HOW CONFIDENCE IS KEY TO ACHIEVING LASTING CHANGE | HERBALIFE NUTRITION

When it comes to pursuing a healthier lifestyle, a lack of confidence is often a barrier to change. Humans are hardwired for negative bias, which is why people naturally dwell on failures and criticism more than successes and positive comments. Fear of failing can prevent us from becoming our better selves. The good news? A coach and a supportive community can help build the confidence to overcome these fears. At Herbalife Nutrition, our independent distributors coach their customers to believe in themselves and to develop self-efficacy. One way they do this is by setting small wins and milestones, which serve as evidence that success can be attained. Accomplishments, even incremental, activate reward circuitry in our brains. When we experience small wins, as well as when we anticipate them and their rewards, dopamine is released in the brain. This produces feelings of pleasure and stimulates our desire for more rewards. As coaches, our distributors are there by their customers' sides, setting and celebrating wins, big and small. You don't get the support and encouragement by purchasing a product at retail or online. Coaches demonstrate that change is possible.