Car Dealers EXPECT You to Accept Their First Offer — DON’T! Kevin Hunter The Homework Guy
The salesperson walks back from the manager’s office, slides a piece of paper across the desk and says, “Good news. Here’s what we can do.”
The number looks pretty good. Should you take it?
**Probably not.**
One of the biggest mistakes car buyers make is assuming a dealership’s first offer is anywhere close to its final offer. That first number isn’t just a price — **it’s information.**
In this episode, Kevin Hunter, The Homework Guy, and Elizabeth explain how experienced negotiators respond to that first offer, how to counter without negotiating against yourself, and how to recognize when the dealership may actually be approaching its bottom line.
We’ll cover:
• Why a discount doesn’t automatically mean you’re getting a good deal
• What the dealer is learning from YOUR reaction
• Why silence can be one of your strongest negotiating tools
• How buyers accidentally bid against themselves
• Why your concessions should get smaller as negotiations continue
• How to negotiate your trade-in separately and intelligently
• What to say when you hear, “That’s our best price”
• When walking away can change the entire negotiation
• And just as importantly — **how to know when it’s finally time to say YES**
Remember: the goal isn’t to “beat” the salesperson. The goal is to buy the right vehicle **at the right number.**
DO YOUR HOMEWORK. KNOW THE MARKET. CONTROL THE NEGOTIATION.
👍 LIKE the video if it helped you.
💬 COMMENT with your dealership negotiating experiences.
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