In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales.
The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups.
Then, the guys talk about the next social platform with high organic reach and tons of growth potential.
Finally, they share their frustrations with lazy or unprofessional salespeople and why that low bar of quality is a huge opportunity for young hustlers looking to make great money.
Tune in if you want to learn how to organize an amazing in-person event, where you should be directing your personal branding efforts in 2025, or why taking your job seriously is (sadly) a competitive advantage these days.
“The people who take stuff seriously, the people who just try harder than everybody else, they’re the ones that win. The people that don’t make six figures are the ones that just aren’t trying, and they’re the ones that complain the loudest.”
– Cardinal Mason
WHAT YOU’LL LEARN ABOUT:
• Mastermind Events & Dual City Living – Learn why Mason is going to start splitting his time between two cities, and how he’s using in-person activities to strengthen his network in both spots.
• The Next Great Audience Growth Opportunity – Hear which platform has the best momentum for Chase right now, to the point where it might just be the next audience growth service he adds to his offerings.
• Frustrations With Sales & Customer Support Specialists – The bar is so, so low when it comes to sales and customer support, which creates an opening for young, ambitious hustlers to come in and make a killing by standing out.
• The Value Of Taking Your Job Seriously – So many people approach their job with a certain level of laziness or complacency. If you show up every day with professionalism and intentionality, you’re going to kill it.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction 00:02:15 – CopyMBA Mastermind Recap 00:08:50 – Lessons Learned About Event Planning 00:11:50 – The Next Great Audience Growth Platform? 00:18:50 – Mason’s #1 Acquisition Strategy For Q1 00:24:22 – The Bar Is Low For Sales Professionals 00:31:30 – Why You Should Take Your Work Seriously 00:33:18 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at… • www.chasedimond.com • www.twitter.com/ecomchasedimond • www.linkedin.com/in/chasedimond
Keep up with Mason at… • www.copymba.com • www.twitter.com/CardinalMason • www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
And welcome back to the diamond download chase.
What's your name again, man?
It's been so long.
I can't remember.
It's been so long.
I forgot how to even record this thing, bro.
Good to see you.
You're back in the homeland.
I'm back in the motherland.
Yes.
In the six feeling good about it.
Honestly.
Um, I missed this place.
I am looking at, uh, cribs in Toronto.
I found one, it's like 8,500 bucks a month.
And it's like basically the equivalent to what I have in Miami, but here in
Toronto, because this place is like, it's like an old lady apartment.
You did enough, but where it makes sense to get a whole new place.
I will.
I'll I'm planning on spending a lot more time in Toronto.
Um, I decided the night I got back, I told myself I want dual city motion
because I've done very well in Miami.
I'm very proud of like, you know, the circle I built up and the connections
I've made and the places that kind of have like locked down and all kinds of
stuff.
Right.
But in Toronto, I don't really have that even though it's my hometown, I should
have it.
And there's a lot of people that are like, Oh, what's going on in Toronto?
I'll be like, I have no idea.
I don't even go there.
And so I, I want to spend next year kind of like building up what I have in
Miami, but here, and I think it starts with a baller crib.
So I'm going to go see it tomorrow.
Actually pretty cool.
Do you think you lose that in Miami when you don't spend as much time there?
Like, do you think like if you split focus and you go all in on dominating
Toronto, do you think you lose that in Miami or you think you keep it?
No, there's plenty of people that have like New York and Miami or like LA and
New York.
There's a lot of people that can like do both.
I think you just have to pack so much when you're there.
That it's like that you're just memorable.
You know what I mean?
So, and I put on doing that.
I feel very dialed before we get to the topics.
I just tweeted.
I've been in flow state for like three weeks.
I think two weeks ago when we did our last podcast, I told you about how like
the last 10 days I've just been on.
It hasn't left, dude.
I feel amazing.
It's crazy.
So how do you feel?
Do you feel good about Q4 about everything?
Business, personal, whatever.
Yeah, I do.
Things have been crazy.
Um, mostly good, but things have been crazy.
Like the business I started with Jimmy is doing really, really well.
No complaints.
Everything's kind of hitting.
So I'm, I wouldn't say I'm in the flow state.
I'm not in any different state, but like things are gelling, which is nice.
Awesome.
I love it.
Okay.
So, um, it's been a while.
Uh, the first one is I wanted to recapture the mastermind.
Cause we did a, we did an episode on like how to run an awesome event.
And I think we did just that.
Um, so I want to kind of tell you about kind of how it went down and I think what
we can plan on for the next one.
So I had people flying in Thursday night, so I had a lot of the coaches there and
then, um, like some of the VIPs flying in on Thursday and then everyone else
kind of came in Friday morning.
But so real quick, so to set the scene, this was specifically for kind of your
coaching, your mastermind type group.
This was for your private group.
You threw an event in Miami from Thursday through Saturday through Sunday.
It was, it was Friday to, it was just Friday and Saturday, right?
Inter-circle students only.
We had two tiers.
It was gold at two 97 and then VIP at 1297.
And we had, I think 40 or 50 people in gold.
And then 15 Matt, that was our, we sold that out for VIP.
Amazing.
So sorry.
He started coaching off.
So Thursday people started coming in.
Uh-huh.
And so, yeah, so my, my core team came in like Abby and Hannah.
Hannah's like one of my head coaches and Abby's my EA.
They flew in from Toronto.
And so we went out for a couple of drinks and then when other students
and coaches started coming in, they were all having a party in Griffin's hotel room.
Griffin is my brother and he's like the main coach.
And, um, and so we walked in there and there's like, there's like
12 people in this tiny little room.
And so I was like meeting everybody.
There was a couple of people that I hadn't met before.
Like some of the people that like, I have just been around for
a long time inside inner circle.
Next day, woke up slightly hung over, um, and headed over to
East hotel for the mastermind.
So we hired an event coordinator, like an event person for this entire thing.
Thank, thank God, because I could not have done this myself.
Her name is Tara, Tara Delano.
Shout out.
If you're watching this, she's not.
Um, but she, she was able to get us East hotel.
So from 12 or no, sorry.
I guess it would have been from one to four 30.
We had, it was like the 38th floor in a hotel.
And I thought it was going to be like the Hilton where it's just like
a shitty like conference room.
It was not dude.
It was beautiful.
It was like, yeah.
So we, you get, we had a button on the elevator that said, copy
MBA, because it's one of those elevators.
We have to press the button.
It tells you what elevator to go to.
So you would press the copy MBA button and it brings you up to the 38th floor.
You come out of the elevator, you have all of our merch that we were just
giving away to people like the rich off writing hoodies.
Um, and then if you go to the right, there's like a sort of like a dining
room where everyone was like, just kind of, there was like sandwiches and
like desserts, like sort of along the wall and like a coffee and tea station.
And, um, so we were kind of just like, that was like us meeting everybody
just sort of like getting to know each other and networking a little bit.
And so we did that for like 30 ish to an hour.
And then we went into like the other side, the left side, which was like
the mastermind room, which is a bunch of chairs and a stage and a mic.
And it was, I spoke first and I did my little talk, everyone got fired up.
And then Jeremy Haynes came in.
Who's like my mentor, who I think is a genius.
I talk all the time about Jeremy Haynes.
I think he's the ******* man.
Um, and he, he like, so I'm going to try not to make this segment too long,
but there's just so much I want to tell you.
I asked him to do a talk and what, when he usually does these talks, it's
either really tactical or it's like a get richer talk and the get richer
talks are basically him yelling at people who are only making one to 200
K a month asking why they're not 10 Xing.
They're not, why aren't you at a million a month?
Why aren't you at 5 million a month?
Because he's there so he can do that.
And like a lot of times it's just people being lazy.
They need to be fired up.
And he asked me, I was like, do a get richer talk a hundred percent.
And he was like, are you sure?
Cause I told him like all these kids are like under 20 K a month.
And then a lot of them are under 10 K a month.
He's like, they're going to hate me.
I'm like, I don't care.
They need to hear this.
I know I want to broaden their horizons.
And so he goes in, he's not bullying them for not being at a million a month, but
he is like making people think like a little bit bigger and he talks for like
an hour, it was only supposed to be 30 minutes, but he talked for a full
hour about like ways that you can sort of like position your
mind to like make more money.
It was like, it was masterful.
People kept talking about it.
Like I'm still getting messages.
Like, dude, I'm, I'm channeling Jeremy Haynes right now.
I'm trying to get rich.
And I was like, yep, that's how it should be.
And then, um, so we, we wrapped that Griff spoke after that.
He did a talk.
And then, um, we went shopping with, it was like me and a couple of the coaches
and Saks Fifth was doing a giveaway where if you spent enough money,
you get like a lot of gift cards.
And so we spent enough where we had two gift cards.
One was $700 and one was $500.
Wow.
Um, so great deal.
And we were like, okay, we're going to give these away tonight at the dinner.
So we had the, the big dinner for everybody at Nikki beach, which is like
on the main it's like South of six in Miami beach, like beautiful area.
We go in there.
This is a nice restaurant.
We booked the whole thing out.
It was all for us.
We had DJ.
They had welcome drinks.
You know how they hand you drinks at the door?
Yeah.
They had welcome drinks that had like a little copy MBA sort of melty in there.
It had our logo.
It had our logo like in the drinks.
And then there was like this big, massive projection of our
logo on the wall again, open bar.
And I'm so stupid.
I was like, dude, open bar.
This is sick.
I realized I'm, I'm paid.
It's not an open bar.
It's on my credit card, but I was still excited because it was, it was
technically a free at the point of sale.
And, um, and then, so I'm going around, I'm interviewing everybody.
I'm mic'd up the entire time.
Everybody eats.
We're hanging out for a little bit.
I was drunk.
And so I'm on the mic, just like irresponsibly, like giving
money away and ---- like that.
I said, I gave away the two gift cards to these two students that like, you
know, it was just randomly generated.
And then I said, um, I, the, the next place we're going to go
was this bar called eight street.
Okay.
And everyone was going to go there.
I said, all drinks on me.
I'm going to have a whole tab.
And, and, um, for like 70 people, cause my sales guys are there too.
I was like, whoever guesses the number closest to what the total actually
is, like, I'll give you a thousand dollars.
I need, I don't think we actually got any responses, but it was
like, it was like five grand.
So we sent everybody over to eight street, this bar.
And then next day woke up, it was VIP day.
So we had the boat, the VIPs, and then we had the dinner at Delilah.
So just like a handful of us.
And then, um, nobody wanted to go out after that cause everyone was tired.
Um, but me and my squad, we went to this place called socialista.
It kind of sucked.
Um, but yeah, no, that was the whole weekend.
Then Sunday shot ads with Abby and stuff.
You, I don't know if you saw those.
Yeah.
I was going to tell you those, those are great.
I like the kind of interview style.
It seems very laid back, but, but helpful.
I like that.
What?
So obviously it's clear for me, like what the takeaway for the students was, right?
Like just inspirational, great to connect, just eye opening for you.
Like what was the benefit for you?
Like, was it the, the testimonials you've got?
Was it like people just being there and then now they're advocates
for, for copy NBA inner circle?
Like what, what do you think you got out of it?
I, I realized that I really liked doing events and I had this sort of mindset
where, like when I was going into it, I was like, this has to be the biggest
event ever, like it has to be amazing.
Because like, there are some other programs that do events like this.
And I was like, well, I don't want to be worse than them.
But then I realized that this is our first one.
We've never done an event before.
We have no idea what there was a lot of mistakes, like small, silly
mistakes that we made, like just like logistical stuff didn't harm anybody.
It was just like, Oh ****.
I wish we thought of that stuff like that.
Right.
And now that we know that I feel like I, cause now there's hype too.
So like all the people that went to this one are going to talk about how
great the, you know, the next one is going to be.
And so it's going to be even bigger.
And like, I honestly think it'll be.
Um, like I want to continue to do this.
I want to do the, I want to do maybe two or three next year.
I want to keep it special.
Um, but, uh, I, yeah, cause it, I like connecting with the students.
They're cool.
Like they're all, you know, decent people.
They're all smart.
Um, and, uh, and for them it's like, yeah, they get more bought in.
You know what I mean?
Like when you, when you meet each other in person, when you meet me and the
coaches, like they realize like, Oh, all of this is more real than just
like a Slack group on a computer.
You know what I mean?
Yeah.
That's sick.
How so obviously, right?
Like it sounds like based off your pricing and based off how much you
spent, you didn't, you didn't make money, right?
You probably lost money.
You know, you probably lost money, right?
So how do you think about doing like two or three next year with that mindset?
Like, do you just do it differently where you try to break even?
Or you just, you just, these are things that we're going to run at a loss.
And that's just part of the community.
I ideally would like to break even, but I can sort of a lot of this sort of
like personal spending where it's like, I didn't have to go and buy
everyone drinks at the bar.
I would have done that if it wasn't an inner circle event.
And just like all of my students happen to be in the same room.
I was like, Oh, **** it.
Let's go to the bar.
Like put it on me.
I mean, and so I considered like, I guess technically we broke even.
Um, but yeah, I don't know.
I think, yeah, for it to be a viable model, like I have to, and like, maybe,
maybe we do one where it's like non inner circle students come
and then maybe we upsell.
So like, if you want to buy at the event, then you can do that.
And then we actually make money.
Um, but, uh, I don't know.
I think, I think it's just a good brand building play and I think
it's good for content too.
Like we're going to have a video come out in a little bit that like, you know,
that sort of shows everyone what we do and it will, it will ROI at some point.
I'm not really worried about that.
Nice dude.
That's awesome.
Glad, glad it went well.
Um, what, what do you want to talk about next?
What was the second topic?
Um, okay.
So let's, let's skip past the second one for a sec and go to
the building on threads thing.
So I want to hear you talk about kind of what you've been doing.
We talked briefly about this before, but tell me what you're
kind of working on these days with.
Threads of all platforms.
Yeah, I know.
I know.
I was asking if you've been doing anything.
Everyone I asked if they're doing anything, no one is doing anything on threads.
Like no one is talking about threads.
No one's thinking about threads.
Um, but I was actually on threads the other day and I saw Zuck post something
that like, dude, I think they've added like over a million users a day.
Every day of this month, every day of November, they've added more
than a million new signups.
I think they have more than 250 million active monthly users.
So they probably have a lot.
I don't know.
Maybe they have a couple hundred more million users than that, but a quarter
of a billion people are actually logging in and using it to some degree.
At least monthly.
So I don't know.
I feel like I didn't think much of it at the time.
I was just like, Oh, it's a Twitter competitor.
It's probably be cool for a sec and that's going to probably die out.
But dude, the organic reach there is fantastic.
Just like any other platform.
If you're early, they reward you with reach.
So my personal account isn't doing that hot or that amazing, like 20,000 followers,
you know, probably been posting three to six months, give or take consistently.
Um, but dude, I'm doing like 500 to 700,000 monthly impressions on it.
So not, not awful, but really what's getting exciting is I'm
building like these theme pages.
So once a copywriting account, one's email marketing account, I'm
going to be building a couple others.
And those are scaling really quickly.
My email account I just made two months ago, dude, it's not like 15,000
followers and it's doing like a million views a month, I have a copywriting
about three to six months ago.
It's like 70,000 followers.
It's doing like one or 2 million a month.
So collectively across like my three accounts, dude, that's like a hundred
thousand followers and not that long of time doing two, 3 million collective,
maybe 4 million collective impressions a month.
It's really interesting.
That's actually crazy.
That's actually insane.
Like I didn't realize that there were 15,000 people on threads.
Like who are you finding?
Tell me about the demographic.
Like, I don't know if you're probably not super like interactive with these people.
Um, but yeah, kind of tell me, like, is it, is it mostly like people from
overseas or is it a lot of Americans?
Do they seem low IQ, normal people?
Okay.
So I'm actually just grabbing my phone.
So exact insight.
So last 30 days from my personal account, um, 641,000 views.
Um, 160,000 of that was from followers.
480,000 of that was from non-followers.
So good, good amount from followers, right?
You know, 20,000 followers, you know, on average people are saying it a couple
of times, a lot from non-followers.
Um, it's actually pretty cool.
It shows you like how many interactions you've had by followers, non-followers.
It shows you the number of likes, reposts, replies, quotes.
Um, okay.
So by location.
So on my personal account, my top one is the U S it's showing 26%.
And then it's India, Indonesia, Philippines, and UK.
So each of those has between like four to 6%.
So right between like the U S and UK, you know, I'm at like 30 something percent.
I don't know where everyone else is.
And then it shows you by age.
So most of my followers are, um, 18 to 54.
And then by gender it shows male versus female.
Wait, that's not a demo.
That's everybody.
I mean, it's sort of like 13 to 17.
It shows 55 to 64 in the demo.
That would be a phone.
You're right.
Yeah.
I would say probably most of my followers between like 16 and 97.
Yeah, exactly.
Yeah.
Who's your audience?
Everyone.
Um, yeah, I'm really niching down here.
So some good U S like if I go to my bigger account though, um, I don't know job titles.
Like the nice thing about LinkedIn, for example, is it will show you like job
titles and stuff, this one doesn't show like job titles or seniority or anything.
Um, okay.
Another one of my accounts, pretty much the same thing.
Mainly U S is the biggest one.
And then it has, you know, Indonesia, Philippines, India.
Let me see the other one.
I think that's kind of like the spread across the board.
It seems like, yeah, all my three accounts probably have the same spread.
I'm probably doing the same thing, carrying the same audience three different times.
So it's interesting.
And basically all I'm doing is I started posting once a day and then with my
account, I'll go like, and comment on the others with the other accounts.
I'll go like, and comment on mine, right.
Kind of created this little mini pod that I own of three accounts.
Um, which was really kind of boosted from my, my account initially.
And now arguably the other accounts are boosting my personal cause they're
almost as big if not, and one is bigger.
Um, now I'm posting two, three times a day.
I'll just post something about marketing, copywriting, email marketing.
Um, I'll go in like four to six hours later and I'll just repost, like retweet
essentially the post itself.
So that way it kind of comes back to the feed, but that's literally all I'm doing
is posting two, three times a day on each account and using the three accounts to
kind of like, like, and comment on the other to kind of kickstart it and it's
working really, really well.
Okay.
So, um, are you using basically the same content you're using on Twitter?
Yes.
Cloning, cloning tweets and putting it on threads.
Yeah.
At this point now, all my content goes on all platforms.
So I'm basically posting like these nice visuals.
Those are going on Twitter, threads, Facebook, Instagram, LinkedIn.
So I'm basically taking the exact same content and just throwing it on threads.
Dude.
I think that's so interesting because like I, yeah, I think threads had an initial
bump at first and then didn't see anything about it.
One thing I do notice though, and I, I, that's, this is how I know that like
Instagram is still trying to, or Meta is still trying to make threads a thing is
that they will do, they're pretty aggressive on suggesting content from
threads in your notifications.
So it'll be like, this person liked your picture.
This person follows you.
This person just posted on threads, engage with this ----.
And it'll be like someone that I don't even know.
But like, sometimes it'll be like a, you'll get the first few words of it.
And that's like, kind of like the hook.
And sometimes I'll be like, Oh, what are they saying?
And I'll go and check it out.
And then do you also like share the threads?
Like, are you pushing your threads account on other accounts or are you just like
trying to only grow organically from that one platform?
Yeah.
Only growing organically on threads.
Um, and you're, and you're, it's interesting.
So I just looked it up.
So as of October 31st threads has 275 million monthly active users, which is up
from a year ago at the same point, which had a hundred million has around 33
million daily active.
So, I mean, dude, there's people are using it.
Like, and you're right within Instagram, I'm noticing too, that people are
promoting, like they're promoting threads.
Like I kind of scroll and they're like, your friends posted this on threads.
Um, yeah.
So yeah, I'm only using threads to grow on threads.
And I mean, yeah, I wish I was better on TikTok.
I wish I took advantage of that quicker and sooner.
So I'm just like, I don't want to make that mistake.
I might as well go really hard and worst cases, nothing happens, but we might be
seeing a threads growth service for me probably the next six to 12 months.
It's kind of what I'm thinking.
I love it, dude.
Hey man, you're not missing ---- on TikTok.
I'm, I'm getting my ass beat these days on TikToks bad.
Are you still posting regularly?
Yes.
And I do, I used to be able to like get like between 10 and 30,000 views per video.
And I would still complain about that.
I'd still be like, Oh, like this video is flopping.
It only hit 20,000 views.
Cause I was used to like back in the day when I would get like a hundred thousand automatic.
Yeah.
Easy.
Yeah.
Now it's a grind to get 10,000.
I'm like, Oh, I just got a new phone because I'm like, I have a hunch that the phone has
something to do with it.
And so I'm just trying to like commit more and just go way harder.
And I think like maybe just make better content.
I think my stuff is good, but like the reason I'm going hard on it again is because, uh,
we're going back to a consistent Webby's in 2025.
So we have one tomorrow, which I think is going to be great.
We're trying paid with it.
Chase, we have, we have 5,200 people signed up.
All from paid?
Registered.
Not all from paid.
Probably like 80%.
Wow.
Um, sorry.
No, that's wrong.
Not 80%.
We have a lot of auto registers.
So like we have people that have signed up in the past, but they consent to be re-added.
So if they miss it or something like that, they'll just come and see this one.
And then obviously organic too.
I got Instagram going.
I got, I got TikTok.
I got email and SMS is big too.
But ads are feeding a lot of this.
We're spending like 1,500 bucks a day right now.
Wow.
And so it's kind of like a test to see like if this does really well.
I mean, even organic Webby's themselves, like we'll do between 80 and 150.
Um, I think our worst one was like 75, which is pretty decent.
And this is for inner circle.
You're going to do everyone there, teach my inner circle, pump hard.
We're booking calls.
And so we're going to do one more on the 11th of December.
And then in January, starting on the 8th, we're going back to bi-weekly.
Wow.
And so you need the traffic from TikTok.
You need all the channels firing for you.
Yeah.
So, and we're going to be prepared to basically spend like 15 to 20K a week
on these Webby's so we can just run them up.
If this one does well and the December 11th one does well.
Also too, like they're in the system, like they'll book one day.
Like we're going to, we're going to consistently.
And I know this because the guy I'm working with is doing this with somebody else too.
10% booking rate.
Like we should be like three to four X profitable with the number of registrants.
Like, dude, we're getting like almost it's under four bucks a lead right now.
Wow.
Like, and he's updated me all the time.
He's sending me voice notes and stuff like that.
We're way off topic.
I don't know.
I don't know how we got here, but, um, we're, we're talking about TikTok.
Yeah.
No TikTok.
You're not missing much, but I think it's awesome that you're.
You're doing threads because like, yeah, like not many people are on there, but you
basically have monopolized it.
Like in, you know, in two years, if it's, if it's still a thing, if I'm assuming if
they're growing by within a million a month, a million years, a million a day right now.
Oh, sorry.
A million a day.
Yeah.
A million a day.
Every day in November, they had a million sign up for more.
I mean, threads, isn't going to be smaller in a year from now than it is today.
And if you're the only one who's invested long enough to make content like this, I feel
like, I feel like you have a solid shot of being like the guy and Chase.
I mean, bro, I'm literally repurposing content with my account.
And then my other accounts, like I'm already creating the content on other platforms.
It literally takes me to post three times a day per account, um, maybe 10, 15 minutes,
like total, like in terms of including engagement with them and whatnot.
Like, so I'm spending 10, 15 minutes a day.
And like, it is, it is moving, dude.
Like I'm getting hundreds of followers every day across the network, if not more.
And it's just one-off tweets.
Are you doing like threads or not?
No, no, actually no.
I'm not.
Yeah, no, no, no pun intended.
I'm actually just doing, uh, one, one post things.
Um, is it character element?
What was that?
Is there a character limit?
Bro, look, look at this.
This was from 15 or 15 hours ago.
That's all it was.
I can't really, it's kind of blurry.
I don't know if you can see, but basically, um, 15 hours ago, this post has 49.9 thousand
views, a thousand, 100 likes.
It basically is two sentences.
Oh my gosh.
That's good.
That's crazy.
Cause you're not getting that on Twitter.
No, not, uh, Twitter has been actually doing really well for me lately, but not like that.
I've been having tweets lately do between 30 to 75,000, which is like rare.
Um, I'm talking about likes though.
Are you getting like a thousand?
No, no, this type of likes on Twitter is not happening.
I'm starting to get the views back on Twitter.
Like yesterday I had, or today I've had one with 26,000 yesterday.
I had one with 52,000 views, views, not likes.
Um, so, so the engagement is really high on threads.
People were actually engaged in, in hitting that like and share button.
Dude.
Yeah.
I'm actually ripping on, on Twitter too.
These days.
It seems like if I have a decent idea, it'll get a thousand likes.
That's like, that's how I know it's good now before it used to be like three or 400.
I had one that did well.
You have one shitty life because someone, some dude told you
manifestation is gay and you believed it.
Everyone loved it.
A lot of likes a thousand likes.
Yeah.
Oh dude, you had another one two days ago.
I had 2000 likes.
Wow.
Wait, now where's my platinum one.
Let me find it real quick.
Cause I, it was like a couple of weeks ago, but it was this, this one actually leads us.
I think to the next conversation about everything is sales.
You should roll your eyes.
Everything is actually sales.
You had 2000 likes on that.
Yeah.
So I tweeted just, just for everybody to have it, by the way, I was going to say this one
got 9.1 K likes that you're not busy enough one, but we won't go to that.
I tweeted used to hear people say everything is sales and roll my eyes.
Cause it's kind of like a guru thing to say, but I said, but no,
everything is literally sales, LOL.
Every tiny aspect of your life requires you to inspire, persuade,
and align incentives with people.
The more you understand this, the easier life will be.
So, um, so here's what we can go into the third topic with, because,
oh man, I've been, I've been violent towards salespeople.
And I, I, I want to hear your opinion.
So I want people to go into this thinking, this is not just Cardinal
Mays complaining about bad salespeople.
I want you to think, oh, wow.
There's a real opportunity for me to make bank in basically any industry.
And I should probably go and do that.
I'm obviously, I'm not like a sales guru.
I don't have a sales course to sell you.
I wish I did, but I don't.
So I'm promoting sales, but I don't have anything to sell you.
Okay.
This all is my hatred towards sales guys has been a tale as old as time.
I just never really internalized it until now.
I remember last year I was complaining about this guy who like, I asked him to get me a jet.
Um, from like Tallahassee to Miami or something like that.
And it took him like two days to get me a quote and I wanted to
wring his neck over the phone.
Um, his name is Yassin and he works for Prevay Jets.
You don't have to bleep that out.
If you want to book with someone and never get contacted back, then you're good.
And then most recently, um, actually don't even know if he did, uh, knew this,
but I bought a new TRX Chase.
Congrats.
No, I didn't know that.
Remember how it got stolen?
Yeah.
Did you ever get the bottom of that?
I mean, it's, it's in Africa.
That's where it is.
Um, but I got a new one and I started looking last, last Thursday.
And I called a bunch of dealerships.
I got one guy.
Um, so I called one, the dealership, it was down the street.
They said, Hey, yeah, I'll have a sales guy reach out to you ASAP.
And I was like, okay.
And then they hung up and they should have just live transferred me.
It would have been way better, but whatever.
And then I, I had to wait like 20 minutes for that guy.
And then I called another dealership closer to my mom's place in Hamilton.
And, um, I got a guy, he was like, yeah, I'll find your TRX.
I said, I want a black one.
I want it under 20, under a hundred, under $120,000.
And I want it low kilometers.
That's all I wanted.
And then he was like, he was like, yeah, yeah, yeah, for sure.
I'll look for it.
And then he like never took down my information.
I didn't even know his name.
And then he just hung up and I was like, I never heard from that guy again.
The other guy from the one closer to me, his name was Alex.
He reached out.
He was like my age.
He was cool.
He found me a great truck.
I asked him for a price on it on sun, like last Sunday, still have not heard back.
On the price.
And then there was another guy where I called back.
What's the deal?
They're just not motivated or.
But it gets worse.
Um, I called, I called back to that other dealership and I said, Hey, um, your guy
never followed up with me on a TRX.
I'm trying to buy at the end of the year for six figures.
Can you see if you can get me in touch with him so I can like, so I can get the deal.
Like you guys don't give a ****.
Like none of you care that you're like, I'm here.
I'm a warm lead trying to buy a truck.
I'm serious.
And I, I call, I was like, I'm, I gotta be in the CRM.
Like, just like connect me to the guy I spoke with on Thursday.
This is on Monday of last week before I left.
And he was like, uh, the lady was like, yeah, okay.
Uh, I don't know who it was, but I'll just give you someone new.
So I got connected to Frank.
I said, Frank, how's it going?
I'm looking for a TRX black under, under 120 K.
Um, low kilometers.
He was like, all right, cool.
Let me see what I can do.
And so he was like, I'll call you back in 30 minutes.
Guaranteed guaranteed.
30 minutes goes by.
I hear nothing.
So I call Corey who I've bought multiple cars from before.
I would buy again from him, but he doesn't even work for, for price.
He works for GMC.
So he doesn't have TRX is lying around.
And I was like, dog, I need a TRX.
I know this isn't your wheelhouse, but can you find me one?
He's like, yes.
10 minutes later, sends me back three options.
Um, I was like, okay, I like option one.
Give me that one.
He's like, all right, cool.
He had, it was at a dealership four hours North of here.
And, um, I like he, what he was going to do was basically like sell it through the
dealership that he works for.
The GMC was going to wholesale it to them.
And then they were going to sell it to me for a little juice.
I was like, that's cool.
I don't care.
I'll pay a little extra.
Um, and then.
Frank calls back two hours later, as I'm like on the way to the airport to fly into
Miami.
I'm like, Frank, what'd you got?
He's like, I got an orange, one of the red one.
And they're both from 2020 and they both have 80,000 kilometers on them.
I was like, dog, you didn't do anything that I asked you to do.
Yeah.
He's like, well, this is all we got in our network.
I'm like, I just talked to another guy who's like literally wholesaling it from
another dealership.
Why can't you guys just do that?
There's gotta be other black TRX is lying around.
He's like, oh, it doesn't work that way.
No, no, we can't do that.
And I, I, this is, I actually kind of feel bad.
Cause I was mean to him.
I was like, Frank, what do you mean?
It's against policy.
He's like, oh, we just don't do that.
I'm like, do you understand that?
I'm here trying to buy a six figure truck from you at the end of the year.
You are incentivized to sell vehicles.
You make money off of this and you don't even want to sell me a truck.
He's like, he's like, I'm, I'm doing everything I can.
I'm like, Frank, you are not a serious person.
I don't know how you make money doing this.
Goodbye.
And I hung up the phone and never heard back from him again.
And next thing you know, Bori connects me with the guy, um, who sold it from Brockville
four hours North.
I actually ended up going.
I met him in the middle to pick it up.
It was like, I drove like two hours out to this place called Coburg, but regardless,
dude, the whole point is that there are no good salespeople left in this world.
I think that there's an opportunity for one, either if you just want to be a salesperson
and just be above average, you will make six figures.
Like another example, this condo I'm looking at.
Um, I had to yell at another lady over the phone that I feel like this is bad for my
soul, but I have to do it.
Um, it's, it's an $8,500 a month condo that I'm trying to get.
And I'm a serious buyer.
I call, I put my information on the site.
I didn't get hit up for like two hours.
And so I called them.
I'm a lead.
I called them.
If one of my guys on my sales team took more than two hours to hit up an opt-in, I would
literally beat them up.
Like, that's awful.
You never do that.
And so I call them and I'm like, Hey, I'm looking at this, this place, it's this address
and it's this floor.
They're like, okay, yeah, we'll have someone reach out to you like today or tomorrow.
I was like, hold on, let me stop you.
You're not reaching out to me tomorrow.
Like you either reach out to me today or you're losing this deal.
Like I'm ready to go.
Like no tomorrow.
You like, you, you, you should be having, you should have, let me help you.
Let's do this.
And then finally, this, this guy from Toronto reached out to me and I, he said, when can
you come see it?
I said, Thursday or Friday.
He said, it has to be Thursday because Friday, Friday, I'm going to United States on vacation.
I'm like, okay, bro, whatever, whatever the **** you want.
I mean, and so like, nobody's serious.
What do we do about this chase?
How do we fix this problem?
I do.
That's so frustrating.
Yeah, I don't know, but that's frustrating.
It's like, dude, I'm ready to buy.
Just let me buy.
Just say yes.
Tell me what it's time.
And bro, imagine about, imagine the people that aren't ready to buy.
Like not every lead is like me.
Like I'm, I'm weird, bro.
When I decide I want to buy something, it has to happen like instantly.
And I'm going to do it.
Like I'm committed and I'm ready to go.
But most people are like, they need to be educated.
They need to be nurtured for years.
Sometimes like these people are just like most leads like we'll just never buy.
And so that's why you have guys who sell like two cars a month.
And you guys, you have guys like Corey, like my guy who sells like two cars a day.
Like he's just like, what do you want?
All these guys.
I met Frank from Johnson Chrysler makes, you know, maybe 50K a year.
I know Corey makes close to 200 because he's just that much better.
Yeah.
It's crazy where it's like you literally fell into their lap.
They just had to not mess it up.
And it was complicated.
People just complicate things.
It really is that hard.
I don't know how to help them, but they just complicate it.
And it's a bummer because then it took so much time and energy out of your day to go
get this for yourself, which is frustrating.
So here's my call to action.
Here's here's my prescription for people.
There are a lot of individuals who are watching this, who maybe they're from America,
maybe they're from somewhere else, but they're looking for something to do in order to make
money.
They have, they know they want to make money.
They know they're hungry.
They know they need to get out of a bad financial spot.
They just can't find the vehicle.
Copywriting is not for everybody.
It was for me.
I love it because I don't want to talk to people, or at least when I started, I didn't
want to talk to people.
I just wanted to sit alone in my house and just write some emails and work for Chase
Diamond.
That's structured.
That's all I wanted to do.
I didn't want to do anything else for people that have no other option and they're not,
you know, particularly good writers get into sales and sell anything.
If you get into car sales, you're competing against guys.
You probably think they're all, you know, cutthroat car dealers who are just like slinging
left and right, and they're going to crush me.
Nope.
You can get into car sales, pretty much any dealership, even if you work at Honda, like
you can make six figures working at Honda.
But here's the thing, the people who take stuff seriously, the people who just try harder
than everybody else are the ones that win.
It has less to do with experience than you think.
It has less to do with like, um, talent than you think.
It often doesn't have anything to do with that.
I think the people that just care the most and are just ruthless and want to make money.
Those are the people that are going to do well.
Money motivated people make the world go round.
I wish everyone was as motivated by money as I am because what I can do, I, we would
never have a bad salesperson because I can wave $120,000 in their face for a TRX and
I can say, Hey, I'm ready to go.
Do you want to make your $2,000 commission or not?
And they will be like, yes, let's go.
And they'll do anything to make this happen.
If everybody was a motivated salesperson, everything would just happen faster.
Deals would get done quicker.
People will be happier.
No one would have to wait and be patient for this to happen.
No.
And so here's the thing, if you are a young guy or a young lady, or even if you're an
old guy or an old lady, and you just, you're not making six figures, the only thing you
got to do is get into some sort of basic sales gig and just go harder than everybody else.
It's an intensity thing.
It's not a talent thing.
It's an intensity thing.
And this is something I needed to hear when I was younger, because I didn't understand
that that's how the world worked.
I didn't realize all you had to do is try harder and no one's trying all.
I didn't realize that nobody was trying.
And so if anybody is actually down to do this, you have a spot and there is a possibility,
a very real possibility that you will make six figures.
The people that don't make six figures are the ones that just aren't trying.
And those are the ones that complain the loudest.
And it makes you think it's not possible for you.
If you're about it, it's possible.
Dude.
Love it.
Yeah.
Love it.
That's a wrap.
That was a great one.
Appreciate you, brother.
I got fired up, man.
My heart rate's in the triple digits.
This was great.
Thank you all for listening.
All right.
Thanks, everybody.
See you next episode.
Bye bye.
Cheers, brother.
Bye.