"Think Small" - Solusi Negeri | CandraTua

Sometimes exposing your weakness may be the key to changing weakness into strength. A lack on one side can turn into an advantage on the other. Greetings Patriots! This is Patriot Voice with Chandra Tua. In this edition of the State Solution, the theme is Think Small. Both strength and weakness can be a weakness. But you can also change weakness into strength. There are many weaknesses in human nature, such as greed, fear, envy, laziness, lust, arrogance, and superstition. These weaknesses are used by the world of marketing and advertising, whether in business, role, workplace, or human interaction. If you have a knowledge of the weaknesses found in yourself and others, you can take the initiative and turn weakness into strength. In 1949, a German car named Volkswagen entered the American market. Because the car was small and shaped like a ball, it was named VW Beetle. At that time, a large luxury car was popular in the United States. The appearance of the Beetle was not liked and fell into a desperate situation because no one seemed interested. Ferdinand Porsche, the head of the company, felt that the situation was hopeless. In an effort to reverse the situation, he sent a man named Carl Hunt to America for help. Hunt finally approached William Birnbach from the New York Advertising Bureau, DDB, and asked for his advice. After a few days of research and analysis, Birnbach found that because small is the biggest weakness of the Beetle, why not use the word small as a selling point? The innovative idea of ​​Birnbach would revolutionize the advertising industry, how to turn weakness into strength. A few days later, a Beetle ad appeared in the media. The ad revealed the weakness of the Beetle, showing the size of a small car with the headline, Think Small. At the end of the ad, there is a sentence that supports the advantage of being small. Easy parking, clean gasoline, low insurance costs, and cheap maintenance costs. This ad immediately attracted attention and became popular with Americans. As a result, the Beetle became more popular. Gradually becoming one of the most loved cars in America. Sometimes, exposing your weakness may be the key to turning weakness into strength. A lack on one side can turn into an advantage on the other. Understand your weakness. Some meat eaters can be very aggressive, and only a few people can escape from this hidden victim as soon as they are seen. A marine biologist has studied the Beetle for years. Although he regularly makes close contact with them, strangely, the Beetle doesn't seem to care. So what's the secret? The Beetle is actually not scary. What is scary is when you see a Beetle, you are afraid first, said the biologist. When someone meets a Beetle, they become afraid and their heart beats faster. It turns out that the beating heart is what attracts the attention of the Beetle. It makes it possible to find its prey from the heart induction wave that beats fast in the water. If you stay calm in front of the Beetle, it will not threaten you. Even if it accidentally touches you, it will not attack. Instead, it will immediately swim away from you to find its prey. You tremble in fear, your heart beats fast, you enter their radar. By understanding the weakness of the Beetle, you can use it for your advantage. If you can keep a calm heart and remain calm in facing danger, you will find that the danger is just too much. Facing the current pandemic must also be calm. If you are afraid, then the COVID virus is easier to approach. I hope to enlighten. Salam Patriot, I am Candra Tua. Please step back.