Zia| From Reselling to Running ZIA Africa | 13 Years of Business Lessons

In this episode of the Founders series, we sit down with the CEO and Founder of ZIA Africa, Zia, as she shares her 13-year journey of building a fashion brand from the ground up.

She opens up about how she started by importing clothes from China and reselling before taking the bold step to quit her job and fully commit to her business. From there, she walks us through the realities of running a fashion brand, from production challenges and managing a workshop to designing pieces that are stylish, sustainable, and accessible for women and kids.

Zia also gets honest about the lessons she’s learned along the way, including money mistakes, the importance of business structures, and what it really takes to stay consistent in business for over a decade.

If you’re building something, thinking about entrepreneurship, or curious about what goes on behind the scenes of a fashion brand, this episode is for you.