The New Rules of Executive Wealth: Clarity, Control and Choice

Fortune
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Oct 14, 2026
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Good morning. I think we're ready to get started.
A few more people joining us. Welcome. Take a seat anywhere.
Okay, great. Thanks, everyone, for being here.
My name is Claire Zellman. I'm a senior editor with Fortune.
And really excited about this panel.
This is the new rules of executive wealth, clarity, control and choice.
And we have a great group of very enthusiastic speakers,
I have to say, to lead the conversation today.
and you're going to meet them in just a moment,
but before I get started, I just want to thank
our great partners at Fidelity for hosting this session.
We really appreciate your partnership
in helping make this conversation possible.
This is meant to be, I mean, you've been in a few of
these now, right? This is meant to be a group discussion,
so please just feel free to chime
in, raise your hands. We have a microphone up here
that will be run to you when you raise your hand,
And please just feel free to jump in,
and I've encouraged my panelists to do the same.
And a reminder that this session is on the record.
Okay, let's get started with our discussion leaders.
We have Mitra Best, founder and CEO of Avra.
Anna Maria Nikoranik, CEO and co-founder of Align Private Capital.
And right next to me, Carla Vallis,
head of private wealth management at Fidelity.
So welcome.
Thank you so much for joining us all.
So I'm just going to kind of talk big picture here,
set the stage a little bit before we dive in.
Women are expected to be the biggest winners of the $124 trillion
Great Wealth Transfer taking place between now through 2048.
Just incredible.
In addition to inheriting wealth, of course,
we are earning it ourselves through taking
part in liquidity events and through equity compensation.
There's a lot of money in the room, right?
We're earning it.
But we're here to talk today about how women can feel more confident
and empowered to manage
that money.
So I wanted to start with a poll of the room.
How many of you feel really confident in your investing right now?
A couple of hands.
Okay.
And how many of you are here to gain that more confidence,
gain more information?
I'll put myself in that category.
Yes.
Okay.
And how to take more ownership of your wealth.
So I want to start with you, Ana,
and help us help kind of set the picture and talk about
these big macro events that women are at the center
of that's really prompting the conversation
we're having today.
Sure.
So I just got out of a couple
of sessions where they talked about women in power.
and it's my belief that the power is about to really shift
so as claire mentioned where
the next two decades are going to be this great transfer of wealth
and for women this means
something like 52 to 84 trillion dollars
and most women are not the women that initially
raised their hands in here
and have the background to really be ready to receive this
and to know what to do.
And so it's kind of a personal mission of mine right now
to assist women to learn the skills that they need
to make the decisions with this money
because we can change the world with it.
We have a perfect storm because it's not just this wealth transfer.
What we're seeing is this acceleration of super talented women
reaching higher levels of organizations,
getting higher comp, and getting stock.
In addition to that, as you've heard in the room today,
there are also women that are taking board seats,
getting massive wins when small portfolio companies are being sold.
These windfalls need to be planned for.
This money is sometimes it becomes a stepchild to the core business
or to the core role women have, and that needs to change going forward.
Great.
And Mitra, do you want to just talk about sort of the,
I mean, we're in this huge moment of in the AI economy,
you see these companies, you know, getting acquired,
going public, their valuation is just skyrocketing.
What does that mean to for how we women fit into that conversation?
Yeah, so I'm not in wealth advising capacity.
I'm an investor.
I'm an AI scientist.
I started this Fintech Avra because of the perfect storm
of the women have never held this much wealth in the history of time.
And what we're doing with that wealth
is a little bit imbalanced.
With the AI economy, we see, I don't know, a dozen people making all
the choices for where the future is going to be.
what companies are going to get funded,
what technologies are going to get funded,
what problems are going to get solved.
And here we have this massive amount of capital
that Ana just talked about, 53% of it unmanaged.
And for me, that's the perfect storm
to get more women engaged in investing in the sectors
that are going unnoticed because of the distraction
towards the few people that are making the decisions
about where the money goes.
Who writes the checks funds the future.
And I've explored the sectors that represent the building blocks
of the future that we actually want to live in,
and I've seen an abundance of great ideas
that would benefit from AI and accelerated AI
in those problem-solving areas that are really underfunded.
So to me, this is the perfect opportunity for us
to get more involved in, be more engaged.
We have more agency in learning about these companies,
learning about investing, learning
about how we could put our wealth in motion for our families
and for our future.
And so Carla, obviously the opportunity is huge right now.
do you have a sense of kind
of what sometimes holds us women back from taking full advantage
of it or some of the hesitancy
that that um like like Anna said that makes you know wealth
management sort of like wealth management the stepchild in our lives yeah
so we've had a lot of conversations
and just in terms of prepping
and getting to know each other and kind of where we come to
this conversation not to mention we started
on at one o'clock yesterday attending another
conversation about wealth and influence.
And all of the sessions along the way, whether they had
a wealth or a money kind of component to it,
I've picked up nuggets that really are very applicable
to the moment that we have right now.
Even Emma just talked about kind of knowing what lane you're
going to play in. The lady from Latrice,
from Sam's Club, she talked about curating. She's
listening to the consumer to curate what the client,
the customer wants. And from my perspective,
I'm only in this role as head
of wealth management for a couple of years now,
but it's an amazing situation when I look out at most audiences
and we look at most lead clients and I look at most lead advisors.
It's a lot of men in the front seat, so to speak,
and one of the things that we measure for our own advisors
to ensure that we're doing all the things that we know we can be doing
to have an impact and to help people achieve growth through
their lifetimes and optimize
their blood, sweat, and tears from the paycheck
or the investments or the inheritance, I suppose.
One of the things we measure our associates
on or our advisors on is engagement. And I'd love to
flip that conversation. All of us need to measure ourselves
on our level of engagement. So meeting
with your financial advisor, if you have one,
one time a year, that's your choice maybe. That's
not the advisor not being available that might
be a function of that they you know where do you you
know fall or they're responding necessarily to your engagement
and interest level or you're
delegating that to your someone else in the household
or you're just completely sitting on
your hands not doing anything about it because you're
so tied up with your day job and that's
a reality for most of us we are so busy that taking
the time for yourself but like Emma said
You've got to kind of staff up and you have to make the time.
This conversation, I would like to be a little provocative,
is actually working so hard night and day,
putting kids in child care, doing all the things we've done,
all the sacrifices, maybe in the beginning to make money.
And now we just love what we do so much that we're just
not even really maybe doing it for the money.
But yet we're making money.
We're compounding it.
The growth that all of you are having in your tenure and where you
are in your careers in this fabulous room, it's multiplying.
it's quadrupling, it's compounding, and yet it may be off,
unmanaged or uninvested, and you have
agency. Think of the change you can do.
So we talked to Anna about what do you want your money
to do? And that's it. That's part of it.
It's having a plan, but also getting engaged and
understanding your options and making your advisors
or those that are helping you. Ask them,
what can I rely on you for? That's a question I would ask.
It's asking more from, it's not what
your country can do for you it's not what you're what you can
do for your advisor they're working
for you so ask them what questions aren't i asking
so again it's a skill up type of moment you're
fabulous at what you do during the day you know the bottom lines
and the P&Ls and the money matters
in your own companies how are you doing
for yourselves sorry i'm really no i was saying when
i said they're enthusiastic i wasn't joking
um and how do you i mean you've had i'm sure you know
women that have really made that switch to go
from earning the money focus on earning the money
to managing the money i mean what has been key
to like really kind of having a new mindset when it
comes to um wealth and and what to do with it i think there's
a ton of information i think first
of all every advisory firm in the nationally
is getting in on this game and then you have the
whole kind of the philanthropic um players coming
into this everybody's trying to help everybody
with their money. So there's a ton of information.
I think the young people, I was with a young woman
the other day, last week in New York,
and she was telling me how she was self-directed. She's
something or other at the company that she works for,
and she was telling me how she's become the
go-to person in her friendship group from college
for financial matters. She's self-directed, so
that means that she's reading everything she can and making choices,
whether every day, she's not
a day trader, but she's definitely reading,
reading things and making decisions. She's not
working with an advisor yet. She has three kids.
She has a husband who works. They have no financial
plan. So she's doing one piece of that puzzle,
but she's not doing the other. But the good news is
she's a go-to person in her network.
She's become an influencer and they're talking. We have
conversation starters at the table.
How often do women have money conversations? Men do it all the
time and we aren't leaning into that conversation
because some of us lack confidence or confidence
on the topic but there's no better time to start than now
and somebody's got to start the
conversation well it's funny you say that because i am famous
or infamous for you know which one
of telling people about the five different kinds
of magnesium every time i get together
and it's like the the standard branded you know discussion
and when we get together we talk about
you know we trust each other women listen
to each other about oh you know i'm i'm using this doctor
i'm using this supplement or i'm taking this class
or i'm using this um you know child care
facility whatever it is and we don't ever talk
about money we don't ever talk about what we're
doing with our portfolios we don't even talk about
the future of our financial planning for
our families so it's it's the present we're not talking about
when about you know the finance
we're not talking about our agency in creating
the future either in wealth and in funding the
companies and the and and the founders that need we spend 80
of the decisions for consumer spending
is done by women, all of us.
We sit around and talk about the things we buy
and all of that,
but so few of us make the investment decisions.
And I actually read a Fidelity study last night.
This just popped into my feed
that women, although they invest less frequently,
but their results are 40 basis points better than men.
So I was like, I'm going to use that tomorrow
because that's really cool.
And I think the psychology is not,
we're told we're not competent or confident or,
listen, I left my very cush executive
amazing dream job a year ago
and I'm known to be an advocate for women.
Everyone who knows me or knows of me knows that.
Had leadership programs, advocacy programs at XYZ.
there's nothing wrong with us we don't need more confidence
or more competence or more anything
we just need more time that's one thing i know we
do need more of but we just think about life
differently we we approach things differently
and this structure was not optimized for us
so i love that we're here together
to talk about how we can navigate that labyrinth and and figure
out, how do we have more agency
and become more engaged to Carla's point? And I know, Ana, you
have, you know, you started by saying this is your mission
to get more women to, you know, invest more
and be more empowered.
So part of my journey is that 20 plus years ago, I had been in the
corporate world in venture capital and private equity.
And I found out that my mother was dying
of cancer. And I decided to take personal time off to take care of her.
And when I did that,
that's where this journey for me began.
Because I realized she hadn't optimized and she needed help.
And then as I was helping her,
people who knew me started reaching out to me saying,
I know this family. They have a daughter.
In one case, there was a 93-year-old father with
three daughters in their 60s.
He had had a stroke and he had 139 private investments.
the girls had never been educated on anything
and they were about to have
this incredibly complex portfolio come to them
and I started work one of them
was a kindergarten teacher I started working
with them trying to explain okay
this is what you have this is what it means
in layman's terms like it was so
easy to explain some of the stuff
but the industry creates a whole language
around it it is really off-putting
that I became engaged with another family and
another family. So I gained an expertise
in working with women that had somewhere between
nine and 10 digits. And from that, I ended up starting my own business.
But I have never left
this mission behind. And what I will tell everybody in this room,
you are in this room because you are
a brilliant leader. What does that mean?
That means you know how to pick and manage a team.
That's what this is. It's about creating
a team for yourself that's very sophisticated.
And I'm going to quote somebody else who was on stage.
It's about having a beginner's mindset.
Ask questions.
Do not be afraid to ask questions.
It seems daunting when you look at the financial industry
between the language that's been created around it,
between the complexity of the financial instruments.
But at the end of the day, you don't need to be the expert.
You need to be able to pick the expert.
You need to be able to do what you're doing in your everyday job,
just in a different area.
And I know everybody's capable of doing this because after two years,
I had a woman who was
a kindergarten teacher managing a very large nine-digit portfolio.
It's not that hard, but it
takes the first step. The other area
that I'm really passionate about is teaching our daughters.
I'm going to shout out Seema in the back,
who also is passionate about this and brilliant about it.
But our daughters need to know the basics.
I spoke to somebody last night and I said,
I've been reading about how the mind develops,
and the way the mind develops is up until eight or nine,
it doesn't really matter what you tell your kids,
because their minds are not wired to listen,
but they're wired to watch.
So your kids are trained from day one to watch what you do.
You become the role model for all of your daughters
about being able to manage capital, understand what's happening.
And I'll leave you with this crazy story.
I've been on a journey, I have 20-year-old twins,
and I've been on this journey for a while trying to teach them.
And when they were very young, they got an allowance.
They had to go work, they had to make money.
And a couple of things happened with that money.
They had to save and invest some of that money,
and they were taxed on that money.
So some of the money was taken from them,
and they were like, why are you taking money away from me?
I'm like, well, the government's going to take money away from you.
And, you know, you're only going to have this net.
They now understand that.
I also had them, the minute they got a real job,
I'm like, I don't care what they think
they're inheriting or not inheriting.
You go form a Roth IRA, all right?
You become in charge and empowered.
And I have never seen someone who, when you give them responsibility,
they don't stand up and try to make the best.
Well, I think we can talk, Carla, sort of going back
to your point where we're talking about getting started, you know,
or if you're in this room and you do feel some level of confidence,
how to kind of take it to the next level.
And you mentioned this idea of like, what can your money do for you?
What do you want your money to do for you?
I mean, what questions do you ask yourself when you're trying to make
that decision and sort of strategize about where you're going
to put your money and the team you're going to build?
I mean, can you talk about like the very novice investor?
Where do you start?
Yeah, this is and this is where an advisor can really
help walk you down that path and ask you the question.
So there's all types of resources that the advisors themselves have.
But they're going to be super curious.
And it's going to take time for you
to really reflect on the conversations.
All the people that are on these leadership panels today have really,
really thought and they have a self-awareness.
But they've not just prepared for today.
I mean, Emma wrote an entire book that if you've read it,
you can actually see how she's evolved during the time.
And so you can have a plan for today, but it might change.
And so you have to revisit that plan.
But it starts with sort of like, what do you wish for?
Some of us have been triggered by certain situations in our life.
And I'm not just talking about philanthropy,
but, you know, what are your goals and dreams?
You all have, you're in this room,
you've all had parents, you've had your parents,
you've watched your parents, you've role
modeled, like, what did they want for you?
What did they want their money to do for you all?
Probably some version of education was a priority.
So after, at a certain point, you've filled up certain buckets,
then you have more disposable
income and you're making money and it's multiplying.
And now you have real flexibility in your money situation
and it starts really multiplying.
We have a ton of sudden wealth-type people,
whether they've sold a business.
That's a whole new reckoning.
Entrepreneurs are very interesting
when they have those windfalls or those events.
They actually are just shocked.
By now, what do I do?
Even 88-year-old mothers like mine,
she doesn't understand how she makes money every month without working
and how all of her investments
or the dues that she's paid is now causing her to have to pay taxes.
But that's something that, again, we model out all of that.
So it starts with a conversation.
It starts with your team.
And back to the competition,
there are great advisors all around the nation.
You don't necessarily,
we would love to be primary advisor to all of our clients,
but we know some of them are working
with other advisors, and we love that
because if you have another advisor,
it's fantastic because they may be bringing
some information to you that is different than what
the other advisor is. And then you have to
say to yourself, why? If one advisor
is only bringing certain information to you, is it that
because there's a limitation in your qualifications of your advisor,
their expertise, their own
journey to keep growing in their practice?
Do you have an advisor who's sort of aging out or even
kind of culminating and they're tired of learning new tricks?
There's new tricks coming all the
time, new devices, as leaders of companies,
role modeling back to, you know, having what kinds of
conversations are you having with your associates,
your youngest, I don't mean to say youngest,
but your youngest, most entry level employees,
how are you investing in them so that they can
have a financial journey day one when they start that first paycheck.
And the benefits programs
were involved with many of you on the benefits side of the house,
you have incredible benefits,
but those are just kind of check the box you really need
to start that level of engagement
from day one why am i investing in the 401k plan where
is that financial education how can i get
the help that i need so again it starts with a conversation
and the first question i don't know
but you you can sort of um work with someone
or each other this is like people have book clubs
where's our financial you play mahjong together you know where what
are they what are you people
ladies talking about. Most women in a certain age group
are now talking about financial issues
because they're now responsible.
Who's an eldest daughter in the room? Wow. I'm the third, I'm the
baby. So, but the eldest daughter persona
is actually a persona right now where we need to
work with you, not for your own situation and your next gen,
but for your G1, your parents
generation. And some of you might even have grandparents
that are still involved and there's
a money situation whether they need help
because they didn't plan or whether there's an inheritance
that needs to be dealt with and then there's all
the stakeholders again that's where you need to
understand the plan for their money too
because again you have a responsibility when you're an
inheritor forget when you make it yourself
and you're on your own and for you know women in the
room who are maybe more sophisticated investors there's
a lot of sort of choice not a lot of
choice these days a lot of more alternative investments
that are available I mean how do we
how do you go about deciding if that's the right thing for you
and obviously there's trade-offs to
those as well, sure there's risk
but again that's where we we have there's alternative investments is
it's the democratization of alternative investments is here
and now and many of you can afford
to be to have some sort of a component
of your portfolio allocated to that if nothing else to
be on a learning journey
so you don't need to invest a thousand hours of your own time to get
smart on alt x or cryptocurrency there
are professionals out there that can help you
there are CliffNote versions but start small
and get to know the asset and then talk about it and
understand the risks because again you can't
completely outsource your risk management
all advisors have duties and responsibilities
but and you need to be qualified to be in that game
but certainly be aware that it's a choice
and that people like you are doing it um don't and
that's the other question i would ask just like
when you go to a doctor do you say like if you're
if you're having a really serious situation
for yourself for your child or your parent
and you've never been in this type
of you know diagnosis before of course everybody's got that
first situation you're not expected
to be knowledgeable about diagnosis x so what do
you say i have a i have a situation where i have
a child that i deal with on this every day and i
say so what do parents like me ask about what questions
do am i supposed to ask you medical
professional you know boston biggest hospitals
best hospitals most experienced what do parents
like me ask about that i don't know enough to ask about
because they're there on the clock they got
the next client coming their next patient is much as serious
and committed if you don't ask that
question you're actually leaving their value on the table
and you're not leaving you know where's
their reliability yeah demand more
from your people i'm curious as to everyone there was a
there were a lot of hands raised
that you feel really comfortable managing your wealth i would
love to know from you guys what questions can we answer
for you what is top of mind for you
because you've got broad wealth management
and then you've got kind of alternative assets over here.
And I will say, from the first time I attended this conference,
I met this fabulous woman who's based in San Francisco,
and then I ended up in an angel network as a result of it.
And I run a fund for my day job.
So I think...
Yeah, we'll give her the mic, Brenner.
I feel like I'm pretty good at managing my wealth,
but then as we're talking, I'm like,
maybe I'm not as good at it. I mean, overly confident.
But you had mentioned, you know,
planning for these exits, right?
And that this takes planning. And then we talked about wealth
advisors. And from where I sit anyways, I must get,
I don't know, 20 inboxes, LinkedIn and emails
for wealth advisors.
And I took one, you know, meeting and I got the ick. And I'm sure it's
like therapists, you know,
you need to try out a few of them to find the right fit. But what are
the things that is there a quick set of questions
when you're evaluating a wealth advisor when you're
planning for this type of um you know future scenarios
that you should be asking about to
identify who's good and who's going to probably
not be great for me i'll start and then pass it
over to you so i i think it's not just about
the wealth advisor you need to look at the accountant
you need to build your team you need
an accountant you need a really good trusted estate person
And then I think a lot of it is understanding what you want.
Carly said it very well earlier on.
Understand what you want
and ask them what they can do for you that nobody else can do.
Because at the end of the day, part of the problem with the industry
is everybody's trying to sell you something, right?
The question is, do you want to buy?
You are buying something when you do this because there's going
to be a fee associated with it, right?
You need to ascertain whether
or not you're getting your money for that fee, right?
Who's going to deliver the best service?
And I think it's about interviewing people
in terms of capability, getting references
in terms of capability, but it's also,
you know, do you like working with this person
and do you trust them, right?
Like, that's a big deal.
And I think to add to that,
because I actually work with a number of wealth managers, because
I have different interests
and I find the ones that are specialized in the particular
area.
You know, here I have someone for sports,
I have someone for, you know, AI, I have some,
you know, spread around.
And I feel like when I, what really works for me is if they,
if I know how to articulate
my need and if I can get a handshake on that,
because the ick that you talked about, I have
gotten ick in spades like I can't even tell you
the ick factor outweighs the you know happy factor
and it's because they just they're not seeing me they're not hearing me
and they're just like you
said selling whatever so finding someone
who's a partner with you like we've said you know a team
Someone who can hear you, see you, and be able to deliver and have
the humility to say, you know, maybe this is not part of our offering.
Because the wealth advisors, they don't have access to everything.
They get what the CIO gives them, right?
So maybe that's not in their basket.
And having someone that is open enough to say you need
a specialist for that I think is important.
And let's have Sirma, maybe you can answer that question a little
at the end? Oh, answer. I was going to ask a question.
Yeah, I will, but I have a question
actually very relevant to what you said,
and it is health and wealth are connected. So we learned
that all health research was done on men, right?
And only recently we've started to say, hey,
there's women, we exist, menopause and all that.
How do you think the investing world and the
advisory world have to change to accommodate the woman,
whether it's a woman in partnership
with somebody or the single woman who is the breadwinner.
So how is the paradigm needing to
change? Who writes the checks builds the future.
And as long as we are not participating and asking
for those assets to invest in showing up
with our 124 trillion dollars you know or whatever it might
be that's not going to happen now okay it's shifting
a little bit but that is one of the
sectors when i said earlier i you know explored these sectors to see
which are the building blocks
of the future women's health and longevity
and wellness is a huge one we are living you know 10
to 20 years longer than men but unfortunately in poorer health
who's interested in living a lot of
years and and not living in health i'm not so i
but i do want to live long so i'm going to make
sure that i'm healthy and that you know all
of that but how do you have access to that and that's
one of the things that Carl
and i were talking about before um we came on on on stage was about
this the opportunities for private companies
and private assets that are actually looking at
solving these problems there's a lot of noise in the system
so you have to be super careful
i'm not i mean that's probably a wrong thing
to say to our group to be super careful because we
are um but i think it's really important
to be circumspect to be really um thorough with your
research with your observations
with your references talk to people talk to your wealth
advisor talk to everybody to find out what
those opportunities are because if we don't invest in
women's health nobody else is going
to and then we're going to still receive the one percent
of the entire health research
and you know the just a little tidbit that i learned the menopause
research is on rats do you know that rats don't menopause
so yeah so that whatever yeah carla you
mentioned i mean just having more women
in this conversation in in this space um and being able
to curate then the offerings to meet that demand right i mean
that's kind of yes what we're missing
we might be missing we might be missing
because again we listen very carefully to our clients
and the demand and every conversation that you're having
with an advisor are in private wealth
management or in you know our mass affluent
or our executive population we provide fidelity provides
amazing executive services financial advice
to as a company benefit to many of the companies
that are represented here
so as a young employee as a new entrant you might not get that but as a
mid-level you know where the money is starting
to accumulate where you have stock options where you
you have your 401k, and then you have your outside pot
of money and you're buying your house,
which is an investment. And then you have
your charitable nest egg and your 529.
We are working very holistically with people
at every step of that journey. And so it's really
important for us to be 360 degree knowledgeable of your conversation.
But even if you're working
with outside advisors, we inventory all of that.
So then we have conversations and typically the
lead client, if you went to our Salesforce system,
the person that started the relationship is
typically a male. And then, of course,
with our executive services population, there's plenty of
working women, and they can bring in their spouse to the conversation.
But all of our notes go into
the verbatims that all of our leadership reads.
And where we check boxes and say we have a gap in
our product offering, or we had to refer this client
to an outside provider because they needed
this because we're always going to do what's
in the best interest of the client even if we don't
have a certain thing if there's a gap
in our offering we're going to educate you about that
and that's what a good financial advisor does we're going
to say you really need this based on
your facts and circumstances based on your wishes based
on your plan for the future and all of the
things we know about you we know you need
this and right now we don't offer that you know we don't
have a long list of that stuff
but nonetheless there may be something that at this moment
fidelity may be you know not there yet
and other people maybe have put their toe in the water but
fidelity has been the first on a lot of you know innovation
with with regard to dealing with your
financial complexity and pioneering
and who better than a company with all of that research and
access to it but that's what i would say it's it's
um you've got to be in the conversation to
give us the feedback just like when you go to sam's club
and you like your lollipop lamb chop
lollipops. How is Latrice, the CEO of that company,
ever going to know what's missing from her shelves
or what's missing from your experience?
That's the other thing. So again, women love to convene
and women do the best. So that's a conversation that if we don't see it
and we can't bubble that
up, somebody's got to innovate.
And we try to innovate real time. And it takes one conversation
that you have because you're on your fifth
or 10th meeting with your advisor because you're
super engaged, that's again, not my associate or my advisor's problem.
That's an all of us problem
because we're choosing to cancel the meeting,
not show up, multitask when we're in the meeting,
not really listen, not ask the advisor,
what questions haven't we asked for session 32 of
the year? What books are other women like me reading?
What conference should I go to? I mean,
it's literally, you have to take the bull by the,
you have to be responsible and accountable if you
want to optimize. The industry is not going to change until we change.
Why would it? If we show
up passively once a year to a meeting
and don't ask really difficult questions, and we just look
once a year at our accounts,
there's no need for the industry to change. That was the golden nugget.
Like, seriously, that should be framed. We have a question.
Hi, I'm Beth. Books would you recommend
for people to read, to become more informed and strategic.
I am a customer fidelity and I have a
female advisor. And another question is what percentage
in your wealth management are advisors
women? So I'm curious about that.
But, you know, I have read books. I've tried to get over the fear
associated with money, tried to become informed on what to ask.
And so what do you recommend in
that space that I should read to become more informed?
Like, I don't know how to actually
engage on private investments i've never done
that before no one's taught me how to do that
i have a lot of money but i'm afraid of it
so i need help so we have a number of advisors in the
room we have Mandy Sipioni
who's on the CFP board you know the number of CFP with female male to
female at this point
or i don't mean to put you
on the spot yeah and the
latest number that i saw
with 77% men, male advisors nationally, not at Fidelity.
And we're doing our part to try
to keep more of our young women associates
who come through our talent pipeline engaged in the process,
but inevitably there are choices that people,
women make in a career path,
but we are really trying to be as progressive as we can be
to attract women to the profession.
But this concept of sales, at Fidelity,
it's not a sales job in any way, shape, or form.
We and that's where I think some of that awareness
of what the role is and what it is not.
It's a partnership. It's a relationship.
Your EQ skills have to be higher probably than your technical.
But we are forging and supporting both.
I would say, you know, we we heard about die with zero.
There are other you know, we have all kinds of programming
and educational curriculum, which is more nuggets podcast.
Alex Rocha runs our Smart Women Talk Money
program where there's all kinds of resources
available, but I'm not sure.
Do we have any other book that comes to mind
that would help people with overcoming fear
or getting started?
Yes.
It goes back to the psychology of money
and women, right?
And the psychology of money for women is very different.
We're generalizing, but we can do that because we're women.
It's very different than for men.
I mean, think about this.
I'm sure you've read the studies about how women don't apply
for positions if they're not 100% or 120% qualified.
But our counterparts will see a keyword and they're like, yeah,
I've got this. And they get it and they get the job, right?
So we have shied away from the private markets,
and we can talk about that offline, because it's so opaque,
it's so convoluted like you talked about,
and it's in this tight network of who knows who,
and we don't talk about it while we're talking about magnesium,
and the minimums are too high, and then da-da-da-da.
and we have we want to know everything about the decision that we made
but actually many of the
women at this conference were once were working
for a company that was once private so their
biggest body of energy
and capital was in their own private company that's true really many of
the women here have been in or you're buying private companies
in your day job but yet you're
not investing it through your whatever kind of opportunity
or nest egg you are that's right and
And I actually gave a talk a couple months ago,
and I said, here we are.
And it was to like 150 women at the New York Stock Exchange.
And I said, you know, we've reached the CEO levels.
We've, you know, take care of our kids and our parents
and the kids' pets and everybody at the same time.
And we've managed.
And in-laws.
Yeah.
And the community.
We do all of this stuff.
And we have, yes, we work harder.
We talked about that.
We work harder to get into these positions
in corporate structures that were not designed for us.
All of that.
But then there's this like gated community
we haven't crashed yet.
And that's that sort of.
But we don't want to come back next year
and have the same conversation.
No, we don't.
We don't.
So.
I would also say one thing here.
Emma said it in the session and I wrote it down.
You are never ready.
you are waiting to be ready yeah you're way too
late yes yeah I'm sorry we have to wrap we have
to wrap it up so I'm so sorry um we're gonna head back
to the main stage in just 10 minutes but
thank you so much I really feel like the just talk talk
a lot of these questions I feel like
you get a lot of the answers talking
to your friends about money you know what book are you
reading who's your advisor etc
and I hope that you can all walk away from this like having a
little bit more. Grab the conversation cards.
Use them tonight or tomorrow and have those
conversations. And then if you have any follow-up questions
at our booth, please give us your name.
We'll try to send you a reading list.
Let me just thank one more time Fidelity for hosting
this panel and for all of our speakers
for just shining some light on this topic and for you for
asking such a smart question. Thank you so much.
