Cha Eun-woo & Go Yoon-jung’s Dreamlike Chemistry in Marithé François Girbaud Campaign

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Step into the emotional elegance of “Call My Name, Marithé François Girbaud” — a cinematic fashion campaign starring top Korean actors Cha Eun-woo and Go Yoon-jung. Shot with nostalgic warmth on 16mm film, this campaign directed by Yoo Kwang-hwang captures the beginning of a connection told through names, gazes, and subtle emotion.
The campaign marks the first time the two stars have collaborated onscreen, sparking major excitement among fans. With a French-inspired setting, soft tones, and minimalist storytelling, the visuals speak volumes. Watch how fashion, art, and emotion blend seamlessly in this 2025 visual masterpiece.
Popular actors Cha Eun-woo and Go Yoon-young have joined forces in an emotional campaign
for the famous fashion brand Merith François Gerbaud.
The new campaign titled, Call My Name, Merith François Gerbaud, was released on May 13.
And immediately caught the public's attention as it showcased the first collaboration between
two young icons known for their extraordinary visual charms.
Directed by Yuk Hwang Hwang, who is known for his artistic sensitivity and directing
quality in the Korean advertising world.
Although it is only an advertisement clip, the campaign is made like a short film.
With the theme of the names, the campaign depicts the beginning of an emotional connection
between two individuals through the moment of calling each other's names.
With Go Yoon-young and Cha Eun-woo respectively narrating Merith and François Gerbaud.
The romantic and cinematic feel is enhanced by the use of a 16mm film camera that displays
the warm texture and atmosphere typical of France.
The deep gaze, calm movements, and chemistry between the two create strong emotions and
a wide interpretation space for the viewer.
As if watching a scene from a romantic movie.
The campaign video has been available in 15 and 30-second versions on the official Merith
François Gerbaud YouTube channel starting at 10 o'clock on May 13.
In addition to digital platforms, this advertisement will also appear on television, Netflix, outdoor
advertisements such as Docendero, and subway stations.
This advertisement is also displayed on Korean Air flights.
