Mrs. Dow Jones on why you don’t need to have it all together to manage your money

I've noticed online this rise of hot girl finance, whether it be Hot, Smart, Rich. There's a podcast in the UK called Hot Girl Finance. Why are we seeing this enmeshment of finance and women needing to be hot? I know, that's so true. For me, I'll take the other side where I think that any way that we can get women to feel empowered about their finances is awesome and great. And if that's how you need to brand it in order to get that audience to listen, I'm here for it. But that being said, I don't think that you need to be any sort of woman to be good with your finances like that was something that really kept me out of my of my own financial literacy it wasn't hot girl but I always thought you had to be one of those girls who was like we had really good handwriting was really organized and like I was always a mess like very ADHD I'm very type B I talk about it all the time and so I thought that I wasn't together enough to have my finances together so I think that whenever we put these I don't know like packaging yeah whenever we package it in this way where it's binary, where you're either this thing or not, it keeps people out.