Exploitative e-commerce to be a thing of the past, EU justice chief vows

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1 Video View·Nov 12, 2026
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Video Summary
AI GeneratedThe European Commission discusses the Digital Fairness Act, a major update to EU consumer law aimed at eliminating manipulative online practices. Additionally, the Commissioner addresses the ongoing constitutional crisis in Poland, emphasizing the necessity of upholding the rule of law and respecting judicial appointments in accordance with EU and national standards.
Thank you so much for taking the time to talk to us today.
You've described the Digital Fairness Act as a major overhaul
of European consumer protection.
What would be deemed illegal as part of this proposal
starting from today?
Well, first of all, it is a significant reform of EU consumer law
because it reflects the digitalisation of our economy
that we have experienced over the last number of years.
And it's the first major update in about 20 years.
And when you consider everything that has happened
in our economy over that period of time, then I think you begin
to understand the need for this update to our legislation.
And fundamentally, this is about ensuring that we address
gaps in consumer protection law in the online environment.
And so when you talk about banning
certain things, for example,
so-called dark patterns is one area that we are focused on.
An example of that would be where you have false scarcity claims,
where you are online shopping
and you're told there's three of these left.
And in fact, there may not be. And other pressure selling
techniques and manipulative design techniques
that are in effect intending to trick you
and to get you to spend more money than you ever intended to spend.
So the use of things like double negatives online
and pressure techniques whereby, you
know, are you sure you want to make the wrong decision?
Issues like that are being fully addressed under
the dark pattern setting.
But of course, there's so much more in this proposal.
We're also giving people the option of switching off addictive design.
features in digital services,
so things like autoplay, infinite scroll, and so on.
But fundamentally, it's about tackling unfair commercial practices
in the online environment.
So when we talk about subscription traps
that we've all experienced as consumers,
when we speak about dynamic pricing
and we're on a virtual queue to buy.
A ticket for our favourite performer
and we don't know what we're going to end up paying
when we speak about hidden costs
that only become transparent at the very end of the process
when you go into the digital checkout.
All of these issues are being addressed
and some of the harmful elements of video games,
particularly in the context of minors,
gambling-like features that we believe should
not be permitted for children. So it's a very
Broadly based piece of legislation, it is converting
the Unfair Commercial Practices Directive into a regulation
and that then enables the European Commission
to directly enforce certain large-scale cross-border breaches.
Yeah, it sounds like quite a meaty proposal,
but it's my understanding that there are 10 manipulative practices
that have been identified specifically.
Why these 10 and why only stop at 10?
Well, all of this is based on extensive consultation and evidence
gathering that we have been engaged in for the past number of years.
Over two years ago, we published the Digital Fairness Fitness Check,
where we did a stock take of our laws for consumers
in a digital environment, and we found many gaps.
And we also took on board the feedback
from the National Consumer Protection Authorities,
who are the people actually implementing
and enforcing law at the moment on behalf of consumers.
And they said to us that across so many areas,
whether it be in dark patterns and addictive design,
they felt that the law was not sufficiently clear
and that there was a need for an update,
in effect, an update patch to be applied
to consumer protection rules for the digital environment.
That's exactly what we are doing.
And so we have used all of that evidence that we have gathered,
which, by the way, points to huge costs annually on consumers
of over 10 billion euro per annum at the moment.
And we've put together what we believe is a balanced,
a proportionate, but also quite a comprehensive.
piece of legislation that tries to be fair to consumers,
but also fair to businesses
so that they know exactly what the rulebook
is and that they can benefit from one set
of rules on these issues across the European Union,
because of course the regulation will
have a direct effect across the 27 member states
and you won't have 27 different variations
of how it is transposed into national law.
But you mentioned businesses,
are you expecting a fight or pushback from e-commerce platforms or
influencers in the European Union?
How are you going to step up to the plate if they come
with a fight? Well, we should acknowledge we see
a lot of good practice online as well,
but we also see examples where the interests
of consumers are not being protected. And I
I passionately believe that...
Innovation and good consumer protection can travel hand in hand.
In fact, I think they are complementary and mutually reinforcing.
If consumers have trust in the digital environment
and they have trust in the companies that they are doing business with,
I think they may well actually spend more and they'll certainly
have more confidence to invest their hard-earned money
in purchasing that good or that service from a particular platform.
Of course, we have to have a backstop
and we have to have enforcement provisions.
And those are set out in the package
that we unveiled at the European Commission.
And what do they look like? What does the enforcement look like?
So, first of all, the enforcement will still primarily
be done at a national level.
And in the case of cross-border breaches of consumer law,
we will continue to coordinate as a European Commission
the actions of many different national authorities.
But then for the more systemic, large-scale breaches,
the Commission will have the power now for the first time
to directly investigate and enforce consumer law.
And in extremis, in the worst-case scenario,
we have the potential
to impose fines of up to 6% of worldwide turnover of companies found guilty
of these major breaches of consumer law.
That's quite significant.
Moving on to another topic that you cover as the Justice Commissioner.
We've seen a widening constitutional crisis occupy Poland
with scenes over the last few weeks
showing the President Karol Nawrocki trying
to enter the Constitutional Tribunal.
He has effectively blocked...
Four judges who have been recently appointed
from taking up their new positions.
What do you make of this firestorm
that seems to engulf Warsaw at the moment?
Well, the most important thing is that the rule of law is upheld
in Poland and it falls to the Polish authorities in the first instance
to ensure that that is the case and also to ensure that when it comes
to the appointment of judges, for example, that it is done
in a manner consistent with the Polish Constitutional Tribunal
and indeed the judgments of the Court of Justice of the European Union.
And I take note of the fact that we had a Venice Commission opinion
on these issues as recently as October.
And there is also a relevant judgment with interim measures
from the European Court of Human Rights earlier this year.
And in essence, it is for the Parliament,
it is for the SEM in the case of Poland, in line with their own.
constitution and in line with the provisions
of the Court of Justice findings to appoint
judges to serve at the highest level in the judiciary in Poland
and it's a matter for
the national authorities to make sure
that they act fully in accordance with their own
constitutional provisions
and in accordance with the judgments of the Court of Justice and we
continue to monitor the situation closely
but it's crucial that the rule of law is upheld.
Have you had any correspondence
with the Polish President Karol Nawrocki
regarding the scenes that we witnessed over the last few weeks
and this exact instance of what you're talking about,
the rulings from the Venice Commission and other bodies.
And not directly, but my services remain.
Very vigilant and are monitoring the ongoing situation in Poland.
And from our point of view, we want to have a functioning judiciary
in every member state of the European Union.
As you know, we have an annual rule of law report process.
We would have reported on Poland,
as we did for every other member state, as recently as July,
where we take stock of a range of issues,
including the independence of the justice system,
whether there are adequate anti-corruption mechanisms in place,
...free and independent media in a country and indeed other...
Democratic checks and balances that need to be placed in place also.
In addition, we have a justice scorecard
that we produce annually where we look and we actually measure
the performance of aspects of the justice system in every country.
So from my point of view, as the commissioner responsible for justice
and rule of law, what is imperative here is that the rule of law
is upheld in Poland and the position vindicated whereby it
is the parliament, the SEM, that can take an important step.
in the appointment of the judges
and that decision of the Parliament should be respected
by all parties and indeed should be implemented
in line with the opinion of the Venice Commission
and in line with the interim measures
of the European Court of Human Rights.
But one measure that the Commission could take
is Article 7 proceedings, also known as the nuclear option.
This was previously levelled at Poland,
but Article 7 was withdrawn
after the Polish Prime Minister Donald Tusk,
a pro-EU politician, took office.
Was withdrawing Article 7 against Poland premature
because it was withdrawn after he promised
to solve the constitutional crisis that continues to grip Poland?
We acknowledge the efforts that have been made
to fully restore rule of law in Poland
and we have been working very closely with the government
to ensure that progress is made on the path
to full restoration of rule of law
and in terms of the necessary justice reforms
in that particular member state.
The question of Article 7 is an entirely different matter.
The closure of the procedure was following
an assessment of the state of play and was
based on the full commitment of the government
to continue best efforts on the reform path
and to uphold the rule of law in Poland
and we support efforts to uphold the rule of law.
But Karol Nawrotzki, him effectively not blocking these judges
because it's not really up to him to block
a constitutional court judge from taking up their position,
that is the position of the Sejm, as you rightly pointed out.
Does this not meet the threshold for potentially restarting talks
for what Article 7 could look like
for Poland if it continued down this track?
Well we continue to monitor the situation
and no decision has been considered or taken by the
European Commission to advance on that path.
We are available to engage with the Polish authorities
all the way through and I reiterate from my point of view
and from the Commission's
perspective the most important thing here is that the rule of law
And that the justice system functions, that the long-established method
of the appointment of judges in line with Poland's constitution
and in line with the judgments of the Court of Justice is respected,
and that the judges who are properly put forward by the Parliament,
by the Sejm, should be allowed to take office
and to perform their duties and to serve the citizens of the country.
Polls will head to the polls.
Next year, in November, is the European Commission concerned whether
a law and justice government
could take power again and derode
or erode all of the good work that Polish Prime Minister
Donald Tusk and his pro-EU government has done?
Is there any concern from the Commission
regarding what could happen in the future?
The European Commission does not get...
get involved in national politics
or express any opinion whatsoever on the decisions that
the electorates around Europe face at any moment in time,
and there are many elections
in the European Union that take place all the time.
But what we can say is that for every country,
the rule of law is not an optional extra.
It is a foundational value of the European Union.
It is provided for in Article 2 of our treaty,
alongside democracy, equality,
freedom and respect for human rights and human dignity.
These are legally binding provisions,
so they're not an a la carte menu that we can choose from.
It's a core binding obligation of being a member of the European Union.
It applies to every member state of the EU.
and indeed to those that aspire to join the European Union
and these are part of the ongoing discussions that we have
as part of the enlargement process
indeed with the candidate countries
so we don't get involved in the national politics
or the conduct of elections
entirely a matter for the national authorities
and who people vote for
is indeed their sovereign right
that we fully defend
and will protect in every way we can
but there are rules and values
that are inherent in EU membership
And there must be respect by everybody.
Thank you so much, Commissioner.
