PHÚC LONG - HÀNH TRÌNH KHẲNG ĐỊNH VỊ THẾ ÔNG VUA TRÀ VIỆT NAM |CÂU CHUYỆN KINH DOANH

G-Dragon is a famous Korean artist, we don't need to say too much about his fame anymore. Well, today we'll come to the subject of Phúc Long. A brand of Vietnam high quality, with a life span of almost 50 years. He is a senior figure and occupies the top three position in the coffee industry in Vietnam. Welcome back to the Academy of Cow and Goat. This week, share with us the story of Phúc Long. And how this brand helps media get closer to Vietnamese youth! Phúc Long's father is Lâm Bội Minh, born in 1946, a Khoa who lives with his grandmother in Saigon. My mother went to work growing tea in Lâm Đông. Every day when he was with his mom, he would often look at me in his tea and coffee shop. It's been a long time since you've even started to trust me with the trails from this land. Thanh xuân like a cup of tea, uống xong a boat ti. When he was 16, he went to work for a freight forwarder. The master of Lam Bội Minh was very busy at that time. Every hour, Lam Bội Minh sat with his boss Chen Chu Chen and he enjoyed his tea. Sau chén trà, Lâm Bội Minh was special inspired, addicted to face the trà in a good way. Until 1968, with faith in my tea burning in my team, He started the start-up at the 134-block of President's Street. This is the road to Chao Bac Liem, District 5, HCMC. At this time, the goods of Lam Bội Minh are still just a pushcar left in the streets. You go to work, you push the car. Work is also called okay áp, you eat sunny sunny rain too hard So you decide to say goodbye to your favorite body pusher. Until 1975, Lâm Bội Minh opened a shop at 307 đường Lê Văn Sĩ, district 3. This time they'll sell more drinks, but only coffee. These days, it's really just limited liability companies. Lâm Bội Minh must ensure the work from A to Z, from the raw materials to the giant say Xiếp hàng. In Saigon, it's true, but every day you have to drive to District 6 to get your stuff and then go to all the places in the city. When you come to ask Lê Văn Sĩ, you'll get a gun. So Lâm Bội Minh must stand on the bridge for wind to blow over him and then he comes to meet the owner of the hotel to help him. When you work, you're accumulating four, you're adding a little corner to your house, and you're standing in a giant cafe. Each man had to work for more than an hour, but there were days when he could do 120 hours, and he could do all the work. And he didn't help you, step by step, starting in 1980 Lâm Bội Minh experiment when he sold coffee machines and drinks to make tea, A model usually only served at high-end restaurants at the time. So they're sold in a store with a Chinese name for a seafood called Phục Long, The same voice below me that I don't understand what it means. At number 63 Street, the street is very quiet. Thanks to the addictive taste of these quality drinks, Especially today, Phúc Long's brand gradually becomes familiar to the people of Sai Thanh. By the year 2000, the company Phúc Long Commercial Production Limited was officially established. Among dozens of different drinks bars in Saigon, How does the Phúc Long tea make you feel? It's very sweet, very strong but it's not too hot and it's not too uncomfortable. Lâm Bội Minh screening trail as she sits singing with her voice. He still uses the method of handcrafting from the beginning of the day until the end of the day. I'm gonna try it 300 to 500 times to get enough of it out of my system. The taste is real, the aroma is fresh, the taste is characteristic and the taste is very good. But the culture rewarded her and the way she talked to him was just right for her. So Lam Bội Minh had to save a lot of time to find a way to make the younger customers also be addicted to traditional tea. He used to mix the aroma of traditional tea with fruit or some homemade, From there, they created a formula that made drinking addictive, not permanent. To maintain the quality of raw materials in the rain, In 2007, Phúc Long invested in a couple of factories in Thái Nguyên and a tea and coffee processing plant in Bình Dương. Just like the BNSE invested heavily in the Entredx app so you can maintain your investment experience more secure. Entredx, a free stock exchange application, is easy to use, open an account and get two more classes. So what's left to open an account for? Enter, simplify investment for the Vietnamese. When fully equipped, in 2012, Phúc Long began to enter the shopping centers in Saigon. With the first store at Crescent Mall on a self-service model, it's a modern no-frills style. And just three years later, he's got 10 shops in Sài Thành, and he's got a secret weapon in his hand, helping the brand to step into a new world of power, a new empire. Like old days Hanoi is on the old street, when in the southern tip, the fresh tea leaves of Phúc Long have made it hot all the time like Saigon's weather this season. At this new time of year, people line up for an hour just to drink a cup of Phúc Long tea. There are even services like a train station in Phúc Long in Hà Nội because many people have their own train. The effects of the tea have helped Phúc Long's reputation to grow stronger, to the point that the use of the same tea in Phúc Long has also become something very popular. To this day, this drink has also become a staple in many menus of Vietnamese coffee shops. Not only has a signature, but Phúc Long is also a name that you will drink and say for the rest of your life. Because it's been with me since the first day of Lam Bu Minh, it's a brand that's tasty. You must say that drinking Phúc Long's milk is a different feeling than drinking your mouth. Just one of those... I'll buy you a cup of Phúc Long milk 30 đường 50 đá xai lờ and some more black leg. You're not in a black train. You drink milk without a train, you eat food without electricity, you go to school without food, you forget about it. Well, we've got a white train here. If Highlands has a strategy of three legs, coffee, tea, freeze, The thing about this product of Phúc Long has to be 10 legs. I'm going to all the stones and cafes. Just like you're having a baby, Phúc Long will have a baby. He mentioned another glass of scented nose water and a glass of white phao giòn. So a little topping of nuts and a quick day of fun then stop humping all the rocks and everything will be fine. Phúc Long is truly a battle-hardened player in the fast-paced race of the big food and beverage industry. Because the big shopping centers in Saigon are all there, Phúc Long is all there. Lotte, there is Phúc Long. Takeshimaya, there is Phúc Long. Landmark 81, near Phúc Long. And also because I don't have any friends, So wherever there's a Starbucks or a Highlands Coffee, there's a Phúc Long line next to or near it. Although standing next to the big ones, Phúc Long never got a step further, but he was getting higher and higher as he went. Onan tạc Sài Gòn đủ rồi thì đến năm 2018, sau bao ngày cho fan thủ đô eat bơ, Phúc Long also opened his first base in Hà Nội, But when the capital is ready, the Highlands and the Coffee House are choosing their first choice. But in just over a year, Phúc Long opened 19 branches in Hanoi, Phúc Long's total number of stores has increased to 47 stores in 7 major cities across the country. The brand itself also recorded a turnover of around 779 billion in 2019, 65% increase so in 2018. I thought everything would be fine. Then one day in 2022, Phúc Long announced that they had gone to Masan's. The situation in Phúc Long has developed to a certain extent and is very urgent As well as being a trusted companion so you can reach international. But now I want to invest in a brand more energy to reach the user directly. So there you are, just met. He agreed to sell Phúc Long cho Masan for 6.400 billion won for 85% stake. They're going to another house. Phúc Long immediately was beaten to death, Join the Point of Life strategy to save customers time And cost only one purchase of Masan. Now, you've been thinking about this. I'm going to Winmart shopping, time is running out. So naturally you see a kiosk in Phúc Long ready for you to order right away in the supermarket? Well, that's the strategy to help customers experience shopping space. Ordered water convenience of Masan thôi, And not save much for your children. However, this water still helps Phúc Long to go viral at a fast pace. In just one year, the entire country has had 1,000 kiosks like this. Since it was under Masan, the number of Phúc Long's shops has increased to 132. doubled before it was bought back. In 2023, Phúc Long has a turnover of 1.535 billion won. And the brand that makes the most profit for Masan, With a rate of 65% of the total profit that Masan has obtained. Generally speaking, this business is exciting for both the buyer and the recipient. With nearly 50 years of experience in the food and beverage industry, Currently beside you Phúc Long is a lot of competitors who are young and healthy Fela is a Catinat with a very unique business strategy. However, I still haven't seen any worthy opponents. One dose is said to be, take two doses is the same as Phúc Long is given to you. Thank you for watching the video. Please like, share if this video has provided useful information And don't forget to subscribe to our next videos. - Bye, now.