Beyoncé self-funded her haircare brand with Ms. Tina Knowles

We talked to investors in the early stages, but when it got down to them looking at our budgets, the largest part of our budget goes into research and development and testing. The investors just didn't like that. They wanted us to put more money into marketing and less into the product. She decided, I'm just going to fund it myself, which is crazy expensive. And I was like, you know, do you know what you're getting into? And she said yes, because I don't want anybody telling me that I can't put the money into it. research and development. Everything would have to be approved. The whole game changed when it was time to sign the paperwork. We just launched in London, Space and K, and we're the biggest ever launch that they've had. We are one of the top companies at Ulta. It's been unbelievable. And the best part about it is that our clients, our customers, they've done the marketing for us. You know, if you notice, Beyonce is not in any of the ads. She's very, very involved in every single product, every single, everything we do. But she didn't want to be the face of it. That was intentional. Yeah, it was intentional.