The Outdoor Industry Does Not Want You To See This ⛔

The outdoor industry has a dirty secret. They don't actually want backpacking to be easy. Confusion sells gear. One man disagreed and built a company to blow the whole thing up. The reason why isn't what you think.

I spent two days backpacking with Scott Jensen, founder of Near Zero, in the mountains of Arizona to hear the real story behind the brand. We hiked into a spot his late father Dean discovered over a decade ago — a place the family now calls Grandpa's Hideout — and had an honest conversation about legacy, obsession, and what it actually takes to get the next generation outside.

Check out Near Zero's bundles here: https://nearzero.co/collections/bundles