Former Executive Files Lawsuit Against Good Good Over Controversial Ad | TMZ Sports

Welcome back to TMZ Sports Babcock with Luca Dillon and Alex. Do you guys remember that good, good controversy? Of course, good, good to be a popular golf YouTuber is one of the biggest out there. They had that super controversial ad and we're going to show it in just a second here where there is a man who tackles a woman because she touches his driver. Well, there is a big development with that story. If you haven't seen it or you somehow forgot about this maddening commercial, watch this. Do not touch my new driver. So there it is. You get the idea. Probably, speaking of ideas, a bad idea for that to have ever been made, no less to have been released by Good Good and Callaway, who was their partner with this. So it gets released and there is enormous. Blowback, people lose their jobs, CEO out, other people out. Well, now a guy by the name of Jeff Leffkowitz has filed a million dollar lawsuit in Texas, in Dallas to be precise, basically claiming that he has been made the scapegoat for this entire ill-conceived ad. He says, sure, I was a VP at the company, but I didn't come up with the idea. I wasn't even there when they filmed it. He admits, I signed off on it after Callaway had signed off on it. And he basically says that is the extent at which he was involved. Yeah, and I mean, I think that's the really important detail there is that he, you know, initially had approved the advertisement, which was supposed to be some spoof off of Obsession. You know, this happened back in August, so that was kind of at the peak of its powers, right? So everybody was trying to parody it. It was awful. Clearly, it went horribly wrong. Um, but he approved initial ad. They went with a kind of revised version that included that shove. He wasn't aware of that, but then there goes and approves it after Callaway had seen it. Right. So he approves after Callaway and Callaway is the one, you know, who kind of made them the scapegoat and then good, good makes this guy, the scapegoat. Right. So it's kind of just a trickle down effect from there. Right. These guys are like YouTubers and I know they're really popular. Callaway is enormous. Exactly. It is like the only publicly traded golf company. So, I mean, it's a, you, it's obviously they have a lot of people they have to satisfy. So, I mean, I kind of understand why they made their separation. But this guy totally, if this is true, is totally getting scapegoated here. In which case, if Callaway, this humongous company with the best lawyers, the best marketing people, all this, approve this advertisement, say, yes, this is good to go. This is a great look for GoodGood, for our brand, for everything. And you sign off on that. I feel like that's a pretty safe signature. I would think, what's he saying? Why is he suing? So he wants a million bucks. What's the deal? So, I mean, he's suing GoodGood itself for defamation, essentially. So he's saying that... GoodGood has now resulted in him not being able to find work now because of this, because he was the VP of marketing at GoodGood during the time of this advertisement going down. So now he's saying that, yeah, it's affected my means to care for my family and do all this stuff and not be able to get jobs now, which, I mean, I guess would make sense if you would, you know, this was a complete, you know, mismanagement in PR, in crisis PR, in marketing. This was like one of the worst situations, because it was literally that little scene, that five-second scene that caused them. Millions and millions of dollars in sponsors. They were going to sponsor a PGA Tour event, which is not an easy thing to do whatsoever. They were forced to pull out of that. It's a crazy situation. Yeah, like one of the biggest, cleanest golf groups that you can find. Very family-friendly. And I mean, they are still business as usual with their content, right? Like right now they're doing... 50 days, 50 states golfing in every state, you know. Those videos are doing really good. People still watching? People still watching. People have seemingly forgiven them, public opinion, but, yeah, it's just crazy how much mess there is with these guys. Defamation also sounds like he has a false termination case on him. Right, I think that is a part of the lawsuit as well. Wow. So, yeah, we'll see what happens. A million bucks, a lot of money on the line here. We'll continue to follow the story.