How I'd Raise a Coach's Prices in 10 Minutes

All right, I'm going to be doing a lot of videos like this coming up. I'm going to go straight into this. So a coach asked me this morning, he said, Hey, when is the perfect moment for me to raise my pricing? And he went on to elaborate and talk about how he hasn't raised his pricing in a couple of years. And he went on to explain what he's afraid about and why he thinks it's not going to work. And here's the thing. I try to be as direct as humanly possible with my clients, the coaches that I work with. If you've seen any of the results that I post throughout the year on this channel, those coaches will go do what I tell them to do. They're not going to just like listen and then not go execute. They're just going to go do it. This coach that asked me this morning is a client of mine. What I told him is exactly what I would be telling you if you asked me this question. And I gave him three simple steps. And if you execute these three simple steps today, you're going to be able to raise your prices in the next literally 10 minutes from now. First, what we need to understand is the reason why you're so afraid to raise pricing is because you don't have a lot of people to sell to. This makes perfect logical sense to me. If you have a lot of people to sell to, then you're less afraid of rejection. If you don't have a lot of people to sell to, then you're going to be more afraid of rejection. And so the first step is, however hard you think you're marketing, I can assure you there's a completely different level of marketing that you have not experienced yet. And that solves the problem of being afraid to be rejected, because if you market harder in a short period of time, you can drive way more interest to your offer and you can then test a new price without feeling like, oh, you know, if they don't buy this, then I'm going to lose money. Because the reality is, if you really lock in and and put your foot to the gas pedal, you could drive eight to 10 people to get on a call with you today if you wanted, if you really, really wanted to. Most coaches will never reach that type of potential in their business because they don't truly wrap their arms around marketing. They kind of just wait. They do word of mouth and they're just they're just kind of going through the motions. They don't they don't treat that professionally. So the first step is market harder within a shorter window of time that eliminates all of the fear of not being able to have enough people to sell this to. And it removes the fear of rejection, because if you talk to someone right now and you know you have another call scheduled in 20 minutes from now with someone who's interested in your service, you're not going to have all your eggs in one basket on that call. You're going to know I'm not needing them to join because I have somebody else that's getting on a call with me later. That's the first step. OK, the second step, and this is only for coaches that can do the first step is when you actually sell, you need to be able to do it in a really calm and simple way, because if you're trying to raise your price, most of the time what I've seen with coaches is they talk too much about the offer. They talk too much about what's included. They're not talking directly to the prospect about what they need. They're just talking about what's included. All the bells and whistles to some degree. Yeah, you need to do some of that, but you need to tie back in what you're offering to the pain point of the prospect and what they actually need. And that makes it drastically easier when you raise your price point because it feels like you're customizing this offer back to the parent that you're speaking with versus just saying we have one session per week. We have this. We have this. And if it looks too cookie cutter, it doesn't feel good on the receiving side as the parent. They need to really experience on the call with you that this is more personalized that helps them understand, OK, you know what? This is the right fit. And we will pay a premium for this because parents are either going to do it or they're not. You're not going to get clients who pay you that are going to be in the middle. And you don't want to be in a spot where you have to really persuade somebody or convince them to pay you. That is not a good spot to be in as a business owner because it feels like you're always chasing. I wouldn't want to run a business where I'm just chasing people to give me money. That would not be an enjoyable business. And honestly, you wouldn't last in business a very long time if that's what's happening. OK, so the second step is if you're doing a better job with marketing, you have more reps, you have less to worry about with rejection. You have more people on your sales calendar. Then the second step is we have a structured, simple conversation and we tie back what your program is back towards the need of the customer. The last thing this can only happen if you do the first two things correct. Whatever you're charging right now, I can assure you, because I have done this thousands of times with coaches, whatever you're charging right now, I don't care what that number is. I am certain that you have at least between five hundred dollars and twenty five hundred dollars that you could add to whatever you're charging right now. So if you're charging five hundred dollars for three months of training, you could charge a thousand dollars for three months. If you're charging twenty five hundred dollars for 12 months, there's room to charge five thousand dollars for 12 months. This all comes down to a couple of factors. Are you willing to command a higher price point? Are you willing to face the rejection? Are you willing to have some people tell you no? No, it's too much. It's too expensive, coach. Or no, we don't want this. Are you willing to do that? But you've got to be able to understand there's room to move your pricing. And that is all possible when we market harder. We have a more simple and structured way of explaining what your offer is to the parents. And you are willing to increase the price from where you are right now to where you want to be. The good news is if you're watching this right now, I'm looking at my computer. It's August 17th. It's three twenty three p.m. Central time. Literally in the next five, 10 minutes, you could raise your price because you can just pull out your phone. And there's enough coaches that I work with that do this. They pull out their phone. They go into Instagram and they create an offer. Just you do it on your stories. You go create an offer. You get a lot of people interested. You book those calls. And then you have a structured conversation and you have a higher price point and you see how this goes for yourself. And if you've watched this, you want like actual coaching behind all of this, meaning like, I'm going to watch your sales calls. I'm going to show you where you're messing up. I'm going to show you how you could, instead of losing a three thousand dollar sale, how you could get the three thousand dollar sale or how to charge an extreme amount for your training service. If that's you, you truly want help with that. Go below here. Go book a call with me. I would love to chat with you about you, your situation, your business and where I can help you raise the price. That's it. Have a blessed day. See you later.