Some small London businesses are using AI to create ads. Could it turn away customers?

CBC English
14 followers
Nov 9, 2026
AI Generated·May contain errors
You might be seeing more ads that look something like this.
Some London businesses are using artificial intelligence
to create advertisements,
including posters for menu items or upcoming events,
and people have opinions about it.
I definitely would not shop or buy any food from a place using AI.
I also just think it looks terrible
and very artificial looking too as well.
I definitely think that people should
be making their own art or hiring artists
or just doing really shitty art.
Some of the more critical opinions about AI
aren't lost on the business owners who use it.
Well, anything from, well, if you're using AI,
I will never give you my money,
sad, hire somebody, I love you, but this is disappointing.
Milos Kral owns Pub Milos,
a downtown restaurant that sells craft beer and bar eats.
He says he uses AI to help him stylize text
or do spell checks for graphics
and to help him with administrative tasks like organizing his emails.
Although he's received some negative feedback from people about AI,
he says it's saving him time and money.
I work seven days a week. I'm here every day.
And every night, and I just don't have enough time
to do everything myself and being in hospitality industry these days,
it's a struggle every day. You wake up every day,
you're unemployed and you try to somehow make it through the day
so you can pay the staff and you can pay the bills.
Kanti Ganiyal opened Fruit Tea Boba House on Richmond Street
a few months ago. She says she used ChatGPT
to create posters advertising smoothie bowls and drinks.
Ganiyal says she photographs her drinks, and then she instructs
the chatbot to enhance the picture and create a poster.
She also uses AI for menu design
and advertisements on delivery services like Uber Eats.
We are a small business,
so we can't afford that kind of promotional yet.
Maybe in the future,
but AI is helping me a lot because AI is also growing and growing.
Mengxia Zhang is an assistant professor in marketing
at Western University's Ivy Business School.
While AI-generated ads can help save money,
she says it comes with a risk.
I think the main risk is like consumer trust
and also misleading consumers.
So if you use AI to fabricate a food that is not served by the company
and it is found out by consumers,
they may lose trust and not coming back.
And this may also involve some legal issue because misleading
on consumers might be illegal in different countries,
especially in Canada and in the U.S.
Jiang says transparency is key.
If businesses are upfront about using AI for their advertisements,
customers might be more tolerant of it.
How do you feel about AI-generated ads?
