Les souliers d'intérieur : "slippers" et chaussons élégants.

Ladies and gentlemen, hello and welcome to this new episode of our Sartorial Discussion. We are again with our friends Jacques and Vincent from Mes Chaussettes Rouges. I think we're going to call them permanent contributors to Sartorial Discussions. It's funny because when we talk about their company, it's a stroke of genius. We don't say Les Chaussettes Rouges, we say Mes Chaussettes Rouges. These two are smart, because we almost identify with them. We don't talk about their red socks, we talk about Mes Chaussettes Rouges. And so we are again in this place that we particularly like in public with friends. So a little clap to say hello to everyone. Thank you very much. It's funny because it's the only show in the world where we applaud before we start. So I hope we're going to be good on the subject. Today, we're not going to talk about socks, not yet. We're going to talk about socks. So when Jacques and Vincent came to see me, when we spoke on the phone a few months ago, they told me, you know, Hugo, we'd like to do a show on socks. And in my head, socks, right away, what did it evoke? It evoked my grandmother's underpants. It evoked these kind of things, a little deformed, that we all had a grandmother or a grandfather who wore underpants with a little fur inside. Well, I live half the year in the United States, so some even wear shoes with Mickey heads. So socks, for me, were not immediately a subject that, sartorially speaking, interested me. But yet, when Jacques and Vincent began to tell me about the range that was beginning to develop, to touch, let's say, these inner shoes, I think it's a little nicer to say it like that. Well, in the end, I got interested in the subject. We decided to dedicate a short show to it. Sartorial discussions, when we say short, at home, you know, you're already taking at least 20 minutes. But we'll see. The last time we did a show together, we did 1h06. I don't know if you remember, at home. Dinner included. So we're going to talk about this movement today. So, again, I think this desire that you had to develop your product range towards a little different things is also a little circumstantial. That is to say, since the health crisis, since the confinements, etc., more and more people have been working from home. More and more people, by the way, are getting used to working from home. And it turned out that the indoor shoe market, or indoor shoe, I don't know what we're going to call it, is developing. And that's something you've already noticed. I wasn't going to say take advantage of it. It's a bit of an abuse of language. But in any case, you've been thinking about how to continue the Sartorial approach, even for people who stay at home. So tell us a little bit, Jacques and Vincent, the genesis of this idea of ​​developing a nice range of indoor shoes, of indoor soles. Come on, let's say indoor soles. Indoor soles, it's a beautiful expression. It's like you just said. First of all, it's connected to what we do, because it dresses the foot. And our job for 13 years is to sell socks, to design socks, to find the best place to make them. And so, dressing the foot, that's really what we've been doing for 13 years. It's very natural to us, in a way. And it turns out that, indeed, with the COVID crisis, teleworking, which, in fact, despite everything, remained in certain branches of activity, we saw some of our customers tell us, but in fact, I use them a lot less, because before, I put them on at 7.30, at 8 o'clock I was in the street, and so I started using my socks at 8 o'clock. Now, when we telework, we're going to buy a sandwich at 3.15. So, in a way, a third of the day was already gone. We had a slightly different consumption of socks. And it also turns out that the boundary between what is domestic and what is professional life is much blurrier than before. It's true. For a long time, we left our homes, we went to work, we came back, we were no longer at work. Now, people... Well, it had started before, answering emails from home, a lot of people did it, etc. But now, it's much more massive, in any case, as a movement. And so we said to ourselves, that's it, getting dressed is what we know how to do. There are new uses. People work from home, etc. I think it's a good idea. It interested us to develop this track. And what also interested us was to bring a kind of domestic elegance. Yes. So that's a subject that interests me a lot. Because there's always something that caught my eye right away when I saw these things. We talked about it with Vincent just before. We said to ourselves, but it's still really paradoxical, all this. Because after all, we dress when we go out. We dress when we go to work. We dress when we go to a party. We dress when we go to meet, maybe family reunions, yes, from time to time. But still, the vast majority of the time, we don't dress for our family. We dress for the outside. And I think there's a nice gesture behind the fact of developing a range of somewhat elegant interior underwears. Because after all, it's not stupid to dress at home for the people we love. That is to say, it's pushing. So, of course, some of you will say, hey, guys, it was the 19th century. We're not going to get dressed up every night to go out to eat. Although that wouldn't be bad. But it's still a bit exaggerated. It's a little bit, how to say, desynchronized with the time we live in. But I think it was Vincent who drew my attention to this. It's really this notion of, and after all, why not? After all, why not be as elegant at home and pay homage, in a way, to his family? You wouldn't know better. So, in the range of interior underwears, we're going to dive in. We're going to put our hands in our shoes. That's the case. It's something quite interesting. Let's say there are two big families. There are closed interior underwears. Okay? So, we call them sleepers, usually in English. So it's always complicated with the English. Because every time you put a word, they say the opposite. Roughly speaking. Just for the record, do you know that a shirt with a simple-needle seam, which is the sum of the luxury in sewing, which makes a very small hem on the seam, and not the double-needle seams, we call that an English seam. And you know what the English call it? They call it a French seam. It tells you how well we get along with Pierre-Fidèle Bion. We always had... We obviously pay tribute to the Queen, but we always have a semantic problem with the English. That is, we say one thing, and they say the opposite. So, they talk about sleepers, while for me, a sleeper, that's a closed shoe. And the second big family is the open shoe. Okay? So, we're not going to talk about flip-flops between us, ladies and gentlemen. But in fact, these are the two big style figures, closed or open. Right? Right. These are the two big styles. So, we can maybe... What brings them together is to be flip-flops and to have the same functions, both of them. That is, in both cases, they will allow the same hygiene. That is, in both cases, you will be able to remove your shoes from your home. Yes. And it's one of the main features of the flip-flop. I always kept my shoes at home. I had no problem with that. Not Vincent, because he lives in a Bosmanian house. In my opinion, your neighbors below were not very happy. Indeed, since I've had them, it's really a pleasure to remove your shoes very quickly. Yes. And then, so that the party starts. And that's what you were saying earlier. In fact, the idea is to have outfits for the family, maybe a little less formal, but not less elegant. To make the distinction between more formal and more elegant. Yes. And so, that's the first utility. It brings hygiene, because you put less shoes at home than outside. Yes. On the other hand, there is something that... Excuse me for interrupting you, but there is something that amazes me about you, because you don't have to come out of Saint-Cyr. I was going to say Saint-Serre, because I'm passionate about Saint-Cyr. It's one of my friends who always made the mistake of saying, you don't have to come out of Saint-Serre. I would like to come out of Saint-Serre. A priori. I like to go back, even in this case. You don't have to come out of Saint-Cyr to understand that if people adopt shoes, they will less damage the socks when walking barefoot at home and you will sell less socks. You are aware of that. Yes, yes, but the important thing is that people are happy and that they come back, maybe later, but more willingly than if they prematurely wear their socks when walking barefoot or in socks at home and make holes that come too quickly to their liking. We have a lot of clients who call us and tell us, well, a lot, a few clients who call us and say, ah, I don't understand, my socks are holes. We tell them, very well, send us pictures. And in fact, we can see that they find them under the foot. However, it is not at all a friction area. The two friction areas are the heel and the front. So, if we want our products to last as long as possible, we have to implement what allows it, and what allows it is that people stop walking in socks at home and instead put on socks. But for that, they have to have nice socks. It's still strong what you're doing because it's a global approach that is interesting, respecting the consumer and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment and respecting the environment