AI is changing how you buy a home: See what it can do before you even tour one

I'm Boston 25's Lisa Greshy. Buying a home typically rates as one of life's most stressful experiences, especially if you've never done it before. But a local realtor shows me AI is changing real estate across the board to make the process a little easier. Walking the 42 School Street. Showing a home for sale can be make or break when it comes to securing an offer. A blank canvas like this Salem, Massachusetts condo. The perfect example for Dante Bruzzese, co-founder and broker for the movement group at Compass, to show us exactly how he's leveraging artificial intelligence. With AI, it's pretty cool because we can show this if you work from home, as a home office. The goal here, making potential buyers see it to believe it in the most realistic way possible. AI, painting that picture of home sweet home with the click of a button. We're able to depict this in multiple different floor plans. So it kind of caters to your needs, so when we have consumers come in, they can get a general idea of how things would be situated. Bruzizi explains, while it can help buyers realize all they can do with the space, down to fitting in specific pieces of furniture with exact measurements, it's important to never sell a dream that doesn't exist. If you go through every single photo and every piece of content, and you're starting to really just enhance everything, it's going to bring that false reality to a buyer. They might get let down when they walk in the door. And it's not all about the visuals. Realtor.com says since they've rolled out RealAssist, an AI-enabled home shopping tool, they're seeing what those in the market for a new home are really searching for. It's not just show me a three-bedroom in Cincinnati. It's show me a home close to the golf course. Show me a home that I could rent out. At a cash flow positive to my mortgage payment, we're finding a lot of financial usages and a lot of lifestyle usages. But because buying a property can be such a life-changing purchase. We're not replacing agents by any means. It's important not to completely eliminate the human emotion of it all. I think that you're able to use it, but don't abuse it. Okay. So don't just rely on a piece of technology to take you to the finish line. Make sure that you're also humanizing everything that you're doing within a real estate transaction. Because if you don't, then you don't really have anybody to fall back on. Real estate experts tell me thanks to AI, buyers are coming into the process with more information than they would have had without it. But it's important to always confirm everything with a trusted agent. They can navigate you through a bidding war and negotiate on your behalf. Lisa Greshy for your local station, Boston 25 News.