G&W Irish Tours; Fun-filled adventures & shared experiences

Fox - Milwaukee
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1 Video View·Oct 21, 2026
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Find friendship and community through travel.
I have Paul Ward and Ian Gould here, who are founders of G&W Travel,
as you can see clearly on their shirts right there.
Very good marketers.
They're here with more about how they got started
and how you can sign up for your next adventure.
Thank you so much for coming in.
It's very, very nice to be here.
We've already been chatting a little bit behind the scenes.
You guys have a very deep, deep connection to Wisconsin.
Tell me about that first.
Yeah, we do.
I came over here in 2001.
I married a lovely Wisconsin lady, been here, raised my kids here.
Now the kids are older, I have a chance to travel more.
So we thought this was just the perfect time to bring
these ideas to the front and start working on that.
And you guys have been a big part
of the Milwaukee hospitality community, too.
Tell us about that.
I came over in 1994.
Okay.
When you say it like that, it seems like a really long time ago.
Yeah, yeah.
I went up in Green Bay, came to Milwaukee, and I started at,
went to Milwaukee Institute of Art and Design.
And then while I was there, I started an Irish pub called County Clare.
That's the county I'm from in Ireland, and it seemed rather fitting.
But yeah, for the past 20-odd years, I've been in the hospitality,
running pubs and restaurants around the city as well.
So that's how he and I met.
Oh, that's the connection right there.
And so, of course, now you're taking
that and you've started this G&W Irish Tours.
Ireland, I've never been.
I'm told it's beautiful.
I have my little DNA test says I have 4% Irish DNA.
So I think I'm obligated to go back at some point.
I don't think it needs much of a pitch, but I'm sure if the folks
are like me, they need, you know, a reason, an excuse.
So what's what's my excuse?
Why should I go to Ireland?
Well, these tours started as a couple of friends speaking.
We had people coming to us and saying,
when you go home, can we come with you?
All that sort of thing.
So it grew from we speaking with friends
to taking a group of friends across.
They tell their friends and we this is developed
into the G&W community. Okay, we really grew organically
Absolutely. This wasn't like a big business plan that you were like,
you know going up from actually quite the opposite
I think it was just it kind of we fell into a little bit
You know Ian was doing him a little bit before me
and he says geez you should get into these these are mad and you know
They just seem to connect. We're both really good with people
and people he has a following I to follow and we said
Let's merge the two and let's take people back to our home
because we'd been living here in our adopted home for 30 odd years
and right for years people go back
to Ireland like Paul where do we go what do we see
who do we go to they would come to the pub
and ask these questions so now we get
to do it why don't you come with us right we're heading home
you still had all those connections even
though you'd been here for so long yeah
we still owe a lot of people money over there
so they have our addresses to go back and check
yeah yeah yeah are we good yeah you know yourself
rich rich yeah absolutely and so what would make
your tour stand out from the others other than
the obvious connections well we're it's personable
you know and like what you asked earlier like why
do it why not you know and it's like we're two of
your friends like ian likes
to say you're two goofy cousins you know like we're taking we're
going back to ireland would you like to come with us right
and so we'll take you off the beaten track
we go to the places that we grew up going
to right uh one that always stands out for me is the
Laytown Races, the horse race in Ireland
that no one thinks to go to
And it's basically when the tide goes out
they set up this horse track, and there's a horse race,
and we're doing a bunch of betting and stuff
And all the locals, we took 40-odd Americans there
All the locals are scratching their heads going
how did you know about this?
And we're like, well, we're with these two lads from G&W
And so, yeah, there's the Blarney.
This is the inside track, pardon the pun there,
that you guys have that other folks wouldn't necessarily have.
You know, and I always like to say,
You don't want to follow the tourist crowds anyway.
If you want the good food, you look for the locals.
Look for the folks that don't look like you and you go eat with them.
So I imagine, especially with your background in food
and everything like that,
you must know the best places to eat real Irish food.
Yeah, and just to bounce off what you said,
obviously we still do a lot
of the touristic things that are worth doing.
We do chop away some stuff that's
not so interesting as it might have been.
but yeah we get
and we're always
looking for input
so we converse
with people
we were up in
Carlingford
in County Louth
and they're famed
for their oysters
so we were able
to hook up with
Kian who owns
the Carlingford
Oyster Company
go and do a tasting
and eat
and little sips
of beer
I bet a lot of folks
wouldn't necessarily
put Ireland and oysters
together
there's a big
Guinness Oyster Festival
every year
it's huge
Guinness Oyster Festival
that takes place
and stuff
as I sit here
I love it
And you've got a really cool lineup.
You start with the Christmas stuff, though.
Tell me about that.
That's coming up in a month.
We've got like close to 40 people coming with us,
including my two lovely daughters
that are coming with me on this one.
So I'm really excited.
It's more personal.
But yeah, we're doing Switzerland, Germany,
France, and Luxembourg.
We'll see all the Christmas markets
and see how that differs from country to country.
Right, it makes sense.
And then what's coming up in 2027?
We have Spain in April.
We have Northwest Ireland in June,
just right as summer break hits
and then we have two Badgers tours so we have a pre-game and a
post-game tour for the Wisconsin Badgers they're
actually playing in Dublin oh that's right okay
and so we'll take you on a lovely trip to the southwest of Ireland
and then it'll culminate
with the game or we'll start with the game depending
which one you want to do that'd be fun
yeah and then we have an Italian tour that's in October right
when it's not as hot and you're
probably wondering well it says GNW Irish tours why
on earth do they do any of these other tours
because it grew into something bigger like all
of these people that were coming with us were like
well we've done ireland with you can we go
somewhere else so we basically ran out of
ireland like how you plan a trip even if it's
not necessarily in ireland so i get that it's
that whole idea of community yeah we're all
traveling together it's the experience that
we have together you kind of join a bigger family in a way
and everybody's included now uh in my
family we like to save a couple bucks
so what kind of discounts can i get well we have an early sign
up discount so per person you know there's $200 off
if you sign up for our April tour if you sign
up before November 1st $200 that's $400 a couple
that's a lot of drinking that's at least one day's
worth of drinking for some of the people out there
you know what I mean some of them some of them you
know and we've we've known a few of them
and I can tell you right now they know who they are sure
yep no shortage on either side of the pond there
this all sounds amazing what's the best place to
go to find more information uh go to our website uh
which is gwirishtours.com without without the
without the end just gwirishtours
and or check out our facebook page as well and join our group
so a great way to passively follow along
and see what we're up to i do a lot of videos and reels
our trip coming up you can actually follow along
see what we're doing there you go so check them
out on the social media and check out their website
if you want to get involved sounds like
a lot of fun thank you both so much for coming
in thanks a million got more walking coming up
in just a couple of minutes.
