From Rock Bottom To Dream Digital Marketing Job

What's happening guys, it's Shane again and welcome back to the channel in today's video I'm gonna be interviewing somebody who has a really interesting digital marketing story The way that they discovered it and the way they got into the career is really interesting So I think you're really gonna enjoy this one Go ahead gently tap that like button if you appreciate these types of videos and let's jump into it All right. So welcome to the channel Roberto. Thanks so much for coming on. I appreciate it Yeah excited to be here Shane. Thank you for having me. All right, so Let's go ahead and just get started kind of at the beginning of your your digital marketing story If you want to you can kind of introduce yourself a little bit and just kind of talk about how you discover digital marketing in general Yeah, definitely. So I'm Roberto. Nice to meet you guys. I am located in, California And my story started back back in 2018 And it's a very interesting one because I used to I used to be subscribed to this YouTube channel called engineer true Because I wanted to be an engineering mechanical engineer and that was kind of like my route in college and It kind of like was going for it for the money, right? It wasn't really interested in it Didn't really have anything else to do. So that's the route I went but then he promoted a course which Surprisingly, you know, it's it's Seth's course And he introduced me to digital marketing he I saw the YouTube video I was intrigued I was like, what is digital marketing? I've never heard of this before. It sounds very interesting. I went to Seth's course checked it out I was a little hesitant right because you know He was making all these claims that you know, zero to 60k one year. I was like, okay That's how that sounds very interesting. But you know, I took a leap of faith. I trusted Seth He seems like a really great. He seemed like a really great guy. So I went for it man, and I worked my butt off I purchased the course and Honestly, it was the best decision I've ever made in my life Life changer to this day. It literally changed my course of my life in a positive direction When I was in college and also taking this course I Was working in the warehouse and it was very toxic and I was very confused on like what I wanted to do with life. Like I said Engineering was just something that I just chose just because of the money. I wasn't very passionate about it So I was in a very weird time in my life until I discovered digital marketing and it gave me a sense of direction and I'm glad I took the leap of faith and And and you know purchase the course and follow through Wow, I just wanted to say first of all, it's amazing You were taking like engineering classes and working at the same time and studying the course that is that's incredible right off the bat like engineering is Super hard super super hard which engineering major were you you don't mind me mechanical So actually I wanted to do civil and then I switched over to mechanical then I wanted to do electrical I couldn't make up my mind Honestly, I was just all over the place I was like I said, I was just so confused on like what I wanted to do with my life Until I discovered digital marketing and it gave me a sense of direction. I just knew that this is this was it, right? I found my purpose and I know this was this was gonna propel me that's to success So I took the course and an amazing course where it teaches you everything how to get a job with digital marketing the Once you get a job in this industry, I feel like you're set once you get that first job You're the foot in the door, you know that the hard work is done now you just have to be consistent keep on learning and keep just having that drive to Improve your improving your career and also solidify your skill set But I got my first job back in 2018. It took me about Two months to finish the course because I was so dedicated to it I would honestly study eight hours every single day. I really wanted this, right? And everybody goes at their own pace, which is fine. Everybody has You know different lives, right? Some people have kids some people have other jobs I was lucky I was fortunate to be in a position where I was able to dedicate a lot of time to the course and you know just dedicating all those hours really paid off so after I finished the course I Solidified my resume started sending out applications Literally after I'll say two to three weeks after I finished the course. I got my first job It's a it was a pretty mediocre digital marketing gig Not a lot of learning but it built a very solid foundation for me Which I was extremely grateful because I've never had an office job before in my life It was all physical work warehouse things like that working in restaurants working at grocery stores Physical stuff right? I wasn't really good with computers other than typing up an essay for school, right? so It was kind of a learning curve for me, but right I was so motivated to excel that you know I'm a very tenacious individual any challenge that that's presented to me. I Want to overcome it? So I really think that really helped me Advancing my career and I was at my first job making about sixteen dollars and fifty cents, you know Not the greatest but I was very fortunate for the experience and the foundation that it built for me And then after that I was there for about a year and then at the beginning of 2019 That's when I got like my first technical Paid search position where I learned a lot of technical skills and strategy making 55k a year So this was 2019 I was there for about I'll say eight months and then an unfortunate Event happened to me my and my family. So my my fiance She wasn't it. She she had brain surgery and she had a stroke doing surgery. So What I didn't hear that Wow Thank you. It was very tough and it was a very eye-opening experience because after that Event I never took anything else for granted because life can change in a split second, right? So she had a stroke and I had to put everything in pause. I had to take care of her I had to quit my job and Nurture her back to health because her family she lives they live in Texas So I was like, I guess her only support like to her support system here in California But eventually her her family moved to California to help me out you know with therapy and stuff, but After that event, you know took the whole year off and then I applied back to a I started applying again in Late December and this is why I love digital marketing because once you have the skills in the experience Your your skill set is very sought out for like people want your skills Right because they're very very valuable and literally within a week or two. I found another job That's how easy it was for me to find another gig because I had the experience right and then So this is 2020, right? So you all know what happened in 2020? So I was a new guy and a lot of companies laid off a lot of people right because of budgetary reasons It was a very unfortunate time for everybody. So because I was a new guy they you know had layoffs and unfortunately, I was part of Those people that got laid off so three months in I was jobless and The pandemic happened and I was very apprehensive. I was like, I don't know what's gonna go on what's gonna go up What's gonna happen in the future? So I decided to take the whole year off and also dedicate more time To my fiance and nurture her back to health even more which I was very grateful that I did December that year of 2020. That's when I started applying again back into the workforce And then again, I applied within a week. I got interviews and I got hired right away I was still making about 55 K 2020 2021. I wasn't really advancing in my career I was kind of stuck and then I was like, you know what? I gotta take this more seriously I have to expand my skill set and work for a company that I know that's going to give me more valuable skills so I started applying to big companies such as like Six where where I'm at right now and when I got hired I was getting paid a salary of 70 K and then also getting paid commissions So this is when my salary starts to skyrocket. I recently got promoted this year So the promotion With the promotion now, I'm getting paid 80 K a year plus commissions so you can round it up to like 95 K a year And then also I have my own cyclones Right, so you'd six really helped me Solidify my skills even further than what they were previously I thought I knew PPC, but once I joined you'd six man. I learned a lot more It's crazy much. I've grown the past year in terms of like client communication technical skills strategy holistic strategy And that really made me super confident to like go out there and get my own clients I currently have three clients that Collectively I make around $5,000 Just from those three clients. So now I'm like, there's a lot of potential in this space, right? I mean you have potential to make a lot of money working for a company, but once you get really good at this You can start generating your own clients, right? More which is crazy. I didn't know how much potential there was In these skills so In terms of like salary, right? Just to give you like a ballpark of how much I'm making or just like a projection of how much I'm gonna make it Everything goes, right? In terms of like client retention stuff I'll say I'll be making about 140 to 150 K a year and I Want and I know there's potential to make more so I'm starting like my own. I'm building my own website. I want this I want to take this very seriously Because I know the potential is there and I know I can do it If you ask me like two years a year ago Even like two years ago if I would have like my own side clients I would say I just I just don't feel comfortable doing that just yet But like I said this past year I've grown so much with with new six They've given me a lot of Taught me a lot of valuable stuff that I can apply elsewhere in terms of like just generating my own clients Which I'm so fortunate for but yeah, man, that's like pretty much my my my story and like very briefly That's that's what's been going on with these past few years. So in terms of like work-life balance How is digital marketing especially your current job? Versus say like the warehouse job you were working before Yeah It's like night and day right so Luckily, I work remotely. So I say a lot of like I don't have to do traffic I don't have to get up early in the morning. Take a shower get ready so in terms of like that I have a lot of time a lot of extra time for me to put into like my side business and And also digital marketing is really big on or a lot of companies or digital marketing companies Just work-life balance, right They care a lot about your mental health and there's a lot of studies on this right when work-life balance is a priority Productivity tends to be a lot higher And in result people are a lot happier You'd six right they're huge believer in work-life balance But in like generally just digital marketing in itself in terms of like work-life balance. It's amazing Warehouse, I mean, I have to be the nine-to-five maybe work overtime It I mean it wasn't ideal to be completely honest with you and I understand like I was that person who would go home I'm just exhausted. I don't want to do anything else but digital marketing it just Just motivates me to do more and then despite like me having like a side business and then having a full-time job I could still put time to myself and Do things that I love doing for example, like going out on a hike if I wanted to at 11 11 in the morning Because of like my work flexibility You just have to have the mat time management skills be very organized For example, like if I'm a client meeting at 2 p.m You know have time earlier in the morning for me to do whatever I want to do Breakfast with some friends catch up You know, it's just work-life balance when it comes to digital marketing is amazing From my personal experience, of course, not every single company is like that But the majority of them do promote work-life balance. That's like a priority for I did want to ask you one more question So somebody who's kind of on the fence about taking the course, they're like they've seen it. They've seen all the interviews. They've seen like Overwhelming evidence that it works, you know, like so many people have gotten results from it, but they're kind of just on the fence What would you say to that person? Just do it. I was the same. I was in the same position Just take a leap of faith if you're in a position where You see no future in your current job You're confused about what you want to do. This is it. This is your sign to do it. You found the course and What's amazing about SETScores, you have so much support. There's a lot of people out there taking the course And they they all support each other. We all come from different walks of life, right? But the support is what if that's what's something that's missing That's something that you know, SETScores is going to provide but just take a leap of faith. Trust me work hard on it Be consistent and don't give up eventually You are gonna find your first position like your first job in digital marketing and honestly, like I Get hit up a lot like on LinkedIn Facebook and just just asking me for advice. You can come to me for advice as well. The alumni are so helpful There's a lot of alumni out there that are willing to help and because we're so passionate about About helping others because Seth is the one that helped us find ourselves in terms of like careers We'll be there for you too. What would you say? I guess too because I do have a lot of engineering students that follow my channel So like an engineering student who's kind of doing it for the same reason like they basically they looked at college degrees And they were like, okay, most of the college degrees are not worth it So I'm gonna do engineering because I know that engineering is worth it, which I would agree engineering is worth it But they're doing it for the wrong reasons like they're in engineering just for the money They're doing it for purely just like a logical reason and they're just not enjoying themselves. What would you say to that person? Yeah, if you're not passionate, I wouldn't go for it to be honest with you. I I was in the same boat, right? I wanted to become an engineer but for the wrong reasons for the money because they have potential to make good money and I feel like Also for like digital marketing like you're in terms of like progression in your career like your title it goes so fast like Like for example, I know a couple people like in a few years. They became directors, right? Crazy. Yeah, like the progression is super fast. I've never seen it before and like this is the only industry I've seen this You know, there's people working the whole lives at McDonald's and you know, they're not even like regional managers and it's crazy So if you're not passionate about engineering and you're just there just because You know just to make money or I I wouldn't say don't do it Digital marketing I can promise you it's a lot funner It's not as math intensive unless you're passionate, right? Unless you're passionate in engineering. I say go for it. Like I love I love structures. I love mechanical stuff how things work Go for it, right It makes you happy, but if you're on the fence, you're just not sure like I don't know if I'm gonna like this I don't know if I'm gonna succeed in this or I just I'm just doing this just for whatever reason I personally I wouldn't do it save your money invested on the course and trust me you're you're gonna kick start your career a lot quicker and You're gonna progress so much faster than you would Going into an engineering, right? That would be my advice and I don't know what is it is about digital marketing they always attract really good people and I've made lifelong friends working in this industry and it's just like wow, this this is great and Working in like the warehouse and the restaurant business. You're always find very toxic people But I've not had a bad experience in this industry in digital marketing ever. All right Well, hey, this was actually seriously one of my favorite interviews I've ever done. So thank you so much for sharing your story yeah, you seriously are like just this is Really motivational to hear this interview and you know, it's like the it's a pain like I'm sure it was incredibly painful for you but the fact that you're like sharing the story with other people is gonna motivate so many people so It's kind of like a silver lining to look at things that oh, yeah, I always try to like look at the positive With things and like like I seriously think this is gonna motivate a lot of people So thanks for coming on the channel really appreciate it. Appreciate you Shane. Thank you for having me on this was very fun