The Cartier You Couldn't Buy: the Mysterious Cheich

Only 5 Cartier Chiech Exist. One Is Missing.

the Cartier Cheich was never sold in boutiques. In the 1980s, Cartier partnered with the legendary Paris-Dakar Rally and created the Cartier Challenge: win the grueling 10,000 km race in consecutive years, and instead of a trophy, receive a watch inspired by the Tuareg people's iconic desert headscarf, the Cheich. The result was one of the rarest and most unusual Cartier watches ever made.