Did Mason Meet Jeff Bezos?

What up everybody, I'm out of practice. We missed a week. So forget how to do these intros, but I'm mace diamonds Cardinal chasing over here Do you have a birthday let's start there happy freaking birthday 25 happy birthday We've been talking about this for a month on the pot. I feel like it's here. It's how do you feel? Yeah, I'm 25 years old chase Getting old man One day, that'll be everybody. Actually, I assume most of people don't watch this or older than that. So But yeah, dude, I feel like I'm finally like part of like the adult club like before like when I was 24 I was like my early 20s. Now. I'm in my mid 20s Amazing, but if you're watching this on YouTube drop a HBD in the chat Let's have this comment section say HBD the guy mace. So happy birthday, man I can't wait to hear about what you do later. Thanks, man. Yeah. No, I'm happy to be here Dude, let's jump right into it. So I know you're in Hawaii for a little bit First of all, I want to hear about it and then I also want to know How are you with Vacations and like what do you think is like the optimal way to take a vacation as an entrepreneur? like is it was it good for you or did it did you start to like get a little bit antsy after a little bit where You were just like you wanted to start working or like how how did that go for you? Yeah, I've got let me preface. I've got young kids. I got a one-year-old in the four-year-old. So that was very difficult Everything from the flight to you know, nap time to bedtime, etc. But overall was a fantastic trip Got a golf twice, which is twice more than I've golfed in the last six more past months So I golfed a bucket list course of mine and play the plantation course in Kapalua I don't know if you watch the PGA but the PGA like the pro tournament every year starts there in January and it's just Beautiful dude, so it was absolutely beautiful got a golfed out with my father-in-law We golfed right behind the owner the owner is worth like twenty six point five billion He's a founder of a clothing company called Uniqlo. Have you heard of those guys? They're Japanese clothing company Yeah, yeah, so this guy he bought the two golf courses out there. One's called Kapalua Bay course the other ones called Kapalua plantation. I should golf the Bay course like five years ago for Miles's wedding He treated like on a 50 or 80 of us I don't know the number out there and then I played the the morning course the other course this time. That was awesome I Did like I don't know five to seven mile walks with my youngest daughter in the stroller a couple days I went to the gym was the pool. So it actually ended up being a really great vacation So personally like with the family that type of stuff was fantastic on the work side That was a little bit more of a struggle Basically, what happened was my youngest daughter took a nap like in the middle of the day So depending on the day got anywhere from like one to maybe two ish two and a half hours of work done So that was like my work time for the week And what I realized is I only probably have about two to three hours of work a day that I need to do to like Quote-unquote maintain so for me to keep up with everything. It's about two to three hours for me to get ahead You know, I probably need about four to six hours So I felt like the trip was great for keeping things status quo keeping the businesses going the lights on But it wasn't great for getting ahead. Like I'm really behind on this course. I'm trying to finish You know, I've got a pile of emails that are I need to respond to kind of in due time So overall really great was hard being gone for about a week. It was also really hard I know you hate PST try being three hours behind PST. That was really hard I was trying to post social media posts whenever I could Sometimes I'd be posting like 2 or 4 p.m. In the afternoon. That would be like, you know 5 o'clock to 7 o'clock PST, which would then be you know EST is asleep by now. That was that was a challenge like being that far behind was was hard overall was great, though That's good. Man. Yeah. No, I do you you understand the struggles of going back in time? I Get with you being ahead on EST. It's kind of the equivalent coming to PST me being in PST I feel like the world revolves around us. I don't know whether it does or doesn't In PST, I don't have any FOMO, but I could I could imagine I basically did what you did when you go from Miami It's you California. I did the same thing from California to Hawaii. So I now get the mindset I still think PST is great, but I feel yeah Yeah, but even when I go forward like even when I go to Europe, which I have only done a couple times But when I go to like that, okay So it was like six hours ahead last summer and then the summer before that was seven hours ahead of EST And so I was ten hours ahead of you and that was when we were like working together a little bit I think yeah, then we then we do now we just have more to do and like Communicating with PST was awful. He was terrible like he was like late into the night But you'd be like midnight and I'm having a conversation with someone's end of day. So Yeah, I don't know I think it's just good to have a routine and I think that's why I'd prefer not to travel when I'm in sort of like A work mode. I don't know if you're in work mode Are you I Don't know either brother. It changes by the day some days. I'm like, I feel really motivated I'm gonna go crush it and other days. I'm like, oh man I've got so much family stuff to do or about family in town. I think like spring and summer I mean, I'm just the whole year So I was nice spring summer hard because the weather is good You know kids are out of school for spring break or for summer you want to enjoy with them? But then in the winter, it's like you have a bunch of family in town for you know birthdays Thanksgiving Christmas New Year, so it's I just felt I haven't really been able to catch my breath So I need to like really focus and lock in and get back to it. But yeah, Hawaii was cool Have you have you done Hawaii? I have never But I'm thinking about it. It's just the only thing that like kind of Scares me about that is the flight that scares me But just like the thing I dread about it the most is like How long of a flight is that? It's like 16 hours So from us here, it was like five to six But for you, I guess it would be like eight and eight to nine because you're coming from Miami Or I get yeah, I guess 12 I guess 12 Yeah, cuz you're three hours behind but it takes what five or six hours. Yeah So you probably looking that's why so many people on the East Coast don't go to Hawaii they just go to Europe like you just go to Spain or Croatia or You know, you know, wherever else Greece right you guys do that because that's so much easier Maybe parts of Mexico would be easy for you kind of get the same vibe. That's Hawaii. Hawaii is hard I don't think it's really worth the 12-hour flight to be honest It's great though, I mean it's great like I don't know if you saw the room that we had like we were Eight nine floors up. We're right on the water. We had like a three-bedroom place for our family and We end up having like probably the one of the biggest like balconies I've seen like we had pretty much like 270 degree views almost of the bow from the balconies I was like the main balcony and we had two other balconies off the other rooms That part was really cool to just like working out. I thought I was working Like in the ocean in the sky, like it was pretty cool. That's sick Why are you at all? Like do you the views like that really affect you or like doesn't matter where you work? I loved it It didn't even feel real like it felt so surreal that like we woke up you see like the most beautiful ocean and you see like One or two other islands, so I did feel inspired I wish I had more time to actually work with the inspiration that hit but it was cool What what about what about you you traveling for your birthday? That was like the original because like it was supposed to be like a surprise and all the people who were playing a surprise We're like, oh, let's go to Lake Tahoe. Let's go to Scottsdale when I heard about that. I was like, oh Yeah, I don't know but like a weird thing about me bro is like I feel like Use I mean, I don't know I don't want I don't want to say this but I feel like views used to affect me a lot more than they do Now like back when I had like a really shitty apartment like my first ever apartment when I moved out You remember that where it was like this basement? Yeah, that sucked It was a studio and my view was like Like I was four people low Ground level and so like if I look out the window out all I would just see is tall grass Like it sucked and then when I would go anywhere with you, especially like mine. It's a city view I was like, whoa, and now that I have this view I feel like there's nowhere I can really go where I'm like Just in shock, you know, I feel like I've kind of like numbed myself To that. Do you feel like that ever cuz like you're in a great area like you kind of get views whenever you want Don't really leave my house I like look at my window and I see like my putting green in the back there like that's cool and all but like It was really cool to be there and just see like how green everything was and the trees and we could see the islands and you Could see just I don't know. It was pretty cool in the golf course that we played was like So insane like all the holes had insane views just like the history So I'd say depending on where I am and what the view is like, you know a city view I don't really care for but like if you show me like beautiful mountains or oceans and beaches, that's pretty cool So I'm glad you guys take that vacation. I think it's been a minute. Thank you. Well, we got to relax This next topic is kind of a quick one But I heard from a little birdie that tweet hunter guys hit their earn out You know how they got bought like two years ago Yeah, I saw I saw tweet from one of the founders and he was leaving and he was done It was the last day today. I didn't actually read into it though. Can you tell me about it? I don't know. I don't think it was from Twitter. Someone told me this. I don't know if it's like I don't know if they posted this but I think it's fine to share but like yeah The original deal was like I think they'd split a minute like they got a million all three of them So they each made like there's oh my god and then they had to hit earn out targets for them to get the actual number which was like closer to 10 million and I think yeah, I think they grew from like a Mill error to like eight mil in like two years So they just like hyperscale but six of that eight was from their LinkedIn product Which I thought was really interesting And I'm hearing a lot more about people that are Like really like going dry on Twitter and crushing on LinkedIn Why do you think that is like as someone who is I mean, you're the expert here. I'm curious why LinkedIn is is becoming so popular for like like personal brand growth Yeah, it's interesting. Oh, yeah. Remember I think they did sell like two or three years ago trying to find the timeline I think they sold for like 1.2 or 1.4. So Not not a ton. I mean a little bit of low seven figures a little cash up front They probably did split that I think JK left. He was the third partner that kind of joined later I think he left and he's doing like his own coaching thing So I think that was probably I'd imagine most of the money that he made and then the other two guys I forgot their names like ones Tebow and I forgot the other guys name guys. Yeah Yeah, very nice guys. Yeah, I do remember hearing that it was a low eight-figure package kind of in total They hit their numbers. So you're saying that they got an additional about Eight you're saying eight to ten. They got more like recently No, they hit Well, I don't know exactly what the number was. I think they posted a breakdown when they first sold I think it was like ten something. I think you're right. So, okay So that's let's assume they got another eight or nine million, but they you're saying that they grew in the past 24 ish months from about a million error to eight million error are and yeah You're saying three-quarters of that give or take came from from LinkedIn Wow. Yeah, so that's the it's interesting tap Leo Which is their LinkedIn product? They actually just sponsored. I did a sponsored post from them like two days ago So it seems like they're doing kind of I've seen Justin Welch do it It seems like they're going pretty hard on like influencer kind of promotion as well as kind of affiliates They're pushing like their affiliate stuff pretty hard to like a while back. They'd kept asking me if I wanted to be an affiliate But yeah, I think with your actual question on like Twitter I mean, I I'm feeling it dude Like I used to get three to five million impressions a month pretty consistently on Twitter I'm at like one to two million a month right now. So like I'm I'm down, you know fairly big right more more than a half I'm down I'm in it and it's frustrating right like the same content on Twitter gets a fraction of the views that it does on LinkedIn my audience on Twitter is a hundred something thousand My audience on LinkedIn is about three hundred thousand But even when my Twitter audience my LinkedIn audience were more similar I was still getting a lot more juice over the past like 12 to 18 months from LinkedIn. I think people have figured out that the content that works on Twitter also works on LinkedIn I don't think the opposite is true Like I don't think if you make LinkedIn specific content and that's the way it works as well on Twitter But going from Twitter to LinkedIn, I think is very easy and natural for a lot of creators And then there's not as many people creating I don't think the audience on LinkedIn is as Sophisticated or savvy as the audience on Twitter So I think they're blown away by a lot of these things and therefore are pretty share happy they hit that repost You know reshare button pretty easily And they're willing to engage So I just think like a lot of people are moving there because it's like the platform for B to B You know 80% of leads that are organic on social actually happen from LinkedIn I think people just realize that like the folks over there aren't as sophisticated They have budgets a lot of them work for big companies and they're willing to pay for courses. They're willing to pay for Consulting they're willing to pay for agency services So I just think like seeing the success of some of the big creators on LinkedIn Everyone else is trying to follow suit one of the big LinkedIn creators. I'm in a group with him. I can't say who He he just did like You know seven figures on a course launch in like five days I'm guessing most of that was was LinkedIn lead I don't know the exact breakdown, but he had a few thousand people by his his product or his course, whatever it was you know in between the range of like 500 to 700 dollars pretty recently and and that was like at a 90% plus margin Maybe maybe I'll tell you after who it is I just think the reach there and it's just crazy Like I mean dude, like I'll do a hundred million impressions again this year on LinkedIn, right? That comes out to what eight to nine million impressions a month on average And I'm getting tons of sponsors dude Amazon sponsor me. I'm working with Amazon on there like Amazon violent prime program They want to get that program out in the hands of e-commerce brands. So I'm doing like a huge deal with them I did Walmart. Everyone's reaching out to me because of LinkedIn. They find me on LinkedIn So it just seems like the dollars are there right now. It makes a lot of sense Did I tell you that Jeff Bezos like brushed my back on Thursday? Yeah This is like a couple days ago No way. No, how there's my first night here and we went to this event there was an event it was just like this lounge kind of bar in South Beach and We go there and They weren't letting anybody in because there was someone in there with a big party and he had armed guards and stuff like that then you want to be too crowded because it was like a security risk and it was a High-profile celebrity and me and Ben and Griff. We're thinking like who like Me and Ben and we're all high profile. We're out here bro. Like they can't be more high profile than us and then we're like kind of standing outside and then like You just see like this little bald dude with veins popping out of his head Walk right behind me and he like he kind of like he didn't actually brush my back But he I swear got like a couple inches away from me walk right into an SUV and then he was out of there Wow, right there. He's a he like he's like a Miami legend now like he moved I think probably two years ago after he like Stepped down Rams on and now he's kind of chillin, bro He lives in Miami he lives yeah, or somewhere in Florida, it's like He is like in the most expensive zip code probably in the country like top three Crazy yeah, but anyway congrats on Thank you, I mean that's that's sick Wow, that's cool you ran to him I've seen people. I don't know if I ran to him or Elon or someone and it mentioned that they're like kind of cool Like they're a little bit weird, but they're kind of cool Yeah, cool dude at random you just hit a Tom Brady Roche do you see that thing on Netflix have you seen that I Didn't watch it, but I saw a clip of Andrew Schultz. Do you know Andrew Schultz? No, I don't think so He's like one of my favorite comedians like I saw a little clips of it, yeah He I know he lives out in Florida. I was watching the Rose last night. I don't watch the whole thing It's like three hours. I watch like 30 minutes. It's brutal, but it's super funny I think he'd be a cool guy to meet another like Florida guy I don't know where he lives somewhere on the island. Maybe he's neighbors with Bezos. Who knows? He strikes me as like a West Palm like Jupiter type Okay, that's that's like the OC equivalent Okay, yeah, I'd love to golf with Brady if anyone knows Brady get me to golf with him. Let me know I'll be sick Ben has Actually, no, wait But I think one time like Ben race Michael Jordan traffic Really yellow Ferrari or something like that and he like lives in the same area as his parents Yeah, so that's sick. Maybe maybe we could put in a word there you can go with Jordan Damn that'd be insane. I'd be insane. Yeah, that's so cool. What's our third topic? Yeah, we get the last one here okay, so it's a does outsourcing equal bad quality the reason I thought about this was because I recently let go of my Instagram agency and starting May 1st, it was all on me to produce content and The agency by the way is very good like they they did a pretty good job I think they were a little bit expensive for what they were doing. But like in terms of like you know meeting deliverables and doing what they had to do like they were solid and Since I took over I feel like I've been so tuned in with like everything like now I Understand that like link Instagram is something I have to run every day. Like I have to make a post I have to like load up stories I've been posting way more stories and sharing way more I'm trying to think about like how to like get my audience to like me more. I felt very disconnected with Instagram For a while because I was I hired someone to post for me like the agency I had a setter in there talking everybody in the DMs and I would post a couple stories a week and that was pretty much It like I didn't even think of Instagram is like my channel. It was somebody else's channel and Now that I'm not outsourcing it anymore. I feel like it's gonna be a way better thing for us to do Because I'm involved in it. I'm like, you know, I'm putting my own personal spin on it. Do you think that there are things in? Your business that you're outsourcing that you probably shouldn't be outsourcing or like do you think there's anything that you could do better than like 90%? Of people you probably hire Yeah, that's interesting That's what I just think and though it on that note. Did you see the Nick Cuber thing? Did you see like the Nick Cuber sweaty startup guy that he bought majority of that outsourcing company like that helps you connect with a shepherd No, I saw that he made that Purchase, but I don't know what that company does They they basically help you hire and recruit ideas folks in the Philippines like VA's or you know other types of roles Oh, no, it's kind of tough top of mind for me Yeah, it's interesting I actually have someone to that does post on my on my Instagram They post like five days a week and I kind of post They only post to my I guess my feed I'm the one that does like the stories and I manage like my own, you know, Instagram channel So I kind of like like a hybrid approach and I think for you, right? Instagram growth is gonna come from a few things gonna come from the stuff that you're doing the stories that you're posting the content That you're posting but also the other part that you were doing with the other agency around Shoutouts sponsored things. So I feel like you kind of being the driver and having kind of some people in the passenger seat for some of the Negotiating of channel buys or whatever who knows maybe you actually can do that, too Maybe you want to do that. I feel like that's like a really nice blend of you plus someone else. I Have people that now manage like my LinkedIn accounts like my pages and that was a really nice thing to outsource I was doing it for a long time. Sometimes I see posts. I'm like, ah, I probably could have done this better I probably wasn't done that but just like the peace of mind there that like we are growing and I don't have to do it It's kind of nice. So I think it depends on the task like for my newsletter I write two of the three newsletters every week myself and you write the third Like with with you like it doesn't feel like outsourcing It just feels like it's me right? Like it feels like because we've been working together and you're so good with other people I've worked with when I outsource things. I'm like, oh Man, this isn't greater You know, I don't think like if I'm gonna hire someone's even worth it to do this at all, right? Like there's certain things I feel about I'm like, do I even want to pay someone to do this? Like this something that needs to happen So, I don't know. I'm kind of somewhere in the middle world. There's certain employees that have outsourced things to that are fantastic But for like the the bread winners kind of money-making things that I feel like I have enough Kind of expertise in and I have the time I want to own because of those reasons I'm curious to see how how how long you like the Instagram thing up for I'm curious if you burn out or if you're like This is the greatest thing and I'm so happy to be doing this six months from now I don't know. I think Instagram I Like it better than tick-tock right now but it's just fun like I feel like I Feel like I'm just more active on it. Like I I love posting stories cuz like It's it's the people okay so like when you post a real or a tick-tock you have to try and make content that like People that don't know you are gonna care about Yeah, and sometimes that's hard because you're like, well, like I don't know Really what they want to see or hear like I don't know what's gonna work on these people and then when you're posting stories You're posting stuff that you don't really care if other people are gonna find it You're saying you find it interesting and your people also find it interesting people already follow you That's how you like build a brand and every time I post a story. I'm like, I'm building a brand I started doing this like little catchphrase thing that people are starting to repeat back to me Like I keep posting these slides on my story every day. That's a rich off writing. Yeah, I see that I like that and it's kind of catchy and I've been you know I've been doing that for like a week now and all of a sudden it's starting to like become a thing like people are starting Like comment that on my post and stuff and they're DMing it to me. They're like, yeah, I'm getting rich off writing And it's like cool you merch you do some merch We're like you make the merch rich off writing and the only way you get it is if like you're a loyal fan that engages like maybe Every day you give it out to like one person or they they hit your assistant up Or you have your system reach out to whoever's like the most engaged of the day or the week You have your system get their address and you ship them a hat or something And maybe you sign all the hats or something cool. I got I don't know I think you could maybe you could sell and make money But I feel like creating really exclusive drops around the rich off writing would be sick like hats. Yeah, maybe some sweaters That'd be dope some polos. I think we're gonna do it for like so we are doing merch and I have Well, you know Hannah she worked for you for a little bit. Yeah, her background is in like fashion design Like that's like a stick and so she's obviously on my team now And so her and my assistant are going to team up on this like this isn't gonna do like logistics stuff They're gonna be sick like super high-quality and anytime if you're an inner circle and you sign your first client Or like your first client with us like we're gonna send your shirt bridge up, right? That's dope. I love that. It'll be cool. Like it'll it'll be like actually not like corny like Did like how some of these SAS companies are like just putting their logo on a on a gilded shirt and calling it merch Like we're gonna make it cool you should do like Like for the inner circle you should have like an IC limited-edition drop that's specifically for those people and then maybe like a separate kind Of line that's a little bit more public for people that engage on social and that are kind of like the super fans or something I think you can have a lot of fun with this bro. You could probably even crush tick-tock shop I don't know a single thing about it, but I know you're on tick-tock and another tick-tock shop brother can crush that. That's cool I'm excited for you But anyway in general, I think that If your business is based on personal brand, I feel like that's something you shouldn't be outsourcing I feel like that should be under your control all the time Like I have my guys doing YouTube and stuff, but I'm scripting those videos I don't want to come up with the concepts like I'm making my own tick-tocks I think like if you are the personal brand, it's like like bringing the bread in That should be like all you focus on like I don't want to focus on I don't want to talk to the sales team I don't really like I'll do I mean For the most part all I want to do is create content and just like build this build the brand Yeah, come up with offers and drive traffic to offers, right? Yeah Love that Cool Let's let's see if we can keep a good streak going I don't want to miss any more of these I enjoy this Likewise, well, I hope you have a great birthday and if people have been this far drop that HPD in the chat in the comment section I guess not the chat the comment section Thanks, man. I appreciate it. Hi everybody follows on whatever socials. We'll see you next week