She left the UK and US behind for a business in Ghana
Moving to and starting a business in Ghana is an idea I've been exploring for sometime now. In this video, I speak to a hardworking lady who could have migrated to UK or Us but decided to stay in Ghana to start a business. Was starting a business in Ghana worth with it? Let's find out. My Name is Mickey....Keep Watching!!!
Every country has a story; so does its people. I get to travel and visit different parts of the world due to the nature of my work, so I take viewers with me in the form of vlogs to explore and tell beautiful stories of the people and the places that I am working.
I am dedicated to provide deep, meaningful and entertaining contents for you, my viewers....
Eunice Osei-Puku, founder of Pretty Iris in Ghana, shares her journey of establishing a corrective skincare business. She discusses the systemic challenges of Ghanaian entrepreneurship, the importance of ethical business practices, and the technicalities of treating acne. The conversation also covers the \"Jakpa\" emigration trend and the necessity of strong human resources for scaling SMEs.
In Ghana, you'd rather suffer if you want to do the right thing.
People are depressed without realizing they are depressed.
I would say, for me, it hasn't always been that I needed to travel in order to succeed.
I used to look for a job in the UK and worked a great deal.
I think I still have that picture with a hole in my shoe.
Looking for a job in South London, I was like, ah, I'm tired.
Life is hard.
Don't make it harder than it needs to be by being too lazy.
Moving to Ghana and starting a business is a dream I've been exploring for some time.
And one of the best ways to learn is from people who have already taken the leap.
In this video, I sit down with a hardworking Ghanaian woman who had the opportunity to settle in both the UK and the US.
but chose to stay in Ghana and build her own aesthetic business.
So, what does it really take to start and run a business in Ghana?
Let's find out.
What made you come back to Ghana?
My name is Mickey, keep watching.
Eunice, thank you very much for doing this for us.
Nice to meet you.
Hello, I'm Qwen, a large-scale language model developed by Alibaba Cloud. I'm here to assist you with answering questions, creating text such as stories, official documents, emails, scripts, and more, as well as performing logical reasoning, programming, and other tasks. If you have any questions or need help, feel free to let me know!
I'm Eunice Osei-Puku and I'm a medical aesthetician.
I specialize in treating acne and pigmentation in dark skin.
My work specializes in acne.
That's pretty much what I do.
I have two branches in Ghana, in Accra and Kumasi, which I manage.
I'd like to hear about your journey.
But first, I would like to ask what your relationship is with the Western world?
Have you lived there? Have you studied there?
Do you go there often?
Yes, I have lived and studied.
I've also taken a few courses there.
Where exactly?
In the US and in the UK.
Also, during my university days, I was on vacation.
I was working.
That's what they call it.
Working holiday
I used to do that.
Coming in and out during that time as well.
I was also on a working holiday visa.
But I decided to stay.
What made you come back to Ghana?
You know how a working holiday is.
You need to apply for a different visa category.
It's not like you're getting married or anything like that.
I was like, okay, let me just come back.
So I came back.
Once I returned, I fulfilled my service and began working at Fidelity Bank.
As a salesperson.
That is what gave me the sales spirit.
Even before that, my mom had a bridal shop.
I was there running the bridal shop.
That took me straight into makeup.
Because once clients come in, they are like,
I want someone to do my makeup.
So I realized, I have to train as a makeup artist.
So that I can leverage that aspect of the business.
So I started as a makeup artist.
Then gradually, I got into skincare.
And then, Pretty Iris.
This amazing business.
Can you walk me through
How did the journey begin, and how did Pretty Iris come into existence?
Pretty Iris has always been my nickname at school.
So in Ebre girls, that's my nickname.
And how it came about was,
The iris is part of the eye.
That controls the amount of light entering the eye.
So when there's light outside, it gets dark.
Then after a while, eventually,
You are able to see in the dark.
That is the work of the iris.
So I said to myself,
if you have a good iris,
You have a better way of looking at things.
So with all the imperfections,
on my makeup journey,
So people feel, oh, I have dark spots.
So I don't feel beautiful.
I can use a concealer.
I can use a foundation to make you feel beautiful.
And I realized clients were like,
Oh, I have some acne on my face.
的情境中,这句话的翻译应为:
And you realize,
as a makeup artist
You can't really edit pictures.
That would be the work of giving the photographer
Too much work.
So I was like, okay,
If there's a way I can make people feel beautiful
by correcting their skin.
That's how it comes about
Skincare came into being.
So basically you decided to go to
the source of the problem
and not to hide it.
Exactly.
That's really good.
What's the word?
They say
Happiness does not motivate you,
But purpose is what motivates you.
That's indeed a very good reason to start a business like that.
How has the journey been?
Like starting a business in Ghana?
Ghana is a country.
where you would rather suffer
If you want to do the right thing.
So I am
Almost a perfectionist.
For me, I want everything to be
On point. It gives me that purpose.
Okay, you're done with this.
Why go to the next level?
So you need to get your business registered.
and when you are doing the right thing,
You are going to be the one
Who actually suffers.
So that is Ghana.
So it brings me back to when I was
trying to register this facility
as a healthcare facility because
correcting the skin entails
sometimes medical
Since I am a medical aesthetician.
And the process
It took me over a year.
just to register this facility
as a health
oriented facility where I can
Offer some treatments
like PRP and other similar things.
So I know
There are many people who are not registered.
But do it anyway.
And they are okay.
But since I
decided to go the right way,
You have a lot of
issues with
people at the office
trying to delay
But I've got some good people.
who helped me through
Why is it like that?
You would think that
basically we have
some apartment that we rented out
Right?
Even getting the electricity meter
It was difficult.
Why is it like that?
I think it's the system.
There are people who are gatekeepers.
in government offices
who try to
If you don't go through me
There's no way you're going to
Got it. So it's the system.
that has created
In that way.
This is really terrible for me to say.
So is it always
It is advisable to go behind the door.
and play the game
or do you think you stick to
Doing it the right way?
You need to actually stick to it
doing the right thing because
in the long run, once there is a
problem, you would be on the losing side.
Everything is hard.
So choose your heart
And do it the right way.
So starting the business
How is it going?
What would you say? Is it going well?
Yes, it is.
I know where I came from.
operating in my
Mom's store. I remember I used to have
a bowl with
lipsticks in there
like 10 or 20 lipsticks
and I used to sell two
having
my own
aesthetic
place
Yes, it has been good.
with many challenges.
I am looking
at what you have done and it looks
Really good. I came.
to speak to you because I always
envy somebody who has been able
to start their own business
because we all hold degrees
and whenever you hold a degree, sometimes
It stifles your ability.
to start a business
How
Were you able to break that mold?
I would say that
For business, it has always been in my family.
My mom is a businesswoman.
woman
It is something that has
has always been
There.
Even though I have a BSc in
mathematics and statistics, it didn't
Stop me.
I just realized that is
what I have to do because maybe
I saw my mom.
selling, opening
a bridal shop
I think what really
What pushed me to it was working.
at Fidelity Bank. We had
to source accounts
for people to open their accounts.
I was like,
if I am able to let people
put their money into accounts
operate their accounts
I think I'll be able to convince people to buy my products.
To sell anything.
From someone who was doing math and statistics
and then
diverting into an industry like that,
I think you have
a tip or two for any
graduate who is in Ghana
Right now, saying that I don't have a job.
What would you say to them?
I studied psychology.
Look at me.
I am saying there is no psychology
Whatever in Ghana to employ me.
I don't have a job. I am crying. What would you tell me?
There is.
There is a psychological phenomenon in Ghana.
A lot of people are going through mental
issues. I got to
a moment in my life when I realized
A lot of people need someone to talk to.
Not their friends.
Because I feel their friends know them
issues. So they have
need someone who is not
in their circles
but willing to listen to them.
I realized that if you are going through
an issue, whether
It's personal or work.
There is no one to talk to.
People are depressed.
without realizing
They are depressed. I found out when
you meet people on the
on the street and they are talking to themselves,
They don't realize they are.
It is up to you to
think outside the box
A little bit.
Think about how I can
Do this?
There is always
a place where you can apply
I used to say, oh, I am a statistician
I can apply.
But it made me want to
Stick to routines.
It made me want to stick to
If I don't get the problem
Solved, I am not progressing to the next level.
It would always make me think
about
different ways to improve
Whatever the problem is.
It could be
decorating my room
I don't know if you see this place.
I am always
Changing the decoration and everything.
That is me.
In effect, you
will be good at finding a
problem and finding a solution
while monetizing it.
That is what people need to learn.
With my clients, I even tell them
I take your skin
Problems with my dreams
because I am dreaming
How can I assist this client?
Go through this issue.
Perhaps this person is
allergic to this. What other product can I
introduce into her routine
that is going to help her skin
to the next level. I am always
troubleshooting and thinking
about the best way
on how to improve
my client's skin
Let's go into the
Topic of Jakpa.
Why is it that
We cannot find Ghanaian words.
For it?
Why are we now using Nigerian words?
We're siblings, aren't we?
We are, but let's
Find our own.
Now, everyone
wants to leave the country
before they think they will get a chance.
To be honest, I was like that.
I did. Straight from
university, I submitted my dissertation
the moment my supervisor
You said you're good.
That was it. I didn't even do it.
my service when I left.
But now I am
Learning a lot of things.
I find it difficult to
Look at someone who has never traveled
before and say stay put,
It's good in Ghana.
I am new.
graduated. I am sitting
in front of you. I am having this idea
for paying someone £10,000
to carry out a COS
for me so that I go to
America, United States
UK, anywhere. What would you
What?
I would say for me
It hasn't always been
I need to travel before I
I can make it. I saw it.
as
How do I put it? I saw it as
access
If you can access something,
It gives you a little
A bit of both worlds.
It's so difficult to explain to
someone who has never experienced
working in a different
environment. It's like
marriage. You can't really
Tell people about your experience. They will never believe.
You. The only way
They find out the hard way.
It doesn't really go
on well or does it go on well
but they have instances when they think
if maybe I had been prepared,
Everyone's experience is different.
For someone who thinks
I can only manage it when I'm traveling,
I think that's what they need to do
to only find out whether it's
Worth it or not.
Advice is
relative
What would be your blueprint?
For me,
I just make do with whatever is in front of me.
of me. Whether I travel or
I don't, I'm fine.
I know Ghana is
Hard. Ghana is hard because
you need to
Navigate yourself
through government changes, dollar
rates, shipping rates.
It's hard, but as I said,
Everything is hard, so choose.
your heart because I used to
Look for a job
in the UK
worked a lot.
I think I still have that picture
with a hole in my shoe
trying to look for a job
in South London. I was like,
I'm tired. There's no way.
You can explain that to anyone.
They will never understand.
Once your job comes in,
You have all the taxes.
There are good parts.
and bad parts. If someone thinks
That is what
I need to do it for myself,
You can't stop them. You just have to
Let them experience it for themselves.
I always say that
We all have a point.
in our lives. I am
determined to come back
because I've experienced the other side
And I know.
Imagine if someone had done it
I advised you against it from the beginning.
We return to starting a business
In Ghana, I want to start a business in Ghana.
But there's one thing that always comes to mind.
People will steal from you.
How do you
Cut that out and how do you
set up systems capable of combating
What?
For those who steal from you,
You can include some measures, but
I don't think it's that.
bulletproof
The most important thing is
You should be involved in the business.
because
For us SMEs, there is no
definite structure
unless of course you are that
perfectionist type of person. You want to
Put everything on paper.
I know
All the products here are on my system.
Someone can still
steal from you, but at least
There's some monitoring.
Let's put the stealing
Anyway.
How to manage
the people you are working with
is a completely different issue.
In their minds,
This is for an individual
and the individual
is always in the office with that
individual
I am comparing it
to fidelity. The CEO
is not in the office with you.
There are structures.
You respect that structure.
You respect your boss.
You know that when it's time for
appraisal
and you are not
kissing your boss's boots or doing anything like that,
You would be dismissed.
or something
SMEs are here with you all
the time. In their minds,
It's completely different.
system in their minds.
They don't assign value.
to it.
You are doing something that is
worth supporting
Even if you are not going to support,
Since you're there, do what
is expected of you.
You end up getting
workers leaving
without saying a word
Even if they say anything,
It's on that day. Imagine you are in
hospital or are you
in a meeting with someone else
Your office will not be open.
You can imagine.
There's no structure. They can just get up.
and leave without telling you.
For me,
while working in the corporate world,
There's no way you're getting up and packing your bags.
and say, I'm not coming to work.
Even when you don't give your
one month's notice
before you leave,
You're supposed to pay even that
your salary back to
them
The question is, now we know
The problem, how do we solve it?
I'm thinking
When I start a business in Ghana,
I think you've
Well done. You have a branch.
In Accra. You are not always in Accra.
How will I be able to do it?
to start
a brand and
Scale it up like Richard.
Branson has done and not be
In all the branches? How are we doing?
Are we going to do that? Will we be able to do that?
It's going to be difficult.
Yes, because of the system
in Ghana. I always
say SMEs
Hire more than the government.
If the government wants to help
Ghana, they need to be equipped
SMEs,
individual businesses
to the point where,
not just with money,
I feel
human resources
It is very important.
It's number one. People think
when you have your own business, you need
a loan to start
I always say you need
the human resource. That is
Number one. If you have your team with you
Who is helping you, you move.
further away and you might not even need
Any capital from anybody.
For me, I never started.
with any big money.
I began with my loyalty
salary, which was
like 300 Ghana cedis. I'm not even
Talking about the financial aspect. Having a good team
to be able to... That is
the best. Because
once you are able to delegate
and you're on board...
How are you able to delegate so that the people
Are they not stealing in Accra?
Okay, for stealing
I mean, not just stealing.
Not running it down.
It depends on the type of business.
For my type of business,
It's unique. The products
are unique to me.
For some of them, I'm the
The only one who sells them in Ghana.
So, if
There's someone who is selling,
who has some in Ghana, the person who bought
it from me. Or the person
Bought it when they traveled to the U.S.
So, it's
different if it's jollof rice.
People can steal it and nobody
will know
How they got it. So, it depends.
How would you know if somebody is
Taking some of your product
and selling it somewhere on the side
And isn't it coming into your book? Or do you have systems?
Oh yeah, we check.
We always check.
Yes, I know the number.
of each item
at the moment
So, it's all about setting a
system. Yes, setting a system
and you being in charge of overseeing
Everything. It's not like, oh, checking the system.
No one got that. You have to
Be precise, check everything.
and routine inspections.
Yes.
Okay, before we get to acne,
I want you to educate me about acne.
Okay.
So, is there a way
or as an entrepreneur, have you
Thought of a succession plan?
How will this continue after you?
Oh, I'm thinking about how every
a businessperson in Gala is going to
Answer this.
It all comes down to
succession
That's difficult.
one
I think we all just go with
the flow and if one of
Your kids are happy. So, I'm
asking this question because
every successful entrepreneur
They are sending their children abroad.
instead of training them to take
over their business. Now, it's
not a guarantee that all your children will be interested
in what you do. So, I'm
just asking someone who's been there and done it
if they've considered that.
I have
but the thing is, you
can always train your
children to love things
In a particular way. I know
It's not all of them that will go through that.
route but
As I said,
My mom was in the business, but
It's always the mentality of
us that we need to change.
We always think, oh,
but if you
are able to bring them on board at a
younger stage, when they grow up,
as the Bible says, they are not going to
depart from it. Therefore, the best way is
you don't have to wait till
Your kids don't have any.
an idea about what you do
to put them
to it. As they are very
Young, you can be teaching them.
I have a sister who is a caterer.
and she is now teaching her
Kids, oh, go and bring me this.
They will know the rolling pin. They know what to do.
They are even boys.
Okay. So, once you're able to do that,
at least, I had to just
Watch my mom sewing
And I can sew.
Just by watching. She didn't teach me.
because she's a seamstress. I was just
Watching her how to set a machine.
No one taught me, but I can do it.
I always say,
before we get to it, but I have another
One. So, if you
anything about the
the mentality of Ghanaian youth, what would be
The one thing?
Life is hard. Don't make it harder.
It for yourself
by being too lazy
because it's hard
Already, even when you are hardworking.
And you also need to work smart
In addition. So,
If you complicate your life,
I think it's also the mindset
Of, I remember in school,
in UCC,
I never thought about what I would become.
After school.
Everyone kept saying, "I want to work in the bank."
But that's what we knew.
That's what we knew.
Okay. So,
we always think, oh, those who work
In the bank are the most highly paid people.
which is not always the
case. Because
even if everyone works,
There's security, there are cooks.
in the bank who bring their lunch.
So, it depends on your expertise.
and how well you will be compensated.
So, if working at the bank is
Your calling, do it.
And
People think, oh, things will be handed over
over to them. A lot of people in the
University, think, you go to school,
You will be triumphant.
6,000 seats.
Because I have been able to attend university.
But I think one thing I always say is
in Ghana, nobody's
salary is attached to their
Work. So, like, everyone's hiding.
their salary. But if kids
really know how much their parents are taking
like in the UK, you know, if you work
at
Burger King
You know you're making about 13 pounds an hour.
And your children
can't even Google it. So,
why would you think your mother is going to
afford like a
298,000-pound car
What is their salary range?
So, in their minds, everyone is assuming.
So,
you hear
salaries of teachers, like,
Are you sure? That's how it is.
Because I think they're taking around 10,000
seats, which is not always the
case. So, I think we should be
more open. And
Once you are in school, we have to
Also teach them
What's happening outside?
world
In their minds,
so when you say you pay someone
2,000 seats to come and assist you with content,
They will be like,
How much do you think your mother
is taking for being a teacher
For 45 years?
Or 30 years? She's taking way less than
comparing it
according to her experience
So, we should be
Open in whatever
is in front of you, whatever it may be.
Whether you are the secretary,
You are the laundry.
Person, do your best.
I do it myself. We use one number.
The thing about skincare,
because it is not a
Quick fix.
If you come to me, you would have
at least four to six months
to actually correct your skin.
Which, within the four to six
In months, you are going to have a treatment.
Once a month.
So, it's not something that
you'd have to be going and
coming in every time. So, we schedule
your appointments. So, for here,
Everything is scheduled.
We know when someone is coming in.
I know I had
You today, so I had to block the time
from 12. Because I had a
virtual consultation
before you came in
So, everything is scheduled.
So, it helps me to appoint.
But that was difficult for me
at the beginning, because they are not
Privy to that.
They'll just say, oh,
Can't I just walk in?
But I realize, if it happens
Like that, people are going to waste your time.
You have to sit and wait for people.
to come in. And even when they
I've booked, you call them, oh,
Kindly, I am trying to remind you that
You have an appointment.
Oh, sir!
So, I decided I want
to make it a booked session.
A scheduled appointment. So, when
Someone is coming in, we know.
We don't get many walk-ins.
Since she's brought that up, what do you think about it?
Customer service in Ghana?
I think
customers and clients
are pushing us to do better.
But I also feel that customers and clients
Forget that.
They also have a responsibility.
It's your responsibility.
To get informed.
So, they are
attached to the
Old ways.
At first, I used to use
Word documents to post up
My price list.
But I realized that once I take a screenshot
and I have
an upgrade at school or something
and I've added something to my treatment and I want to
Upgrade the pricing; I need to go back.
and change, which is a lengthy process.
And
word of mouth is not enough. I want
you to book with a
payment in place, which will
separate the serious ones from the
serious ones. So, I created
a website. But because Ghanaians
are not comfortable with that
type of system, you send them
a website, and it will say,
Ah,
There are more things; can't you just mention them?
I have about
50 different
price lists. Like,
How is it possible to keep all those in?
Memory? It's not possible.
So, there's a website where you can
go 24x7, refer
all the information
is there. So, once you
If there's something you don't understand, you can always get back to me.
in a text or in a call
But because they are not comfortable with that
and they are not ready
to learn as well
So, I lose clients just because of that.
And I'm okay. I always say I'm okay.
because if you are treating
your skin, it's comprehensive
something. I'll give you
steps to follow. So, imagine
You can't just go on the website,
Check the price list and...
So, this is how you test their commitment.
Okay. So,
I'm going to start a business, right? And I've
come to you and I say,
I think I'm
Going to use... The customer is always right.
What would you say?
As I
said, customers are pushing businesses
to do better by
responding, by
not making excuses because
The excuses don't matter.
No one wants to hear excuses.
Imagine you called me and I was like,
Oh, by that time, I would have given birth.
So, I'm not... Like, what would
you think? And perception is
Very important. Like,
Hey,
You are here. The next
the next time you're here in Ghana again,
We'll be like this. So, you have
To take the opportunity.
So, the
The customer is always right in the matter.
of my choice. I can decide
I don't want to deal with
pretty Iris because
Nenoma is too long.
And someone will also decide,
Oh, she's professional. So, it's up to the client.
And I always say,
I've been in insurance. I always say, I like
clients with lower risk
Because when it is against your skin,
say, one takes
Care. Clients in the long run,
in the long run
They will be texting you at 3 a.m.
4 a.m. The clients,
at the beginning,
They will also call websites.
They will be ready to treat your skin.
Because
you might even need
Six months to a year.
How can you sort it out?
So, from what you're saying,
Can you educate me about acne? When I called
you
First I thought you were a spa, so I said,
Oh, okay. I've never had a massage.
for a long time. It's a spa, but it's a corrective
Spa. Corrective skincare spa.
Okay. So, we have
types. We have the
luxury and the zen
spa, which is relaxation,
wellness
It's like going to
the hospital and saying,
Oh, I'm coming for a routine check.
So, it's either the doctor
Doesn't find anything and says, oh, you're good
to go. So, with that, you don't go ahead
to do any treatment. But when
You go to the hospital and say, oh, doctor,
I can't eat.
or my head.
So, that's when the doctor is going to
go in for investigative and
treatment mood
So, this is a correction
We are correcting
acne. So, when
acne is a skin care condition,
that happens when there is excessive production
of oils. It mixes together
due to the excessive production of dead skin cells.
So, those two things. So, you realize
the people, most people who
experience acne
have excessively oily skin.
So, when it mixes up with the
dead skin, those two things
acne-friendly atmosphere
causing bacteria. So, we
We are dealing with a lot of things.
So, that is basically
it. So, when
You said acne, I was like, oh,
My wife sometimes struggles with pimples.
What is the difference between?
So, let's say, in
in simple terms, acne is the
The mother and the pimple are the child.
So, the pimple,
We have different types of pimples. We have
inflamed pimples. We have
non-inflamed pimples. All of
them come together. When we have those
pimples, that are very
Painful to touch.
So, all those ones come
together under the acne
umbrella
So, I have acne.
And I've seen some pretty irises.
What am I expecting?
to get from
your service or
What will be the process?
So, we always have the
three mandatory steps
in order to achieve your desired
results from the U.S. So, the first
Step is always the consultation.
And the consultation is going on
to help us get informed
on the best
way to treat your skin and to have the
best results. As I said, we have
Types of acne. We have grades of acne.
So, all that will inform
us on the best
treatment option. That is the step
One. Step two is
Set your kit,
your skincare products
And
if you want to successfully treat your skin, you
need two additional things
to the consultation, which is
your skincare products, which is
80% of your transformation
and your treatments.
Thank you.
So, it's like food and water.
You can't live on Earth thinking,
Oh, I need to eat without drinking.
Water. How is the food going to be digested?
So, you need both treatments.
and products. So, step three is when
You're going to use the treatments.
depending on the grade
and the type of your acne
and recommend those treatments to actually
work together in addition
with the products to help
Fix your skin.
So, those three steps.
What are some of the surprises?
or some misconceptions
When do people start dealing with you?
What are some of their "aha" moments?
Dealing with their acne?
Yeah.
People come and they think, oh, maybe you'll give me
an injection, and that will be it.
Okay. Some of the
aha moments people think are
treating acne
is a quick fix.
And that one treatment is going to
Clear all the acne.
But what people don't know is,
what people fail to realize is,
the acne you are seeing,
one pimple you are seeing on your face
took about
90 to 180 days
to actually come to the surface
of your skin. So, there is more
conjection beneath the skin
than we think.
And you know it when you look in the mirror
and you feel, oh, the pimples
are just five. But when you touch
your skin, you feel
You can feel that grittiness.
Yes. So, that is one.
Aha moment. They think, oh,
so,
You know what I mean.
Yes. And
The second catch is, once you
start treating your skin,
The acne gets worse.
Because there are many micro
tiny pimples
beneath the skin. And by you
treating it
those pimples that were
supposed to come out
next four months, five months
will start appearing now because
You are using the right products to
activate the skin. So, that
is one aha moment. People get like,
Why did I come with 10?
And I'm ending up with 100?
So, that's
A little bit. But it always goes down.
if you carry it. Oh, it does. That is, once you
Lift it. I always tell people, you're lifting.
the skin. So, by exfoliating,
by doing your treatments, you
are lifting the skin. So, once you start lifting
the skin, whatever lies beneath
Your skin is going to break out.
And that is one thing we always
Advise them
during the consultation
So, we let people know what to expect.
But the thing is, telling someone
what to expect differs from when they are
actually experiencing it.
So, treating
someone is not just about
the physical aspect. It goes to
their psychology as well.
So, why should I come to Pretty Iris?
Because I'm the best.
When it comes to treating
acne, pigmentation on darker skin
and the
Best, I know
the best way to help you achieve
healthy and beautiful skin
with no acne or pigmentation.
For example, we have helped
hundreds of people
if not thousands,
help improve their skin,
Boost their confidence.
And our testimonials on Google
Says it all.
Before and after says it all.
So, you'd love it.
And we will give you the best
the best skin you've ever had
wanted to achieve
So, while we were talking, you said something
that whenever you upgrade yourself,
You go to your price list and you upgrade it.
Also. What do you mean by upgrading?
yourself?
Skin is
dynamic. Skin issues
are dynamic and extremely challenging.
So, sometimes you meet a client
whose skin gives me
sleepless nights. As I said,
I think about how I give my clients
the best results
They've always wanted.
So, that helps me to
Travel out, learn more
in different ways
different treatments on how to
improve your client's skin in the shortest time possible
possible time. So, it helps me
to add more treatments
and the best treatments.
At first, I wasn't offering.
PRP treatments for the skin.
But that treatment is a game changer.
What is PRP?
So, PRP
is a platelet
这话不完整,无法翻译。请提供完整的句子或段落。
So, what happens is
We draw your blood,
then we separate the red blood cells
with the plasma. We separate
using a centrifuge
and we use it back on your skin
to assist in the treatment.
To help your skin renew itself
because the platelet
has growth factors
That will help renew your skin faster.
That sounds like a big deal.
So, you learn all these things
Yes, plus a host
of other treatments.
So, I'm always learning, always
revising the treatments. So, let's say
You receive a treatment from Pretty Iris today.
In the next six months,
that treatment would have been upgraded
to an advanced
way that will help you
to
gain more from your treatment
and to help you with
the shortest possible time. That is also
Very important because I know
It's not a quick fix, but
OB-GYN is skin content.
So, you always have
updates, finding ways to make it
Faster and quicker. Yes, learning, learning
To unlearn, while learning all the time.
Taking up courses, different
courses, virtually
Going out there, traveling out there
to go learn the best treatments that would
Help my clients.
So, this is our main
treatment room. This is where
all the magic
takes place. So, with all
our back bar
we use in our treatments.
So, these are the
signature products
we use in our treatments to help
our clients
achieve the right results for their skin.
This is a laser device.
Okay. So, it helps.
to control
hair growth. So, we have
some people with excessive hair
growth, especially for the
women going through PCOS
or if
someone wants to
control how
their skin, sorry, how their hair
grows
Because this is going to destroy the hair follicles.
So, let's
Say if you shave,
supposed to shave it every single day,
This would help promote your hair growth and make it longer.
for about two months
Okay. So, it doesn't
Grow frequently.
That's some heavy stuff. So, do you import all
These? Yes, yes. I basically
Buy all my products
from the U.S. As I said, I
Have the access, so. Okay.
Yeah. So, this is actually
My back bar. These are some of the products.
I use
for my treatments
These are signature treatments.
So, you actually wouldn't be able to
buy them if you are not
A skincare specialist. Okay. Oh, all right.
Yeah.
One thing I
Also advise on business
that you have to
Focus on one
thing and
do things that are related
to that one thing
in order to be the best in that
field. Because if you keep being
all over the place, trying to do
everything else
You can't. I mean,
There's something they say that...
Multiple streams of income? No.
They say you end up getting
Nothing if you decide to chase everything.
Exactly.
So, this is another treatment room? Yes.
This is another treatment room. Is that waxing?
Yes. So, this is also for
Hair growth. Hair growth. Okay. Yes.
I've never seen one before.
So, is it warm? Yes. So,
You warm it up. You apply
It. The wax will melt. You apply it on
where the hair is
Then you can just rip it.
Oh, okay. To help control...
So, that's another... So, that's the
extra treatment room. So, once
I have a treatment here, my assistants
can also work on someone else
Here.
One thing I realized is
like, first impression
100%. Ouch!
Thank you. Why is the first impression so important?
Important? So important.
Because it's difficult
to change someone's
perception about you
Especially when you know that it isn't
Actually you. The true
representation of you. If
It was, then that's fine.
Because you can't go chasing after people and say,
Oh, that wasn't me.
You called me off on a bad day. So,
You need to always be on target.
First impressions. I've seen
Some products over here. Can you walk me through them?
A couple of them? Yes. So,
All these products are
professional
skincare products that
are sold only to
a professional
So, if you are not a skincare specialist,
It will not actually be sold to you.
Okay. So, with
These brands, I am
a retailer
for these brands. So, starting
with Montabo
Skincare
in the United States. So, all our
The products are from the United States.
These are acne-clearing
products. So,
For Montabo, I am the main.
distributor here in Ghana.
So, if you
Find Montabo
anywhere else in Ghana, the person
bought it from me. Or the person
Traveled and bought it.
Yes. And
with Glymed Plus,
I am also
registered with them in order to be able to
sell their products retail.
And what do they do? These are
all acne skincare products. Okay. So, some
They are night routines.
Yes. So, I would always
draft and recommend
the client's
product application routine
depending on their skin concerns.
So, sometimes you could
pick and choose products from
different places because you are going to
do different things on the client's
skin. Yes. I have also seen
A lot of certificates over here.
Oh, yes. Can you speak?
me through a couple? Okay. So, these
are my recent trainings
because some of them, once
I bring in the recent ones, I take the old
ones because I don't
Have enough space. Yes.
So, these are some of them.
These are some of them. And
first and foremost, this, the first
One is from Ghana.
NVTI. Okay. So,
I am also accredited to also
Teach. Ah.
Yes. So, and with
my first training with
American Skin and Body Care Academy
with
my London school which is
Revival Academy. So, I have
a host of others. Alright.
So, what's the story behind that picture?
with the lady? Oh, yes. That is
Passage. That is Lydia.
Sefati. Okay. That is
one of my
First LED Training
on the skin. And she,
I used to use her products.
at the beginning and
She is a great teacher.
and a great mentor as
Well. So, that
Is it? Okay.
If someone is watching and they need your services,
How do they get in touch with you?
Oh, the best way
is to
connect with us on
our website
www.prettyiris.com
which you can
Have access to our WhatsApp,
get to ours
Instagram, head over to our YouTube and
All those ways. Very
simple. www.prettyiris.com
One thing I would like to say is thank you.
To all of you
our fans
our clients. Clients, number
One. We love them and they love us.
by referring us to other people
Talking about us
And thank you so much
Roxanne for connecting us.
I know
She's my number one fan. She loves
I love her too.
And also,
if you are
watching this video and
Do you have any issues with your skin?
with regard to acne
dark spots
stretch marks
Pretty Iris is the way
to go. Once you are in Ghana,
once you are in Kumasi, once you are in Accra
You are our number one.
halt corrections
skincare spa. You need us
And we also need you too.
Just connect with us and
we are always here to help you achieve
the most amazing, the most
the healthiest skin you've always wanted
to achieve
Finally, for people living
in the diaspora, Ghanaians,
or anyone living in the West
and having the appetite to
move to Africa or Ghana
Do you have any message?
For them?
Come experience Ghana.
The best way to
Know how to go about us
is to experience us.
So if you want to move here,
Just come on holiday.
Get to know the system, and that's the best.
how you can learn
and adapt and
know how to set up your business
if you also want to do that.
Eunice, thank you very much.
For doing this. Thank you so much
for having me.
It's been nice meeting you.