Awareness Changes Everything

Everything you want to know about life and money is being illustrated right in front of you. Pay attention. You know why I tell people to read a book a day or a book a week? You got to sit down and not be ADHD and read the page and then go to the next page. Even watching a movie is better than Tik Tok and shorts cuz you got to sit in a chair for 2 hours and focus on people can't even do that anymore. Get your awareness back because without it all the skill and opportunity in the world will mean zero. This daily call is where I find outliers. I am the king of ignoring non-outliers just so you all know but nobody in this company is even close to catching outliers like me. Meaning it's still in my I work with you guys all day long. I might work with five minutes. I'll know who's outlier in this company that I'm going to build big things with over the next decade. My primary way I want you all to know is a mofo who's aware as [ __ ] You know, let me tell you a story about conquering the world. Um, this is one of the greatest stories I've ever read, heard, and it's the story of a man who was going to conquer the world. He wasn't a businessman, but he was kind of like a bill businessman. He became a trillionaire. His name's Alexander the Great. He died young, but in a short period of time, he conquered from Europe all the way essentially into Asia. And but that's not the great story. The great story is he wasn't a one-man show. And he was a master of amazing people surrounding him. And so he would go first into battle. He was a true leader. He didn't lead from the back and tell other people to charge. He would go charge first. But of course, he was a big general. So he had to he had to have a business a vis a bodyguard of 20 guys, 20 30 dudes who would make sure he didn't get killed. So in one of the battles he was going into battle and he had his he had his sword and he was fighting and he did not see that behind him the enemy had come a big guy with a sword and was about to kill Alexander the Great. But he had a highly observant aware team of bodyguard and one of his guys who was also battling other people noticed uh Genghask Khan I'm sorry great is about to be stabbed and I'm here to protect him and he came with his sword and he chopped off the arm right at the shoulder of the dude who was about to kill Alexander the Great. his arm just dropped off and Alexander the Great never forgot that guy and he made him his essentially number two or number three in his whole business. I mean his whole empire I should say. So for me when I'm looking for you, who the [ __ ] paying attention? Oh, I the worst person in this company that I'm so excited to get rid of is the the person who's daydreamer. Please, I don't care what you've read. I know you've been told that, you know, Albert Einste was a daydreamer. I call [ __ ] at epic proportions. He did math. You can't be. Now, does that mean you don't ever have a creative time where you go on your own? Of course you do. Do you stay in that place 8 hours a day? Most of you do. Most people do. That's why my first in the original 67 steps is awareness. So, I was just doing a test talking to Phil and I might have quickly said I was like, I have video ads. You know, I sent video ads and Phil's like, "Oh, the image ads." And then I said, "Ah, somebody come swoop in out of 80 people on here to save their fallen comrade." And nobody did. That was a bad sign. I don't care if you're the janitor in this company. You can become the president of my brand. You going to become I do not discriminate. Male, female, you could be a high school, you be a elementary school, a dropout. I don't care. They always say, "Oh, be virtuous and don't care." I don't care. But I do care about some stuff. I discriminate about just unaware people. Oh, okay. I talking about you. You know, Joel Sat, my mentor, used to say, there's a time to stop and smell the roses, and the time isn't now. When I join the Zoom call, I don't care what [ __ ] you're doing. Stop it. When I leave, you can get a little more daydreaming. When I'm on here, I should be able to randomly go through you 80 people. I need a BB. What did I just say? Repeat back to me the last five sentences. You should be able to get pretty close. That's all I care about. You give me those people, I need five. I need five. I could You can make a billion dollars with five people like that. Or maybe you need 23. Elon Musk had 23 guys called the PayPal Mafia. Every one of them became a billionaire. One of my friends, Big Billionaire, who's a CFO of PayPal. He's worth 1.2 billion. Even the lowest of the PayPal mafia. The least famous is worth 1 billion. And the most famous is worth 450 billion. So where's my mafia? You could call it mafia. You could call it a family. You could call it a tribe. You could call it a bodyguard. I already know which one of you pay attention. Couple of you. Who's this? Eisenstein guy. Is he on here now? Yeah, I'm right here, sir. Thank you. This [ __ ] pays attention. I You don't You think I don't notice you? I am blind to everybody that once and by the way, once I decide you're low awareness, I don't have time to give people a second chance. So, be It's kind of like you go on a date with a girl and you're an [ __ ] Most women can be like, "Ah, there's too many fish in the sea." It doesn't mean I don't give people a second chance. It just means I don't have time to give you a second chance cuz there's 100 new people that want to come work with me. I'm looking for people who have the best first impression, second, third, fourth, and 100th impression. Okay? If you're my family, I'll give you a second chance. If you're my brother, but this is this is a little different. So, I don't like when I'm asking, "Hey, Phil's making a mistake." Unmute yourself. Keep your finger on cuz you don't never know. Just like Alexander the Great, when I need you to come chop up the arm if somebody's about to kill me. That's what I need. That's the mo number one frustration of entrepreneur owners. Man, I feel like I don't have real support. But I feel like I got people just punching the clock and people just want a paycheck. Like they're not really into this. I was actually just talking to a private client. She's in my $125,000 level and she's, you know, she's doing 300,000 a month. Not bad. But maybe she's probably netting 150,000 a month. But she feels like, my team's all over the place. I feel like I'm doing everything myself. I'm driving everything myself. Nobody We hate that feeling. Who's the business bodyguard? You know, I did a business bodyguard in 2018. I hired 20 people. I I I'm sorry. I didn't hire. I said on my social media, I'm going to take 20 people. They're going to follow me around. Just shadow me in person in Beverly Hills. 20 people came. 10 of them I dropped in the first day. It was funny. There was a hose, a garden hose in my backyard in Beverly Hills. And I was like, I walked by it and it was all wrapped up weird and it was like tangled and I was going to untangle it and then I was like, "Let me not do it." And walk by. Which of the 20 people will untangle it without me having to say something? Who's aware that there's this weird garden hose and people going to trip and goes, "Oh crap, let me grab that." One dude did. I let 10 people go right away. Next day, I was like, "You 10 time, don't please don't go back." You know what that's called? A Gideon test. In the Bible, Gideon had an army of 10,000 people, but he had to take a very highly fortified castle. So, you know what he did? He said, "Let's go down to the river." Said, "10,000 people, go get a drink before we attack." 10,000 9,700 people stuck, they were so thirsty, they stuck their head right in the water. Didn't pay attention if there's any enemies in the bushes. They just drank. 300 dudes he counted drank out of their hands looking for an ambush. He sent the 9,700 people home and he kept the 300. Get the 300. That's why I call my mastermind the 300 group. That's 300. They took the castle. They won. You only need 300 good people that got your back. Pay attention. But you can't go with everybody is being hypnotized by screen time, Tik Tok, YouTube. Where's the [ __ ] that pay attention? Number one skill of wealth. It's a funny thing. Mensah, which is the high IQ society. It's interesting. I I got a Mensa when I was young. When they send a M on intelligence, it's called the Mensa something digest or something. One article said, "Do you know how you can tell which child is the most gifted in a class, a little preschool of 2-year-olds? It's not what you think. It's not the kid who can talk the most." Remember, Albert Einstein didn't 6 years old. It's not the kid who can do math. He said this journal, I don't know how they figured this out. It was the kid who noticed stuff that nobody else noticed. So the kid who would go, "Oh, why is that fan?" You know, 2, three, four year olds, like, "Why is that fan spinning?" Most of the kids look death round. So I've had this test in my mind for years. When Joel Salatin came, I when I here in my garage days, I did a seminar, he came. I had a Lamborghini. Had a little Lamborghini Gallardo. Cool. I love that car. I've had an Aventador and all that, but a Gallardo is almost faster cuz it's this teeny car, right? Super light. It's before the Huracan. So I had that. I pick up Joel at the airport in the Gallardo. Now Joel doesn't care. He's a farmer. He not really impressed by my Lamborghinis at all. Has no impress. And anyway, so but he got out of the car. He had never seen a Lamborghini like that. And before he got in the seat, he walked all the way around it and said, "Dude, this is basically Well, first off, he noticed how big the tires were." He's like, "How?" Cuz the Lambo has huge tires on the back so that you have a lot of like Bugattis and Lambos, they're massive. Whenever I see like I'm on the freeway, I see like a little cheap car fly by me at 100 miles an hour on these little teeny tires, I'm like, "Bro, you are [ __ ] gonna die if there's rain in a puddle." Cuz Lambos are like twice as big. Not quite twice as big, but massive. So he noticed, he's like, "Wow, these are huge tires." Then he walked around. He's like, "This is basically just an engine on a chassis with like almost no car. It's just like a little dome over you that's super light thing. And it's just this like it's almost like a tractor. By the way, the founder of Lamborghini built tractors first. It's like this super powerful engine with almost nothing on top. And that's why it's so light like a Gallardo. And like I said, I've had the 7 I got a 740 horsepower Aventador, but it's heavier. That Gallardo is like a glider with a massive 600 horsepower engine. So he noticed that. So I was like, my first mentor, this I've had a thousand people come up to the Lambo. Nobody ever notices the tires really. even like they don't think like that. Number two, Mark came to my house, Beverly Hills. Mark Cuban walks in. Let's say 500 people had come to that house that year. We I walk into the backyard and as I'm walking, Mark Cuban stops on the door. It is a big house, 17 square,000t house. It had 18 bathroom acre. It's about a Now it's about a $80 million house, $60 million house. Beverly Hills. I rented it for five leased it for 5 years. Always lease. You get tax deductions. Okay. So, he walks through, he stops on the way out. He goes, "I have never seen door handles like this." He's like, "They go the opposite." The way they lock. And he sat there for 3 minutes. Talk about it. I know why he's worth a billion dollars. The man sharp and observant. I have been fortunate enough to know 10 billionaires. I If you asked me 1 to 10 how airheaded they are, how headed in the clouds, I'd be like two. Two out of 10. Two out of 10. They don't miss [ __ ] They don't miss anything. You send them a contract, they'll find the one little sentence in that [ __ ] You think they just signed [ __ ] They're like, "Uh, section 8.43. What is this?" They call you back, not their lawyer. So, I just want you all to know when you're first working for me, I got to unbrainwash you cuz you're listening to all this stupid [ __ ] about how you know it's like you have this daydream of an idea and you come in and you don't want to do the work, so you delegate and all that. This is all nonsense. You know, I must say the CEO of Tesla Tilly is worth 430 billion. And I got people with $1 million business. How do I replace myself so I can just spend time daydreaming? Ah, come on. I could predict everybody's bank account balance in 3 years from now from your awareness factor. And at 67, I call it worth a damn. Are you worth a damn? Oh, I got it. This lady I was talking to Andrea, my private client. She hired two salespeople. I go, "How are they? 1 to 10." She goes, "Well, one's closed one sale in 90 days. The other's closed none." I said, "How good are they?" She goes, and she started telling me about their resume. Well, this one before was closing. I said, "That's not the worth a damn factor. Worth a damn factor is reassessed every morning you wake up. There's no legacy. You You're not worth a damn because of yesterday. If I if I hire security dude, big room, can still bench 500 lb. If he comes in with a piece of paper, oh man, back in ' 84, I could bench 600 lb and I put him under this bench press right here and he only bench press 50 lb. You think I care? It resets every damn day. So when you all work for me, it resets every day. Don't. The mortal sin in this company, the mortal sin, that's like the unforgivable sin is being unaware of what's going on. You should know everything in your division. I'll tell you what I don't like. Somebody goes, "Uh, that's Bob's thing." Oh, you're in marketing. You know, you if you're in my marketing division, you know what Bob, George, Susie, and Harry are doing. All of them. I don't care. I It doesn't matter. How can you do your job if you don't know what the whole team's doing? Hey, I'm in the army. I just march here. I don't know what the guy on the right or the left or I don't know what the artillery is doing behind me. Yeah. You're just like sheep to the slaughter. It's your life. If I'm in the army marching, I'm like, "Yo, bro, these dudes supposed to support us with artillery." Like, I don't hear any missiles coming. Let me call in. Uh, I'm on the front line. You I heard I overheard somebody saying there's going to be a barrage to protect us. They call that the rolling barrage in World War I. Uh, I'm out here on the front lines. I know it's not my duty. I don't want to be an [ __ ] but can I get a little artillery or we're going to be walking into a machine gun fire? I don't want to die. Some of you should be like, uh, I'm working in marketing. I'm like a junior person, but the senior person here, they haven't launched the video ads for your Saturday thing. I'm not trying to be a tattletail. I already talked to them, but I just want you to know how can I help? That's what I like. That's about the number on a scale of one to a million of what makes somebody who's going to make money in their life. This is the only personality trait that scores a million out of a million. Sales skills, 600,000 out of a million. Marketing skills, 700,000 out of a million. Hard work, 500,000 out of a million. IQ, like math, IQ, 600,000. Awareness of what's going on, high energy to get involved when you see something crazy happening anywhere without being a tattletail. You can do it without being a title. Million out of a million. A million out of mill. You want to make money in my sales team? Be the most aware person in this company. You can make the most. You're going to be the best marketer I've ever worked with. Be the most aware. My brother was good in 2013. I was building my personal brand. My brother, you could talk about Here's the simple test and I'll leave you with this. Here's my awareness test. I get to go three questions deep with you. Three questions deep. So, if you're in my sales team, I just go, "How many dollars was there yesterday?" A lot of you will be able to answer $1,000. Okay. What was cost per what was revenue per dial? Ah, now I lose people. First question deep there's a lot of people you know I'm in Europe and I I love Europe and some things Europe is better than America food lifestyle some things no GMOs better you know but sometimes Europeans are arrogant cuz they're like oh Americans are so non-cultured and we know art we know science we know all this so I always get with my European friends and they're like oh yes I've been listening to Bach you know cuz they want to sound refined compared most Americans don't really follow classical music right so with the European friends. Yes, I was listening to Johan Sebastian Bach. So they they go one level deep in intellectual, so I like to tease him. Oh yeah, you like Bach. Which one? Which Bach? 90% of people don't know that they're Bach and his sons. Yan Sebastian Bach, JSB is the most famous, but his sons wrote he had 20 children. One daughter was a prodigy with music and two sons, I think three of them were prodigies like him. So I asked what? And then maybe once in a while people know that he had sons and I go a third level deep and I go what century did Boach play or what's box music called? What's the genre of music? Or name two of Boach's most ma uh most well-known masterpieces. Everybody's gone there. All the Europeans that act intellectual, nobody can go three levels deep. My grandpa could. He was a you know master of stuff. Mark Cuban I can go hey Mark what do you think? Should I do cash or acrruel? Or Tilman Fertito, one of my billionaire mentors. Oh, should I do cash or acral accounting for this business? Should I be a CC corp, S Corp? Should it be taxed as a corporation or a partnership? Should it be offshore? Should it be in the Seell Island? Should it be in Ireland? What What do you think of the guilty tax that I'll have on this? Should I have a Seore blocker in Delaware to repatriate money back into the You don't lose these [ __ ] They know everything. And they'll Here's the ultimate test. When you're with a black belt or a red belt, they'll go, "Oh, well, actually better than Tai. You're talking about a core blocker in Delaware for your offshore Irish company to repatriate to only pay 12% guilty tax on offshore profits. Well, have you looked at the new structure that just came out of Paraguay in Bise which has and they'll they'll to be like, "Oh, you think you're smart? Let me top you." And they're not trying to show off. They just know more. So, I'm looking for that person. Going back to my business bodyguard, 20 people came. One made it to the end. His name's Andrew Cop. Some of you remember, big dude, big football guy. grew up in the poorest parts of New York City in housing projects. Multiple generations of curse of poverty. Okay. Still a friend of mine. He's traveled the world with me for two years. Learned sales, marketing, business, common sense, awareness. He's very aware. Um, and he I remember the first year after he was with me, he went into sales and he made $600,000 in commissions. Said, "Hey, Ty, here's my payubs. 600K." He's been doing between 4 and 800,000K for the last He probably got out of my business mastermind uh about 5 years ago. You know, he's done millions. And it wasn't the guy. He looked the least likely of my damn group. He looked like he came out of poverty. You know, funny story. I was in New York. I was out with a group of people and I was on a date with a girl and at the end we all it was like 10 of us went to the movies. I took her with me and when we left, when we're walking home, the woman said to me, "Ty, that's so nice of you to that you took a homeless person to the movies." I was like, "What?" She said, "Yeah, that one guy. He dressed so dirty clothes that she thought I had picked up a homeless guy." That's what I said. He didn't look like he was going to be the best guy in my 20, guys. He didn't look like he's going to be the best guy in my 20, but he's the most aware. He paid attention. He watched the brand. Stuff didn't get past him. He I could ask him three questions deep. What happened in the company? Oh, that happened, that he knew. awareness. It It I told you, you know, a 100,000 people or more have paid to go through my 67 steps training. It's a lot. And 67 hours of training, 90,000 of them violate the first of the 67 principles. That means the rest won't work. So you all just remember if you don't have awareness, every other skill you have means nothing. Awareness that'll lead to confidence. Get your awareness back. I don't want to feel I want to feel like when I ask Phil a question and he doesn't know it. I can go to any of the other 72 people on here and just go randomly. Hey Luke Spicer, what was the guy's name in the story I just told you? The one dude who made it through the business bodyguard. Only Luke Spicer. Unmute yourself. I think his name was uh Andrew. No, it was a I'm That's it. You got it. Don't doubt yourself so much. Andrew cop Andrew. You got it. Good. That's what I'm looking for as a pop quiz. Uh, Cadri Silva, how many children did Bach have? Nobody else. Do not answer cuz then you're low awareness if you answer for somebody else. People hate quizzes. Um, I'm thinking maybe seven. Nope. Got to pay attention more when I talk. Don't play video games. Don't daydream. Average attention span of the modern American is uh lower than a goldfish. You're failing the goldfish test. Goldfish can only can pay attention for six seconds. Average human five. I gave a 15-minute talk here. It's going to be tough to remember if Joan's a Boston Bach had 20. 20 kids. It's easy number to remember. It's a big number. Last but not least, I'm picking a random person here. Will Suarez. I'm picking the people with their camera off because those are the least likely be paying attention. Will Suarez. Yes. Hi, Tai. What was the thing I wanted people to observe in my business bodyguard test group of 20 people in the backyard and only one guy noticed it? Oh, awareness. No, no. What was the thing that he noticed? He looked down and said, "Oh, this looks messed up." You remember? Will Suarez, get your awareness up? The garden hose. He saw the garden hose all wrapped where everybody could trip on it. All right, so we got one person passed the awareness test. Two didn't. Everything you want to know about life and money is being illustrated right in front of you. Pay attention. You know why I tell people to read a book a day or a book a week? You got to sit down and not be ADHD and read the page and then go to the next page and then go to the next page. Even watching a movie is better than Tik Tok and shorts cuz you got to sit in a chair for 2 hours and focus on People can't even do that anymore. Get your awareness back because without it all the skill and opportunity in the world will mean zero. Most of school should be just getting kids awareness up. Microscope look at your body. You know you're aware how many bacteria and people are afraid of bacteria. So you know how many's on you right now? Then you'll be aware. Oh, immune system is what matters more than bacteria. One cup full of seawater has like a billion virus or whatever in it. Like you got to be aware of the unconscious of the unseeable world too. Everything you need to know is all found in awareness. It's why all the gurus, guru Maharashi, these ones, you know what they did? You sit in silence. You breathe and you be aware of the breath. Can you do that? I do that every day. Transcendental meditation in and then you're counting the breath. You're not letting your brain wander. Not letting your brain wander. Can you stay aware of just the moment? The power of now. Echarolei, one of the most beloved books ever written. Are you aware? Are you aware? Jesus Christ. He said, "The kingdom of heaven is within you. Are you aware?" See, the the the people in the Bible thought because they had a big building, the Pharisees had a big building, they thought that they were connected to God. And he's like, "No, the kingdom of God's inside you, but you're not aware of it. So, you get distracted by the buildings in this." A lot of people in business are distracted. AI will make me rich. And not if you don't have the fundamentals on the bottom or the mental laws of money. And I gave you the most important. There's not even one close to awareness. Some of you, I'm telling you, one day you'll look back, you'll have a good life, you'll have heaven on earth, you'll have health, you'll have wealth, you'll have love, you'll have happiness, and you'll trace it all back to one personality trait that you cultivated while you work with me, which is to be the most aware person in the room. There's a reason the mafia guys sit in a restaurant with their back to the wall. You know why? So they see every [ __ ] that walks in the front door that might want to kill them. Some of you are just, you know, you're in the mob, the business mob, and you just go sit right by the front door with your back to the front door. What could go wrong? Oh, you're going to get slaughtered. You're going to get slaughtered. Turn around, put your back to the wall. Watch. If you're in sales, you should know what's going on in marketing. You should be watching my Instagram story. It is very observant. Thumbs up. Jerome Hawk, KC, are you on here? Case goes, "Ah, Ty, I saw you just posted this. Did you mean to post this?" Not all of you. I don't even know if Not all of you even follow me. I don't. And by the way, I don't care about the follower count. I'm just saying if I work for Grant Cardone, I'd probably follow him on every channel and I would turn my alerts on because I'm like, if I'm working for a personal brand, I probably want to know what he's posting. It'll allow me to do my job better. I could make more money. I could make more comm. Who here, be honest, follows me on every channel that I have. There's seven main channels. And who doesn't? Just be honest. I'm not going to fire somebody over this. I just curious. Do don't. That's all you got to say. Yes. No. I know there's some nos out there. Please don't lie. Okay. This should be the last time I ever asked that. Talk. Unfollow other people. Follow the person you're working with. Just common sense. That would be my first 5 minutes at any personal brand I worked for. Go follow the personal brand. It's free. Twitter, Facebook, Instagram, YouTube, Pinterest, Snapchat. Okay. Don't don't Tik Tok. Boom. Boom. Is he on Reddit? Reddit. It's free. I'll tell you this. Mark Cuban was right when he said the first trillionaire is going to be built over the next 10 years. First trillionaire. And it's going to be somebody we don't know their name. It's going to be an unknown person. It's going to be one of you. It's going to be somebody. It's not going to be Elon Musk. That's Mark Cuban's prediction. But I can tell you once that guy's a trillionaire and I go in there, he's going to be a million out of a million in awareness. He knows the trends. He knows how to catch them. He's not a space cadet. He's not thinking. He's not His mind can focus. He can breathe. He can do a breathing session for 5 minutes without his mind going off the breath or she.