing it to the market? That was actually relatively late. So at first it was clear that I wanted to write a cookbook. And at some point you have to think about it, of course. OK, where, how do you want to sell the cookbook? Should it be in a book store? Do you want to have your own shop? Do you want to bring it out under your own brand? Just in between. I was just going to cut the vegetables. Paprika, tomato, cucumber. So let's just get started. So that was the first thought. And at some point it was clear, OK, I think it would be cool if I had my own shop, where I can still do a lot with it in the future. And then there was the consideration, which I also talked about a bit in the video, in the announcement video. What do I call the shop now? Do I just call it Paulina Wallner? But somehow I just couldn't identify with it at all. And I just wanted to somehow, so the thought was somehow there, mega, now I have the chance somehow, or now I'm just founding my own brand, just a new base. A lot of new things are supposed to happen with it. Just what you want, that you can just realize everything you want at some point, which may simply exist without me. Just founding a cool brand. How can you found your own brand? I think that interests a lot of people, too. So the idea was there, OK, I want to found my own brand. But how does that work? The important thing about a brand is that you protect it. That's why it was a bit like that, to let brands be protected. Of course you have to think about it, OK, I need a name that doesn't exist yet on the one hand, where there is no new one. I then submitted it with the help of my lawyer. Then you have to say what you want with this brand, which classes you want to protect, so to speak, how far, whether all over the world, whether EU-like, whatever. And then you protect this brand. And then hopefully it will work out. You can only hope that no one will raise an objection and say, no, it's not as similar as mine, or it already exists, or whatever. And when that's done, then the brand name belongs to you, to me. That's kind of crazy, I don't know. And then the next step is of course the corresponding domains, so these website links, this confidly.com, confidly.at, however you want to secure it. Yes, I did that too. And yes, of course, bureaucratic things still have to be clarified, with which company you start the whole thing and all those things. So you need either, I don't know, help from the tax advisor. What else do you have to do when founding a brand? So the domains in any case. Yes, and then at some point you have to have an online shop created, create, as always. That's with Shopify for me. Shopify is mega. So with that you can, so it's like a building block where you can build an online shop. There are also such cool templates and you can then individualize everything again, program it differently and so on. Yes, and of course fill the whole thing with products. And that was just with me, so the main product was the cookbook, where I just already, I think I put in a total of one and a half, two years of work, all the time already. Of course, there are also things like looking for printing. In the course of this, so with the brand, I just set up a small team that just supports me with exactly the same things that I don't know so much about now, with such bureaucratic things or with manufacturer search, looking for printing, comparing, comparing offers. It's all so much work. Getting offers in, maybe negotiating a bit. Exactly. Yes, but in principle, everyone can create their own brand. You need a cool name, you let it protect you and then you can do a lot with the brand. But let's go there now, maybe again briefly, because I already wanted to tell you before, on brand name. So there were a lot of questions, how did I come up with the name? So I thought for the first time, okay, Paulina Wallner should be sewn, as I said. What do I want then? I wanted the brand to have something to do with fitness, so with Confitly, but that it is somehow still very open, because I just don't quite know yet what I want to bring out with the brand, where the journey should lead. Of course, we also want to make it a bit dependent on you, on me, on my way, what just happens there. Yes, and I just looked a bit, okay, what is already there? Of course, you have so many cool ideas, but it's getting more and more difficult to come up with a name, because there are more and more already. I thought about it with my sister, with my big sister. We just wrote combinations on a piece of paper and somehow Confitly came out, with confidence. So I thought, okay, what words should be in there? Confidence is just a cool, nice word, a strong word for me, which somehow makes me, the community, also the whole goal of what I'm pursuing, really well described. And then Confitly came out. And I'm so happy with the name. And you can write to me again now how you think of the name. But I think it's great. I think it just describes everything so well. And I love the name. You have to imagine, I just had to keep my mouth shut for so long. I wish you had just always told me everything, but I always like to hold back. And then, bam, comes the surprise. And I think we did a pretty good job this time, because I think the fewest would have really counted on their own brand, with their own shop. I think that was really cool for most of them. And yes, in general, the feedback was really overwhelming. But let's move on to the questions now, otherwise I'm losing the thread a bit. Question, costs. Whether this is really cost-effective, how much does it cost to calculate for such a project? So, brand founding, tax things, bureaucratic things. Of course it all costs something. So, brand entry, buying domains, legal costs, tax consultant costs, shop creation. And of course, an infinite number of unpaid working hours. That's what it all does much, much later, rewarded, paid. That is of course a big point. And of course also manufacturing costs. You usually have to pay for all of this in advance, without selling the book. These are of course also high costs. Of course, depending on the number of pieces. So, yes, depending on what kind of project you have, it all costs something. But for example, such a brand entry, something like that may cost around 2,000 euros. Then again the shop. And so, depending on the effort, that's really hard to say. But it's not a small amount of money that you have to take into your own hands. But hopefully, when everything goes well, you can get back through the products that you sell at some point. Of course, not immediately, because not everything is gone on the first day. So you definitely have to go to the cash register. Yes, exactly. So now I'm just washing the salad. So, as I said, I don't have radishes, but that doesn't matter. You can cut down on everything a bit. That's always possible with the recipes anyway. Next question, right? Did I actually answer that now? Hopefully. I love the dishes. They're just so awesome. They also have... Ah, that's just a question. I've already read it. Let's move on. Did you imagine the lounge to be like this? And I'll be honest with you. No, I didn't imagine the lounge to be like this, because I didn't imagine it to be that awesome. It was so overwhelming for me. Just your whole mega positive feedback. I really didn't expect it. I'll tell you what it is. I already thought or just hoped that you would be happy. But that you, for example, also celebrate the concept of the cookbook with this seasonal, regional aspect. And you think it's so cool. Of course, I burn for my products, but on the outside, it's just a little different. And that's hard to assess. But I was so overwhelmed by all the feedback from you. I can't even describe it. And it really took a few days for me to realize what had happened. I really wouldn't have imagined it that way. Now all the feedback to the book, to the recipes. I can't keep up with the reposts. You can also visit Confitly on Instagram. I post so much every day what you cook. And it's just so much fun. How excited are you? Unbelievable, really unbelievable. And no, to get back to freedom. That's why I wouldn't have expected it, because it was just a thousand times more beautiful for me. Maybe now a few questions about the book, about the products. Will you always buy the book? Short interruption. Dressing. I do that with cottage cheese and skia. I'll say yes now. So yes, in the sense of now, definitely. It was super important to me that it wasn't some kind of limited edition. Sure, I could say, buy it, because it'll be gone soon. In terms of marketing, that would of course be smart. But then of course I want to be honest with you and say, no, it was such a huge, huge project for me. It's just too bad that it's just gone, gone, gone. Sure, what can of course happen is that there may be a time when I just have to wait for the reprinted printouts from the printing house again. Of course it can happen that there may not be a book for a month or two or whatever. So if you want one for sure, then buy it. Of course I can say that. But it is definitely planned that it is something long-term now, Is the Special Bundle limited? I would love to wish it for Christmas. Oh, we're already looking forward to that. By the way, a lot of people have written that. And it's really like that, that, for example, the Special Bundle or even the general cookbook in my opinion is the best Christmas present. Who wouldn't be happy about something like that? So cookbooks are just such a special thing. It's just a nice gift. And that's why I'm back to freedom. So Special Bundle, consisting of the dishes, I can show it to you again anyway. I took it with me anyway. This Soul Food Super Food bag. It's also mega-impressive. My sister painted it. It's a perfect shopping bag. Then the meal planner, Soul Food Planner, where you can plan the meal for the whole week. And then there's the cookbook in it, in the Special Bundle and the autograph card. So that's definitely limited. I'm having a hard time now whether I'm going to say, OK, there's definitely something for Christmas or not. So I'd rather buy it now and just hide it. But what a lot of people have asked, that was also a question, what does it look like if at some point the products from the Special Bundle, i.e. dishes, meal planners and so on, can be bought individually? And I didn't even think about that at first. But because so many people have written that, so many people have written that, because the dishes are so mega, I just want to be able to buy them. I'll definitely think about it. Can you imagine that when the Special Bundle is sold out, that you say, maybe there will be some individual ones? But you can also write in the comments in the comments whether that would be interesting for you too, depending on how the demand is. Then another question, whether the book will be included in the book deal? Because at the moment you can only buy it through my online shop, through Confidli. I also made that very conscious. Is everything actually already in the bowl? And yes, so that's why, I wanted to say now, it is currently planned that it is really exclusive, only available in my shop. That's also the thing, I don't know if you know that, but if you want to go into the book deal, you also give away a lot. So of course it all costs. And somehow it wasn't worth it to me, because I know, okay, I already have a certain range in my community and I don't necessarily have to. Sure, if I want to say, I want to become a bestseller author, that's of course not possible if you only sell everything yourself. But that's not, that was never my goal or something. Maybe someday on Amazon, I thought about it. Of course, you could also reach some new ones with it. No idea. But that's all kind of future music. So currently it stays in the Confidli shop. And that's what some people asked for interest, which publisher I made the whole thing. It was all self-published, so everything about me. I don't have a publisher who supported me somehow. That's a lot of work, of course. But it also gives me a lot of freedom. I could just write the book the way I wanted to. Nobody told me, hey, do it differently, do it this way and that way. It was all empty pages that I could fill. And that's why it's such an extreme project of the heart, such a life's work for me, because it's all 100 percent coming from me. I wrote every single word in there. I think it's rare that someone does that. But it was really important to me. I still saw a few questions that would be exciting. And by then the lenses will hopefully be finished. Maybe a little more about the book, how I came up with the idea, how you can imagine something like that, how it works. So the idea is also in the foreword. Right in there I can read you a short excerpt. I would never have thought in a dream that I would hold my own cookbook in my hands and thus bring my passion to paper. But now I'm sitting here and writing the last and first line of my book for you. I think if my wonderful and loyal community hadn't asked me so often for a cookbook, this book would still not exist. I think that brings it together quite nicely. That's exactly how it was. So you know, cooking is my passion. I love doing it, but this step to it, I think it really just came because you said so often, oh Paulina, bring out your own cookbook. And at some point I thought, why not? And how to proceed? Difficult. So it was pretty quick for me, okay, this is not supposed to be a 0815 cookbook, because I just think that there are already an incredible number of cookbooks and you know, I like to convey added value and I just wanted a little more. A little more than just recipes. I can also publish them on YouTube. I just wanted something really cool, just something new that doesn't exist yet. And that's why I often talked about it with my mom. And that's when the idea came about regional and seasonal. How important is it actually, but how difficult is it at the same time? Why isn't there anything right yet? Why? And how could you make it cool? And then somehow the idea was, okay, you can split the book into months so that for every month, for the things that are in season right now, that there are cool recipes. Because look for individual recipes where everything is seasonal right now, together, where everything is regional and seasonal. That's so hard. And then I looked for everything. Okay, when does something even have a season? What is there at all with us? I made lists on the computer where I wrote everything out. A lot of work just to do that. And then I thought, okay, in January there will be this, this, this, this, this. What could you make out of it? What would be recipes that would be cool? Then we also come to the superfood. What ingredients are so superfoods with us that are super healthy that you could incorporate? It was just a process and it went on and on. Then I had an Excel table where I added a thousand times, cooked, re-added. So, so much work already. As I said, because I'm often asked, yes, how much work was it? I always say I don't want to know. I really don't want to know because it was so much work. But now it's so nice that it's done. And then, of course, so first the focus was on recipes and then the focus was on the whole thing. It has, I think, over 20 pages have now been made in total where I write about the whole topic. Also about the topic of healthy nutrition, about the topic of superfood, about tips on how to cook in a regional way. All of that. And that was only after that. So, and now maybe the very last question. What do you plan to do in the future? Which products will there still be? What else will come? What can you expect from Confit Lips? Whether I can tell that too? Of course, I can tell everything what I want, because it's my brand. But as I mentioned at the beginning, I prefer to be a little reserved. Although I then think again, I'm super happy to be a part of it. I just asked on Instagram the other day, what do you want? And write it to me directly in the comments. What do you want from Confit Lips? From me? What do I do with the brand? There's already something planned. When exactly is that coming? Actually, I thought it would come sooner. But now I think the cookbook is such a topic that it would be too early for me to expect something new right away. So you have to be a little patient, but actually not for long either. So everything that's coming is already very, very finalized. It's more about this training track. That was more about nutrition. And there will definitely be more in this direction. But of course there will also be a little something about training. So that's the plan. Now it's done. My lentil bowls. It's so delicious. As I said, without radishes. Spinach! I don't have that either. But it doesn't matter either. There's a normal salad with it anyway. Please let me know how you liked this cook and talk again. To be honest, talking to you openly, chatting. Also take a look at my heart project at Confit Lips, at my cookbook, at the special bundle. I would be very happy about that. Of course, it also supports me a lot. And then the endless work has already paid off at some point. Yes, see you next time. Feel free to write me how you liked this video. Feel free to leave me a thumbs up. And see you next time. Bye!