Why the Housing Shortage Story Doesn't Add Up | Jon Brooks

For years, the housing debate has run on a single message: America does not have enough homes. Buy now, the story goes, because supply is tight and prices only climb from here. Yet in several fast-growing markets, sales are weakening and inventory is rising. Local households still cannot afford what is available.

That contradiction matters because housing gets treated as one national market even when conditions run in very different directions by region. A single national number can bury what is happening on the ground, leaving buyers and sellers with a story that may not match the market in front of them.

Jon Brooks is a real estate broker and co-founder of Momentum Realty (https://movewithmomentum.com/), whose firm works directly with builders across Northeast Florida. He explains what the regions that built heavily during the boom are now showing about the national shortage debate and why the same housing story can look very different from one market to the next.
-----
00:00 – Intro
03:48 – Housing Supply Mismatch
05:38 – The K-Shaped Housing Market
08:09 – Hidden Inventory in New Homes
09:46 – The Affordability Squeeze
12:02 – Distress Is Building in Housing
14:51 – The Missing Affordable Homes
16:00 – Why Home Prices May Fall
18:26 – A 30–40% Price Correction?
19:50 – The New Rent vs. Buy Math
21:34 – Housing Markets Under Pressure
24:33 – Is There a Housing Shortage?
27:31 – Negotiating With Home Builders