LSU’s Next NIL Move Could Shake Up College Football

And I've wondered why the SEC hasn't done this. Why they haven't been as aggressive. Again, LSU has. But I'm wondering why we haven't been as aggressive. I'm going to play this clip really quick. I don't know if we should be frightened from this clip. Or it's all smoke and mirrors. But I have learned over the last year and a half. LSU, they say some crazy ----. But damn, is it usually on par? It usually hits, unfortunately. I hate to admit it. But damn, it does. This is from ESPN. You guys will watch it. We can kind of take a thought on it. Top 40 donors from PATH, LSU Athletics. I went to the Governor's Mansion either August 3rd or August 5th. To hear a proposal from LSU President, Dr. Wade Roos. That could, and I quote. Quite possibly change the future of college sports. I have heard rumblings of this for a couple of months. No details. But rumblings that Dr. Roos, who has a financial background. Has some ideas to create revenues. And we all understand. That the bottom line in all of collegiate athletics right now. Is revenue. You cannot survive without money. Lane Kiffin cannot come in and bring a recruit in. And go, hey, see all these Jim Thorpe awards? We've also got three national championships. See that huge stadium? Check out this sick locker room. Hey, are you from Louisiana? It's home, baby. Come on in. Doesn't work. And oh, by the way. Lane Kiffin probably wouldn't work here. If you didn't have a ton of revenues. Everything comes down to creating revenue. So that you can spend enough to keep up. If LSU can transform the game. That's going to be something that puts LSU a leg up. Until everybody jumps in and eventually copies it. It's clearly something they've been working on for a long time. If you've got the confidence to send this letter out. And invite that brand of people into the governor's mansion. It's probably going to work. So this is very interesting to me. You know, watching this. You wonder how much of that probably had a huge influence on Lane going to LSU. Because like he said, this has been something in the works for quite some time. What it is, obviously we have no clue. It's pretty been kept type secret. We're seeing, right, with how the Big 12 got the monster contract. We're seeing schools with XRP. LSU already has a patch. They're one of the few schools that have already got an investment for the patch. Florida has not got one yet from my understanding. Which again, like he said, these are avenues of generating revenue. To help support buying your team. Because like he said, nobody gives a damn about taking a picture with a trophy that you won 10 years ago. It doesn't really have any type of correlation anymore. Nobody cares about how nice the locker room is. Everyone has nice locker rooms. This is going to be the next evolution of college football. Which is how can we generate enough revenue to buy everybody that we want to be able to buy. And you don't want to be late to this party. That is one thing for sure. And I think he's spot on, the guy, whoever that was. You don't send out this type of... You don't invite the 40th biggest boosters to this type of meeting. Unless you got some kahunas to be able to host that meeting. And have, obviously, some ideas. LSU has been known to be, I would say, surrounding some unique situations. When it comes to funding and whatnot. But I will say, it has been eerie to me. Watching the Big 12 and the teams of the Big 12. Navigate the way they've been navigating. By signing patches, by doing the monster deal. They are all in on trying to generate revenue on a level basis. Because their rev share isn't as big as the SEC. So they're almost forced to be creative sooner rather than later. And I wonder why the SEC hasn't done this. Why they haven't been as aggressive. Again, LSU has. But I'm wondering why we haven't been as aggressive. 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Use the code HMA down in the description. Using the link in the description down below. PrizePix is good to be right. So I didn't realize this until my buddy came in from the Marine Corps. He's an OU fan. And usually buys season tickets. Oklahoma is now mandatory. Before you buy your season ticket. It depends where you sit. Like premium seating. It's a $2,500 contribution that you have to write to the NIL. Before you even get your season tickets. You have to give them an entire check to the NIL of $2,500. And then turn around and pay your season tickets. On top of it. So there are teams out there doing some stuff that we've been calling for. A mandatory donation for away tickets. Is Florida doing that too? So it's sort of a thing. I was shocked. I'll tell you what happened. I was at Swamp the other day getting dinner. And I click order. It's on the thing. Do the check. Then the girl comes back over. And as soon as I click no receipt. The next thing that pops up. It's an automatic. Do you want to donate to Florida Victorious? $10, $20, $30. I love it. I've been asking for it for so long. I'm like wait until I tell Cody this. This is going to make his day. I'm like dude I just came in for a burger. I love it. McDonald's does this and I think it's fantastic. Do you want to round up to the Ronald McDonald house? Do you want to round up to Florida Victorious? So easy. Yes. If my burger is $15.50. Make it $16.00. Let's go get a de-tackle. Who cares? I don't care. Imagine getting basically a dollar on every transaction per day. At a stadium. At baseball games. It's so easy bro. So easy. Just slide it in there. We're not financial gurus. They may do it and we don't know. Because I am not spending money at those concessions. Those are unbelievable. It's like $16.00 for popcorn at Conjure. It's ridiculous. LSU plays by their own set of rules. They always have. Here's the thing. We bitch and complain about these schools playing by their own set of rules. We should too. You should. I've always played by my own set of rules. This whole thing was created by I don't follow the rules. I do what I want. That's why I go the way that I do things. I'm a big believer in doing your own thing. Especially in this world I can't really get in trouble. There's nobody to report to. The argument that colleges make is we report to nobody. No you don't. You don't report to anybody. They fired their athletic director and then hired Lane with no athletic director just because they wanted him so bad. The governor hired him. There is no strategy here. There's no reporting. The nastiest thing I got in the chamber though for NIL is every single away ticket that you sell like visitor ticket you bang them for 50 bucks. Straight to Florida Victorious. Every rival fan buying tickets I don't know if you can do that legally. How do you know who the rival fan is? The visitor side. It's pretty I don't know. It's pretty easy to pick out. Also the thing with Oklahoma that was kind of a shocker was that they're dinging their season ticket holders $2,500 that you gotta write a check before you're even allowed to pay for your tickets to the NIL. They do it at UF too because we got season tickets last year and my dad's like Matthew what is Florida Victorious that's making me donate. It's a thing. It's part of the season ticket package now. Which is good. We have to quit. We in Florida have to quit being and I apologize for the morning ears pussies in this new world of the NIL. That's what's happening here. We're scared because of the Rashada thing. The Rashada thing made us scared. I wouldn't necessarily usually bite on a video like this from an LSU thing but like I said the one thing that I learned quickly what I've learned by watching LSU is that usually when they bark a bite follows and so I hate it but they're not just blowing smoke there is some legitimacy there I think again what it is we obviously don't have a clue but I think the way that he looked at it of hey they're bringing everybody together we're seeing I mean Texas Tech obviously has moved the needle to a certain extent of how they've approached some things. Again you're watching I do believe these commissioners have a lot of egos and that could be why the SEC teams haven't done a lot but this is where I think the heat's going to get back onto Strickland where I believe watching this and seeing other people is Strickland is very good at staying within the rules and building a college around rules that are implemented and what I mean by that is you've got great CEOs that can come in and run a business that is already sustainable that is your typical Fortune 500 company. Then you have CEOs that are good at building stuff up. Taking a company from X and building it to a powerhouse which then ultimately becomes taken over by HR and then it becomes your big Fortune 500 and that CEO would then move on because they don't manage well within the rules. Does that make sense? I'm the latter. I'm the guy that's I don't manage well within the rules. I'm not your HR guy. I said something the other day I got in trouble for it. It wasn't even that bad. Probably was. That's why here is great because I can still do what I want. I'm a much better in operating my own horn of like I'm this guru or anything but I function better in a building. Hey be creative go break things world and I think Scott which again both of them are needed. I think we need a little bit of both right now and Scott either needs to hire a guy that can help him push himself. He's old school right or he's got to figure out himself. My mic is I hear it. Go ahead Matt. Okay. What I was going to say quickly is if this video came from an NC State or an FSU or a SMU we wouldn't think anything of it but because it's LSU like I believe them like they're going to they always have an idea up their sleeve and they're always first like they're first to everything that they are that I think that you know the Gator fan base is so big that we have we've kind of missed out on opportunity. We probably could be up there with Texas Tech and LSU when it comes to spending and Texas when it comes to spending power because the fan I mean we're this is July 10th and there's 390 people hanging out with us and this video is probably going to see do thousands of views like no other fan base has a fan base like this that is starving for you get some winning get some winning on the field watch out like the donations are going to flow in the problem is Florida's NIL situation has always kind of been a little rocky they had obviously they started the school didn't even ever sponsor it or do anything with it and then they sold it Florida Victorious had a rebranding after that like we've kind of been behind the eight ball we thought we were innovative but we really weren't we got it we have to the donors are going to donate right but the fact of the matter is is you can you can hit another level with Florida Victorious if done the proper way there's thousands and thousands I mean it's one of the biggest alumni living alumni's out there like the logo means wait they're on everything the problem is you got to have a killer running that NIL and that's going to be innovative push the needle send out emails send out flyers do do stuff that gets the fan base involved as many things as you can get to donate money this should be like a presidential campaign you should be tired of if you're in the local area you should be tired of seeing Florida Victorious up on your your TV screens radio billboards like it should be like oh my gosh is election over yet like Jesus everywhere everywhere that we get it they need to get back with the podcasters they there's some serious things that they could really they have the keys to to a Ferrari they just need to put it on the track and get the right driver they've done better they have done better from a student student perspective when Tommy came back I was almost annoyed I thought it was funny it's like I got an email straight to my student email Thomas Hawk is back buy your season tickets and donate to Florida Victorious today and there's a whole article about it in my email and then what I realized that NIL is it's kind of like a job and what makes a job so difficult is to get a job you need experience you can't get experience without having a job but you need experience to get the job so it's like how are you gonna you it's hard to get money when you don't when you haven't shown the wins on the field to earn the money but you can't get wins without money like that's what makes it so difficult and that's why I'm glad Sheldon was dumb enough to give me this job because I don't know how I not it's hard to get a job and no experience but I think that it's just so important to get the money to win games because once you start winning games it's just gonna flow in but that beginning is so hard like that we had no money in basketball we went to Nadi and all of a sudden we're rich that's it like once you win without money the tough part is you gotta get to the winning and sometimes you gotta be able to you also gotta spin before you win sometimes but look