Women in sports have harsh words for Sydney Sweeney's new ad

Sydney Sweeney's new sports, Gambling Out, is going viral, but it's not because everyone likes it. It's sparking backlash all over the world. Female athletes are making posts like this. And that includes this Canadian Olympian. If that's something she'd like to be doing, that is absolutely within her rights. I was a little frustrated that it was being used in the context of sports. However, why did this have to be how you presented sports in general, women's role in sports? Like, it's not just, we aren't just spectators. We aren't just there for people to goggle at us, right? Now, Sweeney isn't just front and centre on the Novigrad. The company says she's also a strategic partner and equity holder. Power to her in a way, but then it's like, at what cost? When you think about the context, then, you know, at what cost is it worth making that monetary gain? But there is an old saying, any publicity is good publicity. Not here, though, according to this sports marketing expert. They went with a sex sells strategy, an over-sexualized link, I would say, between women and sport in the marketplace. This may be an instance where we see and are having conversations about this brand and about this actress. But over time, if it doesn't translate into sustained consumers and sales, direct revenue, then it hasn't been successful.