Ukraine changed long-range strikes tactics against Russia; Wildberries facilities are main targets
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Ukraine has changed its tactics for long-range strikes against Russian territory, refocusing attacks from oil infrastructure to the logistics facilities of Wildberries, Russia's largest marketplace . According to The Telegraph , the new campaign is intended not only to inflict economic damage but also to demonstrate to Russians that the war is increasingly affecting each of them.
The publication notes that following a series of attacks on oil depots and refineries, Ukrainian drones have begun targeting warehouses of Wildberries, often referred to as Russia's Amazon. In the past few days alone, at least seven of the company's facilities, along with several warehouses belonging to other e-commerce operators, have been hit. This has resulted in the loss of an estimated 15% of Wildberries' total warehouse space.
Specifically, large-scale fires erupted after strikes on logistics facilities in Krasnodar, Nevinnomyssk, and the Moscow region. On Friday morning, drones also attacked two company facilities near St. Petersburg. Furthermore, Russian Telegram channels reported possible strikes on warehouses in Tver and occupied Simferopol. Ukrainian President Volodymyr Zelenskyy has described Wildberries' terminals as legitimate military targets, as they could be used to supply goods to the Russian military. Journalists also point out that the platform offers radios, body armor, combat gear, and other dual-use items for sale, while electronic components could be used in the production of drones and missiles. Meanwhile, Russian authorities and the company itself deny using the marketplaces to supply the military.
However, the psychological impact of destroying these targets is no less important. Robert Brovdi, head of the Ukrainian Unmanned Systems Force, explained its main goal as follows: to destroy "the illusion of a comfortable, well-fed, peaceful life enjoyed by the obedient biomass of the aggressor country."
According to the publication, thousands of Russian entrepreneurs selling through Wildberries have already felt the effects of the strikes. Prior to the attacks, the company amended its contracts with sellers, excluding liability for damages from drone strikes. Other major marketplaces have since made similar changes.
The publication quotes one Russian entrepreneur who lost tens of millions of rubles worth of goods in burned warehouses: "I'm personally heading for bankruptcy." He claims that a significant portion of the lost goods were purchased on credit, and without compensation from the marketplace or the government, he won't be able to cover the losses.
According to Sergei Semko, an analyst at the research agency Data Insight, the two damaged warehouses alone could have stored unsold goods worth between 150 and 235 billion rubles, equivalent to between 1.92 and 3.01 billion US dollars. Meanwhile, according to the Russian newspaper Kommersant, restoring the destroyed logistics complexes could cost an additional 22 to 36 billion rubles or US$280 to 460 million.
As The Telegraph reports, it doesn't yet appear that these strikes would force Vladimir Putin to become more accommodating. However, the destruction of infrastructure that impacts Russians' daily lives could shake the population's indifference to the war. "Previously, the war was a peripheral phenomenon that didn't directly impact the lives of ordinary Russians. Now it manifests itself in the form of fuel shortages and disruptions to online shopping. This negative impulse for the Russian authorities undermines the picture painted by propaganda. The Ukrainian strikes are strengthening anti-war sentiment. People are rallying around a winning government, not a losing one," said political analyst and former Putin speechwriter Abbas Gallyamov.
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