From Grueling 80 Hour Workweeks To A $50k/Yr Digital Marketing Job

welcome back to the channel today I have another awesome video for you this is going to be an amazing story about someone who discovered digital marketing through the channel uh and was able to land a really good digital marketing job this person happened to be from Canada so I know I have a good amount of Canadian audience out there so I think you're especially going to relate to this video so uh Patrick thank you so much for coming on the channel I really appreciate it CL thank you for having me awesome so let's take it back to the beginning let's go to the origin story before before you discovered digital marketing before you discovered uh Seth's course before you discovered the channel what what were you doing you know what what was your life like what what were you doing for work were you kind of lost did you not know what you wanted to do were you you know did you go through college just give us a little bit of a background I've always loved real estate and architecture and I always thought that I would love a career in it as well spent my entire life just drawing blueprints of my own house and everybody these houses and then I went through all the schooling and thought I wanted to get into architecture I got into it for a year and I realized that I hated a day-to-day of it drawing and designing for other people was grueling so I decided to take a gap year or as longer it took to really decide what career I really wanted to do so I took a break from architecture and decided to work at a laundry mat in the back of a spa and it was just hours and hours since the spa was a 247 spa and it was just mountains and mountains of towels and it just gave me endless time to think about what I really wanted to do with my life and I think I got lost for a bit of time there just because a year passed and I just couldn't really decide on what I really wanted to do and then there was a point that I hurt my back during work and I knew I had to choose something whatever whatever I had to be I had to decide and I came across your videos and what careers might interest me I just kept looking on YouTube everywhere and I decided that I need to decide on something and I found digital marketing for your videos and then I came across I was cl and I decided that I was going to do it and six months pass of me working 60 hours 60 80 hours and trying to do it at night unsuccessfully as some somewhat successfully I got a few clients here and there but really just nothing not enough to equip my job but I was in grueling pain every every day for like six months taking painkillers just yeah because it was only me working the back of the laundry night it was working and and nobody wanted to if nobody took the night shift I would also have to do that and if I they take it I would come back the next morning after eight hours of sleep to a Little Mountain of towels reaching the ceiling 8 ft tall massive piles sometimes it's still nightmares about them wow my gosh so I decided there was a point six months in of even the back pain and trying I decided that this is it I just have to just I saved up six months as expensive decided to go all in on the course and went all in on the course and from the day I quit my job to getting the new job in digital marketing was uh exactly a month because I started on the first and got the job contract on the 30th of that month wow that's incredible that that's an awesome story so you were an architecture student for about a year just just to recap a little bit you were an architecture student for about a year because you know you've always liked buildings and real estate and that kind of thing and you thought you know it might be a good idea for a career you realize you don't really want to do it on a day-to-day basis because it's pretty grueling and then you basically got a job at a laundry shop and you were working like 60 80 hours a week and it was really back breaking work and then you ended up injuring your back and at that point you you realized like I've got to get a different job you know literally because you're back like you couldn't do physical labor at least not not comfortably uh at that point so you basically started looking around you looked at a bunch of videos ran into my videos discovered digital marketing uh discovered my business partner Seth's awesome uh digital career blueprint course which teaches people how to get into digital marketing careers and uh you basically took it at first you were trying to work uh while you were taking it and you did that for about maybe 5 six months or so uh you got a few freelance clients but you weren't able to secure a full-time job but then you just decided to quit the laundry mat and just go all in on digital marketing and within a month you were able to secure a job so is that is that basically The Story So Far uh really that's the story except when it comes down to the education I completely finished architecture school oh I wor a year in architecture okay got the certifications and all that very way deeper got you got you okay well that actually brings up another question then so this is always a tough question it really always is a tough question but do you regret uh getting your degree getting your degree uh honestly there's this I don't think I could have gotten my job in digital marketing so quickly in a month without a degree because most of them say you need a degree in something yeah doesn't say marketing so that was good but I feel like it helped more but if I didn't I would need a much bigger portfolio of clients that I've worked with compared to just saying I've been through this tough thing of University and have my degrees got it got it okay fair enough um so tell me about the course uh your experience and honestly like we call it a course but it's really more of a coaching program because there's coaches in there there's people who constantly give you feedback so it's really more of a coaching program but he calls it a course for whatever reason uh but tell me about the course how how was your experience um what was the community like what was you know the feedback that you get the coaching that you get how is that just just give me kind of an overview of that so the course is just structured in like 10 steps is just do these 10 steps and you'll you'll have a solid portfolio to show to your client essentially and then each step has like a lecture SL video that tells you essentially what to do and then the assignments afterwards and for for the six months I was trying to do it during while working good thing about working at the lat was I could listen to the course the whole time so I just kept listening and listening and listening to get a foundation of it but I was just like barely understanding it just because I was barely I wasn't that committed to it and also the pain so it wasn't until I actually decided to quit and go all into listen and actually like do the course work because I didn't do the course work I just thought that aw I could just listen to it constantly and I'll know all the things so it wasn't until I decided to when I quit my old job and decided to just go step by step just follow the first step and then second step and then fully finish all each step step by step and I decided just to to quit my job I decided day one I'm just going to do step one that's all I'm going to do today if anything and then step two and by day 10 I was done all 10 steps and then for next 20 days after for that month I just kept the bulying with that portfolio that I set up in the first 10 days and by the end of it I got my job wow that's incredible that's awesome okay let's talk about salary okay so I know a lot of people want to know want to know right so if you're comfortable you could give me maybe a range or you could just tell me how much you know your first entry level uh job was like whatever you're comfortable with but like what's the what was the salary looking like for that first job uh for this so I'm currently at my first job I just just finished my six months it was a three Monon so I'm solidly in this job now everything is great and uh salary right now is uh 50,000 Canadian okay and minimum wage in Canada is about 30 35,000 okay got it not so not bad for a first job that's really good yeah at my old job at the laundry mat just because I was working like I was working like double 60 to 80 hours a week so it was almost double the hours of a normal person at that point I could only make 50,000 so right now I've half my time and I don't I just I don't have to do manual labor and I can make the same amount wow that's that might be the title of this video we'll see making just as much working half the time so I'm trying to think of a good title for this that might be it uh that's a good one that's a good one okay that's that's amazing and then what about the uh job satisfaction so just generally speaking so you you've worked at least at least a few jobs you might have even worked jobs during college too so you've worked like the architecture job uh you worked the laundry Matt job and then you've worked this job what's the job satisfaction like with this job versus you know the other ones that you've worked in your life the main ones I can compare to is because I've the the main ones I've worked fulltime are the ones you mentioned before the laundromat as well as the architecture when it comes down to job satisfaction this is by far the most job uh satisfying it's the most as I mentioned before I quit architecture because it was the day to-day was just I didn't even know what is like you would work on a project to build any any house or building you wouldn't even see anything happen for literally almost a decade or depending on the project because we worked on big scale buildings and maybe if you worked on a house it would still take like five years to complete a thing and if you make any small changes if any small changes need to happen like switch wiring you would have to change a bunch of things and it would take days for it to change even in the blueprint let alone real life the nice nice part about nice part about the job here is I get to run I get to have an idea and I could put it into I can implement it immediately and see how the data runs even if it takes like even when it comes to running ads you'll have enough data in a month if not like a few days is a little little but you'll have information you'll have you have something that you can build upon you can make changes once a building is like once you start building a building it's literally set in stone if you want make changes you have to you can't make changes like you can in marketing yeah yeah and actually that brings up another good question what is the exact like what do you do on a day-to-day basis is it mostly running like paperclick ads or what what's your your main job so when it came down to the course like I mentioned 10 steps yeah like the 10 yeah steps when it comes down to the course it brings you through the main areas of digital marketing of primarily the ones with the highest amount of like job opportunities the main four of uh paper click SEO social media marketing and email marketing it goes for the steps of going through them making sure you have a foundation of it and while going through the course it suggest that you go through the four do the assignments and have a foundation on all of them to talk about during an interview and and focus on one of them so that you can tailor your jobs and look for the job that you think that you want the most and while doing the course I had I kind of enjoyed quite a bit of all them but I preferred PVC so I primarily focused on that but at the same time I didn't know which one I really wanted but so the job I ended up choosing and getting it's a small it's a smaller company which is yeah it's just me and my manager in the marketing department and then we basically run all of it I still primarily focus on the PBC as mainly and social media marketing like the PID social marketing but it's just uh it gives me the opportunity to my day to-day is I get an opportunity to work on all of them and see which ones I like and don't like and after six months there are things I'm like I would not ideally choose in my next job that I have to do now so this has giv me the opportunity to run like every area including including traditional somehow we're doing like radio and bus ads which is I never knew I would I kind of do enjoy some of that that I never ever would have guessed just searching and doing all that got it so would you say that you're learning a lot the best most best way I've realized that I learn is actually at a job and I spent in that ging like month that I just like decided to go all in and learn uh digital Mar with the course but before getting job I thought that that was like a lot of learning class that was the call course and also like learning how to like get my own clients and all that but like every month at work which just since it's only me and my manager I learned so much more because we have the funding now to actually do things that I never could have done myself also we mentioned before like the course it's also just like a it has mentorship and all that it's like I got I luckily got access to the group that they have there and it gave me the clients that I needed to focus on the PBC clients that I needed in order to get the job oh wow that's awesome okay another quick question for you you think there's any like personality types that would do better with digital marketing or does it not really matter like you think that pretty much every personality type could find their Niche so to speak in digital marketing this are quite a few niches and Specialties in digital marketing as mentioned before in the go and I think that some of them are more suited towards some person some personality types I think there's a large enough spectrum of digital marketing and marketing areas that any any personality type could probably match but overall there's across the board when it comes to marketing it feels like the underlying skill set is like strategic thinking so I feel like the personality types that tailor more towards strategic thinking and like fast-paced that that prefer fast-paced movement day-to-day changes would probably be more ideal the marketing landscape like changes like especially digital marketing landscape changes like every day very true very true okay um how about somebody who's kind of on the fence right somebody who is kind of in a similar situation to what you were in um they're on the fence and you know they're not sure if they should jump into the coaching program or the the course or not what would you say to that person I'd say I I was pondering for six month I was on I was a guy on the fence for a whole year when I started to leave architecture and decid to go all in on digital marketing I say you don't really know if you like something or don't until you actually try it like I thought I I thought I would love architecture my entire life from the day I was B I was just drawing houses and then when it comes down to actually doing it then it was i i i overthought the thing as much as I wanted the entire time I was in the school I thought I'd love it I thought the things I hate about it I would just get over it but it was down to actually just doing it day today just actually doing the work realizing that what I like did what I did politics is especially but the best thing about uh digital marketing is like to do architecture you actually have to have access to to build a house on the other hand when it comes down to digital marketing anyone can start a Google ads account and just start running ads on their own sites and or anything can run an ad on sites you can run social media ads if you have a social media account the barrier to entry is low yeah I mean you you absolutely can and you could just go ask you know your aunt or your uncle who runs you know a pizza shop or something or or your nextdoor neighbor who runs a nail shop or whatever you know just ask somebody if you're like hey do you mind if I just like literally send you free traffic I'll spend my own money on your account or something and there you go you've got like experience now you know so it's a it's a great way to get experience and I I really love your point about um you know you didn't really know what architecture was like until you started the job and I think that's one of the really big problems with the job market right now is especially the careers that require college degree the stuff that you study in college a lot of the time has absolutely nothing to do with the the job that you do and then when you you basically have to go through college in order to get a taste of what having a real job is like and I I think that uh you know if I was president or whatever prime minister whatever I would probably make some kind of system of internship or or some kind of system like that where kids can just very easily try out different jobs kids in high school maybe early college they can just try out different jobs and see if they like it you know they don't have to necessarily get paid but they shadow people or something like that but but where it's it's an official thing where it's instituted because I just feel like a lot of people would not end up in that situation that so many people find themselves in I mean it's really common I feel like probably at least 50% of people who go to college find themselves in that situation you know some of them just power through and they just like suck it up and they just like do it anyways because they have so many student loans but then you know a lot of people end up quitting and then they kind of wasted a lot of time you know time and knowledge and energy so yeah that's a that's a really good point uh you made there so any um last second advice like if you could give like maybe one piece of advice to someone who's trying to get a digital marketing job what would it be i' a portfolio is everything and every everybody has accounts that you can work on everybody wants more traffic in business you go to anybody yes rejection is a huge thing I sent out hundreds of job poses yeah I go sent out appli to a bunch of jobs I got two jobs at the end and but it's only like a one or two% success rate at that point but still that's all that matters in a month I still I a job just people are gonna uh when you ask asked to get access to the ads account you're gonna be you're gonna get rejection but even if 1% BS like one of them I was just I kept sending asking uh companies if they wanted uh help with their ads for free and some of them say yes some of them no but a lot of them said no and eventually I eventually got one that was about a third of a million dollars I had spend a year it was a huge help to get the job and I never and if I just like if I was I got so much rejection at that point from like people saying no to me helping them with ads it was just like at this point and then if I didn't have if I didn't even try I wouldn't have such a huge ads fan would just like be so daunting that I never would have just asked because I was just used to that I'm just like maybe maybe not Cas this point yeah I mean at the end of the day just about everything in life is a numbers game you know like applying to jobs you know like yeah just about everything is a numbers game you know you can do certain things to to help yourself definitely make it make it look better but the end of the day you just got to apply to a bunch of jobs and eventually you'll get one you know be the right right person right situation right time kind of thing so awesome um Patrick is there anything I should have asked you but I didn't not I can think of all right well thank you so much for coming on the channel really appreciate it I'm glad I was able to facilitate you discovering digital marketing and discovering uh Seth's awesome coaching program uh by the way guys uh down in the description in the pin comment below there is a free training that will go over all the different types of digital marketing that we talked about if you're confused about what those are uh whether or not digital marketing is a good career for you and just a general overview of how you can get a digital marketing job so free training down in the description in the pin comment below definitely check it out and Patrick thank you so much for coming on the channel really appreciate it thanks for having me