⚽ How to Scale Your Soccer Coaching Business | Youth Soccer Club Strategies

[Music] today's video I'm going to be talking about the next step to scaling a soccer coach in business now at this point I've created over 300 plus ER videos loads of uh podcasts episodes written a ton of blogs and something I get asked on a daily basis by coaches who reach out to reach out to me either through email through Instagram um via different different platforms that we have available for coaches to reach out to us is some are at the stage where they have a steady business they have a steady income but what they're struggling with is the next step to scaling right so get into the next step of their business so something I'm working with a coach right now is I'm helping him to now transition his business from where it's currently at into a soccer club okay a youth soccer club now that is one step to scal in another step might be maybe you're at a point where you now want to maybe find an indoor facility so you can run more sessions but I always look at it it depends really on where your business is at and what your goals as a business owner are for some for some coaches who have coaching businesses they aspire to have to run a club they want to have competitive teams they want to play in tournaments they want to travel across the country they want to help players get Pro contracts they want to help players to go go to college uh other coaches just want to stick to being a neutral soccer coaching business which attracts and helps to supplement the development of their clients so it really depends on where you are what your goals are with your business and what really you want from your business but if you are at the stage now where you're looking to scale and you might want to start a club then this video is going to be for you so you might be asking yourself right how many players do I need to build a club or how many clients do I have to have how many coaches do I need so hopefully this video is going to answer some of these questions because I know you probably will have them um and you and if you want to reach out to me visit description below this video that's going to be the best way for you and me to connect and for me to answer any questions that you may have with regards to your coaching business so when I look at starting a club I look at it to to the point where it you've kind of like outgrown what you're kind of doing you've got to the stage now where you've got systems in place you've got assistant coaches that are running sessions um you've got now a steady amount of kids that are doing your sessions and you might now start to have parents reach out to you about teams right or about building a club when that starts to happen that is for me when we transition the business into a coaching business now into a club there are differences and there are very a lot of similarities to it okay but if there is a lot of demand for it by parents the first step I would do is I would send out a survey to every parent every customer that is part of your coaching program and asking them to if this would be an option for them do they want to H join a team and what your ideas for the program going forward are okay so with this coach I'm working with that's essentially what he did created a survey sent that survey out to his current customer list and based on what the customers responded was where he then took the business to the next level which is now where he's transitioning into a elite and competitive teams okay so once that happens and once you've made the decision right this is what I want for my business this is what I want as a coach this is what my customers ultimately want then this is where the part where now we expand the program offerings okay so the first step is now creating different type of programs right there's going to be some players that are fit for playing in Elite competitive teams there's going to be other players or custom that are okay with doing developmental or in introductory ER clinics or sessions there's going to be some points in the year where your your teams or or your kids or your players your clients don't have ER any other sessions so can we now run seasonal training camps and now can we expand into after school programs okay so if you start to build up your programs okay you might start to build links with local schools okay with this coach that I'm working with because he wants to start to offer Elite competitive teams and create that as part of his coaching business now he needs to find schools in order to be able to run his program out of and what that's done is now that's helped him to build links with local schools where he can offer after school programs or part parip type of programs where his coaches come in and do PE sessions they do Workshop confidence workshops um college recruitment workshops ER student athlete workshops so there's a lot of things in that partnership that that coach has now developed with that school okay so expanding your program offerings to make sure that every customer in your program starts to now have a program that they're part of okay for the more Elite competitive teams we can then now start to create tryouts where we start to build teams moving forward and looking to build those teams to play in local competitive either leagues or showcase events right the next bit is now strengthening strengthening a coaching staff and Leadership okay so potentially hire ing additional coaches if need be creating a coaching methodology throughout the club right so that every coach is now in line with the club philosophy okay this works exactly the same if you have a training business right you can create a curriculum where your additional coaches follow when they work with players in a one-on-one setting in a small group or in a camp or clinic okay but now it becomes very different because when you start to have different programs each program might require a different type of curriculum okay your more Elite competitive teams may require a lot more training on the Tactical side of the game okay whereas your developmental sessions may require more technical development okay getting lots of skill lots of touches of the ball skills development that type of thing okay h building a leadership team for operations Finance marketing and customer relations so when you start to build up your Club okay you will now need to build a team of directors within your Club so someone that is in charge of business operations someone that is in charge of the financing someone that is in charge of marketing the club to more parents schools and someone that is in charge of customer relations okay dealing with complaints dealing with um any parent that owes money to the club so someone that focuses on that and this is where it comes down to building a leadership team you'll have a a director for this for this department this department this department and this this department okay so again very similar to an a training business but now it's a little bit different because again you're going to have a lot more programs running in that club a training business can be a little bit different because you might only have maybe four or five programs but when it comes to a club you're going to have multiple teams you're going to have multiple skill development programs you're going to have after school clubs you're going to have training camps if you do tours if you go to tournaments okay so you need people in each position to be able to fulfill the role H improve Player Development Pathways so if you're a serious club or a serious uh Academy then creating development Pathways into college or the pro game okay so what is your Academy or Club philosophy is it to help players to get contracts if that is the case then you may be looking into bringing in a Scouts and creating recruitment processes where players at your Club can then get scouted and recruited to play either at the college level or to play at the pro level okay so that is for you to sit down and and and think about say right how am I going to build these Partnerships is it with local professional clubs is it through local colleges how I'm going to build this and if you want more help with this reach out to me description below that's going to be the best way you can do that okay but building Partnerships with clubs and colleges to create recruitment pipelines and Pathways for essentially your players at your Club to get scouted recruited to play at the next level uh and then the next one expand geographically so once your your Club is up and running uh if it's very successful you're bringing in um a lot of players and there starts to be demand for players that live a little bit further away from where your training location is then there are options for you to to expand okay so you can open multiple locations where your teams train at so that's a great way it's essentially satellite locations so that's going to try and bring in players from different areas around your city where it's closer for them to come and train okay there might be areas in your city where they don't have a club and you can then create a satellite a club and recruit players under your Club umbrella in that specific area okay there are options of then franchising or licensing options so coaches and this is an example of a coach that I know he was operating a club within a city he was in but because of personal reasons he had to move away and what he did is he sold the well essentially he kept the business but he turned it into a licensing business right so he licensed he that club out to a new owner and then he off he opens a the same Club but in a different location okay so that's another option coaches that are maybe further away but you want to exp expand your business into different locations you could create licensing opportunities for that to happen um and then depending on what Market you're in what country you're in there are potentials ER potential opportunities for Grant government grants depending on how you your your Club is set up if it's a nonprofit um and also sponsorship deals okay so you might you might get sponsorship from local businesses within your area that really like what you're doing they really like your club or the parents are owners of these businesses and they send their kids to play and train at your Club they might decide to turn around and say right we'd like to sponsor some of your competitive team or we want to sponsor your development sessions or we want to be the main sponsor of your training camps okay so there are a lot of options and if you need more help with this reach out to me as I mentioned this is something I'm currently doing at the moment um and if you are at the stage where you do want to scale and you do want to uh create a club from what you're currently doing then this is going to be the best way for me to help you is by visiting the description below where we can connect okay thank you for watching and I'll see you on the next video