What is BRAND MARKETING? 5 key elements of successful Brand Marketing. Brand Strategy examples.

Is your company investing in Branding?

When CMOs in Gartner’s 2022 survey were asked to report their budget allocations across the marketing department’s program and operational areas, brand strategy and activation accounted for nearly 10 percent of the overall marketing budget. Another research by Gartner also shows that brand strategy is one of the areas CMOs should prioritize to ensure the growth of the companies.

Brand has become more important than ever. The power of a healthy, vibrant brand has sustained many organizations through challenging times, and as buyers are overwhelmed with options in virtually every category, its impact has become clear.

How much do you know about Branding? How to build a Brand with Marketing? Can you do Brand Marketing if your company is NOT a corporation with a huge marketing budget?

I have a wonderful chance to listen to pure gold from Quinn Dao about Brand Marketing. Quinn has 10 years of experience in Digital Marketing, and she is super passionate about Branding and Brand Strategy. In this podcast, you will learn:
- Why is branding so important today?
- What is a brand?
- What is brand marketing?
- How is brand marketing different from other marketing activities like demand gen, performance marketing, content marketing?
- Brand marketing for B2C vs B2B
- 5 key elements of Brand Marketing
- 2 Brand marketing examples from Quinn's work experience

Guest introduction: Quinn Dao
- Former Senior Marketing Manager at Aiven, a Unicorn Software company in Finland.
- 10 years of experience in Marketing and Branding.
- Quinn used to be in the digital team relaunching Nokia 3310 back to the global market in 2017. Nokia 3310 is a phone with physical buttons on it. It's one of the most successful phones in the world and one of Nokia's most iconic devices.

Connect with Quinn on LinkedIn https://www.linkedin.com/in/quinndao

Disclosure: At the release of the podcast, Quinn is no longer with Aiven due to a recent change in her employment, but it does not affect anything she shared in the podcast.

#branding #brandmarketing #brandstrategy #storytelling #marketingpodcast

TIMESTAMP
0:00:00 Intro
0:00:51 Guest introduction
0:11:30 Why is Branding important today?
0:16:53 What is a Brand? What is Brand Marketing?
0:27:48 How Brand Marketing is different from other Marketing subsets?
0:33:49 Brand Marketing for B2C vs. B2B
0:39:39 5 key elements of Brand Marketing
0:52:14 Example: Brand Positioning and Brand Strategy at Mash
1:00:09 Example: Brand Purpose and Brand Value at Aiven
1:04:09 Questions for the audience
1:08:13 Advice for Junior Marketers