THE MOST UNUSUAL CAR DEALERSHIP IN AMERICA! (Cherokee Mitsubishi) Jon Dawson

Hello everyone. Kevin Hunter, the homework guy here. And today I have a special friend on the line with me gentlemen that I have known for all 17 years that I have been in the car business in many phases of my car business building, I took things well outside the perimeter of where car sales people generally operate was so has this man. And he now owns a car dealership after teaching and training sales people like me in the car business. And he was the one who introduced me to getting into the automotive industry. So if you really appreciate the homework guy, you're going to love hearing from John Dawson. He's the guy who got me started. John, welcome to the homework guy show. Well, pleasure, Kevin, as, uh, as you and I have stayed in touch all these years from, like you said, back to when you, I first was there when you were interviewing for the job and took the position, uh, at the dealership and, uh, got to be part of your introduction to the car business and really helping develop. And I won't take any more credit than I'm allowed to, but the homework guy and trying to encourage you to be an educator and to be somebody who was informative and transparent. And obviously that does bump up against a lot of, uh, what you might call traditional dealer mentality. And I encouraged you and I'm sober. I don't want to say condescendingly. I'm not speaking. I know you can receive it, right. But I'm proud of you, proud of what you've done, proud of what you built. Um, you know, and, uh, so I'm honored to be on the call with you and share a little bit of the, either the dealer side insight or just, you know, banter, whatever you want to do today. So John, there was something you said to me during my training process that actually inspired the homework guy. And you said, identify the elephant in the room as quickly as possible with your conversations with people. And, and knowing that most people would come into a dealership and not trust the person they're talking to. I knew right away that I needed something that would give me an opportunity to talk unlike any salesperson they'd ever visited with, and that's what inspired the homework guy realized if I was going to meet a stranger, I couldn't just say, Hey, you can trust me. Unlike some of the others who work here. I couldn't say that, but I could ask them questions and say things to them that no salesperson ever would. I would ask them questions like, have you had a chance to fair market price? The vehicle that you're looking at today. And quite often they'd say no. And I'd say, well, have you talked to your own bank or credit union before you arrived here? And if they said no to that, I just say, well, clearly you're not ready to buy a car today. But if you want to buy a car today, despite not having done your homework, I'll go get you a car salesman. And the customer would always say, no, no, no. What do you do here? Who are you? What do you do here? And I'd always get to say, well, I'm, I'm the homework guy. Look me up on YouTube and for my website. And if you think I'm somebody you want to do business with, come back and see me, I'll help you. So I would get them keys and let them take their test drives and stuff like that and go home and think about it. I was never scared of that customer losing that client because I knew if they were in the market looking for a car and I treated them well, they would come back and see me no matter what. That happened over and over again. Early in my career as a 22 year old, I identified a similar thing, which was the customer service or customer experience piece. And I remember when I evolved myself from car salesman to, uh, in the, in the customer service side of the business. And I realized like, if I just serve enough people and solve enough problems, eventually, maybe not initially, but eventually people will tell their friends and family and I will win. I'll win loyal customers because they can trust that I'm genuinely trying to serve them and not just sell them. And I remember, for example, early, and again, this is my automotive career. I was a young kid on the floor selling cars. And I remember when I told the customer, cause they said, you know, uh, you do things, you're not, you're like not a normal salesperson. I remember saying, well, I feel like my primary responsibility is yes, I'm in sales, but I'm also in customer service. And I basically answered to our owners. So my primary responsibility is make sure you have a great experience. And, uh, I'm almost like an ambassador for the product. So I want you to have a great experience shopping for the product, even if you buy somewhere else, ultimately, I just want you to buy the right vehicle for you and your family. And I meant it. It was not the technique. It wasn't like a disarming technique. You teach someone to say so that people trust you. It was, I genuinely meant it. Like if I'm not the unique and better choice, I expect you to shop and compare and take your hard-earned money and spend it where you want to put their dollars. And if I don't get your vote, that's if I don't get your vote, it's an indictment against me, not you. Let me, you know, that's okay. A hundred percent. Agree with that. Now let's talk about this, about your dealership a little bit, John, because you and I have had a connection for all 17 years of my car business. You're the one who wrote a creative advertisement that made me respond to it. And I remember even in the interview process, me asking you this question, is this business suitable for somebody who wants to treat people? Honestly, do you remember what your response was to that? I don't remember the exact words, but I remember. I have an idea of what I think I might've said. You said it's not only, I don't remember the exact words. You told me it's not only fitting, but it's very desirable. Yeah. And I thought I was going to say, I have a lean in this business. I took that to heart. And then the comment about identify the elephant in the room, uh, helped shape my branding right off the bat. I was like, I want to be different than anybody else. And so I'm going to treat people differently. And it was, it was really a fun thing to do. I wasn't all that surprised to be honest with you. When I found out that you opened a dealership and you're out of the Atlanta area, tell our audience a little bit about your dealership. Yeah. So our dealership is located in Canton, Georgia, which is a suburb of Atlanta, North kind of Northwest. Uh, we are in this, in the great County of Cherokee County. And our dealership is named after the County we serve. My corporate company identity is kingdom auto group. That's what the name of our, our legal entity is doing business as Cherokee Mitsubishi, because I wanted to name the store kingdom. Mitsubishi Mitsubishi would not allow me to do that. They said, I have to name it after myself or have to name it after some landmark in my community. So I decided to, instead of naming it after me, I named it after the people that were first called to serve, which is Cherokee County. So we are Cherokee Mitsubishi. We signed the papers June 9th of 2025. And so July to July of 2026 was our first full year in operations. It was a very broken store in many ways, not only just like physically dysfunctional, the store had lots of physical issues, uh, that were just dilapidation of a building. Uh, but also the staff people demoralized people who hadn't been cared for for a long time. So it was very underperforming. It was losing over a hundred thousand dollars a month as a business. And the previous owners were ready to basically, uh, they actually did email Mitsubishi and turn back in their franchise. They gave away their franchise back. I caught it in that moment before it was processed and I was able to buy the store. And like I said, that was June 9th of 2025. So there's a lot that's different about a customer experience with your dealership. And John, I don't think there's any fear of other dealers out there going, man, I want to copy what Cherokee Mitsubishi is doing because you're so far out there with the ideas that you've implemented. And with what I've been doing with the Homework Guy show for all these years, it absolutely delights me to see somebody who dares and who has the courage to do the things that you're doing. That's, that's really amazing. Oh, thank you. Yeah. We're very proud of it. Uh, before we started the recording here, you know, I was kind of jokingly saying I should probably make a list, a master list of all the things that we do that are unconventional or in some way go against the norm. And, uh, there is a long list of them, but most of them are centered around or focused around people in the sense that how we treat our own people and then how we treat the customer and how important that is, uh, as a priority. Everything from our mission, our vision, our core values, they're all driven around people. And, uh, so yeah, so we've, we've been able to grow the store and, uh, and do so relatively rapidly. I mean, our, our, our store is, um, ranking within the national ranking and zone ranking, uh, higher and higher. Um, you know, each quarter we make strides, but some of the things I'm really proud of beyond the production and performance side is actually today marks the seventh vehicle. We will give away to a person or family in need in our community. Um, we give away a vehicle every time we have a record month last month, we did have another record. And, uh, so we give away a vehicle. This will be a vehicle. It's not a brand new vehicle, but it's a vehicle that let's say might be like usually around a four to $5,000 value if you were trading it in. And then our techs and our team donate time and resources and we make it a nicer vehicle. And then we select a family, uh, or a person in need. Our last vehicle went to a, um, recently reestablished veteran, a person who had spent some time homeless who got themselves reestablished with a home got reestablished with a job. They just didn't have a car. And it was a woman who, um, needed a, uh, a reliable vehicle. And that was our, our giveaway back in June. We had a record month. So we gave away a car in July and then August. We had a record month. So we're giving away a car here in September. You just keep setting records. Well, that's, that's the way to do it, John. I want to comment on a picture that you sent me. It shows you out in front of your dealership. And this is a, looks like a caption of article run by automotive news. And it says how Georgia dealership staff gets paid for reporting auto finance fraud, not penalized later. So how, how'd you come up with that? Well, so actually that's, I was very honored to be automotive news is obviously a big deal in automotive industry. It's like the New York times or the car business. So to be featured there for what we did, but what we basically do is again, everything we try to do is centered around how does it serve people ultimately and still do things profitably and do things wise. So one of the things that we realized was that when it comes to fraud or types of frauds, which there are people who there's different levels or degrees of what you might call fraudulent behavior. Some people just don't know that what they're doing is technically wrong. Other people are obviously trying to either gain the system or gain the dealership and trying to take advantage. But whenever a salesperson discovers something about the deal that doesn't seem quite right they are encouraged to still continue to do the process through the needs analysis, through the vehicle selection and through the demonstration drive to make sure the customer is served properly and given every opportunity to buy the car. But before they get into the numbers piece, they are then encouraged to basically share relay. What are you, what did you notice that you think is not quite right about the deal? And it could be anything from documentation. There's something the customer gave like a driver's license. It looks sketchy or, or something. The customer said that it seems like it might be a straw deal. It might be a deal. That's not quite right. Or were the customers trying to even trying to not disclose a car they just bought or just anything that could be, you know, kind of sketchy. So at that point, the management gets involved, does a deeper dive management interview. And if it is in fact discovered to be something that would put either the company at risk, the individual at risk, either legally or, you know, whatever. Um, then we just, we stopped the deal. The salesperson still paid a minimum guarantee. Uh, our mini, which is, you know, the minimum guaranteed compensation is, is slightly higher than the national average, but it's, it's, so they get paid that they don't get a full, uh, a full commission, which our dealership doesn't have traditional commissions. Anyway, we don't, we don't pay on the gross of the deal. That's not how we do things. Uh, I don't, my people don't make more money by charging more, but, but there are tiers of, of things they can unlock by based on, you know, whether or not the customer gives them reviews, whether or not the customer gives them referrals, like there's things that they can do to increase income anyway, they get, they get paid, uh, to, to, to report it. And if it's verified that it is, um, sketchy, I don't want my people penalized for doing the right thing. And I also don't want them conflicted. I don't want them to ignore a bad sign because, well, I just spent all this time with somebody and I want to still get paid good human beings working for us. So it's not a question of like, I don't, it's not that I don't trust their judgment, it's that I just want to incentivize the right thoughts. Got it. So, John, you described this major turnaround that your dealership has made since you've owned it. And interestingly enough, you did it largely with the same people that were there before, didn't you? Yeah. So I like to share this story because it's kind of a fun, especially to car people. They, they get a kick out of this, but when I bought the store, like I said, June 9th, the store was losing a lot of money and it was very broken and June 10th. I launched the new compensation structure, the mission, vision, core values, the direction of the company, the expectations and accountability. And literally half the sales floor put on me that day, half the people walked out, didn't even say goodbye to me. I lost half my sales team. So I went from two sales people down to one because I lost half my team. The team, the team was a team of two. Uh, the, there was a gentleman there who didn't want to be part of what we're doing. So he quit that left me with a young lady. Her name is Peyton. The delivery queen is her brand. She delivers the Royal experience for customers. But, um, at the time she did not have a brand at the time. She was not very successful. She had been struggling. And again, Kevin, you appreciate these numbers. Cause you, again, you're close to the car business, but her best month ever was 11 in the four years she had worked there and she had never even had a hat trick once, not once in four years had she had a hat trick, so she stayed with me and I told her, if you'll listen to me and trust me, I will change your life. And now her current best is, uh, 28 cars in a month and, um, and, uh, she's had five car days and so forth and she's built a wonderful brand called the delivery queen. She's actually going on vacation this month to London, uh, and spending like a week in Europe. Uh, and, uh, but her life's totally different and her, her business is phenomenal and she's, I'm very, very proud of her and her development, but eventually, so we started, we literally started and finished all of June with only one salesperson on the team and we went into July, uh, halfway before we added our second salesperson. And, um, and so we're a small team, even to this day, like right now we have three salespeople on the team. And, uh, last month we sold 86 cars, which is not, um, a massive number on scale compared to some big dealerships, but 86 cars with three, three and a half salespeople. It's it's a lot, a lot. Yeah. So I want to comment on another post that you made on Facebook. I've been following you for a long time. Another post you put up, this was following Labor Day weekend. You put zero cars sold over Labor Day weekend. Uh, that was awesome, John. So what gave you the idea to give your sales staff the weekend off? Cause we were talking with dealerships all over the country and I don't think anybody was having the weekend off. You guys were the only ones. No, it's, it's very rare. I will say I'm, we're not the only one that did it. And this is partly because my network of, you know, the kinds of people that I know from the industry because of who I am and how I've, how I've worked, uh, I know some quality dealers and I know some dealers that do give life balance to some degree, but yes, we're not, we weren't just closed Labor Day weekend, Saturday, Sunday, and Monday, we are now closed every Saturday and Sunday. And that means there are a lot of weekends and a lot of three day and even four day weekends that my team will be experiencing because of this. Um, we, we are actually, I did the math. If you take out, you know, obviously there's 52 Saturdays and 52 Sundays. So that's 104. If you then add all the vacation times that we, that we give people that are real quality vacation time off holidays. Uh, it's another eight. It's another, um, it's another 18 total, total days off. It ends up being one third of the calendar year. We are closed. And that's done like as a business, right? Like if you think like as a business to be closed a third of the year, that's a really, really stressful thing to do to an organization and as a business, but in a world where people seem to care less and less about human beings, I decided to go all in on humans. And I thought, even though it'll be stressful for some of our clients and we understand that Saturday may be a day of convenience for them to shop. We appreciate that it's convenient for them because they work Monday through Friday, but they also can choose instead of shopping for a car, they could choose to go to a lake or they could choose to go to a picnic or they could choose to go to a kid's birthday party or a kid's soccer match. Our team members could never make that choice until now. Awesome. So now my people can go to their kid's karate tournament or their daughter's swim meet or their, their child's best friend's birthday party, which often are on a Saturday and our people can now be part of their family. And I had several, including, again, these are people in my staff who've said, John, one of them was like, I've, I've for 40 years been in the car, but I've never had a Saturday off for 40 years. You know, one of my managers said, John, in 16 years, I've never slept in on a Saturday in 16 years, unless I was literally on a vacation that happened to have a Saturday and which we were always encouraged to not even do. So, yeah, it's, it's a big risk. It's a big play. Um, and I say that saying it's a calculated decision as a business owner that that having people who are properly rested and properly invested into and properly invested in their community will hopefully be more productive Monday through Friday. And we committed to it through the rest of the year. So our, our commitment was for four full months, September through the end of the year, we will reevaluate because ultimately as a business, if you're not profitable and do it, you know, as a business owner, I want to, my first responsibility as a business owner is actually profitability done ethically. That is my first problem, right? Cause if I'm not profitable, I close my doors. I serve nobody. So I have to be able to sustain business and I have to do it in an ethical way. And then, and then taking care of all your people in your community and giving back makes sense, but you can't give back to your people and you can't give a car away if you have no money and you're going out of business. That's right. And so that's where we said, we'll go to the end of the year with it. If we need to pivot, we will pivot after that. If we need to adjust, we'll adjust. But for now we said, we'll bite it. We'll bite the bullet. We'll do the, we'll do the hard decision. And by the way, Kevin, we looped our people into decision-making. We did not make it unilaterally. We did not mandate it as a dictatorship. Once the executive team agreed with the, the approach of it and the idea, we then brought it to a vote to our entire team. And we told them, unless 75% of you agree that this is what you want to do, we're not going to do it. You need at least 75%. And it was unanimous. Everybody said we would much rather have a full weekend with our family. So here we are. John, that right there is a lesson for any business owner out there listening to this show today. And that is for every set of hands you have on your staff. You also get a free brain. You might as well use it. So that's beautiful. Yeah. Well, I can, I'll just, I'll say about that, Kevin, a lot of business owners, and I just say really people because business owners are just humans, right? But so a lot of people do not play out the downstream effects of decision-making the unintended consequences of an idea, even a good idea. So even though we thought everyone would love this and we thought, you know, everyone's going to want to do this. I realized like our company could go backwards. I mean, we're, we're trending this growth rate. I mean, for the, for the team members, you were right earlier. The vast majority of the people that work for me were, were, were they're suffering under the last regime. So it's like, they've now experienced this record growth. They've participated in the growth of the company. And if we stagnate or slide backwards, they would be participating in that. And I just felt like it was an unfair thing to impose on people. When I, um, when I can survive it, maybe I can weather the storm for four months because I'm in a different position than the average tech team member might be financially. But who am I to just impose that? Right. So it was an anonymous vote. Everybody got to anonymously vote. Let me tell you the votes and everybody was in beautiful. So I want to make sure that we leave some time here to cover something really essential. And you mentioned about the delivery queen. You have a delivery process. That's unlike any kind of delivery process. Any dealer ever does. And it, it includes a prize wheel that you have too. So you sent me some pictures, which we'll share here with our audience. You sent me some pictures of basically confetti raining down on somebody who just bought a vehicle and then you have the prize wheel. So touch on that whole delivery process and how that looks like for a customer. Yeah. So we believe that buying a car should be a celebration. It should be a joyous event. We think we know that it can be stressful. We're aware of that. So I like to say we work really hard to make car shopping easy and we're very serious about making it fun. And so we care about the experience because we know that for most people, it is one of the largest commitments they'll ever make in their financial life. And it's a pretty big deal. Milestone wise, whether you're buying a $4,000 or $6,000 car from us or a $60,000 vehicle from us relative to everyone's situation, it's a big deal. And so we want it to be that. So our customers who are familiar with us, either through following us on social media at Cherokee Mitsubishi on Facebook or something, maybe they've seen it, but some people have never seen it and they come in and they go through the experience and maybe the confetti is not on the floor yet, or maybe they notice it, but they don't really understand what it is. And then they come out of the, the, they come out of signing their documentation and there's bells and whistles and claps and we, we really do. And it's a celebration. So if you were there shopping for a car, Kevin, and a customer was in the final stages of the finance documentation, we would tell you at that point, cause it's, you're going to see it. Anyway, we'd say, Hey, would you please be willing to join us in celebrating one of our, our, our newest customers? And we'll hand you bells and whistles and things like that. We hand them to you. We tell you what's about to happen. When you come out of the office, there's the celebration, a crowd of people, whoever's on the floor. Um, there's confetti cannons going off. There's, uh, some fun. Uh, we walk you down a literal red carpet with stanchions. We have a big bowl in the car. Uh, we have your son, we have a sign with your name on it again. We just want it to feel and people do. They pop what's really funny. Kevin actually is the, the, the degrees of responses are all over the place. Everything from people start dancing and strut, strutting their stuff down the red carpet. They're having a lot of fun. They're on camera. Some people get out their camera, start taking pictures of everything. We even have the people who will walk there, pause, pose. We take photos, we do everything. They're not even aware. They're so enamored by the noise. They're not even aware that it's their actual car and they are posing for photos in front of their actual car. They, they, they don't, they don't even process what's happening until we take, we sit and they'll sometimes say, where's my car? Turn around. This is your car. And they're like, Oh my gosh, this is all my car. My car's on the show. So we, we deliver right off the show floor. We even let some people drive the car right off the show floor. We have people say, and I bought cars. I've never driven my own car off the show floor. So whether it's new or pre-owned, we celebrate, we have a whole bunch of other stuff that we do. I won't give away all of our secrets. You have to experience it to see. And then we have the spinning of the wheel. So what the wheel is, is the wheel is essentially our loyalty program and it's a 12 slot wheel. There are grand prizes on the wheel and there are customized prizes on the wheel and their standard prices. The standard prizes are universal for everybody. The customized prizes is we have a huge selection of prizes, everything from local restaurant gift cards to things you can win like Yeti coolers and iPads, and I think I sent you some of those photos too. You can win three years of maintenance, whatever. So basically what happens is you get to customize and select four different items that you're going to personally put on the wheel. Then there's the four standard prizes. Then there's the four grand prizes. Now the grand prizes is our retention and referral program. The way that works is you have to land on any of the grand prize. You have to land on them more than once. They're not insta wins. So for example, there's a five day beach house, sorry, five days of vacation at a luxury beach house down in Florida. You have to land on that two total times to unlock that. So if during your purchase today, Kevin, you were to land on that spot, you now have one of the two slots, meaning you have to refer friends and family, and we have an app that we put on your phone that makes it easy to refer, but you have to refer somebody when the referral comes in and buys, they get to spend because they bought, but you get to spend for sending them in. So now you get a respite. If you land on the vacation, the second time you've now unlocked it, you had two slots, you landed on twice. If you land on anything else, you win or, or start the process of unlocking that grand prize. So it's just our referral program, whereas the average dealer will spend tens of thousands of dollars in billboards and radio and TV and advertising. We don't, we spend it all back. In our community. So we give our customers, uh, lots of stuff, um, including, like I mentioned, the free car giveaway, but, but we really just reinvest back into our people, our customers. Uh, we give away, um, we give away a hundred, uh, oil changes to families in need through must ministries. We have given away, uh, we do fill up Fridays at local gas stations where we spend an hour to an hour and a half, uh, filling up people's tanks and just topping off people's tanks. And, um, again, it's just, it's really about goodwill and recognizing that the old adage is still true. That the best form of advertising is word of mouth. It's telling people, um, about your experience. So we, we do that instead of putting up a billboard or radio or TV, we just would rather sell back into the community, give back and build goodwill. And then people tell people, and that's how we build our business. Well, John, I think anybody listening or watching this, uh, listening to it or watching this show today, I could hear the energy in your voice and the excitement they would experience. I want to talk a little bit about your closing process. So you've talked about the spinning the wheel you have visited about, um, you know, the, the process, the, the celebration, all of that kind of good stuff, but there's another step that you take at the end of your sales process. And I think people have already gathered through hearing you in this. Um, interview is that there's a ton of excitement and energy that comes out of you for every car deal that you close on your showroom floor. But there's another step that you engage in with your clients given the person wants to participate in that. And, and what is that John? Well, we offer, um, we offer, uh, that we'd like to pray with them and for them, uh, at the end of the, the purchase experience, if somebody is willing to allow us to do that. And, uh, that's something that whoever's doing their final documentation will make them aware of and say, Hey, um, at the end of this, before you leave today, we'd like to say a prayer with you and for you, is that okay? And, you know, part of it, I'm sure is the Bible belt. Part of it's being Georgia part of it. So I'm sure a lot of that demographically, but generally people say yes. And we actually only had two people say no. And one of them came back and bought her second car from us within a year. She, she bought a second car and that time she said yes. So we're at this point, we've only missed one person who let us pray knowingly with them. I wink wink because, um, we still prayed for them. They just didn't know it. They just didn't hear it. That's all. That is, yeah, we just didn't do it. We just didn't do it collectively out loud and publicly with them, but we do, we do offer, and that's something that we believe is important as part of, you know, we consider ourselves first and foremost, we're a ministry in the marketplace, uniquely equipped to solve people's automotive and transportation needs through sales and service. We have a responsibility first and foremost to be good stewards of that and operate biblically. Um, I will say we do operate profitably, but we operate biblically. Um, if you Google Cherokee Mitsubishi and you read our reviews, you'll see the word transparent come up a lot. Um, sometimes we literally do, again, we just show people the screens and say, this is, this is where we're at. This is the numbers. I have no problem telling the customer I've only had this car for five days. I believe the market will bear this price. If you'd like to see a discount, please check back with me in 10 more days because at 15 days, I'll, I'll consider a discount that I won't consider right now. And if that causes me to lose the deal, I'm okay with that. I'm going to do market-based fair competitive pricing. I like to say we price our cars, not our customers. So our goal is not to, um, be so high that we go out of business. Our goal is not to be so low that we go out of business. You know, any business that's the highest in the market will eventually go out of business. And if you're also the lowest, you'll probably eventually go out of business. So the goal is to be competitive and fair and do good business. And our customer, again, our perfect customer understands that. And they recognize that unless we do operate with reasonable margins, we cannot do the things we're doing. It's impossible to serve the community. I can't give away a hundred free oil changes to families in need, unless I have the ability to fund that through our growth. So yes, we do pray and, uh, we're very bold. We, we, you know, me and my partner, we, uh, we love Jesus. We're not ashamed of the gospel. Um, we we've had communion on our show before with customers before we prayed out on the lot with customers before whenever the opportunity allows us to minister, we, uh, we, we strive to be available and to make that our priority and then in the process service and buy a car. Well, John, on this show for the last 17 years, we have been unapologetically Christian and we believe in, in Christian values on this broadcast as well. And many people comment on our videos saying that even, even at times that I'm not necessarily talking about a Christian value, they will mention that, that clearly you are a God fearing man. And, uh, it's a very good thing to hear. So if you would, John, close this out here with an example of a prayer that you'd use on your showroom floor. Yeah, well, so I will pray, uh, I will pray for you. Um, and I will share a little bit of how we pray for others, but the prayer that we often offer is just really thank you, God, for the opportunity to serve this family in this situation, at this time to bring them to us, to be able to help them with the transportation needs. We will tell, uh, we'll ask God to please, please allow this vehicle to be a blessing and not a burden on their household and their family that will give many miles with many smiles, uh, and that they'll always remember that they have friends and family here at Cherokee, which we shouldn't care for them and are here to serve them and to look back on this memory in this moment with fondness. And, uh, again, if we're here, if we're available, uh, they'll let us know how we can serve them. So that's, that's basically the prayer that we do, but I'd like to, if it's okay, I'd like to just pray over you and the show. Is that okay? Absolutely. Let me do that now. So Father God, I thank you so much for the ministry that is the homework guy and for their hearts, uh, to serve, to solve problems, especially around financial situations where they can oftentimes be so much, um, uncertainty. And they try to bring clarity and certainty to that. And they want to do that in a way that honors you. God, I know there's a lot of contention sometimes between Kevin's approach and the typical car dealer. And I know that he is a warrior ultimately for the kingdom. And in his way, you've called him to be a minister by helping people navigate this very, very difficult, often frustrating experience of buying a car. I pray that you would continue to give them reach and favor in the marketplace that those that find wisdom and discernment as words, we'll use that to help them be better stewards of their finances, uh, wherever they shop for a car, I thank you for their marriage. I thank you for the testimony of your restoration of Kevin's health and the challenges he went through. I thank you, God, that you've given us this friendship that's lasted such a long time. He's been a blessing to me and I'm so grateful for him. I pray all these things in Jesus name. Amen. Well, John, thank you so much for joining me on the broadcast today. And God bless you and God bless your dealership. And, uh, I sure hope a lot of people come down there to check you out because they will enjoy the experience. We welcome them. I tell you, as a side note, my mother is the first employee I hired. She's my chief hugging officer. So if you come to the dealership and this, this English lady walks up to you and starts hugging on you and offering you drinks or snacks, that's my mom. So be nice. Um, but yeah, she's my chief hugging officer, but if you need a hug, you need some prayer, uh, you want to shop for a car, or even if you want help buying a car anywhere in our market, I'm currently helping people buy vehicles, even at other dealerships. Um, I will do that. Now I will say we serve Cherokee County primarily. So if you're in Pennsylvania and you want me to help you buy a car in Pennsylvania, I will, if available, I will try to help you, but my prioritization has to be the first to my community. So if you're anywhere remotely local to us, come on by and say, hi, let let everybody know that the, that Kevin Hunter and the homework I sent you. Awesome. All right. Thanks again, John. And I look forward to doing a followup show with you again, down the road, after you get that journal done of all the unusual things you do at a Cherokee Mitsubishi. Thanks Kevin. Appreciate you brother.