#9 CAMERA Book Review: Rankin & GF Smith promo magazine 1998

A quick look at the work of Rankin who featured in this promotional magazine format book for specialist paper company GF Smith.

IMPORTANT:Please excuse the swear word on the cover, which was written on it when i purchased the book. I did not mention it as it was not worth talking about.

Produced as a promotional publication for GF Smith in 1998, this magazine brought together Rankin's distinctive photographic style with the company's commitment to innovative print and paper design. Created at a time when Rankin's work for Dazed & Confused was helping to define the visual culture of late 1990s Britain, the publication demonstrated how photography, typography, paper stock and print production could function as an integrated creative object rather than simply a marketing brochure. The magazine reflected a period in which specialist paper merchants increasingly collaborated with photographers and designers to showcase the creative possibilities of print through commissioned editorial style publications rather than conventional product catalogues.

#rankin #gfsmith #photography

CAMERA:

#photography #photobook #photographer #magazine