NOKIA - NHÀ VUA GỤC NGÃ TRÊN ĐỈNH CAO | CÂU CHUYỆN KINH DOANH

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NOKIA - NHÀ VUA GỤC NGÃ TRÊN ĐỈNH CAO | CÂU CHUYỆN KINH DOANH
Nokia đã từng là công ty công nghệ hàng đầu thế giới vào những thập kỷ trước, chiếm lĩnh hơn 30% thị phần thiết bị di động toàn cầu. Tuy nhiên, chính những quyết định sai lầm của ban lãnh đạo công ty này đã đưa nó đến bên bờ vực của sự suy tàn. Hiện tại thì sau gần 1 thập kỷ kể từ khi bán lại mảng di động cho Microsoft, Nokia đã “trở mình” sau những thất bại đau thương.
Chào mừng các bạn đến với Học viện Bò và Gấu. Trong video lần này, hãy cùng chúng mình tìm hiểu nhé
Hoang Công Nghệ, king of the phones, has a unique position that no one can touch.
Well, if you think we're talking about Apple and iPhone then you're wrong.
Although both iPhone and Samsung currently possess the most advanced designs and features,
But to reach the position of a king like Nokia has ever had, perhaps not yet.
So what caused a force once considered the sole force in the phone market to collapse so quickly?
Welcome to the Academy of Cow and Goat.
In this week's video, let's find out together about the Nokia phone empire and why it's so popular.
In the early 2000s in Vietnam, from the village to the city, from the old to the young,
Everyone is too familiar with this legendary song.
Even a three-year-old may not need to look at a snake so easily.
At that time, when you were holding a Nokia 6300 Gold, Nokia Express Music, you were definitely a player.
And if you're a person who likes unique things,
The Nokia 7610 and Nokia N-Gage will give you an experience that no other brand can offer.
There's simply a cell phone to make calls,
Then 1200, 1202 and this time 1280 is the perfect choice.
A cell phone is a good thing.
If you get caught, you'll have to try and get a new one in a week.
The phone's high temperature and a variety of accessories are made for its heat.
The Vietnamese market is so dynamic.
Worldwide, Nokia was the name that dominated the market with about 40% of the mobile phone market in the 2000s.
At its peak, Nokia's stock value reached around 60 euros a share and had a definite influence on the world economy.
Even the former CEO of Nokia, Joma Olila, still insists that
At Nokia, we don't just sell our phones.
But here, we are also responsible for the development of both the economies, Europe and America.
It's a great day for you.
But just a few years later, in 2014, the phone brand was officially launched in front of a huge audience of people all over the world.
So what caused an empire to change so quickly?
I'll tell you what I'll do!
Like Nokia, I also know it's a multinational group in Finland.
However, it is not well known, originally Nokia's only a paper factory
Friedrich Edelstein was a mining businessman from a long-established family in Tampere in 1865.
At that time, the bursting of the industrial revolution had spurred the development of the journalism industry.
This has led to a rapid increase in demand for paper, to meet the growing demand in the market at the time.
In 1867, Friedrich decided with his best friend, Leo Michelin,
Open another paper factory, put it in a small town near the Nokia-Volta and get the name Nokia App.
After almost 100 years of operation, Nokia continues to be strong.
In 1967, Nokia officially merged with the CSA and the CSA.
He founded the Nokia Group, Nokia Corporation and appointed Kari Karamo as chairman in 1977.
With his knowledge, experience, and experience, he has shifted his focus from manufacturing electrical cables and paper.
Becoming a pioneer in the telephone technology industry full of potential at the time.
Immediately, he established the Ministry of Research and Technology Development called Nokia Mobile Center in 1980.
And then he took many electronic companies to realize his ambitions.
In 1982, Nokia launched the first mobile phone in a car called the Mobira Senator.
And just five years later, that is in 1987, for all intents and purposes, they produced the Mobira Cityman 900,
The first handheld phone with a true body size, capacity of up to 800g and cost 24,000 marks per unit,
The equivalent of 4.650 euros, somewhere around 300 cents of khoai is currently on sale but still as expensive as fresh.
With the explosion of the Mobira Cityman 900, that part of it became the birthplace of a series of breakthrough technologies around the world.
Six years later, the company continued to launch the Nokia 1011 and immediately became the biggest seller with 8 million units sold by 1992,
Nokia has become an idol in the phone and telecommunications industry.
However, the economic crisis in the country has partly put the business situation of the local enterprises in a bad light.
The Nokia Group is in business in many industries so it's also difficult to avoid a loss scenario.
Revenue fell from $6.5 billion to $4.7 billion by the early 1990s.
Seeing the tense situation, Nokia's CEO at the time, Joma Olila, had decided to sell off all other business divisions.
There's paper, cable, and so on to focus entirely on mobile phones and telecommunications infrastructure.
In 1994, Nokia launched the 2110, the company's first phone with a legendary ringtone.
And immediately created an earthquake all over the world.
The tiny, super-sophisticated, yet still homey...
The Nokia 2110 has made other phone manufacturers know how powerful a mobile phone is.
The target for Nokia 2110 is only 400,000 units.
But they eventually sold up to 20 million phones worldwide.
Not stopping there, Nokia is continuously launching the next super product.
Nokia 7110, Nokia 5160, Nokia 8810 and Nokia 3210 are among the first phones from other manufacturers.
Especially since Nokia took Motorola out of the market to become the world's top-selling carrier in 1999.
Before the new century, a thriving era of digital,
products of revolutionary technology such as digital cameras,
Listening to music, CDs, DVDs, all that stuff, all the time.
Nokia took the opportunity, introduced the world to Nokia 7650 in the year 2001
And help your company with $4.5 billion.
Because this is the first phone in the world equipped with a camera that can take pictures,
- Save the photos with the color screen.
This super product is coming to another super product.
In 2002, Nokia made the 6650, equipped with the first 3G technology.
Can you shoot video with a Nokia 3650?
With the technology, Nokia is now reaching out to ordinary users.
And then in 2003, the Nokia 1100 was launched.
This is a mobile phone product,
The main functions of this phone are listening, calling and calling.
If you don't know how much Nokia 1100 superfood is,
Although it has been discontinued since 2009,
But the Nokia 1100 is still the best-selling phone in the world.
With about 250 million machines sold,
contributed to bringing the name Nokia to all classes of society.
The very explosions that Nokia created.
The Finnish economy has become the most prosperous in the world.
This is the time when former Finnish Finance Minister Alexander Stubb
It's called the economic crisis.
In 2004, Nokia accounted for 40% of the world's mobile phone market,
Something that up until now, the iPhone or the Samsung hasn't been able to do.
With the status of a king,
Nokia is constantly looking at phones like this.
I thought that Nokia would be the market leader in these products.
Like the Nokia N-Gage for those of you who like to play games,
Nokia 7280 with a design-specific phone son
There's a Nokia E70 with two phim tables.
What's the best thing to sell?
From 1996 to 2001,
Nokia's turnover has increased fivefold from 6.5 billion euros to 31 billion euros.
What a surprise!
Nokia has officially IPO on the Helsinki trading desk,
HEX entered into force on 1 January 1995
The price is 24 euros for each share.
24 euros in this case is about 400 thousand.
I'm not going to vote for Vietnam.
So you guys know where the stock is?
Get in there!
Enter, use the free transfer service,
Open an account and you'll get an extra 2 lbs.
So what else you got but no account?
Enter, simplify your investment for the Viet.
I'm opening an account in the description section below.
You!
In the first year of 2006, Olli Pekka Kallervo
I'm appointed as the new managing director in place of Joma Olila.
This is almost the complete opposite of Joma.
Sau khi tái cấu trúc tập đoàn, the government of the Republic of China
Instead of focusing on testing new technology as a task,
Then you can have a second phone call.
Nokia and common phone number 1
to shift your strategy to the pursuit of profit,
It's more than just a traditional phone model.
Besides, Olli Khi this is a very tough strategy.
That's all of Nokia's branches in the US market,
where you're looking at the company's biggest market,
To focus all in fully on emerging markets like Asia and Africa.
And these changes have immediately taken effect.
For two consecutive years in 2006 and 2007,
Nokia has consistently achieved good growth in terms of sales and profits.
Even in the first year of 2007,
Nokia reached a turnover of $75 billion, the highest in the history of the company.
Doanh thu bùng lỗ, Olli Pekka Kalavau decided to reach his goal
Nokia is consolidating its leading position in the mobile phone market.
However, he did not realize that
The number of people who are on the brink of collapse.
Ngay mông 9 tháng 1 năm 2007,
Steve Jobs' Apple officially launched the first iPhone.
The phone is completely new.
There are only four physical buttons, equipped with a minimum camera.
And a handheld device to unlock the Jobs's running on iOS operating system.
The launch of this phone has completely changed the way people think about smartphones.
However, in the eyes of Nokia's management at the time,
iPhone is a beautiful but useful phone,
It's too expensive.
If you compare the same phấn khúc high,
Their Nokia N95 is clearly completely overrated.
Even, to the point of being a public figure,
Some of the company's leaders are still saying that
The products on the air are not Nokia's threat.
And they're never going to have any lasting effects on the market.
In early 2008,
Google has launched an Android operating system on its smartphones.
This is seen as an operating system with flexibility and user customisation.
and where manufacturers are comfortable creating their products to put them to use,
The growth of Google Play has been very strong.
They're going to be there in the end of 2008.
It has seriously affected the global economy.
Nokia khi this is also not there exception.
When it announced a 30% drop in profits just a year ago,
A company has laid off more than 1,700 employees
And you're gonna get your first five in almost two decades.
Although the pioneer in the smartphone market,
But the company is still marketing with the Xin Sea operating system.
Faced with the rapid and powerful growth of iOS and Android,
Nokia's senior management has admitted that
It's too slow to respond to the changing mobile phone market.
And it's slowly losing market share to competitors.
From its position as a leader in the mobile industry, Nokia was slowly slipping into crisis.
In March 2010, Nokia's market value dropped to around $50 billion.
Besides, a series of competitors like Samsung, Huawei, Oppo
It also started to grow and target Nokia's market share on the very game they dominated.
With the goal of reversing the world flag, on 10 September 2010,
The Nokia leadership decided to fire Olli Pekka-Kallavoo and the trio of Stephanie Loeb,
Formerly head of Microsoft's enterprise software division, he's now the new CEO of the company.
Right now, Nokia is working on a new operating system called Meco,
But Loeb's not so much a man as he is a man with his own agenda.
with Microsoft's Windows Phone.
According to Bloomberg,
Microsoft has to come up with a billion dollars to give Nokia the rights to the ads.
I'm developing mobile phones that run the Windows Phone operating system.
It feels like this partnership is gonna get you both back on the racing circuit,
In just a few months, Nokia has sold over a million Lumia 800s in high-end retail.
And the Lumia 710 is in the middle class.
But Microsoft dropped out with Windows Phone.
Nokia once again fell into crisis and was in danger of collapse.
In 2012, Nokia recorded a loss of more than a billion dollars.
Since then, it has officially been Samsung's top 1 position in the mobile market for 14 years.
In 2013, Microsoft decided to sell $7.2 billion to buy Nokia's entire mobile phone business.
This business has officially put a stop to the journey of a mobile phone.
In 2016, Microsoft sold a mobile phone to FIH Mobile,
A company with Foxconn Technology Group and HMD Global for about $350 million.
This trade mark includes the right to use the Nokia trade mark for mobile phones and tablets,
As well as transferring manufacturing plants, patent rights and employees.
At present, HMD Global is still the company responsible for developing, manufacturing and marketing Nokia's new phone products,
From a smartphone to a basic phone.
It looks like it's going to be a disaster, but the truth is, the Nokia is still not completely disaster-proof.
Since you've been out of the mobile phone world, Nokia is now focusing entirely on what's left of the mobile phone world.
There's a lot of networking equipment and telecom software.
Nokia Networks, a company founded in 2013, has a stake in CMX.
That's where Nokia's nose is in this area.
Nokia Networks provides 5G, 4G and 3G mobile network solutions to networks worldwide.
Even then, according to the 2023 financial report,
Nokia reached sales of $26.2 billion in telecommunications network equipment and software,
3.2% increase to $25.4 billion in revenue by 2022.
Despite trying to get Nokia back on the smartphone race track with the likes of Apple and Samsung,
Nokia but now it's just there name to remember about the days when you were here.
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Bye, bye, now
