I Shopped My Own Store Like a Stranger. It Wasn't Ready to Sell.

So my store is live, it's got products, and there's a sale banner running across the top. There are five buttons on this homepage. There's shop now, and then a bunch of buy now buttons. All five go to this speaker, and it is sold out. That's a bummer. So I'm running through this new store that I put together, and I'm trying to just view it like a stranger would, like a random person visiting this website, and find everything that would make me leave without making a purchase. So when I look over the website, there's a few things that I found that I wanna fix before I start sending the masses to this website. First thing, can I actually buy something? And one thing I noticed when I got down here, when you buy a bundle, buy two, you save $20. So that's actually good. But by three, you save $0. By four, you save $0. By five, you save $0. So that's a problem. When I go to the catalog page, it shows that same product that is sold out right now. So that's not good. I scroll down on the catalog and the catalog looks kind of good, but there is duplicate products in here these things are in here twice so that's something that I need to fix it says there's 21 products but I actually only put 11 in the store so I got to figure out some of them are in there twice so also I found a power strip that with a European plug but the prices on the store are in dollars so if I'm selling this to people in the U.S. then this is not going to be super helpful for them another thing I noticed on this starry moon lamp it says get it between Sunday, November 1st and Wednesday, November 11th. So that is too big of a range. That's going to make people upset. I just know from experience, if you ask someone, hey, when am I going to get my package? And you say within this 10 day range, that's not going to make people happy. So fix one, we're going to point the homepage at something you can actually ship. We're going to list every product once, and we're going to hide anything that's sold out. Those are kind of my big three fixes today. Second problem, would I trust this store with my card. If I go to checkout and I look at a store like this, am I going to be like, oh yeah, that's probably safe. Give me my credit card there. I mean, you can start with the name of the store. It's called BWS user store one zero two five two six nine. That doesn't instill a lot of trust in the store itself. And we have the same name down here. BYS user store. Is that a good name for a store? It's just a placeholder that I never changed. Okay. So I got to fix that. And if tried to go to the refund policy it doesn't actually exist so that doesn't instill a lot of confidence either so fix to give the store a real name add a refund policy a shipping policy and these are little things if you're going to do a drop shipping store e-commerce in general make sure you're looking at these little details so last problem here that i'm going to fix before we move on to the next step of this store and making it successful and this is the easiest one to miss first off i want to make the site look just a little bit better in general like the seasonal sale like we don't need to say it this many times so i'll probably have ai get to work on some of that but this don't miss our hot deals if i put in my email address here they subscribe but then what do i do with that email getting their email is one thing but am i actually using that email and following up so one more thing i'm going to set up day one there's a free plan for OmniSend most people who land on your store are not going to buy the first time they they get there, they're going to look around and leave, maybe put something in their cart first. That's pretty normal. But OmniSend is an email and text tool for online stores. It connects right into Shopify, which is what this store runs on. So the follow-up sequences come pre-built in. There's one for abandoned carts, one to welcome new people, and one for customers who bought once, but then I haven't heard back from them. So here's the abandoned cart one. If someone gives you their email, adds a product and leaves. This sends them a reminder. The email's already drafted. They've done the testing and this is a good email. So, and this only works if they actually gave you their email first and just a plain box on the homepage like this one doesn't really give anyone a reason to put their email in here. So OmniSend has signup pop-ups for that, including new ones. They have like a scratch card and a mystery gift. So first-time visitors are more likely to see it and they love you know scratching and getting a discount and that incentivizes them to give you their email so we want to set this up before we really get rolling with this store so that once people start showing up we're not losing them as they come in and we want to you know fill the hole in the bucket before we start filling the bucket and i'm going to send this email and text in the same place that'll be very nice here and we can use the free plan for now it covers 250 contacts and 500 emails a month so we don't have to pay anything to start until we start growing. Three quick things that I'm going to fix before we go to step two in this journey and start getting traffic on this store. Let me know in the comments what else you would like to see change with the store before we go live. I'll show you what I come up with here, but stay tuned for the next part of this series. God bless you all and have a great rest of your day.