Ms. Tina Knowles on launching a business: "Find a need that's not being fulfilled"

My approach to business has always been find a need that's not being fulfilled. You know, I used to go to a hair salon and they had the best skills, like they were amazing. But I would go in there, I would be in there for like four or five hours because it would be all this gossip and it would be selling dinners and it was just so much stuff going on that was entertaining for some women. But for me, I had stuff to do. So I was like, I want to get in here and get out of here. My approach to business has always been find a need that's not being fulfilled or it's not enough of that to go around and so that you start your business based on something that nobody else offers and so that's what we did we set up a salon catering to professional women we guaranteed that you got in and out that you were waited on within the first 15 minutes and if you weren't satisfied you got your money back and let me tell you when you have a bunch of hairstylists and they have to work for free they learn very quickly that's right and we served wine and we just we networked for the businesses introduced people and did a arm of philanthropy it was a very different environment for us along