Why Charging Per Session Keeping Your Sports Coaching Broke

What's going on coach? This is something that I see all the time with people in this industry and I'm starting to get this question more, which is, is charging per session going to make me burned out and broke. Now, if you're thinking that, odds are you're burned out and you're broke, right? If you're thinking that, odds are it's either on the way or it's happening to you right now. And here's the thing that you have to understand. Most coaches that run the model of per session or they sell packages of like four or eight sessions, what happens is short-term, you get a little bit of money. You get some validation. Oh, my client just paid for today's session or, oh, my client just paid for four sessions up front. When you do that, when you start making enough money, you get really comfortable and you get into this position where you're like, all right, well, you know, my clients are paying. I don't see them all the time. And, you know, they might take a pause or a break and then come back. But the thing is, there are deadly weeks in this industry that everybody experiences at some point. And maybe you haven't experienced this yet, but you probably will if you are doing like per session or selling like small packages to clients. And what it is, it's the week of July 4th. If you're doing per session, you're probably not going to have any sessions that week. And in your mind, you might justify it and be like, well, yeah, I'm going to take off that week. And, you know, my clients are going to be gone that week. But the thing is, is if you have committed clients, they're going to be taking off. You've already been paid. You're not chasing anyone down for money. And, you know, that's just literally just one week. Then I look at Christmas break. That's two or three weeks for some of you guys. I look at Thanksgiving break. I look at spring break. So right there. automatically, that's like a month of income that is lost from coaches that charge per session because you're only going to get paid whenever they see you. And if someone buys like four sessions, for example, and they can spread that out whenever they want, there's no consistency with their payment. So this is why every single coach They run into a breaking point with that model where you have clients, but they're not super committed and you get paid like on a daily basis, on a weekly basis when you see your clients and you're having to chase them for money. And when you do that, it's a part-time job because if you have like 30 clients right now and you're asking every single client every week when they're going We're going to train with you next. That requires time on your cell phone. And they're either going to respond to you and say, yeah, coach, we'll meet you this day. Or they're going to be like, no, we can't meet with you until then. And you're losing money automatically when you do that. That's why there's a huge gap between coaches that run it that way versus the coaches that I work with. Coaches I work with, we can forecast out exactly how much money they're making in 30, 60, 90, I mean, sometimes even 180 days from now, like next six months. It's all forecasted out. Because how they run their business is different and we're collecting money up front or we have clients that are on a contract where they're paying monthly, right? That's a huge difference in the model. So those coaches have a very hard time getting burned out because they're not chasing clients for money. They're not even talking to clients about money after the first time they sell their program. Because after you sell your program, if there's expectations in You don't need to resell your customer again. And that is how you can scale to like 100, 200, 300 customers in your training business, because now you're not having to fight people and chase people about money. So to answer the question, is charging per session going to burn me out and keep me broke? Yes, it's going to. And if you haven't experienced that and you're running that model, you will. And I would rather tell you it's going to be better to change now versus later, because if you do it later, it's going to be more costly. And if you're watching this right now and you want to move into the model that I teach, that I actually do on a daily basis with coaches that I work with. Go below this video, hit the first link there, and you can go to that page. You can just insert your name, email, and phone number. I will send you a personal text message from my phone, and we can chat there. That's the first step. That's it for today's video. See you later.