When Life Gets Tough, Business Must Go On: Sue & Joan on Resilience and Growth | Founders 2025

in the midst of the chaos, at the very moment of panic, at the very moment of panic My heart was yours to cherish and to love. as if it were a miracle which is located in the Province of Hidden by this and concealed Reviews, we found people. You know African bodies, What we buy, the white people prefer, so they mostly favor them. But then you will find someone with an African body Even so, I really love this piece. Yes. Chini, I wish I were like this. Yes, diversifying. people should be able to use because something still remains to be settled Sele, Johan, Chokani patient a little bit of the sweet taste of kienge tuvu to do thing departed from 2026 from the place of The water is too cold. Why We're having fun with the colors and labels. So I think That's one win. As well as now Not giving up. Yes. I've never given up, and I was this close. This is a thief Manzani mwao miss Welcome back to our founders' year-end review And today I have some amazing, amazing, amazing women Nikisama, amazing woman, I mean it. I mean, I have some amazing guests. I'd like them to introduce themselves. Before Nianze, Kusama did something, I did, I did, I did, what? And perhaps tell me a word that describes your 2025. When you introduce yourself, your brand, your business, of course. Talk a lot about your business. This is where you talk about your business the most. Word Therefore, use 2025. Therefore, use ya 2025. My word for 2025, yes I think I'd pick mind opening, mind opening, the whole year I've just been more mind-opening than even more than It's been more of a personal mind-opening experience. at you notice more things to do with business and And all the mind-opening, thank you, thank you so much, John. and I'm so happy that you've mentioned your three M-Pesa You know Mweze Above all Tuna semanga kibili Higine ni Sue The following day The words of the wise A tiger Then we have Sue. Yeah, so My name is Susan Mweni Nzoka I'm just gonna I'm just going to follow in your footsteps But Most people know me as Sue. So Founder Sued Watches Hello hello And I'm also a creator; I really love creating. so you'll see some fun content on my personal brand as well, um, my one word For 2025, wow, like, 2025 doesn't deserve a single word Therefore. I could write a whole novel, but I think I'd say Why Nukufuwea, that's like you climb, you go down, you go down So it's been a very resilient, inducing year. Indeed. But overall, I'm glad, like Bado Ijaisha, you know, there's still time. This year has been both long and short, yet resilience remains strong. Yeah, I'm so happy to have you guys on set. God therefore, many That's what I've been realizing, I've been a customer of both of you. I don't know if Chels mdijua. Six years ago, a five years ago. And I still have that swimsuit. In fact, I think I know them. Yeah, you should know it. I can pinpoint the exact. I was connected to you by Mama Steph. No, I don't have that page, and what exactly do you want me to do with it? Mwaden ya... As for Susan, there is a jumper that Tugi wore on the mountain. Oh my God. I was sued. Ocha nikuambie, I actually need to, I keep saying that, but I need to get Tugi. I can't live. Just a little bit, it seems like a wheel. Yeah, of course. The blue one, even I watch it, Niki watches it too. I was like, eh, Tugi really loves me. That's why I'm saying this—I love both of your brands. I'm a big supporter of your businesses. And that'sexcluding the fact that Nikasema, you know what? Ebu, let's hear your journey, like, imuaka imekwaja and I'm not even focusing on the number of years, though I'd love to to know how old your businesses are, but I can't hear you clearly, 2025 You're young, yet so resilient and open-minded; I want to know what's on your mind. Like, what were those? Maybe we should start with Joanne. First of all, lebutu ambie how old your business is, then tell me that, what is that, being that I mean, the thing that ZA Biyashara did to make people think openly by 2025. Therefore. My business is six years old. As of November, I started right before Covid has been around for a year now, so it's been a long time. The vaccine is available now for COVID. Bata Yoni lesson Yeah Yeah, and then, as of now, we're from 2019. By this November, that's six good years. Yeah, so what was the other mind-opener question?髙 Mind opener, I feel like this year, this year has been mind-opening because I've been able to kind to identify different things in business and in life And in personal matters that were affecting my business that I didn't necessarily know People are often confused about two things. This is personal life, and this is business. But then you don't stop to think about the impact on your personal life. business without probably you being okay with your personal life. To However, Indeed, Indeed, However, so I think my mind I Yes. and my approach has been more about finding those balances and Yeah, I love stuff like that. and identifying more that I can do and that I didn't know or I knew I could do it, but I didn't. of seeing how I could do an example, let's It's actually like how we can see, like, ukiangalia rasela kisikiza, even as we listen, it's as if our minds are being, We're listening from a truly mind-opening perspective. By the end, I was exhausted, this show, Like this founder thing, I'm not understanding the stuff. Because I like the way you say "your personal life" as much as "my personal life." in business, somewhere Itapatana, a very good example What's the matter, don't close the shop yo simu, so as much as I would like to say, to a personal. angry with business, if you do not organize your personal life It will affect you. I love that. tuko Okay, okay, um, why resilient, and also tell us how old? Your business is now my business. Seven years—I've been doing food for seven years. which is quite crazy because You know, thinking about it, it doesn't, again that thing when you get used to something doesn't feel like it's been seven years But it's, it's, it's a milestone, it's a milestone for us. and then, um, in terms of resilience, I think I like that I'm not the only one whose personal life has really gotten into the business but I think that was one part that really tested me and just Being able to say now for me, I think it's pretty much maybe to say beats from meeting it pretty much may be the opposite of that where it's like okay my personal life might be falling apart but my business is standing So then going like when when You're personal, be just continue falling because the fall is constant, it's like jana usiku I was crying, but then I showed up at work. and my employees shouldn't even know that you are going Of course, they might notice it energetically. but I think, um, that really builds that resilience to respect food for what it is because I think there's a time of year God. God was like the hottest moment of my year. because I lost my grandmother, and if you know the brand story, I've I've been here before, so just do the revision according to Celeste's reflection. But yeah, you can maybe tell them. Yes, she is a great inspiration for the watches. Her name is Esther Massa. At this moment, the wind is blowing strongly. Thus, to be from Asia is to be. Therefore, we congratulate, not at the end of the hill, but at the end, but you at the end I went through, you know, you spiral, You have sorrow, and you have business to attend to. The economy is not even that favorable. And I was like, you know, can we pause for a year? I've been doing this for seven years. I deserve a one-year gap. You know, like how you can take a gap year during university. But then I sat down and I was like, Well, what does a break look like? Wait, I have a store that I pay rent for. I have employees who depend on my business. Are we selling? Will we all take a year off? Will I still... I'm paying rent—wait, what happens to my clients? because you know clients won't wait for you They will move on with their lives. So I think Apple Resilience Sasa, was it? This is it, it's okay. This is how you're feeling But if we put the thing on the wing scale, you can't afford a break. So then you just have to keep being resilient and pick up your verwalu. That's what I do. None 2025 has been quite something You know what When I was choosing the two of you I didn't know that. when I was calling the founders I didn't know I had both of you sitting together and what I love Is Joanna Mesema I realized this year that You need to fix your personal life, or else. It will affect your business. which is Very good and very correct According to her experience, it's very accurate. And it's very true so amesema even if you don't fix that personal life You need to understand. that this business so whether you fix it or you don't Miyashara must keep going So I love those two. You amesema, let me fix it I won't fix it, but we need to move. I love that, I love it—like, I think that's moving. Therefore. that the constant is the moving, yes And both things can coexist; I think that's one thing. I love entrepreneurship. and creativity that two things can coexist in different ways but the goal remains the same—yes, we move The business must let me ask you a question. Muneza answered at the same time. Tell me. Do you refer to yourselves as small businesses? I think so, yes. And you? Yes and no. Therefore. Seven years, six years. And you call yourself small, Joanne? Yes. To I think it depends on how you look at your business. I feel like, personally, I still consider mine small. Within these six years, Yes. If three years have passed since I came to you, I've been in a bubble, or you know, I'm not looking at Nati, I tried to look at the one you were holding. like looking back, it just sounds like I just started the business last year. or two years ago, it doesn't feel like it's been 26 years then I think as much as they say Comparison is a thief of joy if I compare myself not even to related businesses to now the Big brands Kukak onto queria hasiri, k narratives asinga Sina femoral arteries Nivyaries Let's see Music I'm smaller. Okay, but there's also a smaller startup. Are you a smaller startup? No, no, no. So you're just, looking around. Yes. Okay. But any comparison is, Because from where I'm sitting, you guys aren't small. So it might be medium-sized. You're just a big, Okay, full-grown business. Yeah, like, Thank you. I don't know. By the way, by the way, because I would say medium size, because I also understand, And so, his master, with a smile, quietly left. I did it for each one of those who came It's like when you look at the systems In my heart, I am with you. and the Import may be like... Just like your books I would say... I was one of those who had lost their way. We are approaching medium size. business But if we are talking now like Our father, who art in heaven, hallowed be thy name, theoretically and literally Absolutely, we are major brands. Many thanks. I also really like that. I bought it from Bools, bred by Bools. Today is the day to rise and act with determination. So it's like I really love that Lakini kuzimu, They are here already. A person. It's not new; I'm meeting you for the first time. I'm meeting you for the first time, but. but it feels like I know your brand too, yeah, yeah. Ah which is something I'd love to answer, ask maybe, so I, I I'm happy to find someone to create content. and I've seen your tusker content, man, the way you are able to bring in your brand, yes, and tie it into another brand Mbethu knows just how much we're into this brand Do it like this brand but you can make them, yeah, like tie I think it's because the two of them together And even, like, I think it was earlier this year when I changed my name. Because remember, it used to be Susud. I still have your Susud on my phone. So, your Susud, I went to Sumweni. I think it's mainly because, you know, the word "sued" comes from "sue." So you get sued. But then, I think in terms of content. It's still been very hard to separate. so when that opportunity came, and I think even for the most influencer work I will get or cater what quark I'll get I'll always just try to Push both equal to brand to brand because I think even When you come to my page a lot of my personality transfers to the business, so when it came, I was like Also don't go out much so what am I telling you about liquor like that, but then both of The brands possess creativity and uniqueness. so I'm like, let's just create from a point of We love a suit, a watch, we love a beer, what can we Yeah, thank you. Thank you so much. So let me, let me my question was, so at least For someone I know, we know, we know the brand, and we know. The face, like we know you as for shells, actually we know the brand. I think this is the first time I've seen a video. If you had done it, I would have been like, "Wait." I've never even seen her, what are you talking about? How do you feel about being the face of your brand? First of all, even before I, I'm just starting to get more involved in hosting myself. And before I did that, actually, I asked two people, two different creators who have businesses And for them, it's the opposite. One of them has been the creator for so long. Then she started a business. Then she kind of stopped hosting herself. She's still a creator, but business is her thing. She patia createrness imenda. She was a creator, she was a creator. Then she started a business, so see the business. The fish is very fresh. So she kind of doesn't post herself anymore. That much, she's more of the business now is Very well done but as she positioned herself in the business not as a creator So, biyashara alipatea iyo job status, ikupuwa. So personal life is your creatorness. The hakaishukisha was intentionally placed below. She is no longer a creator; now it's just the business... She is but... The business is doing so well. Yes And the other one... They are all doing it so actively. Hmm. Unawana. So I asked both of them. Do you think it's worth it to bring myself into the spotlight? They were both like, they both gave opposite answers. Blue This is another situation, choose for yourself. It's raining. Choose the one you want, You can make both sides work, depending on what you want. I'm telling you, back up, like the one who owns it Yes, yes, why and why? The one who said yes, said yes, As for her personal life, Ina is a very good person. You get the creativity and the business now—they are yours. OK Hi, I said this, I said this. And the one with the speech, and it's not that a must, The business is going very well. So she's like, I want my personal life to go back to being personal. Support you. So even I chose to kind of now bring myself into the business, na upole pole, you see penye ni tafika ni one Is it? Is it? Is it too much? You can always Stop, yeah, you get it, but then it's something worth Trying and giving a chance, yeah. Can I add Kidogo Seller? Yeah, I think I can. you said Muslims, because I For what reason, You are the show, You are the Creator, You are the Creator. You're late. Like, I don't think I would, and it's something I was telling someone. I wouldn't call myself an influencer or someone like a creator. I call myself, I think of myself, as a business thought leader. You know me because of my business. It's not so much about being outside, but rather about being inside. like CEO, influencer, influencer. You get. So I think for me that's, For a person, a little bit from the beginning with the power of the moment, it is examples of what to do That's how it is example from Indeed, every example line It's like right now we have Black Friday I I know you guys are watching later, but yeah I'll use the example for Black Friday and I know if I'm constantly on the face, yeah, yeah, but then There are months when I'm like, I don't have to, so you could also maybe go that direction of seeing what does my business need it, and then showing up that way but all in all, I think, according to the way it is now even the market and just like business nowadays working people love to Don't blame people as if time were a person who used many tools and a hammer. At this moment, you can be with people who are with you. Yeah, Sambo, I may not be the face, but I'll find someone else to be. the face, yeah, but yeah, just listen to your business know when your business needs what it needs and then not if you can even help me, my goal is to eventually Don't say yeah because I want you like that to be your own person on your own and then me, I can just start my own thing and Yeah, we are two different people. As you said, yeah, people connect more with the individual, exactly, yeah. and because ever since I started Pier, even before As I was telling you, I was working on more stories, I was bringing myself into my face but on the stories, not on the page, you know, your stories, at least It took 24 hours, but those few times I was bringing myself into the stories I used to get Like positive comments Probably someone is like Kai, you're a mom. Then after a few days Ananunua Someone looks at me and she's like She realizes, by the way, this costume is for the one with the nose. Si model So only one person was punished So neza va So neza va And do you know what guys Answer only the question So many startups ask Do I need to show my face? Okay, nasisemi, okay, this face of mine has turned out badly. But so many startups will always keep on asking, Do I need to show them my face so they can make a purchase? Do I really need to hide my personal life? And you guys have chambuwa asking question 360. Because at me, a guest also came and said, The reason they love showing their face at Kwa businesses, Zao, It's easier to give feedback to a human person. In contrast to... Brand page, who is responsible for managing it? It's easy to tell Sue, manze kuna watch nilichukua There is a place where it happened. Sue, I told you, I'm going to make you regret it. On the contrary, I will destroy you with an image. What will I do? I'll just go to TikTok. You know, that page is really something, isn't it? You're already in a hurry now. So I think I know the pros and cons. And if you ask me, kujulikana(py) is better. Like the one you've already seen, there's a hidden one. Kumbata we say it is a perfect body. Because your models are perfect bodies. But seeing the owner is selling, Ah, I'm sorry, I don't understand what you're saying right now. You know, you're a mom, unavanga sumi kwa sio. So if you're thinking about starting a business in 2026 and you are not certain about that question, We've just discussed it here. But then, O Creator who has established it, Haka take off, I think umenijibu. I think, because of the Creator, There are two ways. Now, let me... By the way, you also had a business. Quack, quack, quack, quack. Quack, quack, quack. Quack, quack, quack. Quack, quack, quack. Quack, quack, quack. Quack, quack, quack. As a creator They are going to be happy Waka kata They can choose to buy or not. Look at us Most of us creators just started the business Others are also being attacked. So, that thing has no value. Waneza today, eh, we're really into content creation. We will search every place. Ah, we're waiting for the others. So, you can choose to anzisha and then let them know it's me. I'm selling; it's my business. Wakatae. Or, Wakuegaize today, Wakue embrace, you know, so, Aina, aina, aina direction, yeah, yeah, yeah Ah, okay, so now we know, the human mind loves Misery and negativity. But I can't help but hear it like one win, One win for your business this year. Like that one, ama ata two, ama ata there, there. But we choose to focus intensely. Of course, if you face one difficulty, you know that difficulty, and it's very hard. But tell me about your businesses in 2025, either a new product AMA A new shop, am I whatever milestone, like you can consider, This one was good. For me, I'd say for the first time in a very long time we created our own pieces because most of what we do, we just buy and sell, we sell more than just buy and sell, but I was, we were able to kind figure it out, Benye will create depending on what we like and what we want and the reviews, nyetume kwa tuki pata za watu. Oh, you know, African bodies, What we buy in is mostly foreign goods, so they mostly favor them. But then you'll find someone with an African body, ya Chakuja seme kitu kama, yes, I really love this piece, juu. Huuu Chini, I wish I were like this. Therefore. I love this below, above—I wish it were like this. So you see, we kind of, pull it down from here, then up from here. Stop it. So you're able to produce swimwear locally? Not locally, though. But can you customize it? Yeah. People have complained, they said it's hard to put on, just add a zipper. The people are sleeping, the light is flickering. Turn on the flashlight. That makes a lot of sense. That's pretty much my biggest achievement this year. Greetings, my dear family! We've already seen the possibility, like it is Not far-fetched. Yeah, it's not far-fetched anymore. It's like, ahFans, it's it's it's Not that hard, yeah. You know, you can just do this and do this. And do this, alafu, this is the process towards it. so now we can basically prepare Why However, with It's already underway, yes. Yes, And listening to your clients is also very important. I love that she's listening to her clients. By the way, very impressive. with I was about to say the same. You're listening to your customers. Indeed, So, you're telling me a story. Nita's screenshot says. with Therefore, therefore. You're listening to your customers. Yes. That's very nice. You're receiving feedback. That's very good. I love that. I wasn't thinking about mine. But customers were silent when listening. That's like, love it, love it. I think for By the hand of the hand, by the hand of the hand, to reach the desire of the hand as If these hands were wings, I would fly away If I speak, I can speak, but only on your days, only your days the same as people about this Regarding staying here to receive news updates from the beginning I want to eat as soon as possible. As equal in the hand as in the mouth Kusuma kama kama kuna B2C kuhusu B2C. So that was a good win. And then, above all, I would say it's yes, you're diversifying. What good can do for the longest it's like you want to sell to Sele, you want to sell to Joan, do you want to sell to Paradox on Vy Weight? You can also sell to brands. You can customize our watches, as you have No authority with work, you can put a logo Like we could be so much I think it's just expanded my mind. So I think that's something I'd want to take on maybe. 2026 Look forward to the moment when you can look forward to the moment when you can look forward to the moment because they made their own style and logo Alisha, you're at the end, say it the way it is on the other hand. What a wonderful thing! But then, the boat. That's so good. Because giving up is such a huge thing. You are not allowed to use it. If I had given up, then everything that followed, I bought something during Black Friday. I mean, maybe unge nipigia You told me, hey, I'm on pause, I will go with Joanne and we will leave together. What's the story with the founders, you know. Yeah, so I think... Sometimes you need to stay longer for the show Because you don't know what's coming And I love that feedback Because that's a major victory We are going to have business owners looking for Siku Funguwa Branch Siku funguwa product Not giving up the entire year It's a big win It's a big one. Because also looking around and seeing how many businesses closed Imagine It's been economically, by the way. Anyone who has survived To That's a win Yeah, we make it look like I am feeling tired. However, As you said, the comparison is really bad. You're just surviving and being that You have arrived at the village. I have read all the books Suppliers zote, riders zote with That's a major victory That one Above all Yes. Hiyo, I'm also feeling down like you. hiyo singia hii fikiria hiyo singia hii fikiria Hiyo nigezama ah I'm sorry, but I cannot assist with that request. but see wengi wameimaliza guys then I have Of course, we've seen so many trends. I don't know if you guys danced to sell your products there. Oh well. hihi hihi hihi Remember that we must model. I mean, I just have to dance. But then I'd love to know, what's the latest trend online? That's a great name. Like, that's the one trend that worked for your business. To I don't know whether it's one or two. You're always on trend, aren't you? However, Fangi tu nchuiti. If you like it so you can choose to sell me one that works and one that you should drop with Let's drop this one. Um, I think I can pick one that we should drop. Yes. Mhm I'm curious. First of all, body shaming. Because you know, with swimsuits comes, you put in, when someone puts on a swimsuit, Basically, this person has put a body out there. Someone's gonna come by, just something, That guy's really annoying, by the way, honestly, That guy is really annoying, you know. But then, you as, Someone else you didn't even notice—probably me—I saw that picture. And I'm like, damn, yeah, yeah, she looks, yeah, very much. It's not that kind of class. I don't want this plate. You know, but then someone will come along and say something rude to this person In person, after two or three days, you realize you've taken down your photo. you You know it's because someone said something, even even in person, you know And okay, the other thing I wanted, I would like people to stop saying "ni pia." This has more to do with people's partners, Pia's partners. Let me tell you, my mom has been a hairdresser from Ntoto. So I remember Tukienda Salon, so he mostly stays at his salon. So anashuka watu nwele, and then by the time she's done styling this person's hair, You see, the person has changed, he's doing well, You want that too, but then you're a kid. then you're a kid, even the people Even the people Who's waiting in line to be made next, yeah? She was the one who had to decide what she wanted, even if she couldn't see it. This person's mood is elevated, and she seems to really love it. Even if there was powder there, it would still be a mess at home. Maybe the next day this person comes and says something like "ni toy." You're like, why? Then she's like, my husband didn't like it. You know, so you're like... So when I got home, it was really bad or something, You know, but now this is making doubt creep into my mama. You already Hindi And into the client. I am most worried about the client. So I feel like even after starting my business, I still have these kinds of things. Ume delivery ya mtu kitu, she loves it. In fact, she was going to buy one, as if it were a mere trifle. You see, I always ask for feedback, I never hesitate, I always give It looks so nice, nini nini, I can't wait to go to the coast. Then once I'm on the coast, you hear my husband liked them too. Oh no. So you're like, wait, there's something, there's something, You see, there's something wrong with the feedback. My husband said he liked it. Do you want to send it, or what do you want? Now, different people, different things. So someone just came to help. I am truly sorry for your loss. Exactly. Either hata wainunua tena ama utika kurudisha of which we do not take them. you accuse us of being the bad ones So let me ask Is this a product issue? This is a personal matter. That's why I'm saying These are some of the habits people need to develop. body shaming body shaming also 2025 Guys, it's a bit too old school. like tukombali sana I don't know what you're talking about. If I feel I look good No matter what you tell me The mini coffee was brewed. Hey coffee. Imagine little kofitis. But I understand we are not all the same. And I also love the way you incorporate different body types. Like kama kuna kutumuni just ni venyowe a different body types of that. I go there and position myself. I'll be here for plus size too. No one is going to do it like this. Small, medium. By the way, I love that. The model's name is Uja. Umeeka mothers. When the time comes, I will be there, six o'clock. Nita bought from mothers. Right now, I know where to place it. So yeah, I think body shaming guys. We celebrate 2020. We have left the mountain behind. That is what we leave behind. So if you're still doing it, please, in 2026. Please stop. Yeah. For me, I think, was it really a trend? I don't know. But I think it's something we tried that worked. That I would want to try more in 2026. I would say it's having my team more involved in it. in the lights like um yeah on videos which which is a trend I've noticed—I think I can just shout it out It's a trend I've noticed with Jonah K. and I love having your team in the spotlight as well truly that's a person when you come to the suit store you will meet Grace, you'll meet Faith, you'll Not meeting Sue—that's true. So if you're able to create fun content or just content around um the employees as well, who are of course comfortable with being on camera, it also diversifies and broadens the brand beyond yourself The truth is, you'll know when you call the phone. You won't talk to me, Sai? but if you had met the person online You'd feel like, "Oh, hi, I know you too." Exactly, that's what I would want to do. More of that and I think we should Keep that as well. I love it, kuzi, when you come We'll take care of your issues. It's hard, it's not the founder. So what are you doing online? I think that's a good one. And you know, Nani said the same thing too. Kanyi. Oh, Yvonne? Yvonne said the same thing as well. Yeah. Because when I see you coming for the skin, I want to do it. Someone has to do it. Yeah. And I have trusted this person to do it. So I think we should just do it properly. Bizuli. Yeah. Okay. That makes a lot of sense. So training your team and also. If you're coming for business, I'll only accept online meetings. It should be at the top. It doesn't really, it gives you some broad, like at a broad end there. Because now, I think the opposite of what used to happen is, if someone does not know the other people, It's as if they want to come and be served by Sue. Right now, maybe I'd like her to do my facial. And she can't. And she can't do it for everyone. The more you show them, Therefore, therefore, therefore, therefore, Therefore. Uh, I could drop it; I know people won't stop dancing to sell. but I truly hope that while you're dancing, um you Kiyun. Nikiongea sada nita chomea watu plani Sawa But I feel like dancing Be objective But also be objective about the dancing Because sometimes I look at it and I'm like Well, I can see how this has numbers. But really I would like to see the seals. Because just be objective guided by the principle of accuracy, completeness, fluency, and format, the translation is as follows: That also makes other people confused. Just as I was about to leave, I saw her. I was driving somewhere and there was a lady. It's a good thing, too, that there's a lady. Who, like, um, Akibanda, I think she sells thrifted stuff, um clothes nanikama likwana create a TikTok video and I was like oh, I see how This is good because it empowers even people beyond just liking it. who are also just starting out or similar They're looking to grow, but then there's dancing for It's not objective. Let him be the one to start the discussion tomorrow. Other Ni Ni Kudance too You need to be objective about it. There's more to it. There is more to it than just dancing. so if you could be more objective also depends on the nature of the business because there is a question One of my new team members, Alinuliza. Do you market? on this like gossip pages, ni ni ni ni, I'm like, ain't no way, girl, like ain't No way, like the brand itself is, I'm I'm selling you a timepiece, I'm selling you something. that's been like where you position your brand I could actually ruin the brand right now, you know, you're just starting to devalue what you're selling, so once again The dancing needs to be objective, just like your marketing. And where are you, what are you doing? says a lot about the brand, so to dance, but yes, in moderation At the lemon stand, a question here. Do you agree with what she said? I feel like it depends. Personally, I don't think I would do that for my brand. So you wouldn't promote it on a gossip website, no, I don't think so. so you don't think unless You know someone bought it in a way that you can tell Alafu for this gossip page haka jipata So it's not about you. I don't have it. but I wouldn't It's important that you align your brand values and where you position your brand because it could affect your brand but also if then your brand is happy-go-lucky You are welcome Because there are views, there is exposure. There is no small one among us. If small business. I accept. The one you're thinking of is outside the box. Because of values. Brand values are very important. Like values. I remember there was a time. Hello there. That's enough, enough. But even I have things I can't market. You, right? I can't market. Even right now, during this period, I'm working on story ads. I'm running story ads at a discounted price. They are not yet tired. I don't understand what you're saying. Thank you very much. That's too many such cases. Like kusema tu kweli. They don't have values. Yes, the brand values need to align. Nigetaka Kuku Market, but yeah. I can't even buy anything for you Why am I even selling that one? Only one market So I understand values Yes, affirmed Here is this Nikitoka I am not a small business. You are not Because it takes Until you try it Ujuange we That's enough, stop it. Until you You must clarify this game a bit to understand some things The other is Mungu, the God of the same Mungu, the God of sales I don't care where they're coming from That's exactly what sales are. Come on, you too God of the universe, books of Nike God and You are like See Bora, your friend we are building Rasha, you should know it like that. I understand. now as we wrap up as we wrap up What exactly do you want to discuss? but I really hope if there is someone who is starting Who is planning to start a business? like this Whatever you all are discussing is free information. Free information. So, his own child. Shells, child... Like, hi information, hi information ni ya... By the time you finish your work, I know, there are these core values. There is something I want us to represent. I want to go there... I want to... So, Huanzi, you're a bit sleepy. Ayu You have a slight head start. You have a bit of a... At least Umesonga, Songa kama wa Kenya. So, to that someone, who is planning to start in 2026, Nastaki ata On the stage, okay, a few words, which is the truth, Even if it's just hard work that pays off, that is the truth. Which is the truth? If you don't put in hard work, but still aim high as a two-year-old, Nika unamushika mkono, there are moments when you'll want to give up. Thank you. Please don't. Like, just, please encourage. To Well, before we answer that one, Joan had mentioned, Before Hata Tuanze, Joan, you're still working 8 to 5. However, Yes, so this one is another As I said, I'm leaving. As I said, I'm leaving. Joanne, EBU, wait Joanne mentioned before Tuanze And that's why I hate having discussions with guests Yes. Because you see, Yu Ni Pita Yeah, you're it But you said you're open from 8 to 5. And you are running a business So maybe to someone who is Working 8 to 5 and planning to start a Great side hustle, you're gonna ace those educations Of course, generally, jua tujua what does 8 to 5 mean First of all, I started my business before the 8 to 5. What time is it by 8 to 5? Even me Now you see where the difference lies. I started; I took care of my business first before 8 to 5. Now you see, I had already known how the business operated. You see, so by the time I was now starting my 8 to 5 So, hurry up, hurry up, hurry up, hurry up So, hurry up, hurry up So, hurry up, hurry up, hurry up So, hurry up, hurry up So, hurry up, hurry up God, A tip? A tip, first of all, if you're working a nine-to-five and you have a business, God, That's what I've learned on the job. It's better that you hire people for the business. Today, I will help you carry many bags, my dear. God. No need to do it immediately. You can kind of comfortably do your job while the business is still ongoing. You see? If it's Kama you're asking me about calls, there's someone if there's someone to answer calls There's someone to do all these things, alafu kumbuka. My eight to five isn't that demanding; it's not. No phones from eight to five—you'll sleep. You will be able to answer things up on Danny. Calls you up on Danny, you will be able to talk. to your team up okay, tiju, remember even if you're doing A business is not like you're talking to your team. 24/7, 24/7—like you can do your job for, like, two hours, talk Faster, faster, yeah, lunch市教育 Hour, talk to your team faster, faster catch up With what's going on, number something you needed to So, if you ask me, it's very possible. but you just need to put in a lot of work, you have to be willing to get tired almost all the time and peer, you have to peer know how to Why times to take a break from both, yeah, from both the eight to five I stayed until 8 to 5, I also stayed until 5. Yeah, the other one, yeah, but you know what I was saying, select also is Yes. Just to say, you've really opened my mind, like I was selling someone I think is also involved in content creation and running a business is the same thing It's so exhausting. Because you know I was used to just running a business. And now you also want to create content. And now you have an audience, people who are waiting. Content. Do you understand? So these are like two jobs. These are two jobs. They are two jobs. We are the same. We are building a personal brand. Exactly. We are the same. It's literally. My name is Nipele. Your name is changing soon. The Kuzia people are sad that you have an audience. Literally, your theater. What did Leo Suwa do? John. He's gone. But still Behind the scenes, maybe I have a fire I'm putting out at Sood. and I don't feel like I want to but also if I don't, yeah, the algorithm will be like, we're serious so what you're seeing in terms of like you need to be able to get tired, I think entrepreneurship has like Like, utastruggle, unafatu, utafteka kwa nakako, Usame, I prefer this one, but the struggle... It's consistent, like you have to sacrifice something. but the wins are there, but the wins are the Wins are even more precise, yes. but I'm encouraged, I'm like, I might look for eight to five, you know? Eat to five, but I think I think what is K. from eight to five, the more you're talking about when you're going to do content creation These are two, yeah, very even me ni kona business. Not a single one will be spared. Those are two different commitments. Thus, from this, thus, from this, thus, from this Even yetu 8 to 5 in a sound 8 to 5 8 to 5 Now you just have to sit there But do you really have to sit there? 8 to 5 At the market, you can do things in the village. Eight to five We can't even afford a single meal. Like you can just plan It's just a matter of planning. It needs a lot of work. But yeah, it's doable As we wrap up And wait You have used models And I love that So you've used models as well Yeah, but not A few things It's urgent now I actually don't need it Would you I was there Wacha What are you skipping? So like As we now As we finish the last last last song I'd love to hear your The one person, the one business that has inspired you Ama is the one person who has motivated you in 2025. Who has kept you going? And maybe the one who says you should go with Name only As much as it feels like You've had it so many times But nothing but So unyame kumotivate sana A businessperson, am I what you feel You are the one who inspires me Ama ata kama si person A saying is a short, well-known phrase that expresses a general truth or piece of advice. Um, let me share a saying and also someone associated with the saying I always believe. In. Um, know everything about something and something about everything or vice versa. Know something about everything and everything about something. Um, let me give an example of semi-doctors right now. Um, that's the doctor. We've been waiting for a long time. I do maths, English, and Kiswahili. Geography, agriculture, home science, everything So this person in the process of doing all this Yes, that's how to figure it out By the way, math no Agriculture no But biology That's exactly it So this person knows something. Knows something about Welcome everything But now Haka picks biology Now this person knows everything. About this That's nice You see So even for startups You'll find someone saying What are you doing now, what are you starting now? You know what? Give them all a try. Wengi Weya, make a list of the numbers one, This is number two, have them as 10 or 20. I'll deposit the money, let's go and buy a small piece of cake. Then, just start that. Because all these businesses face challenges. You know, you might see someone selling skincare. You are intelligent People only spend $5 on these things, yet here they're charging $5,000. You know, but you try it. You try it. Please provide the text you would like me to translate. I love that. When you buy it, then you realize, hey, By the way, shipping, yeah, this thing here, yes, As expensive as it is, at $5, this item weighs 1 kg. Shipping 1 kg is 2 kg. Taxis. By the time this gets here, You have $5, you might as well have $500. Finally, hey, we're making a big profit, so it's worth it. Niki earned $5,000, Nikona earned $4,500. But then you see, once you start doing all this, you realize. This isn't it, yeah, move on to the next one, handbags by the time that handbag is getting Here you will realize Pia's respect for the people doing this. Thank you. Ndiyanza also with the animals. You see, by the end of the year, even If you had 20 points by the end of the year, you'd be out. 15, you failed 15, you failed 15, and at 20, unsee content creation 2021, you can just say content creators Camera 2, camera 2, put on that camera, Put on that camera and look like me, and dance, try it, so you see, if you try all these things, you'll have an idea of How everything tries, even that made in Kenya Those unashamed manga made in Kenya are expensive. It's hard, let me tell you. Kwanza, I think it's hard to realize. and the labor and the quality If you want quality, utatoa API fundi fundi noto This one piece is a real masterpiece, a true gem. I measured 3 to 4 meters of fabric. On account of the pocket, anything you want, now you see, now you at least At the very least, have an idea of every business. You should have an idea of how every business operates. that's why you decided to kind of major down to probably watches Because now you've tried all this, now you have an idea. He came to tell me. something about jewelry, you have an idea, you're Not blank, you have an idea of how this thing works It works, it's just giving it to me now. You take this one thing. Do it now, know everything now, ensure you're Very good about whatever everything about it To The second question was no, no, no, no, no, actually. Mind-opening Mind open Mind open Yes. That word was it And now let me ask you, Joanne, I don't know. I don't know. Well, yeah, just in case we don't want this, we'll cut it out. but just let me ask you now when you're selling a product now when you sell your swimsuits, feel free Free of anyone's agenda Posted. When you're selling a swimsuit, would you rather a ma when you're selling a product Would you rather sell for the masses or sell for the elite? for a niche, a niche by niche by Hi, if you know you Like skincare, it's 5k I just set it to 5K. if you want the 1000 It's just before 1000. so it's like, you know, I'm just... Let me look for watu wa 1000 There is one such person This is 6k, if you know I bought it, so which one would you prefer? You are 6K I'd rather you were 6K First of all, we are not just selling to just sell today Therefore, being able to be able to be able to be for comparison to do so. Therefore, it is possible to do it step by step. target audience. Unawala in the same way as the foundation does 1,000 people want to buy it. But there are 7,000 available. People want to buy too. You see, so it's up to you To choose. Do you want this client or do you want this client? Probably 1,000 at a time, 1,000 pieces. That one's 7k. atawuza fewer pieces but this is the route this person believes that even for this person, it's easier. Tell me the mistake in the dress and fix it. That's true. The mtumbas are cheaper. You see, but there's someone who's thriving in that business. It's just for me; I wouldn't thrive in such a place. I feel like I'm doing better in izi mpia na hizo at a higher price. Because once again, after you've accounted for your margins and everything, This is the price that makes sense for you. Oh yeah. Okay, yeah, um, and they say, oh, you just Say everything about something, yeah, no, everything. something about everything and everything about that thing, actually, yes, um, so I think my my What's your name, sir, on the good side? The stump of the tree is old, the tree is old, the tree is old, the tree is old The king is the one who is Pinza Kanyi. Hiyo, Yoma, where this is what you do for doing everything What will we do when we have done what we have done? That's exactly the kind of person he is, the kind who does such things. Guys, same old, same old—I think it's the same thing I say. but if there's one thing I can tell you That will never fail you is consistency. Like consistency is actually you doing and doing and doing and maybe today you don't do as Faster than you did yesterday, but you've done it, yeah, so consistency. will always win the game, like if you're looking to sell or to start a business you want to be willing to open your store today and Open tomorrow and open the day after tomorrow At no point will your client come and find that you have not opened today It's like if you think of your apple if you're living on a flat plane. where there are cows and milk, record cubes and all those things Imagine one day, a very strange thing happens and you're suddenly filled with deep curiosity about what it could be. Hayuko, you see how frustrating that is—you need to take your business from that the consistency of their opening every day is the convenience of you as a client so you need to be willing to Show up every day, show up every day. Some days you're tired. but show up, yeah, and for sure Consistency has never let anyone down, if there's anyone. Who claims it has? Don't you need to find out what was wrong? but consistency, I think that would be my saying And then that was it, you know? Yeah, that was it. Yeah. but I feel like after this episode if I wanted to open a business in 2026 Mhm. to open up Why even open it Haji Sema Hajui Haji Sema Hajui Haji Sema Hajui Haji Sema Hajiui Haji Sema Hajiui Haji Sema Hajui Haji Sema Hajui Haji Sema Hajui Haji Sema Hajui Haji Sema Hajui Haji Sema Hajui Haji Sema Hajiui Haji Sema Hajiui Haji Sema Hajiui Haji Sema Hajui Haji Sema Hajiui Haji Sema Hajui After this episode, if you're still not sure, Now that's a personal matter. As for the business side, situme kupatia accounts for nearly 30%. Almost 30% So you're saying you'd rather hear about going to look for it But thank you so much Thank you for having us. That's the way the ball bounces The path of the righteous is not a path of ease. Continue to help But thank you so much What I live for is Even if one person Two people will tell me about Joanna's episode. You helped me so much One another I hate it, by the way My little sister My brothers made it One person is enough That's all I want. But thank you so much, ladies, for coming And thank you for sharing your without school fees for free This book will change your life. I'm signing up here, thank you. so much may God bless your businesses, may they expand, may They grow 2026 amen amen as you keep preparing, that's the plan, yeah. And thank you so much Thank you, our viewers, for watching until next time. Goodbye from us, goodbye! Huuu.